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Mark Daniels Mark Daniels is a former licensee who knows his way around a laptop, with more than 10 years of work in search engine optimisation and website analytics. Follow him on Twitter @markinapub

My BiqIQ’s Quickeys are not only a great source of innuendo but also an effective anti-cheating measure

I can get on with the job of running my pub and the quizzes are ready for us when the night comes along

trade.inapub.co.uk p52-53 tech speak.indd 53

answers but with this system, even though people are competing, they’re more open. It’s a better atmosphere.” Natalie Coleshill, of Isleworth’s Milford Arms, agrees with Anita. “It’s so much more efficient than other quizzes. I don’t even have to be here, the staff can just set it up on quiz nights and it runs itself.” One thing that Natalie has noticed a change in is the temptation to cheat. Because traditional paper-based quizzes give contestants time to look back at their answers, smartphones play a dubious role in a team’s results. “This cuts out the cheating element,” she tells me. “It’s so much more social and because the answers are on the screen and teams use their Quickeys, they don’t have time to look online to see if they’re right.” The Milford Arms quiz night is on a Sunday, traditionally a quiet night for the predominately sport-led environment. “We’d have no more than a dozen people in and be ready to close by nine,” Natalie says of Sunday evenings, but since installing MyBigIQ five months ago she has seen

trade increase to between 35 and 50 people in the pub every Sunday night. Michael gets quite excited by what the future holds for his company. The system can already act as a digital signage platform, helping venues promote events and wares during times when quizzes aren’t running and the televisions would otherwise be switched off. “We’re also working on a race night concept,” Michael tells me, “and we were approached by the BBC to help with taking Pop Master on the road.” Quite aside from meeting top quizmaster Ken Bruce himself, the crowning glory for Michael was that the compact system saved the broadcaster having to trawl a vast amount of equipment to outside broadcasts. The future of the pub quiz, then, looks secure. And, in case you were wondering, the answer to the opening question is: Lego.

For more information visit

www.mybigiq.com

JUNE 2015

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