Decoding India’s $100 Bn+ D2C Opportunity: Market Landscape And Trends Report, 2021

Startup

Acquirer

Western Wear

Acquisition Year

Mumbai

2019

Undisclosed

Delhi-NCR

2019

INR 110 Cr

Hyderabad

2020

Undisclosed

Bengaluru

2020

INR 182 Cr

Mumbai

2021

Undisclosed

Hyderabad

2021

Undisclosed

Deal Value

Note: The table only includes publicly disclosed deals recorded between 2014 and April 2021 Source: Inc42 Plus Analysis

Decoding India’s $100 Bn+ D2C Opportunity: Market Landscape And Trends Report, 2021

Published on Jun 15, 2021

Inc42 Media

About

More than 800 new-age brands from India bade farewell to middlemen in the past few years and took the direct-to-consumer (D2C) route. The D2C model has witnessed a massive uptick across the country as it enables brands to bypass the intermediaries to reach consumers faster and cater to them more efficiently. The recent outbreak of the Covid-19 pandemic hit the traditional retail sector hard, making brands realise the importance of shifting towards a digital-first D2C model. The pandemic accelerated the growth of many major D2C brands, and those with their dedicated websites recorded an 88% rise in consumer demand in 2020 compared to the previous year.

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