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LIFESTYLE / STYLELIFE


ABOUT US In+Addition is a Brand Direction, Marketing, and Communications Consultancy, specialising in Luxury, Fashion and Lifestyle. Our approach is 360, integrated and bespoke, tailoring our teams and expertise to each client, allowing for maximum creativity and flexibility. We are an in-house out-house platform, providing a spectrum of services, from strategy and implementation to special one-off projects. Our strength lies in our ability to breed creative ideas, connect the dots and make things happen, tapping into the power of an extended network. We work globally, bridging continents and emerging markets, with particular experience and focus on Brazil and the Middle East. We believe in The Art of Adding Value and the intrinsic synergy in all things Lifestyle and Stylelife.


A GLOBAL PORTFOLIO

• Archerfield

Lifestyle Centrefold Magazine

Publishing The Serpentine Gallery

• Imagine Fashion

Art

Digital

• Toujouri

Fashion

• Abit

Fashion Beauty’in

Beauty Patricia Bonaldi

Fashion Silvia Furmanovich

Fine Jewellery

• Merchants on Long

Lifestyle


PRESS & PR – PRINT

Silvia Furmanovich in British Vogue

Toujouri in Harper’s Bazaar Arabia

Toujouri in Vogue Brasil

Toujouri in British Vogue

Patricia Bonaldi in Grazia UK

Silvia Furmanovich in Pop Magazine


PRESS & PR – DIGITAL

Toujouri’s debut Resort Collection in How To Spend It

Brazilian Pop Up at The Shop at Bluebird on Vanity Fair online

Toujouri’s SS/13 Collection reviewed by Style.com Arabia

Lama El-Moatassem of Toujouri meets Franca Sozzani on Vogue Italia

Vogue.co.uk reports on the launch of Imagine Fashion’s Window Shopper platform

Hilary Alexander of The Telegraph reports on Toujouri at Muscat Fashion Week

Centrefold Magazine in collaboration with Storm Models on Elle.com

Centrefold’s ‘Taken by Storm’ exhibition featured on Vogue Brazil


PRESS & PR – BLOGS

Sara Brajovic’s scouts Silvia Furmanovich

Imran Amed of The Business of Fashion reports on Toujouri & Doha

Fashion Editor at Large on Centrefold Magazine and Storm Collaboration

DisneyRollerGirl reports on the Brazil Rising Pop Up Shop

In+Addition hosts Brazilian dinner for Patricia Bonaldi in London at Mari Vanna

Tala Samman on Muscat Fashion Week & Toujouri

F*Hits Bloggers pose in JOSEPH’s window

In Addition curates Thassia Naves’s trip to London for LFW


BLOGGER PROGRAMS

We curated dedicated trips and a program of unique experiences for Brazilian bloggers in London over Fashion Week for three seasons. This included hotel sponsorship, access to LFW fashion shows, meet and greets with designers, store visits, top dining experiences and gifting.


PRESS TRIPS – DOHA

Desert Safari

Caroline Issa and Lama El Moatassem

Visit to the Islamic Museum

Harriet Quick and Daphne Vassiliades

Imran Amed, Caroline Issa Iman Amed and Ritu Upadhyay and Lama El-Moatassem

Jenny King and Navaz Batliwalla

Press Trip to Doha in collaboration with Atelier-Mayer.com for the launch of Toujouri’s flagship store, designed by Peter Marino. Attended by: Harriet Quick (Vogue UK), Caroline Issa (Tank Magazine), Irman Amed (The Business of Fashion), Tia Graham (Vanity Fair), Afsun Qureshi (Style.com), Navaz Batliwalla (DisneyRoller Girl), Jenny King (Grazia Middle East), Ritu Upadhyay (WWD), Carmen Haid and Daphne Vassiliades (Atelier-Mayer.com).


PRESS TRIPS – BRAZIL

Staying at the Fasano

Meet & Greet with Silvia Furmanovich

Visit to H.Stern’s workshop in Rio

Silvia Furmanovich’s studio

Store visit to Osklen

Dinner with Costanza Pascolato & Cristiana Arcangeli

A Press Trip to Brazil to explore “Made In Brazil” Luxury and Fashion. Attended by Vogue, Elle, Marie Claire, How To Spend It and The Clothes Whisperer (blog).

Lunch at Aprazivel in Rio

Meet & Greet with Alexandre Birman

Patrica Bonaldi’s workshop in Minas Gerais

Front Row at Patricia Bonaldi’s A/W13 Show


PRESS TRIPS – BRAZIL

A Press Trip to Brazil with Tilly Macalister-Smith of Vogue to preview the Brazil Rising Pop Up Designers & attend Sao Paulo Fashion Week.


CELEBRITY

Portia Freeman in Cynthia Hayashi

Mary Charteris in Gabriela Sakate

Chiara Ferragni in Patricia Bonaldi

Millie Macintosh in PatBo

Florence Welch in Toujouri

Ellie Goulding in Patricia Bonaldi

Caroline Issa in Silvia Furmanovich Earrings

Gwyneth Paltrow in Silvia Furmanovich

Kimberley Walsh in Patricia Bonaldi

Kristin Knox in GIG Brasil

Jodie Whittaker in Silvia Sara Brajovic in Toujouri Furmanovich


PROJECT PARTNERS

Asos Atelier Mayer Avenue 32 Bond Street Association British Airways British Fashion Council Browns Chanel Corinthia Hotel Couture Lab Coworth Park Diesel Dover Street Market Expedia Farfetch Fasano Hotel Group Fashion Illustration Gallery Gucci H.Stern Harrods Jonathan Saunders Joseph

Liberty London Louis Vuitton Luisa Via Roma Luxury Briefing Mari Vanna Matches Matthew Wiliamson Mr Porter Net-A-Porter Osklen Osman Selfridges Sketch Soho House Storm Models The Corner The Dorchester The Hurlingham Club The Shop at Bluebird Topshop Urban Retreat Vita Coco


SPONSORSHIP & CREATIVE COLLABORATIONS

We brought Diesel and The Serpentine Gallery together on the annual Future Contemporaries party attended, by some of the industry’s needs an apostrophe important figureheads during London Fashion Week.

Alison Mosshart

Kate Moss & Kelly Osbourne

Jamie Hince

Tali Lennox, Amber Le Bon, And Clara Paget

Harry Styles

Luke Evans & renzo Rosso

Liberty Ross

Mario Testino


SPONSORSHIP & CREATIVE COLLABORATIONS

We brought H.Stern and The Serpentine Gallery together on the ‘Magnetized Space’ exhibition, by Brazilan artist Lygia Pape


SPONSORSHIP & CREATIVE COLLABORATIONS

Centrefold collaborated with Storm models and Manhattan Loft Corporation for their eight edition. We brokered and managed the project.


SPONSORSHIP & CREATIVE COLLABORATIONS

We brought Centrefold Magazine and Storm Models Management together with Joseph, and conceived the ‘Taken By Storm’ exhibition and launch party concept. We also brought in the sponsors: Boujis, Snow Queen Vodka and Vita Coco. Attended by Sarah Doukas, Cara Delevingne, Bip Ling, Noah Becker, Zara Martin, Rosie Tapner, Max Rogers and Kimberly Wyatt.


SPONSORSHIP & CREATIVE COLLABORATIONS

Toujouri partnered with Atelier-Mayer.com on their seasonal magazine. We brokered and co-managed the project.


POP UP SHOPS – MERCHANTS ON LONG

Hanneli Rupert and Suzy Menkes

Hanneli Rupert and Princess Beatrice

Tilly Macaslister-Smith and Verity Parker

Angie and Mike Rutherford, Sian Parry-Jones & Katrina Judd

Chelsea Davy and Alex Mavros

Merchants on Long “African Luxury Concept Store” pops up at The Shop at Bluebird. We managed the project from A to Z, from pitching the idea and sourcing the space to organising the launch event and press and pr.

Helen Jennings

Belle Robinson and Hanneli Rupert


POP UP SHOPS – BRAZIL RISING BRAZIL RISING POP UP SHOP LAUNCH

Discover the best of Brazilian Fashion and Design Talent

Alice Ferraz & The Shop at Bluebird Present OSKLEN – PATRÍCIA VIERA – CRIS BARROS VANESSA MONTORO – MARTHA MEDEIROS – ANDREA MARQUES BARBARA BELA – TIGRESSE – ADRIANA DEGREAS LUIZA SETÚBAL FOR LOOL

Friday 14th September 2012 From 8.30am to 10.30am Breakfast Brasileiro

Contact: brazilrising@in-addition.com www.in-addition.com With Support from:

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Lama El Moatassem and Tala Samman

Brazil Rising Pop Up shop at The Shop at Bluebird. We pitched, managed and promoted the project from A to Z.

Katrina Judd and Charlotte Dellal

Paula Martins, Patricia Viera and Tilly Macalister-Smith


CONTENT CREATION

Exclusive film interviews for Imagine Fashion with influential personalities from the fashion industry, including Bryan Boy, Jonathan Saunders, Nick Knight, Costanza Pascolato, Kristin Knox and Navaz Batliwalla.


FASHION SHOOT PRODUCTION

We hosted How To Spend It in Brazil and facilitated the production of two of their Fashion shoots with top Brazilian photographers, one in Sao Paulo and one in Rio.


FASHION SHOOT EDITORIAL – RIO

The final publish result.


FASHION SHOOT PRODUCTION – SAO PAULO

The final publish result.


ART DIRECTION & PRODUCTION

Forming the team, creating and producing Toujouri’s AW/13 lookbook, together with Tamara Rothstein (Fashion Director of POP) and photographer Thomas Lohr.

Forming the team, creating and producing Toujouri’s S/S13 lookbook, working with stylist Damian Foxe (Fashion Director of How To Spend It) and photographer Yuval Hen.


BRAND IDENTITY & WEB DESIGN

Branding (logo, application and colour palette), web design and build for “Play Interior Design�, a high end London based interiors and property development company.


WEB DESIGN

Web design and build for Centrefold Magazine, to incorporate regularly updated photographic and film content.


BLOG CONCEPT & DESIGN

Style Trail marcelo magic

chanel post

An interactive content and shopping platform, profiling style, people and places from around the world. Viewers can click and shop the products featured on the blog. Exclusive interviews with the likes of Jade Jagger, Tala Samman, Sara Brajovic, Noor Fares and Eugenie Niarchos. www.Style-Trail.com Style Trail was conceived and executed by the In+Addition team, however is run as a separate entity.


THANK THANK YOU YOU

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