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MARCH 2012

Thoroughly SAY IT WITH
















Precious Day





Mum’s The Word



What’s On • Property • Motoring • Beauty • Fashion • Education • Reviews



elcome to our 85th issue and my first month as Editor. With four children (including one new born), a career, two dogs and a house to take care of, I thought it only fitting to dedicate this month’s issue in praise of that most expert of jugglers – the modern mummy. The inspiration behind our Mother’s Day special is the icon of modern mummyhood - Victoria Beckham. An improbable force of nature is Ms VB’s ability to manage her fashion label, family life, global media presence and enviable handbag collection, all whilst looking ridiculously glamorous, this not only makes her a hero to modern mummies the world over but also has most of asking ‘How does she do it?’ To address this question and others, on page 12 Sue Lovett gives her witty take on contemporary parenthood in her article ‘Thoroughly Modern Mummies’. With thoughts of Ms. Beckham’s enviable library of arm candy, this month’s fashion and cover come courtesy of chic handbag designers Fiorelli. I want one already! On page 35 Alex Page gives us his top pick of gadget mummy must haves, all of which make for perfect gifts. And if you’re doing the mummy thing all on your own, you can enter our competition on page 17 to win membership for the dating website Because let’s be honest - who doesn’t want a chance of meeting their very own David Beckham? Next month it is party time at iN towers as we celebrate our 7th birthday and I would love to hear your feedback. You can email me: or tweet me: @ZoehopkinsiNMag. And whilst we are thinking about things to come, watch this space as we are in the midst of planning iN’s next charity expedition for you, our intrepid reader to raise funds for PAH NHS Trust Charity Fund. To think, it was this time last year that myself and twenty two of our loyal readers were trekking to the summit of Mount Kilimanjaro. Happy Mother’s Day!

06 08 12 17 18 24 28 33 35 37 42

Zoe Hopkins

44 Our heartfelt gratitude to the wonderful and weather savvy PR, who saved us all from frost bitten toes with a delivery of several pairs of Puma Moondust Boots, just in time for last month’s big freeze. Brilliantly warm, they can withstand temperatures of up to -35°C. They are also excellent for pretending to be 1960’s astronauts in.


What’s On Guide

Dates For Your March Diary

iN Spy

Local Events & News

Modern Mummies

The Ultimate Multi-Taskers




A Mixed Bag

Fiorelli London

Floral Fashion


Say It With Flowers

Smile Direct

Speaking Directly With Gary Marks

Just Married

Kylie & Stuart Coker


Gadget Gift Ideas

Mummy Must Haves

The Only Way Is...

Have You Been Snapped Out?


iN Motoring Nissan Juke DIG-T

The Grass Is Greener

Garden Design By Haskett


iN Profile

Sophie Stern

Front Cover:

Courtesy of Photography: Theo Cohen

£50, Having been a fan of Mary Katrantzou ever since seeing her lampshade skirts take to the catwalk back in 2010, I am beyond joyous to now possess one of the young British designer’s creations. Taken from her sell out collaboration with Topshop, this structural wonder is my new favourite everything dress.

12 inmagazine.essex

44 iNMagazineTweet

When you have finished reading this magazine, help the environment and please recycle.

50 in MAGAZINE 3

March 2012 - Issue 85 iN Magazine 17A Raven Road, South Woodford, London E18 1HB T. 020 8504 7779 Publishing Director & Editor Zoe Hopkins Fashion Editor Rose Keen Art Director Ashleigh Mandie Advertising Account Manager Sarah Boyton T: 07584 575 356 Advertising Sales Executive Emma Morris T:07552 545 156 Senior Writer Sue Lovett Motoring Correspondent Russell Campbell Designer Rob Cannell Accounts Paul Wynn Subscriptions For your free e-zine subscription please e-mail: Words Alex Page, Caroline Polledri, PURE Medi-Spa, Photography SnappedOut, Theo Cohen, Mrs. E Photography, Jeff@Epic All rights reserved. The views expressed in this publication are not necessarily those shared with the publisher. The publisher cannot accept any responsibility for any errors or omissions relating to advertising or editorial and cannot accept responsibility for unsolicited submissions, manuscripts and photographs. No part of this publication may be reproduced without prior written consent from the publisher.

Contributer SUE LOVETT - Freelance writer Sue Lovett is Mum to two teenage boys and a twelve-year-old daughter. A published short story author, she is studying for an MA in Creative Writing at Anglia Ruskin University and writing her first novel. Mostly she juggles time, being sure to fit in lunch with the girls, or at the very least, coffee and cake. 4 in MAGAZINE

To advertise your business call: 020 8504 7779


To advertise your business call: 020 8504 7779



KINGS OAK PROPRIOTER, LINZI POLLARD REACHES 9K OF HER 10K MARATHON TARGET In January’s issue we featured Linzi and her grandson, baby Calum, who was born with the rare condition Anopthalmia – which literally means ‘without eyes’. Linzi, set about her own challenge of not only running a marathon, but also to raise 10k for the charity MACS. MACS is a charity set up to support families with children with this rare condition. Early this month, Linzi reached her 12 mile milestone and is on schedule to exceed her 10k fundraising target. Linzi would like to thank all iN Magazine readers and her loyal customers for their support. You too can donate, log onto and all donations no matter how small are greatly appreciated.

WOODFORD COUNTY HIGH STUDENT ORGANISES ‘FACE OFF’ CHARITY EVENT On Monday 12th March, at 6.30pm, 17-year old Jourdan Hammond, a pupil at Woodford County High will host a talent show at the school, called ’Face Off’ in aid of Cancer Research. She is hoping that this event will raise awareness about the effects of cancer on both the patient and their family. The show will include performances from a variety of talents such as dancers, singers, rappers and bands. O’Gradys and local shops have contributed towards food and drink for the event. Tickets cost £5. T. 020 8504 0611

NEW PHYSIOTHERAPY UNIT OPENS AT HOLLY HOUSE HOSPITAL Holly House Hospital launches its Physiotherapy Unit which contains six individual treatment areas, as well as a gym area for patient rehabilitation. The new unit enables Holly House Hospital to offer superior physiotherapy, Pilates and integrated rehabilitation to a far wider audience. T. 020 8936 1210

NEW COMMERCIAL OPERATIONS MANAGER FOR WOOLSTON MANOR Sue Page joined Woolston Manor early this month to head up their events team and to concentrate on bringing new business to the club. Sue brings a wealth of experience, after working as Head of Commercial Operations at West Ham United, Colchester United and Southend United. Sue has also worked within event management and is sure to be an asset to the Golf and Country Club. T. 020 8500 2549

SMARTNET ESSEX – 1ST ANNIVERSARY AT THE KINGS OAK, HIGH BEACH Happy Birthday SmartNet Essex! SmartNet Essex met at the Kings Oak for lunch and glass of wine to celebrate their 1st anniversary. Once a month, they provide a lively and dynamic environment for local small business owners to network. Paula Francis, one of the SNE founders, said that ‘The aim of the group is to support its members whether they are start-ups or have been established for 20 years’. For more information on future lunch meetings visit


To advertise your business call: 020 8504 7779

ICANDY STRAWBERRY NOW IN STOCK AT LITTLE POZERS, EPPING The iCandy, as loved by Victoria Beckham, has now arrived at Little Pozers. The iCandy comes in a choice of four colours and has a new one hand STEP AND STAND FOLD™ action and a unique iCandy MEMORY™ system which includes an auto alignment seat unit, which clicks back in to the last used position when unfolded. T. 01992 576 361

BUZZPOINT CREATE A BUZZ WITH 50% OFF WEBSITE DESIGN & DEVELOPMENT In today’s technological world, a professional website is a business essential. But how to make sure your website stands out from the online crowd? Abridge based web development consultancy BuzzPoint specialises in providing excellent and cost effective solutions for all types of websites and online applications, for businesses of all shapes and sizes. And this spring the technowhiz kids at BuzzPoint have something special in store - For a limited time only they are offering a massive 50% off their standard CMS website package exclusively for iN readers. T: 0844 567 8780

STITCH BY M. ROSENBERG & SON OPENS IN WANSTEAD Wanstead’s newest addition, fabric store STITCH recently opened its doors. STITCH is a small family run business that has been in the fabric industry for over 50 years. Offering a selection of printed cottons, silks and designer prints by the likes of Roberto Cavalli, Alexander McQueen and Oscar Del la Renta, one thing is for sure finding your perfect fabric at STITCH will be the very opposite of finding a needle in a haystack. T: 020 8989 9970 10 Woodbine Place, Wanstead, London E11 2RH Twitter: @STITCH_IT_UP E:

ESSEX NETWORKING EVENT HELPS BEAT RECESSION You may have noticed the economy has not been all that rosy of late. And with talk of a double dip on the horizon, one group of local entrepreneurs are taking action to help Essex’s businesses in this troubling time by hosting a networking event. Speakers from LovePlayWork will be giving advice on being self employed and running your own company. Whilst guest speakers from Remote Assistant (, a company that has grown rapidly despite having launched in the midst of a recession, will be sharing tips and hints on how to be successful, expand and overcome common obstacles. Please contact if you would like to attend this event. 3rd April at 8pm at the Rose and Crown Event Room in Writtle, Essex To advertise your business call: 020 8504 7779





Jane Meader, formally from Woolston Manor, joins the team at Mooros, to expand their event and marketing portfolio for 2012. Jane will be working alongside Lisa Sharp – with some exciting events in the pipeline. Watch this space! T. 020 8559 8714

SANTA FE, WANSTEAD VOTED IN THE TOP 100 FOR ‘INSPIRING INDEPENDENT MENSWEAR RETAILER’ A huge congratulations to Gary Irwin and his team at Santa Fe, for being voted by the retail fashion magazine, Drapers, one of the top 100 inspiring independent menswear fashion retailers in the UK. Santa Fe has their Spring/Summer12 collection now in stock, so pop down to see what the hype is about! 119 High Street Wanstead, Wanstead, London E11 2RL T. 020 8518 8922


Ristorante Italiano Da Nino 13 Brook Parade, High Road, Chigwell, Essex IG7 6PF Tel: 020 8500 6080 Our congratulations to Nino, Tina and the rest of Papillon team as the local Ristorante Italiano celebrates its first anniversary. It has been a wonderful year for the popular local eatery. Which has won countless fans over its first year with its mixture of friendliness, relaxed atmosphere, ever changing seasonal specials and hearty traditional Italian cooking. A family business, Papillon offers not only great cooking but also a warm welcome and fantastic service.

‘The Only Way Is Essex’ fitness guru Ellie Redman launched her ‘No Carbs Before Marbs’ bootcamp at Loughton’s Nu Bar. We caught up with Ellie at the VIP launch party, ‘I’m on a mission to make the TOWIE stars and the whole of Essex fit!’ she enthralled. The party was attended by Lydia & Debbie Bright from the hit ITV2 show The Only Way Is Essex, as well as Imogen Thomas and England and Tottenham right-back Kyle Walker. For more information:

SUNSEEKER GIRLS MOTHERS DAY 15% DONATION TO BREAST CANCER Sunseeker girls, Linda Kallas, Laura Harrison & Rebecca Coxshall have teamed up with 15% of the total value on all chocolate boxes bought for Mothers Day, will be donated to breast cancer, you can even customise your box with Swarovski crystals. Just type SUNSEEKER in the box at the check out. The money raised, will go directly to PAH NHS Trust Charity fund, headed by Ashraf Patel, St Margarets Hospital, Epping. The PAH NHS Trust Fund uses monies raised to fund clinical trials for breast cancer in the UK. Presently, the Sunseeker girls have raised 3k of their 12k target. 10 in MAGAZINE


Open for both lunch and dinner, Papillon’s signature Italian Sunday roasts have become a local favourite for those looking for something delicious and different on the weekend. Ideal for dinner with friends, a romantic evening for two, a family meal or that special occasion Papillon really does bring the culinary heart of Italy to Chigwell’s High Road. As long term fans of the Wanstead fine dining location we cannot recommend their seafood pasta highly enough. If you like Italian food, you will love Papillon.

One year on from their opening Nino & Tina would like to take this opportunity to thank all their loyal customers from the last twelve months and invite those who are yet to try this local ristorante to come and try their menu of authentic Italian dishes. And don’t forget to book for Mother’s Day on the 18th March.

To advertise your business call: 020 8504 7779

To advertise your business call: 020 8504 7779


re you a brand new first time mum? Aah, that a special time when your days are filled with watching every moment of your newborn’s wonder: the way his tiny fists tighten as he contentedly sleeps; the little frown she gives just before she wakes; how struggling to lift the heavy weight of his head, he focuses on you - his Mummy - as if trying to burn your image into his memory. Your baby is a miracle. You dream of being the centre of her world, the one she’ll run to when she falls out with a friend, or grazes her knee.

Like all parents, my husband and I just do the best we can, hold our breath and hope we’ve set aside enough money for our kid’s therapy.

Michelle Pfeiffer 12 in MAGAZINE

The one who will whip him up a snack when he’s hungry, tuck him in at night and wipe away his tears. Savour these first weeks, they are a precious bubble of time which all too soon will burst into the real world of mummydom. A world where you will forever worry and forever be to blame, one in which you will be the ultimate multi-tasker. You are about to morph into the Mother of all Jugglers.

Most of us in the real world can’t afford to employ a barrage of troops to help on the front line of kiddie-care. We rely on a close-knit circle of friends and family to help juggle our busy lives. Our own Mum’s are often the first port of call in an emergency, with friends, neighbours and the mums of our kids’ friends on hand when needed. Amidst our circus of life we constantly strive to perfect the balancing act. Some days we may be more surefooted than others, but all it takes is a crying baby, a toddler in meltdown, add to that help with homework, lift to football practice, slapping on the odd band-aid and fixing a pitstop snack and before long life resembles a three ring circus. Last year Tesco Baby carried out a survey among 2000 mums. It found that 67 percent believed they wouldn’t manage without the help of their support network, dubbed ‘Team Mum’. The survey showed that mums typically called on support from ‘Team Mum’ for ten hours every week, saving on average £140 a month on childcare costs. That adds up to a whopping £1,680 per year. Half of those surveyed said they paid their helpers back in favours rather than cash. Two thirds of those who took part in the poll admitted that their own mother was the one person they could not do without, with a third having her babysit the kids while they went out to work. One in ten relied on their mother-inlaw’s child minding skills, while five per cent even got granddad to muck in. In Britain 56 percent of mums who have children under five work. That figure rises to 71 percent for those whose youngest is between five and ten and 77 percent amongst those whose youngest child is in the 11-15 age range. The press of past decades would tell us that these mums are ‘having it all’ – no longer compelled to choose between a career or a family. It’s true in the past women had a dilemma that no man really had. Who ever heard a man say, ‘I’d like to make it to MD, unless I get married and have children.’ But, particularly in today’s cash-strapped times, for the majority of mums there is no choice –

economically, staying at home is just not an option. The workplace is more suited now to the working mum than it was fifty years ago and employers are generally more flexible, however the task of juggling junior and a job is no less easy. Meera Syal, comedienne, writer, and actress, who rose to prominence in the BBC comedy show Goodness Gracious Me says:

It’s knackering, I found it tough working and being a mother. Adrenaline kept me going. The tiredness is much harder to cope with when you’re older. You don’t have as much energy and it’s hard having sleepless nights when you’ve had years and years of great sleep.

don’t know how she does it’ says the title of the film starring Sarah Jessica Parker. In it SJP plays supermum Kate Reddy, who manages to fit in a high powered finance executive career as well as being ‘Mom’ to two small children. She is a perfect wife, housekeeper, breadwinner, immaculately co-ordinated, dressed to suit every occasion, beautifully made-up and quaffed with no hint of smudged mascara or dark roots. I know exactly how she does it – with lots of assistance from an army of helpers, including a nanny. Oh – and it’s fiction. Here on Planet Parent life is a little different – make no mistake, behind every successful mother is a basket of dirty laundry.

Sara is a hardworking mum of two girls under ten; she says ‘I had just gone back to work after my second daughter. I remember going to a corporate event in the City and meeting an important business contact, I suggested we swap details. He had no business cards so I reached into my bag to pull out a pad and then fished for a pen. I found one – it was my seven-year-olds – a glittery pink pen topped with a pink fluffy ostrich attached to a bouncy spring!’

INST ON P RUCTION USHC S HAIR : WARN Remo ING Before ve Child Foldin g

teenage years, your little darling will blame everything in life, from its crooked teeth to not being part of the in-crowd, on you. In fact, anyone who’s looking to point a finger will poke it your way – old ladies in the supermarket queue, teachers, policemen, the press, the government and particularly those who have never had children. ‘Blame it on the parents’ we hear them cry. Well, weren’t we all better parents when we didn’t have kids? The funny thing is when junior gets something right, a brilliant school report, a string of A grades, principal dancer at ballet or the leading role in the drama play, it’ s all his own work. ‘What a clever child!’ All are quick to tell you. A legion of grandmas, aunts and uncles wondrously declare ‘Don’t know where he gets it?’ It’s a God-given talent - obviously. Then before you can say ‘genius child’ your offspring revert to their loud, rude, idiotic or embarrassing selves, and suddenly all who care to express an opinion can tell you exactly where that behaviour came from.

There are hard facts to be faced too. The truth is, even in these modern times of equality, you may not make it to the boardroom if you prioritise going to the kids’ end of term concert, or being home for dinner-time above business meetings. Even if you are blessed with a partner who takes a full share of family life, when you get down to the nitty-gritty, who is it that sorts the birthday presents and parties, buys the school uniform and arranges cover for the half-term holidays? And, on top of all that, there is the guilt. At work, you think of the children you have left at home. At home, you think of the work you’ve left unfinished. Whether working or a stay-at-home mum, feeling permanently guilty is part of the job description of motherhood. You have a baby and dedicate your life to it, but at some point, usually around the in MAGAZINE 13

Fay Weldon CBE has four children and six grandchildren. She is a hugely successful novelist who has published more than 30 novels, as well as screen plays and works of non-fiction. As a young mother she found work as an advertising copywriter and says that in those days parents were far less anxious to propel their children through the educational mill. ‘You didn’t have the fridge plastered with letters trying to get them to read,’ she says. ‘You weren’t having to indoctrinate your children or teach them dancing or worrying about exams.’ She says there was also far less focus on parenting skills.

Never admit to another mother that your child has a penchant for Pop Tarts – that’ll have you down as a slummy mummy before you can say ‘no artificial colours’. And never be caught in the supermarket with a trolley load of oven chips, dinosaur chicken nuggets and microwave burgers. Banish the ready made to the bin and lovingly bake bread and wholesome home-made treats cunningly packed with pureed veg and disguised as muffins. Well, we’d all cook like Annabel Karmel if we weren’t so busy looking after kids. But, if you could just manage to shovel the five-a-day down the little one’s neck, between the school run, shopping, washing, ironing, working, cleaning, you would surely be an earth mummy of mammoth proportions.


A US study found that by the time baby reaches its second birthday, he or she will have had 7300 the point though nappy changes. of What’s taking the time to

You were conscious that you needed to put your children in matching socks, but it was a sort of local social pressure; it didn’t come from newspapers or television. You weren’t bombarded with messages of what you should do and how you should do it.’

As if Mum’s didn’t have enough to do – today there is so much criticism about the way we bring up our young. What we give them to 14 in MAGAZINE

arrange vegetables on the plate into a happy face, or make trees out of broccoli, asparagus boats and lakes of guacamole, when every mother knows that kids will eat anything – snot, scabs, soil, earthworms, earwax or toenail clippings – but never sprouts, however they are camouflaged. Nutrition – it’s just another melon ball a mum has to keep in the air. Remember to make it organic if you want them to reach a ripe old age. And if you want the earth to last long enough for them to live on it, as every good earth mother should, make sure your shopping is seasonal and regionally sourced. Oh and while you’re whizzing around Sainsbury’s, remember to replace everything you own with eco-friendly alternatives.

It’s exhausting, enough to make you ‘sleep like a baby’ – actually the most ridiculous phrase ever – don’t babies wake every three hours screaming? In fact when you’re a mum you can forget any ‘me’ time – sitting down and looking comfortable is the quickest way to get your child’s attention. Yet we battle on regardless, like a band of angels with worn out wings. Naturally every mum regards her children as the most precious and rewarding things in her life, but she faces an ever changing parade of perils from the cradle onwards. It’s the little surprises, those beautiful innocent moments that in the blink of eye erupt into a complete nightmare, that challenge us the most. Those flabbergasting moments that spring from nowhere like projectile vomit. But these are the tests that keep every mum on her toes and let her know that she can cope with just about anything. And take heart, it won’t last forever, it’s the first thirty years of being a mum that are the hardest.

I used to be excellent, but now I have a baby and I couldn’t tell you what day it is. Gwinneth Paltrow

There are only two things a child will share willingly – communicable diseases and his mother’s age. Dr Benjamin Spock

The important things are sitting down, having dinner with your children and having a cuddle.Those are the things that make me happy, not reading a review in some paper or being on the cover of a magazine.

The marvellous experts who thrust forth their wisdom - from urging us to fill our babies tiny brains with Beethoven at bedtime, to flashcard drills before they are one. The experts tell us how to timetable our childrens’ sleeping, walking, potty training, bathing and feeding. Ignore them at your peril for their sage advice will save our little chicks from being dysfunctional. Well, wouldn’t you just like to ram the feeding bottle down the guru’s gullet?

But, we don’t always help ourselves. Hilary was sick of the other mums at the toddler group showing off about how clever their kids were. At one gathering, the most annoying of the other mums started asking her one-yearold to point to various parts of the body. ‘Where’s your knee?’ she asked, and the little boy duly pointed. ‘Where’s your head?’ she continued and again he obliged. Hilary hatched a plan. During the following week, she trained her own little boy and the next time the annoying mum started showing off her son, Hilary went one better. ‘George,’ she sweetly asked, ‘where’s your larynx?’ Clever George pointed to his larynx and went on to point out his vertebrae, his pelvis and his fibula.

Motherhood is a frantic race in which we are forever two steps behind. Priorities change at the turn at the turn of a trip to A&E with a toddler who’s swallowed a piece of Lego. Deadlines shift at a moment’s notice as junior is selected for the hockey team and needs to be fully kitted out and delivered to the pitch within two hours. Your clever cherub will wait until you’ve left the room to perform his first roll – straight off the sofa. And why do kids wait until you’ve left the room before shouting ‘Mummy!’

And then there are the experts. They’re everywhere. According to the experts going to work and slinging the kids off to the child minder damages them for life. According to the experts, staying at home makes your precious children clingy, dependant, less able to cope with life – and guess what - damages them for eternity.

eat, what we get them to wear and what time we spend with them. The pressure is overwhelming – get it wrong and we are condemning our babies to a lifetime of failure and poverty.

ive-year-old Lucy was playing with her Mum’s hair when she noticed a few strands of white. ‘Why are these hairs a different colour, Mummy?’ she asked. ‘Because every time you do something naughty and make me angry, one of my hairs turns white,’ her Mum replied. Lucy thought about this for a minute and then gasped, ‘Wow! Grandma’s hair is totally white. You must have been really bad when you were little!’

Sadie Frost Words by Sue Lovett



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‘MumsDateDads’ is the UK’s favourite dating site for parents. Its members are single parents or are happy to date someone with children. ‘MumsDateDads’ knows from first hand experience that it's tricky to find love when you have children. It offers free registration, astrological & compatibility matching, users can send winks or virtual gifts, create and view video profiles, and there are instant messaging and video chat services available as well.

Everybody knows that being a parent is tough, and being a single one is even tougher. With the demands of parenthood it can be hard, if not impossible, to balance day-to-day life with trying to find love. Which is where ‘MumsDateDads’ comes in. The number one dating website for single parents in the UK, specialises in helping single Mums and Dads find someone special. To celebrate Mother’s Day iN Magazine has teamed up with ‘MumsDateDads’ to offer five lucky Mums or Dads the chance to win three months free membership to the site. For your chance to win simply email ‘MumsDateDads’ along with your details to TERMS AND CONDITIONS All entrees must be received by 25th March 2012. One entree per person. Over 18s only. Entrants must be UK residents. Winners will be notified by email after the closing date. Travel not included. Prize provided independently of iN Magazine. Entrants may be contacted by iN Magazine and selected partners. By entering the competition you agree that should you be selected as winner that you will provide an image of yourself to be published within iN Magazine on condition of receiving the prize.

FOR MORE INFORMATION OR TO SIGN UP SEE WWW.MUMSDATEDADS.CO.UK To advertise your business call: 020 8504 7779



A mixed


SOHO cOrAl/glitter £35.00

iOrelli lONdON iS AN AcceSSOrieS lAbel tHAt iSN't AFrAid tO StANd Out FrOm tHe crOwd. Key StAtemeNt SHApeS cOme iN clASHiNg NeON cOlOurS ANd bOld priNtS. AllOwiNg yOu tO mix, mAtcH ANd plAy witH tHe uNexpected textureS ANd brigHt SHAdeS. tHe vASt pAlette plAyS witH juicy brigHt blOcK cOlOurS iN Acid red, NeON piNK ANd FlASHeS OF AquAmAriNe. NAuticAl StripeS exteNd plAytime ANd pOlKA dOtS Add A girly twiSt. tHiS New cOllectiON will Keep yOu ON yOur tOeS ANd will leAve yOu wANtiNg mOre. in MAGAZINE 19

HOxtON leOpArd £69.00


HOxtON deNim £69.00


jeSSie SOFt HObO pytHON £59.00


Photography By Theo Cohen

electric AveNue OceAN greeN ÂŁ59.00 in MAGAZINE 23

Mary Katrantzou £525

’s r o t i Ed ickP

Opening Ceremony £428

Stella McCartney £955

Erdem £1205

Preen £894

No. 21 £798

YSL £1285

See By Chloé £410

Diane Von Furstenberg £299

say it with flowers

forget twee, florals get techno this spring.

Mary Katrantzou £525

Givenchy £970

Stolen Girlfriends Club £140

Lanvin £300

trendsetter TURN THAT FROWN UPSIDE DOWN WITH MOI SELF’S PICK ME UP PRINTED HANKIES Founded by best friends Tara Willis and Bianca Pal, Moi Self is all about sisters helping each other through those emotional moments. With five different solicitous and wise messages designed to raise a smile and the mood, our personal favourite is the ‘He’s not that hot anyway’ hankie. Make sure you have one handy next time your BFF needs a good weep into your shoulder pads. 24 in MAGAZINE

Project D £465

Moi Self, £10.00


To advertise your business call: 020 8504 7779

Welcome to iN’s society column, ‘Girl About Town’ where socialite Caroline Polledri gives her own hilarious take on being out and about in Essex and beyond. here have been many times throughout my working career when I’ve been stuck in the middle of something that requires a lot of concentration, something that has caused me to frown and scratch my head is confusion. At times, I have even been know to utter the odd swear word or moan and murmur under my breath about how life isn’t fair, frustrated with the task in hand. And then, as other emails and requests come flooding in side tracking me from my initial task, disturbing my concentration I feel a sudden urge to pick up my bag, slam down my keyboard and go home - that is until I spot an email entitled ‘Mum’ amongst my outlook bombardment. This is my Mother’s way of passing on a message to me via the magic of her Intel Pentium processor that is no doubt propped upon her retired knee whilst watching the Channel 5 afternoon movie, after returning from what is usually quite an eventful day in the world of ‘moot’ (Mum).

I’m not sure if she realises that I can see her email address and therefore know it’s from her, without her putting ‘mum’ in the subject box but then I’ve never told actually told her this. Because as soon as one of those particular emails land in my inbox it makes me smile, no matter how I’d been feeling two seconds before. I know along what lines this text is going to read and no matter how busy or stuck in the middle of something I am, I open it anyway and below is a prime example of the kind of thing I often learn form the daily emails titled ‘mum’. From: Sent: To: Subject:

Susan Polledri 31st January 2012 15:28 Polledri, Caroline: Markets Mum

I had to go out for dog food and drop off my prescription and although it took a lot of courage to go out without makeup (well a lip gloss) I managed it & have got back. I sat down to have a cup of tea, a reward for my bravery and noticed I have actually been out not only makeup less but with my TROUSERS INSIDE OUT. I just hope no one spotted me xxxxx

Love from Mum

P.S I love you Mum. Don’t ever change.

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SpeakiNg Directly... WITH HiS moNtH, iN magaziNe’S HeaD of aDvertiSiNg, SaraH BoytoN, HeaDeD out to BuckHurSt Hill iN orDer to meet DeNtal tecHNiciaN gary markS of Smile Direct. Sarah: ‘As i started my journey to visit Gary from Smile Direct, I did have to smile. I have been told many a time that ‘Smile’ and ‘Direct’ could be my middle names. I had googled ‘dental technician’ prior to my visit as to be honest, I wasnt totally ofay with what dental technicians actually do. They are not a dentist, so what are they? Dental Technicians are responsible for the production of dental crowns and veneers. As we sat down for a cup of tea Gary explained everything.”

‘It is rare for a patient to actually meet their technician’ ‘though I do see patients for a shade take.’


Smile Direct ‘Before any treatment takes place time should be spent with a patient. Though I am not a Dentist and so cannot plan any course of treatment or care, what I offer is a lengthy and detailed discussion of what the patient wants. This is then shared with their appointed Dentist in order to ensure the results of any work is something worth smiling about.’ Then with a big flash of his own smile, we say our goodbyes. As I leave I realise at its heart, Smile Direct is about communication, putting the patient first and after all isn’t that what the mouth is all about?

Smile Direct: 91 HigH roaD, BuckHurSt Hill, eSSex ig9 5SN telepHoNe: 020 8505 0359

A ‘shade take’ is the process of matching veneers or crowns to the colour and texture of the adjacent teeth. As I speak to Gary it is clear how passionate he is about his work. Gary decided to set up Smile Direct in light of the changes in attitudes towards dental design, he tells me:

‘Today’s patients are more demanding than ever and rightly so. Now most Dentists will not send their patients to see a Technician as they do not see it as a necessity - particularly if the crown is for the back of the mouth and is not immediately obvious but as anyone who has ever spotted an oddly white crown or a veneer that stands out for all the wrong reasons knows – a good colour match is essential to a happy, smiling customer.’ Sadly I am not alone in my lack of knowledge about the major role played by a Dental Technician in the creation of a perfect smile. This is something Gary Marks plans to change with Smile Direct. The Buckhurst Hill resident tells me:

‘I have been a Dental Technician for nearly thirty years, the first twenty of which I spent in London’s Harley Street. I work with the majority of Dentists in the area and have since launched Smile Direct. A unique service where patients wishing to engage in state-of-the art dentistry can come see me before they visit their dentist in order to discuss, in depth, what they would like to achieve for their smile, all in a relaxed environment.’ With this Gary hopes to avoid the sort of breakdown in communication which can result in unhappy patients. in MAGAZINE 29





IN MAGAZINE: Help Shazia, our faces are starting to look so dull and tired, we need some T. L. C. What can we do to brighten the skin on our face ready for Spring?

DR SHAZIA SIDDIQI: Recent cold weather paired with central heating and numerous cups of tea and coffee can often result in the skin beginning to look tired, aged and lined. Early nights and drinking plenty of water can make a marked difference however you may need an extra helping hand. The PURE OXYGEN FACIAL is a quick fix solution, and would fit nicely into any lunch break and is suitable for all skin types. The first step involves micro-dermabrasion, which is the use of tiny aluminum oxide crystals. This strips the top layer of dead skin cells, leaving a smoother surface underneath, helps to reduce blocked pores and the appearance of pigmentation and scarring. Following this, the therapist will then apply a vitamin based serum which helps with both the repair of the skin and also to increase the amount of collagen and elastin formed in the skin, to help stop sagging. To help the serum absorb, the therapist will infuse oxygen under the skin, to boost blood flow to the area. This allows the cells to regenerate which makes the skin look brighter, more healthy and revitalized. Oxygen is suggested to strengthen skin’s elasticity and help eliminate acne-causing bacteria, as well as reduce fine lines and wrinkles, even out skin tone and diminish blocked pores. Many people who experience the non-surgical oxygen facial treatment see an immediate change in their appearance. Effects of oxygen facials are said to last about a week but for best results, we recommend a series of six treatments followed by monthly touch-up visits.

PURE OXYGEN FACIAL now only £49 when you mention iN Magazine (normally £95), or purchase a course of 6 for £285 (normally £570) for the month of March.

PURE Medi-Spa, 9 Chigwell Road, South Woodford, E18 1LR T. 020 8989 1822 30 in MAGAZINE

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Great Shape

NEW physioThErapy uNiT opENs aT holly housE hospiTal The physiotherapy team at Holly House Hospital celebrate as the first phase of the private hospital’s £20 million redevelopment and expansion project opens this month. The new unit, in Buckhurst Hill, contains six individual treatment areas as well as a larger gym area for patient rehabilitation, enabling the unit to offer superior physiotherapy and integrated rehabilitation to a far wider audience. New services being introduced include rehabilitative Pilates sessions and stress management courses incorporating yoga, cranial/sacral therapy, visualisation techniques and cognitive behavioural therapy. Gill Southall, Physiotherapy Superintendent at Holly House Hospital, said:

‘we are delighted to open the doors of our new physiotherapy department to our patients – and to be the first department to move into the new build. it really is a superb facility and being centrally located within the hospital

holly house hospital ADVERTORIAL

Tel: 020 8936 1210 as part of a new dedicated outpatient facility means patients will soon be able to access consultations, diagnostic imaging and physiotherapy all under one roof. this investment in the physiotherapy unit will enable us to maintain the high quality of care we provide to the local community including many local professional sportsmen and women.’ All of the physiotherapists at Holly House Hospital are experienced chartered physiotherapists who offer a combination of the latest treatment techniques, sports injury treatments, exercise and advice to treat patients. They treat people of all ages with physical problems caused by illness, accident or ageing including back, neck and shoulder pain, upper and lower limb conditions, sports injuries, post-operative rehabilitation and posture-related problems. The unit also provides a number of specialist services including acupuncture, electrotherapy, biofeedback to identify muscle imbalance, phototherapy for the treatment of a variety of skin conditions, and stress incontinence or pelvic floor dysfunction The redevelopment and expansion project, overall, remains on schedule with works progressing and the new building framework now constructed. The new purpose-built facility, located at the rear of the existing hospital and expected to open this autumn, will house majority of the hospital’s outpatient services including consultation rooms, pharmacy, a minor treatment unit, oral surgery suite and pathology laboratory. This will enable additional inpatient bedrooms to be created within the current building. The hospital continues to run as normal during construction.

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Just Married Kylie & Stuart Coker Loughton residents, Kylie and Stuart Coker found love on an internet dating sight We loved how you created your wedding with a traditional twist... Kylie: I had really strong ideas from the start, other than the bridesmaid dresses which I spotted in a bridal magazine, the other ideas were pieced together until the whole day became a perfect story.

Who’s idea was Gaynes Park Estate? Kylie: We had seen a few other venues but nothing gave me that ‘this is it’ feeling as Gaynes Park. I had that very same feeling with my wedding dress, after trying on over 15 different ones. That’s when you know ‘this really is it!’ Stuart: We booked Theydon Garnons Church after booking Gaynes Park, it worked perfectly for us.

So the day itself…? Stuart: We had a church ceremony, with a choir and wedding bells. Our readings were from Corinthians, read by my Uncle David, and a poem called The One read by my Mum. We bought pocket watches for myself, our ushers and the best man, mine had the date of the wedding engraved on it, the others had ‘Thank You’ engraved on them. Kylie: My Mum gave me away. I was driven to the church in a 1937 Roll Royce Phantom III, and the guests arrived in a route master red bus. My nerves totally disappeared when I saw Stuart as I walked down the aisle; this was my best memory of the day. Stuart: Likewise, Kylie looked beautiful. At the reception I was so glad that I had practiced my speech to a level where I didn’t need prompt cards. Kylie: That was one of my best moments; I am so proud of him. He had practiced for ages and did it all from memory - it was brilliant, heartwarming and funny and obviously the things he said about me were beautiful and very emotional.

Let’s talk about the quirky bits… Stuart: We had Heart of England sausages, creamed mash and roast onion gravy, basically bangers and mash for the wedding breakfast. Kylie: For the favours we gave white chocolate lollypops with each of our guests’ names piped in icing - they went down a treat and it was a little different from the norm. I had large letters of Mr & Mrs and K & S made, also a white wishing well for the cards to go in. Stuart: We organised our own sweetie table with personalised stickers saying ‘Enjoy’ from Kylie and Stuart. Kylie: We also put a basket of flip flops in the ladies toilets with a framed poem: ‘Bought new shoes to match your dress and now your feet are sore, Please help yourself to a pair of flip flops so you can dance some more. Compliments of Mr & Mrs Coker.’

And your honeymoon? Stuart: I whisked Kylie to Dubai. Kylie: Our day, the honeymoon, it was all wonderful; if I could do it all again I wouldn’t change a thing. Venue: Bride’s Dress: Groom’s Suit: Bridesmaid’s Dresses: Wedding Cake: Cars: Invitations: Photographer: Entertainment: Wedding Favours: Toastmaster: Videographer: Route Master Bus: Hairdresser: Georgina Walker - 07963 405 213. Make-up Artist: Julia Camileri - 07958 682 267. Flowers: Nicola Ferrari - 07955 815 380.



GADGETY GIFTS FOR MOTHER’S DAY 1. DINNER SPINNER APP If your mum is up-to-date, she might already have the latest smart phone. But she might not have grasped the enormous library of applications available. Introduce her to Dinner Spinner, the app that goes some way to answering the never-ending question of ‘What’s for dinner?’ It allows you acces to over 40000 recipes, courtesy of, and you can browse them by nutritional value. If Mum’s struggling to use up leftover ingredients, she can even type them into the app and receive a recipe that includes all of them. £1.85,

2. LG COOKIE KP501 If your Mum is anything like mine, she’ll be struggling along with a phone that’s ten years out of date, unable to see things on a dark screen which can’t display more than three colours. The LG Cookie KP501 is a good phone to introduce her into the touch-screen generation. While the Cookie itself is compact, the touch screen is enormous, ensuring that Mum will have no trouble pressing the virtual buttons. Most importantly, it’s easy and fun to use. Whether Mum’s a techno-geek or a techno-terror, she’s sure to love this phone. £79.99, Words by Alex Page

3. HOMEDICS SHIATSU FOOT MASSAGER (FM-TS9) Shiatsu massage is a traditional Japanese deep massage technique. Having organised the kids/school run/weekly food shop (delete as appropriate) around her working day, Mum’s feet are probably aching. This deluxe foot massager can help her feel like a Geisha again, at the end of a long day of running around. A state-of-the-art mechanism eases away the aches and pains with rotating nodes, and it’s also heated to ease muscle tension and stiffness. It even caters for all, as you can adjust the angle of the massager to suit. £71.49,

4. PANASONIC SD-501WXC BREAD MAKER If Mum is into making packed lunches for the family, she’ll adore this bread maker. Not only does warm fresh bread taste amazing, it also fills the house with a gorgeous homely smell. This Panasonic model includes modes for crust control and loaf size, and it’s even capable of producing bread for those on a gluten-free diet. Mum will want to spend hours messing around creating her perfect loaf from a variety of options, and the beauty of it is that this bread maker ensures a perfect loaf every time. £139.99,

5. SONY DSCW530B Digital cameras can be tricky. Get it right, and Mum’s got a friend for the next decade. Get it wrong and she’ll be forever mashing buttons or turning the camera off when she’s trying to take a photo. This little Sony model is perfect. Not only is it light and compact, it’s also intuitive and easy to use. The face detection software is really useful for capturing large groups of people at family get-togethers, and it’s even got a handy video mode – perfect for making sure Mum captures that allimportant goal at Saturday football practice. And in case you were wondering, yes, it does come in pink. £97,

6. CHAMPNEYS CHMAN-200-GB COMPACT MANICURE SET Luckily, you can give Mum all the attention she – and her nails – need on Mothering Sunday with this compact manicure set. It’s supersimple to use, and comes with 12 all-important manicure attachments, including shaping discs, skin remover and an automatic cuticle lifter. It also comes with a built-in multidirectional nail dryer, so whatever you’re doing to your nails you really should be using this little wonder. All you have to do now is find some handsome hunk to give Mum a massage, and her home spa day is complete. £30, in MAGAZINE 35


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hat have Jodie Marsh, Jack Tweed, N-Dubs and Professor Green all got in common? They have all been guests of celebrity hotspot FACES HODDESDON. Alongside the wealth of celebrities on their guest list, the Hertfordshire night club has something else to celebrate. Following a full refurbishment, not only is the night spot more glamorous than ever before, but the new VIP lounge is also now available. With de rigueur personal waitressing and star treatment, the newly opened lounge is bound to be a favourite for red carpet regulars, birthdays and those just wanting a taste of the VIP lifestyle. The people behind the success of Faces Hoddesdon are party organisers Crystal Parties. Having taken over the night club late last year, the club promoters have used their expertise in exclusive parties to make Faces Hoddesdon one of the area’s most glittering venues for a night out. Since then Faces Hoddesdon has become a regular destination for glamour models, footballers, the cast of TOWIE and Geordie Shore, R’n’B superstars and hot stylish things from the local area alike. The place to show your face? Most definitely.



Stepping Out


Mark Cleary, owner of celebrity hotspot, Faces Hoddesdon recently celebrated his birthday in true Faces's VIP style. He was joined for his celebrations by ‘Take Me Out’'s Toni Anwyll. Faces Hoddesdon has fast become the place to be and is frequented by many global celebrities, footballers and glamour models looking to enjoy a night out in a modern and stylish establishment. If you want to party like a celebrity or it's your birthday, a VIP booking is essential. As a VIP you will receive a personal waitress throughout the night providing you with impeccable service. FOR GUESTLIST, TABLE ENQUIRIES & BIRTHDAY BOOKINGS PLEASE CALL T. 01992 451 000



Nissan offers a car for all occasions ou would think the car market was already saturated with a car for every occasion: coupes that look good, estates for lugging loads, 4x4s for no roads, supercars for good roads, superminis for towns, Mini’s for cool people in town, and large saloons for getting out of town. But, what if you want something with cool, coupe-like looks, a raised driving position, but with no 4-wheel drive, and performance to match a hothatch? It is a specific brief, but one Nissan has given us an answer to with their crossover – the Juke DIG-T. Whether the looks are indeed cool is something that’s up for debate, and it’s a debate most people seem happy to enter into on their first introduction. There’s swooshes and creases everywhere, angular lights at the front, with fog lights that are in fact headlights. The Juke’s five-door status isn’t immediately obvious, thanks to hidden door handles at the rear. What we would say is that it is colour specific, with darker shades suiting the car’s stealthy looks.

The highend model we borrowed comes well equipped with the usual suspects of leather, air-con’, heated seats and cruise control. Navigation and entertainment comes in the form of Nissan’s excellent N-Tec system. It’s simple to use, mates easily with an iPhone via Bluetooth, and allows you to stream music wirelessly, too. Nissan cuts down on button-clutter using their Dynamic Control System (DCS), which gives buttons dual roles, for both ventilation and car setup. More on that later… The cabin itself could well be an acquired taste with lashing of body-coloured plastic round the transmission tunnel, demonstrating the Juke is aimed squarely at the young to middling affluent ‘yoof’. The central console is more mainstream, but the graphics of both the sat-nav and the DCS add a technological twist. 42 in MAGAZINE

Believe it or not, removing the Juke’s trendy skin would reveal the under-pinning’s of the humble Micra. It’s fair to say, then, that this is not the most capacious of vehicles, but it does have double the boot space of a Mini Cooper with the back seats up and also the convenience of five doors. Putting the ‘T’ in DIG-T is the turbo bolted to the Juke’s engine; it gives the 1.6-litre small capacity 4 – cylinder 187bhp and 177lb ft of torque. Without a heavy, and power sucking four-wheel drive system, the DIG-T is quicker than you would expect and, delivering around 40mpg, more economical too. We took it on an A-road jaunt to Brighton, where its upright driving position gave good visibility for overtaking, and the torquey power delivery made such manoeuvres commendably brief. That’s not to say it’s a one trick pony, though. Cornering, the Juke is composed and grippy. Setting the DCS to sport weighs up the steering, although it’s artificial feel remains, and sharpens the throttle, leaving us surprised at quite how much fun the Juke could be. Arriving in Brighton, we switched DCS to its normal setting (which lightens the steering and calms the throttle response), complementing the Juke’s excellent visibility and ability to soak up potholes, speed humps and everything else our lovely roads threw at it. The rear parking camera with parking guide makes parking easy too.

BMW's 3-series New 320d Sport offerS faultleSS frugality

The ‘boom’ days may seem long gone, but, in automotive terms, the success of BMW’s 3-Series represented a change of attitudes for the British consumer, when badge kudos became king, and many of us became picky. Sadly, now it’s all about the bust, but UK motorists need not pull the emergency cord (in the form of Fords and Vauxhalls) just yet; BMW’s launched this – the new 320d Sport. It offers everything we would expect of a BMW: Class-leading handling and dynamics, sophisticated looks and a classy cabin. It also offers unbelievable MPG figures, tree-loving CO2 emissions and impressive performance to boot. The exterior is obviously a BMW 3-Series, because there’s a strong sense of the old 3-Series about it. There’s BMW’s familiar ‘kidney’ grille, but with more modern lighting and sharper lines. Inside, the same is true with a quality cabin, with flashes of colour that stop it from looking too Teutonic; but is clearly well nailed together.

Having loaded some ‘precious cargo’ – in the form of fashion guru and esteemed Editor, Rose Keen – we set off back up the motorway bothered only by noticeable road and wind noise, and the reasonable sound system’s ability to deliver a hammer blow to conversation. So does the Juke make sense? Yes would be the simple answer. It’s got all the attributes you would expect of a normal hatch, with good handling and impressive performance, combined with the advantage of a jackedup driving position. If you like (or can live with) the attention-grabbing looks, £18,000 seems like a fair deal for a car that can fulfil so many purposes so well.

Economy of 60mpg used to be the preserve of small city cars, but the 320d combines this with 181bhp and 280lb ft of torque. Performance is hot-hatch fast, with a top speed 146mph and 0-60mph in 7.5 seconds. In short, this car gives you the very best of both worlds. As does the chassis, which is rear wheel of course, so suffers from none of the problems that front-wheel drivers are afflicted with, faced with trying to put power through the steering wheels. The Sport’s steering is fluid, devoid of torque steer and the chassis’s sharp. We’re told it even rides well. It may not be cheap, at £29,080, but its mix of performance and handling dynamics, not to mention quality of construction, make this 320d Sport the class leader. Meanwhile the strong residuals and that MPG figure, mark it as a genuine money saver. Words by Russell Campbell



here’s a fresh feel to the air and the cold wind has definitely gone. Winter is behind us and summer is on its way – fantastic news for those who enjoy spending the weekend in the garden, gently roasting beneath the sweltering sun. Or more realistically, trying to develop a tan underneath a cloudy sky. This is England after all! But with that in mind, you’ll need to ensure that your garden is in an attractive state, especially if it becomes a place to invite your friends for barbeques and sun-lounging over the summer. No garden looks its best in winter, however, as maintenance takes a backseat due to the cold. Yours might resemble something out of a Wilfred Owen poem – including the barbed wire if you’re taking drastic measures to keep next door’s cat at bay. But there are things which can be done to transform the average warzone into your own little piece of paradise for the summer. Experts in landscaping and garden design Haskett are the people to call for such miracles. Based in Fyfield, Essex, they employ an experienced and professional team, who know all about crafting summer utopias. “So what can Haskett do for me?” we hear you cry, because we at iN have very good hearing. The answer is practically everything. Haskett believe with a passion that landscaping should involve every aspect of the great outdoors. From plants and ponds, decking and driveways, Haskett can improve the whole exterior of your house, which means minimal fuss and bother on your part, once you’ve decided on what needs to be achieved. Looking out at your garden, you might be thinking, “There’s not much that Haskett can do with that”. Not so. Haskett cater for absolutely everybody. Whether you’ve got a tiny postage-stamp-sized garden, or several acres of land, Haskett are happy to offer the advice, the planning and the service, all at top-notch quality from their experts. They treat their smaller projects with exactly the same level of dedication and care as their larger commissions. So even if you have a tiny garden, don’t underestimate what can be achieved. Haskett also make a point of creating their designs for your garden based around your individual household requirements. Do your flowerbeds need to be child and dog-proof? No problem. Perhaps you don’t have a lot of time to maintain your plants? Easily dealt with. Of course, this means that an aptitude for exploiting the available space is crucial. Because Haskett deal in every aspect of the garden, they know how to take advantage of every centimetre. So if your feel that your garden is suited to a water feature, they’re capable of designing and installing one to suit you. Or if your garden isn’t the roomiest, perhaps you feel that exterior lighting may lend itself to giving it a little impact. The possibilities are wide and varied, but Haskett can offer suggestions and advice to suit your needs and budget. Speaking of the financial side, you’re probably wondering whether you should be digging money out of your bank account and burying it into your garden, seeing as we’re going through the harshest recession in living memory. But it’s actually a brilliant investment in your property, particularly in the spring-time. After all, if you’re spending a bit more time outdoors, pottering around the beds or playing with the dog, it’s so much more satisfying if your garden looks attractive – something which Haskett can make happen all year round. But aside from the satisfaction factor, buyers always prefer a house with a garden, so keeping it tidy and welcoming can have a huge impact on their decision if you’re looking to sell. Haskett have a range of services to help here too. Buyers usually prefer an easy maintenance garden, so an automatic irrigation system could be something to consider.

So if this article has got you interested but you still need convincing, check out Haskett’s website - to get a better idea of what they can do. If you’re itching to get started on that summer paradise then don’t delay – give them a call on: T. 01277 899325 and let them demonstrate their passion for crafting an attractive outdoors. 44 in MAGAZINE


Property Guide





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The Thing ThaT amazes me mosT abouT well esTablish enTrepreneur, sophie sTern is her abiliTy To presenT herself as a highly respecTed business woman, wiThouT losing her creaTive flair and quirky personaliTy. or over a decade it seems that all ventures Miss Stern has put her mind too have become a success, but rather than rest on her laurels and take time out to sit back and admire what she’s achieved, Sophie is now onto to the next venture ‘Precious Day’. Essex born and bred, Sophie started her career as a freelance photographer and GCSE Media Studies teacher. Throughout the years her work has been featured in magazines such as Vogue and iN Magazine. Sophie has photographed high end fashion for Liberty London. She has also worked with other clients such as L’Oreal, Budweiser, MTV, various national newspapers and many local business, such as the Duke of Essex Polo Event. Sophie came up with the idea of ‘Snapped Out’ event photography during her clubbing days. Believing there was a market for taking photos of clubbers on their nights out, which they could then purchase and view online. With this idea, Sophie approached Faces Nightclub where she was appointed as their ‘in house’ photographer. ‘Snapped Out’ was growing successfully, with its services in demand from other club and bar owners who wanted to be part of the 'Snapped Out' phenomenon; this led to a team of 'Snapped Out' fully trained photographers which were booked with the same objective - to record great nights out on one central website. Soon Sophie had a vast amount of bars and club contracts, with many advertising their nights on the 'Snapped Out' website. A website that she built and designed herself was receiving 26,000 monthly visits with 18,000 verified members and analytic's which were growing daily.

There are many success stories when it comes to business woman of our time, but with Sophie there is something different. She has built up a company from scratch with no backing and worked very hard doing what she loves most.

‘I think that if you have an idea that you truly believe in, don’t run before you can walk. When you have the foundations in place take it slow, work hard and never give up. If you get knocked down, use it positively. It’s the hard times and the rejections that will make you succeed and push your business to a higher level!’ So what will happen when Sophie has two successful businesses under her belt? Is another venture on the horizon?

‘I think it will be about time to think about starting a family of my own; I’ve photographed enough beautiful weddings and children in my time to realise, that’s actually what I am ready for now.’ And if she puts as much effort into finding a husband as she has in all her other ventures, we’re sure that it won’t be long before she’s walking down aisle. Currently, Snapped Out has 36,000 growing members, 26,000 monthly hits with 60% average new visitors. Sophie would like to thank her highly motivated, innovative and committed PA, Nicola; as without her this all would have been a lot harder to achieve.

For bookings & more information, please contact Sophie: 020 8502 9922 / 07958 229910

With ‘Snapped Out’ firmly on track, it gave Sophie the time to focus on her next venture. Sophie's attention was spent on building 'Sophie Stern Photography' which focused on wedding and studio photography with a Sophie twist. As 'Sophie Stern Photography' grew, so did Sophie's portfolio, with her studio booked most days midweek and weekends, both in the UK and abroad. She decided that she would pay more attention to marriage, babies and family orientated people, leaving the youth to enjoy ‘Snapped Out.

'I realised that Snapped Out was a business that I had set up in my twenties, I wanted to emulate the idea but target an over thirties market.' Sophie has now set up ‘Precious Day’, a new business venture that provides a personal photography service for weddings, birthdays, celebrations and studio portraiture of children and families online. A hub whereby her clients could view the photographs of their precious days and also find a directory of local businesses in order to plan a precious day of their own.

‘It’s an online place that houses all the

photographs of real people, celebrating their love, happiness and life journeys. Everyone is interested in people and what they are up to in their lives. Precious Day is a place for people of all ages to visit, treasure and share their special moments in life.’ 50 in MAGAZINE

Words by Caroline Polledri

iN Magazine March 2012  
iN Magazine March 2012  

iN Magazine it's entering it's 7th year of issues. 105,000* people read iN Magazine on a monthly basis: this number is made up of a celebrit...