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Table of Contents

Marketing Capabilities Unleashing business potential through innovative marketing programs

INTERNAL USE - ASIA PACIFIC 2013


Table of Contents The Asia-Pacific Marketing team works with various countries and internal stakeholders to raise awareness of the broad spectrum of IMS Health services and offerings in this region. We have designed this portfolio to show our internal customers the different ways our marketing capabilities and expertise can be leveraged to drive better outcomes for our business. The vehicles shown in this portfolio are a good mix of ways to reach our clients and prospects, and align our communications with our brand and business.

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Table of Contents Introduction............................................................................................................................................................. 4 Section 1: External Communication....................................................................................................... 7 1.1 Advertising........................................................................................................................................................... 9 1.2 Collateral...........................................................................................................................................................23 1.3 Direct Marketing..............................................................................................................................................33 1.4 Events ...................................................................................................................................................................43 1.5 Hosted Web Content.......................................................................................................................................51 1.6 Public Relations...............................................................................................................................................57 1.7 Thought Leadership........................................................................................................................................63 1.8 Videos....................................................................................................................................................................69

Section 2: Internal Communication......................................................................................................73 2.1 Brand Campaigns.............................................................................................................................................75 2.2 Other Internal Marketing Vehicles.........................................................................................................81

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Introduction

Introduction The Asia-Pacific Marketing team works with various countries and internal stakeholders to raise awareness of the broad spectrum of IMS Health services and offerings in this region. We have designed this portfolio to show our internal customers the different ways our marketing capabilities and expertise can be leveraged to drive better outcomes for our business. Here, we present a mix of marketing and communication vehicles that can be used to reach our clients and prospects, and align our communications with our brand and business priorities. We hope that with this portfolio, you will: • Understand the process to best engage and work with the Marketing team, including lead times, content requirements, etc. • Have clarity of the different approaches and strategies available to you, based on your business needs • Learn about the range of innovative ways we can reach our healthcare customers in Asia Pacific

Please always feel free to reach out to us with your business needs. We will be happy to work alongside you to promote your services and offerings in a meaningful and effective way, not only to build your business but also to build the IMS Health brand in your country.

Maria Martinez Sr. Manager, Marketing Communications, Asia Pacific Large Markets, Asia Pacific mjmgarcia@sg.imshealth.com 4

Hannah Law Manager, Marketing Communications, Asia Pacific Mid Markets, Asia Pacific hslaw@cn.imshealth.com


Our strategic priorities

Building the brand’s equity and developing a brand voice across the region.

Using the right vehicles to increase awareness and promote our offerings and services.

Reaching our target audience in a more effective, efficient and innovative way.

Building relevant thought leadership materials, and shaping the market with our healthcare expertise and unique point of view.


Section 1: External Communication


Table of Contents Section 1: External Communication....................................................................................................... 7 1.1 Advertising........................................................................................................................................................... 9 1.2 Collateral...........................................................................................................................................................23 1.3 Direct Marketing..............................................................................................................................................33 1.4 Events ...................................................................................................................................................................43 1.5 Hosted Web Content.......................................................................................................................................51 1.6 Public Relations...............................................................................................................................................57 1.7 Thought Leadership........................................................................................................................................63 1.8 Videos....................................................................................................................................................................69

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External Communication > Advertising

1.1 Advertising Advertising can be a very powerful tool in communicating with the market. With today’s technology, these communications can be incredibly targeted, ensuring that the right message is reaching the right person.

Print Traditional Advertising.................................................................................................................................... 10 Advertorials........................................................................................................................................................... 12

Online Google Adwords................................................................................................................................................... 14 Banner Ads............................................................................................................................................................... 16 Site-Specific Promotions................................................................................................................................... 18 Social Media............................................................................................................................................................ 20

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External Communication > Advertising > Print > Traditional Advertisement

Traditional Advertisement Objective: Building the brand and driving demand Promote your offerings through highly targeted industry publications, journals, trade magazines or event catalogs

Message: Depends on the publication and target audience – can be “corporate” or offering/client-

issue specific

Size: Customized depending on budget and publication’s requirements Cost: Ad-hoc (varies from US$500 to US$7,000 to purchase ad space in an industry magazine) Lead time: • Design: one week • Submit artwork: at least one month before publication (*may differ depending on publication’s requirements)

Note: Reach can be limited to the publication’s circulation

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Example of a traditional advertising

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External Communication > Advertising > Print > Advertorial

Advertorial Objective: Building the brand and driving demand Promote your offerings through highly targeted industry publications, journals, trade magazines or event catalogs

Message: Advertorials can also be understood as “sponsored editorial content” – this means it is a mix between an article and an advertisement.

Size: Customized to publication’s requirements Cost: Ad-hoc Lead time: Design: one week Submit artwork: at least one month before publication (*may differ depending on publication’s)

• •

Note: Many publications are very strict about identifying advertorials as paid content, and may require

words such as “advertisement” or “paid content” to ensure the reader is aware that the article is not from the editorial staff/reporters.

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Example of an advertorial

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External Communication > Advertising > Online > Google Adwords

Google Adwords Objective: Building the brand, driving demand, driving innovation Description: Google Adwords is a pre-selected list of key words defined to promote IMS Health

solutions in Google Search results. When someone uses any word in this list in their search request, our paid text ad appears in the results.

Partners required: A media agency is appointed to work on this execution. Cost: Payment can be Cost Per Click (CPC)

or Cost per Impression (CPM) (Impression = appearance)

Coverage: Pre-selected based on business need Lead time: Run campaign for at least one month. Metrics available: Number of impressions, click-through-rate (CTR), Cost per click (CPC)

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Example of Google Adwords 15


External Communication > Advertising > Online > Banner ads

Banner Ads Objective: Building the brand, driving demand, driving innovation Description: There are two types of online banners: • Content placement: Banners designed in different sizes in order to appear on different websites with healthcare-related content.

• Google Invite: Banners that are exposed to users that meet a pre-defined search history criteria.

Banners are exposed to websites that are only under the Google network.

All online banners can appear in a variety of sizes, depending on the media buy/space available.

Partners required: A media agency is appointed to work on this execution. Cost: Minimum investment needed of US$5k for at least one month duration. Metrics: Number of impressions, click-through-rate (CTR), cost-per-click (CPC) Note: Online banners can/should be ‘animated or rotating to be more eye-catching – and to provide

multiple messages.

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Example of banners ads 17


External Communication > Advertising > Online > Site-specific banners

Site-Specific Banners Objective: Driving demand and building the brand

Description: Website-specific advertising allows you to display your advertisement on specific URLs and/or topics.

This approach is usually recommended for countries which do not fall under Google products/networks (e.g. South Korea)

Partners required: A media agency is appointed to work on this execution. Cost: Depends on website, run time, number of impressions Metrics/KPIs: Number of impressions, click-through-rate (CTR), cost-per-click (CPC) Note: A specific website is selected based on the country’s insights and local expertise. This approach is

selected when Google advertising or other online approaches don’t work as well as selected websites.

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Examples of sitespecific banners

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External Communication > Advertising > Online > Social Media

Social Media - Linkedin Description: This is the only social media network that has been proven to be effective for B2B, given its

specific targeting criteria. Ads can be in different forms: online banners, text ads and email to members.

Partners required: A media agency is appointed to work on this execution. Cost: Varies depending on execution, but minimum $5K investment is required Metrics /KPI: Number of impressions, click-through-rate (CTR), cost per click (CPC) Note: Please approach the marketing team to confirm if this vehicle is relevant and effective for your country. Please note that there are some Asia-Pacific countries that have less than 3,000 healthcare members on Linkedin. We only recommend executing a campaign in Linkedin when we can at least target more than 10,000 Linked In members.

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Example of advertising in Linkedin 21


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External Communication > Collateral

1.2 Collateral Objective: Building the brand and driving demand Description: Collateral can be developed in multiple forms and for multiple purposes, including

offering promotion, corporate capability explanation, etc.

Delivery options: Available in hardcopy and web format/”e-versions”

Lead time: 2-4 weeks from date printer receives artwork

Note: The format of the brochures will vary depending on the content available to promote the offering or service. Brochures Single-Fold Brochures...................................................................................................................................... 24 Bi-Fold Brochures................................................................................................................................................ 25 Tri-Fold Brochures.............................................................................................................................................. 26

Factsheets................................................................................................................................................................. 28 Folders & Inserts................................................................................................................................................... 30

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External Communication > Collateral > Brochures > Single Fold Brochures

Single-Fold Brochures

Example of Single Fold Brochures 24


External Communication > Collateral > Brochures > Bi-Fold Brochures

Bi-Fold Brochures

Example of Bi-Fold Brochures 25


External Communication > Collateral > Brochures >Tri-Fold Brochures

Tri-Fold Brochures

Example of Tri-Fold Brochures

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External Communication > Collateral > Fact Sheet

Fact Sheets

Example of a Fact Sheet 28


Example of a Fact Sheet 29


External Communication > Collateral > Folders & Inserts

Folders & Inserts

Example of a Folder (A4 size)

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Example of Inserts

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External Communication > Direct Marketing: Email

1.3 Direct Marketing: Email Description: Email marketing is our most efficient, and most effective way of reaching our contacts in

SFDC. With this free vehicle, we can target our current and prospective clients by region, functional area, job level and more.

Response is measured against industry benchmarks:

• Open rate (opened emails/ emails sent): 18.7% • Click rate (clicks on email/ emails sent) : 4.2% • Engagement rate (clicked on email/ opened emails): 20%

Lead time: 1 week to design email , 1-2 weeks to share results Best Practice: People are getting more email marketing in their inboxes than ever before. To STAND OUT, we follow certain best practice: • Emails are ideally only sent Tuesday-Thursday (Monday if necessary, never Friday) during normal business hours • Subject lines are kept brief, < 15 characters optimally • Space been IMS Health emails (if more than 1 per week) = min 2 days

Promotional Email............................................................................................................................................... 34 Thought Leadership Emails.......................................................................................................................... 36 Invitation Emails................................................................................................................................................... 38 SPECIAL SECTION: Direct Mail – Print / Postcards..................................................................................................................... 40

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External Communication > Direct Marketing: Email > Promotional Email

Promotional Email

Promoting a specific offering, discount, etc. Product focus email

Example of Promotional emails 34

Newsletter


External Communication > Direct Marketing: Email > Informational Email

Informational Email

Offering information on the market, newsletters, etc. Industry newsletter

Product Launch Email

Example of Informational Emails 35


External Communication > Direct Marketing: Email > Thought Leadership

Thought Leadership

Promoting white papers, magazines, etc.

Example of a Thought Leadership email 36


Example of a Thought Leadership email 37


External Communication > Direct Marketing: Email > Invitations

Invitations

Invitations to events, webinars as well as post-event follow up

Example of an invitation 38


Example of an invitation

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External Communication > Direct Marketing: Email > Direct Mail – Print / Postcards

Direct Mail – Print / Postcards Description: Printed direct mail – such as postcards – can be used to promote a specific offering or

campaign, in any geography. This can be a good way to supplement (not replace) email campaigns.

Objective: Building the brand and generate awareness Lead time: Around 4 weeks (design,

production and delivery)

Cost: Depends on the quantity to be sent out Metrics: Number sent (only available when using registered courier – which is more expensive than using a non-registered courier

Note: Recipient list is generated through SFDC, similar to an email marketing campaign

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Back

Example of postcards

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External Communication > Events

1.4 Events Description: The marketing team keeps track of the healthcare industry events that have a regional

scope to ensure IMS Health has visibility on the most important ones.

Objective: Building the brand and driving demand Lead time: 2-3 weeks for IMS Health events.

Name tags and feedback forms................................................................................................................. 44 Banners....................................................................................................................................................................... 45 Agenda........................................................................................................................................................................ 46 Premiums.................................................................................................................................................................. 48 SPECIAL SECTION: CPhI Marketing Support ................................................................................................................................ 49 43


External Communication > Events > Name Tags & Feedback Forms

Name Tags & Feedback Forms

Example of Name Tags

Example of Feedback Forms

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External Communication > Events > Banners

Banners (Standing / “Roll-up”)

Example of Banners 45


External Communication > Events > Agenda

Agenda

Example of Agenda

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Example of Agenda (interior)

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External Communication > Events > Premiums

Premiums

May or may not be available from Marketing â&#x20AC;&#x201C; depending on stock, please inquire

USB bracelet

USB Sticks

Pen Pen + Case

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Web cams

Universal stylus / laser pen


External Communication > Events > CPhI Marketing Support

CPhI Marketing Support Description: CPhI events across the region have proven to be a strong source to generate business, especially for GMM offerings. Given the importance of the event, the marketing team has a strong involvement in the planning and execution of IMS participation.

Lead time: 3 months in advance to plan and produce materials. Marketing support:

• Development of materials (collateral, premiums and booth)

• Lead logistics such as paper work submission, internal planning meetings, etc.

• Upload leads in SFDC after the event

Submission of forms

Booth design

Production of goodie bags and corporate gifts 49


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External Communication > Hosted Web Content

1.5 Hosted Web Content Description: Landing pages are created with the objective to support a marketing campaign for a short

period of time. These pages are created in SFDC, using Exact Target, where users can read more information about the campaign and download materials. Web pages can also be created within www.imshealth.com for content that it is not available in the site yet and for content that it will be evergreen (long term).

Objective: Building the brand and driving demand

Â

Lead time: 3 weeks Cost: n/a Exact Target campaign pages...................................................................................................................... 52 imshealth.com content/capabilities pages....................................................................................... 54

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External Communication > Hosted Web Content > Exact Target Campaign Pages

Exact Target Campaign Pages

Example of the landing page Click here.

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Example of IMS Hospital Navigator landing page Click here.

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External Communication > Hosted Web Content > imshealth.com

imshealth.com content/capabilities pages

Example of PMR web page Click here.

Example of Learning Solutions web page Click here. 54


We also update office information and country-specific views in www.imshealth.com

Office Location Click here.

Example of country-specific view 55


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External Communication > Public Relations

1.6 Public Relations Description: Under certain circumstances, we recommend PR to promote an offering or service. Objective: Building the brand/Driving demand Partners required: A local PR agency to disseminate news and control/track the media request Best practices:

â&#x20AC;˘ Ensure that the IMS Health spokesperson is media trained

â&#x20AC;˘ Follow IMS Health corporate guidelines

Note: We only do PR campaigns when we have media-trained experts in the country.

Media Training....................................................................................................................................................... 58 Press Releases......................................................................................................................................................... 59 Media FAQs............................................................................................................................................................... 60 Twitter/Social Media.......................................................................................................................................... 61 57


External Communication > Public Relations > Media Training

Media Training Description: Only if there is a strong business need to get a senior person to talk to the media, we will

coordinate a media training for this person.

After the media training is given, the IMS Health expert will be able to talk to the media.

Note: The cost will vary by country.

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External Communication > Public Relations > Press releases

Press releases Description: We work either with the local PR agency to draft the press release or with the global IMS

Health team to develop the release.

Process: â&#x20AC;˘ Local PR agency or the Marketing team drafts release APAC marketing team reviews/edits/ approves

â&#x20AC;˘

Note: The local press release has to be

distributed by the local PR agency.

Example of press release 59


External Communication > Public Relations > Media (FAQs)

Media Frequently Asked Questions (FAQs) We provide input on the development of FAQs. FAQs are generally developed for a press conference to ensure that all IMS Health stakeholders are aligned with key messages.

Process: â&#x20AC;˘ Local PR agency drafts FAQs with input from IMS Health experts â&#x20AC;˘ APAC marketing team reviews/ edits/approves

Media Frequently Asked Questions (FAQs) 60


External Communication > Public Relations > Social Media / Twitter

Social Media / Twitter Under certain circumstances, we can open a Twitter account. So far we have only one Twitter account in APAC, which is in India and is handled by their local PR agency. We do not strongly recommend the creation of groups in social media networks, unless the country has sufficient resources, a clear strategy and content to keep the group up to date.

Social Media / Twitter Click here.

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External Communication > Thought Leadership

1.7 Thought Leadership Objective: Shaping the market position IMS Health/ IMSCG as thought leaders in the healthcare industry.

Best practices: • The IMS Health expert should have clarity of key messages/flow of the story: What do we know about the industry/ trend, what do we think and what can we offer

• Share graphs and illustrations

• Cite all sources correctly

• Do not do a hard sell of services and offerings

• Include quotes (from experts, clients, government, media news, etc.)

• Ensure you have a clear IMS point of view. A white paper is not a compilation of facts, but it is a value story where we provide recommendations and insights to clients to improve their performance.

Magazines: Asia Pacific Insight................................................................................................................... 64 White papers........................................................................................................................................................... 65 Webinars.................................................................................................................................................................... 66 Slideshare.................................................................................................................................................................. 67

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External Communication > Thought Leadership > Magazines: Asia Pacific Insight

Magazines: Asia Pacific Insight Description: A compilation of insightful stories that might be of interest for the Asia -Pacific region.

These stories are developed by our different IMS Health experts around the region. The magazine is issued once a year and distributed across countries.

Cost: Developing the magazine can cost up to US$9,000 (copywriting, design and print) Lead time: 8 months Work process: Marketing team reaches out to IMS Health experts across Asia Pacific to determine what stories are relevant, and realistic to be produced

Marketing engages a professional writer and will coordinate a meeting with the IMS Health expert as well to go through the key messages

Three drafts (max) are written in total per article

Marketing designs, distribute and promote the magazine

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Example of Thought leadership magazines


External Communication > Thought Leadership > White Papers

White Papers Description: Ideally individual white paper

should address an issue or trend relevant to one country only. If there is a topic that might be of interest for other countries in Asia Pacific, then, we should consider including it in the thought leadership magazine – if time permits.

Cost: Developing each white paper can cost up to US$3,000-4,000 (copywriting, design and print) Lead time: 4-6 weeks (writing the article, design

and printing of the white paper)

Work process: • Brief the marketing team on the story to be written, which must be a COMPELLING point of view for the healthcare industry on a relevant and timely topic

• Marketing engages a professional writer and will coordinate a meeting with the IMS Health expert as well to go through the key messages

Three drafts (max) are written in total

If it is a regional paper, the marketing team prints the paper in Singapore. If it is a local paper, the country will have to print it out locally.

Example of a White Papers

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External Communication > Thought Leadership > Webinars

Webinars Description: Webinars are another type of digital vehicle to promote our Thought Leadership content. Working process:

1- Develop and finalize power point deck 2- Record webinar – together with the Marketing team and the Intercall team 3- Play webinar during the webinar day and connect for the live Q&A session

Lead time: 2 months (from development to execution) Cost: N/A

Click here for “best practices” in Webinar development & execution

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External Communication > Thought Leadership > Slideshare

Slideshare Description: Slideshare is a social media network designed share professional content, specifically

presentations and papers.

We have an IMS Health account for Asia Pacific that we use to promote thought leadership materials, reports from the IMS Institute, presentations given on industry events, etc. The majority of visitors are coming from India, US and the rest of the world.

Cost:US$250/ month (funded by the region)

Note: The benefit of promoting materials here is to leverage the natural traffic that visits this site every day.

Metrics: Number of views, number of favorites, qualitative comments by users and number of likes

Slideshare. Click here. 67


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External Communication > Videos

1.8 Videos Description: Promotional and informational videos stimulate better brand engagement and can be

presented during events such as conferences, seminars and training.

Lead time: 1 month to produce video Cost: From US$5,000 Corporate................................................................................................................................................................... 70 Campaign-specific............................................................................................................................................... 71 Product demonstration................................................................................................................................... 72

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External Communication > Videos > Corporate Video

Corporate Description: Interviews done with the Leadership team. Partnership required: Video production agency and/or creative agency We develop the script and get the agency to record and produce the video. The video can be posted in You Tube (IMS Health channel), IMS website, etc.

Cost: US$2,000-3,000 Lead time: 3 weeks Example of a Corporate Video Click here.

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External Communication > Videos > Campaign Specific

Campaign-Specific Description: Flash videos with use of images, video clips and voice over are also created to support

key marketing campaigns. These 3-5 minute videos can be done for internal and/or external use.

Cost: US$2,500 approx (including production and voice over) Time: 4 weeks

Example of a Campaign Specific

Example of IMS marketing campaign Click here.

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External Communication > Videos > Product Demos

Product Demos Description: For new products that rely on online platforms to deliver the information and analytics, we

have developed videos for external use to demonstrate the navigation and features in the online platform. This type of executions provides a good idea to the customer of what to expect when browsing for information.

Example of product demonstration (video)

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Section 2: Internal Communication


Table of Contents Section 2: Internal Communication......................................................................................................73 2.1 Brand Campaigns.............................................................................................................................................75 2.2 Other Internal Marketing Vehicles.........................................................................................................81

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Internal Communication > Brand Campaigns

2.1 Brand Campaigns Description: Internal brand campaigns are designed to strengthen our

brand from within and align internal teams to business objectives. Two examples of internal brand campaigns (that also had external components) are:

â&#x20AC;˘

IMS Connect (India)

â&#x20AC;˘

Illuminating the Future of Healthcare in Asia

Connected we are stronger Rollup_0.85x2m_India-project.indd 1

7/3/12 10:41 AM

Screensaver/desktop background........................................................................................................... 76 Banners / Posters.................................................................................................................................................. 77 Hangers....................................................................................................................................................................... 78 T-shirts/premiums............................................................................................................................................... 79 75


Internal Communication > Brand Campaigns > Desktop Background & Screensavers

Desktop Background & Screensavers Description: Another creative way to raise awareness of an important initiative, screen savers can be

created and pushed to all employees desktops with the help of IT.

Note: Screensavers might slow down the computer.

Example of a screen saver

Example of a desktop background 76


Internal Communication > Brand Campaigns > Banners / Posters

Banners / Posters

Example of Banners

Example of Posters 77


Internal Communication > Brand Campaigns > Hangers

Hangers

Example of Hangers

Front

Back Example of Hangers 78


Internal Communication > Brand Campaigns > Premiums

Premiums Description: Premiums can also be developed for teambuilding activities (or for clients as

giveaways)

Example of Premiums

79


80


Internal Communication > Other Internal Marketing Vehicles

2.2 Other Internal Marketing Vehicles Description: The Marketing team supports regional leaders with their

including General Managers, HR directors, etc.

internal communication

We are also responsible for promoting relevant news across Asia Pacific through our Intranet news articles.

Newsletters.............................................................................................................................................................. 82 Intranet....................................................................................................................................................................... 83 Office decoration.................................................................................................................................................. 84 HR referral programs......................................................................................................................................... 85 Sales message maps.......................................................................................................................................... 86 81


Internal Communication > Other Internal Marketing Vehicles > Newsletters

Newsletters Description: Internal newsletters are created to keep employees informed of projects/initiatives and

business results.

Example of Newsletters

82


Internal Communication > Other Internal Marketing Vehicles > Intranet

Intranet Description: IMS Now is updated with news on a local, regional and company-wide level. Employees can (and should) access this portal to learn more about the latest acquisitions, industry news, offerings and opportunities. Contact us to tell us your story. Keep in mind that the story must link to tangible opportunities for IMS Health, and should always include outcome/follow up information

Published: At either a local office, regional or global level Note: Marketing will ensure to get

the necessary stakeholdersâ&#x20AC;&#x2122; approval before publishing any news. We can also develop intranet pages to support a specific initiative. This section (or pages) are developed when there is an ngoing business need to keep employees up to date and have the information in one place. Contact marketing to learn more about how this might work for your office. Example of Intranet 83


Internal Communication > Other Internal Marketing Vehicles > Office decoration

Office decoration Description: The marketing team can provide you the right input and direction even when the

decoration is at the rendering/mock-up.

We can also provide you with other ideas to decorate your office on brand.

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Internal Communication > Other Internal Marketing Vehicles > Referral Program

Referral Program Description: A series of emails were created to attract talent to India. These email templates were sent

to the HR team to modify the text as needed.

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Internal Communication > Other Internal Marketing Vehicles > Internal sales message maps

Internal sales message maps Description: We can also develop internal messaging guides to support our client-facing team.

This can vary from product knowledge or even how to tag a lead in SFDC.

Sales Brand  

Our Solu*ons  

Their ques*ons  

Payer RWE/HEOR  

86

Commercial Effec*veness  Services  

Acces

Profiling, targe*ng,  segmenta*on  

Strat.

Sales force  size,  structure  

BIM

Performance Management  


For more information you can reach us any time at: Maria Martinez

for Regional or Large market requests mjmgarcia@sg.imshealth.com

Hannah Law

for Mid Market requests hslaw@cn.imshealth.com

For a truly effective marketing campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling. Simon Mainwaring


IMS HEALTHÂŽ IMS Health Asia Pacific 8 Cross Street #21-01/02/03 PWC Building Singapore 048424 Tel: +65 6227 3006 Fax: +65 6227 5448/9 IMS Health is present in over 100 markets. For our office locations, visit: www.imshealth.com/locations

Quick Links:

Brand identity internal portal: Find out brand guidelines, logos, templates and more. IMS Reourcebase: Find out images, promotional collateral across the world, brand guidance and more.

About IMS HEALTH IMS Health is a leading worldwide provider of information, technology and services dedicated to making healthcare perform better. By applying cutting-edge analytics and proprietary application suites hosted on the IMS One intelligent cloud, the company connects more than 10 petabytes of complex healthcare data on diseases, treatments, costs and outcomes to enable our clients to run their operations more efficiently. Drawing on information from 100,000 suppliers, and on insights from more than 40 billion healthcare transactions processed annually, IMS Healthâ&#x20AC;&#x2122;s 9,000+ expert resources drive results for over 5,000 healthcare clients globally. Customers include pharmaceutical, medical device and consumer health manufacturers and distributors, providers, payers, government agencies, policymakers, researchers and the financial community. Additional information is available at www.imshealth.com.

IMS Health Marketing Capabilities  

Unleashing business potential thru innovative marketing programs. Asia Pacific 2013

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