Issuu on Google+

CONTENTS

CURRICULUM VITAE

1

ENVIRONMENTAL PROTECTION

3

L A GR ANDE ESCAPADA

7

SECOND 11 FRUTIGER

15

THE LOOT

19

THE FAIRIES

23

WARHOL’s MINUTES

29

TEN DOSAGE OF INSPIR ATION

31

DISCOVERING THE WORK BEHIND

35

THE NE W PAPER

37


Curriculum Vitae PERSONAL DETAILS Name: Rudy Tan Zi Bin Gender: Male NRIC: S8935415C Nationality: Singaporean Mobile: (65) 8121 0832 Email: tanzibin.rudy@mylasalle.sg Interest: Balloon Sculpting, Inline-Skating, Drawing & Drinking Coffee National Service: Completed Skills Photoshop | Illustrator | Indesign | Google Sketch Up | Imovie | Microsoft Words | Microsoft Excel | Microsoft PowerPoint | Photography Education Diploma in Design Communication (current) LaSalle College Of the Arts Aug 2011 - April 2014 GCE “O” Level Unity Secondary School Jan 2003 - Dec 2006

1, 2


WORKING EXPERIENCE Freelance Balloon Artist | Party Parlour Singapore | 2012 – Present Assisted in the planning of events & parties Assisted in providing a range of Balloon services (Decoration, Weddings, Marriage Proposals, Birthday Parties & etc...) Balloon Sculpting services (Private Birthday Parties, Shopping Malls, Schools etc...) Freelance Balloon Artist | SG Balloons | 2012 – Present Balloon Sculpting services (Private Birthday Parties, Shopping Malls, Schools etc...) Providing Balloon sculpting workshops & lessons Providing Helium balloons & decoration services Freelance Graphic Designer | Global Property Strategic Alliance Ptd Ltd | July 2011– Jan 2013 Taking corporate photos for the estate agents Photo editing services for the estate agents Providing Flyers, Brochures & Banners design layouts Certified Inline-Skating Instructor/Retail Assistant | Skaters Academy Ptd Ltd | Sept 2006 – Feb 2010 Provides certified Inline-Skating lessons Occasional operations of retail store


ENVIRONMENTAL PROTECTION Factories pollute the air by pumping out chemicals that are harmful for all living things. This project aims to raise commercial awareness, of air pollution leading to poor health.

1 4 3,


In my illustration, I took a minimalistic approach. Hoping to achieve a simple yet visually striking composition. By applying the figure-ground technique inspired by the famous Israel illustrator, Noma Bar, I managed to use both the positive and negative spaces in my work. Silk screen printing was executed after finalising my illustration.

1 6 5,


C 39 M 22 Y 33 K 0

C 20 M 8 Y 58 K 5

C 37 M 33 Y 80 K 5


LA GRANDE ESCAPADA We were challenged to create a sequence of between 3-6 black and white illustrations in response to a specific text.

1 8 7,


You feeling ill?

I’m spending this weekend in bed

My various illustrations are hand drawn, scanned in and digitally edited. I experimented with different framing and cropping of my images to achieve the best visual. In order to get the ideal atmosphere right, I paid much attention to the emotions of the content. 1 10 9,


The final outcome will be a comic book, consisting of 13 person’s work. It will be a shared effort, which I contributed in designing the back cover, and also both the inside covers. The concept is to keep the back cover simple, so as to not take away focus from the front.


SECOND A packaging design project done in tribute to the famous astronaut and second person to have ever set foot on the moon, Buzz Aldrin... Who was regrettably once an alcoholic.

1 12 11,


The focus is to effectively communicate his identity without the use of his name or image.

Second’s single malt clear whiskey is from the unique Second’s family distillery in the highlands of Tennessee. The first of it’s kind, founded in 1969. Some claimed that

HOUSTON WE HAVE A PROBLEM_

the secret recipe to Second’s clear whiskey originates from the moon, discovered by an American astronaut during his mission in space. The discovery of a drink which contributes more happiness to mankind than that of a star.

HOUSTON WE HAVE A PROBLEM_

Second’s single malt clear whiskey is from the unique Second’s family distillery in the highlands of Tennessee. The first of it’s kind, founded in 1969 Some claimed that the secret recipe to Second’s clear whiskey originates from the moon, discovered by an American astronaut during his mission in space. The discovery of a drink which contributes more happiness to mankind than that of a star. Today, Second remains as the sole distillery of clear whiskey - and still uses the highest quality production methods, including traditional washbacks finished in traditional quarter ctasks. With a perfect taste that will momentarily take gravity away. Here bottled as Second’s Single Malt Clear Whiskey.

SINCE 1969

SINCE 1969


13, 14


FRUTIGER To design a type cube that relates to the Frutiger typeface.

15, 1 16 15, 16


--

--

---

--

------------------------

---- ---

--

--

--

-

--

T p he le ubl Fru g i

--

-

--

.

th po m tia The ro rt iss lly F ug a io c ru ho nd ne alle tig ut im d f d er th ple or Roi typ e m u ss e bu en se y, w fac ild te in as e, I in d th co nig on e m in s ai 19 ign r75 s .

------------------------

---------------

--

--

- e m 6 ly - - rtis ad arm , it wa - - in e an s s - - g it d sim re - - an po ca p le

ac ib cly tig - - in ter le, y in er f - - ad ha e 1 am - - v s t w 97 i

-- ---

--

--

--

--

---

--

- - d p su le as - - s ul a a ed - - ma ar t l ch nd - - ll od ar- - pr a - - in y - t ---

Frutiger’s goal was to create a sans serif typeface with the organic and proportional aspects of Gill Sans suited to the needs of Charles de Gaulle.

-----------------------

- ------------------------------

Cube Size: 80mm x 80mm Material: Matt Art paper, 150 gsm Software: Adobe InDesign


The aim is to create a typographic layout using InDesign. It is essential to look into the consistency for flow of reading within the cube itself.

17, 18


THE LOOT The LOOT is an online store, which can also be known as a blogshop started by a friend. Which seeks to promote affordable and trendy male & female apparel of great quality and exquisite design. This friend approached me to create an identity for the store.

19, 20


Considering that she has no plans for a retail outlet anytime soon, i then suggest that perhaps the logo could be versatile, designed to be able to function as an application icon as well for smartphones, tablets and other mobile devices.


21, 22 1


theLOOT

theLOOT


THE FAIRIES A school assignment which i decided on creating a branding identity, along with promotional collateral. Inspired by a poem “The Fairies� by William Allingham.

23, 24


25, 26


Nueva Std Condensed

Condensed Italic

Bold Condensed

Bold Condensed Italic


Up the airy mountain Down the rushy glen, We daren’t go a-hunting, For fear of little men; Wee folk, good folk, Trooping all together; Green jacket, red cap, And white owl’s feather....... 27, 28


WARHOL’s MINUTES Creating a piece of vector illustration based on the iconic design figure, Andy Warhol.

29, 30


TEN DOSAGE OF INSPIRATIONS An assignment for a saddle stitched, odd book sized documentation of 10 Inspirations for a design student, accompanied with images and body text. 31, 32


Designers are heavily attracted by design trends and influence. They are very contented with adopting ready made resources in their design, and even easier to imitate. Creativity is thus somewhat loosing its ground.

33, 34


DISCOVERING THE WORK BEHIND THE WORK Orientation 2012 T-Shirt & Tote Bag Design Contest. LASALLE College of The Arts. The Design should only be limited to 2 colours & the school’s logo must be included. I was awarded a 1st Runner-Up for the contest, unfortunately my design was not chosen to be featured on the T-shirts & goodie bags.

35, 36


Great art is achieved through hard work and creative ideas shared around us all. This design depicts a large tree, which is never easy to plant. However with elements of rain and sunlight, plus the hard work of a dedicated farmer, it can be achieve. The stained glass effect is inspired by the architecture of Lasalle.


THE NEW PAPER This project requires me to re-design an actual and existing article from The New Paper, 1 x double spread + front cover page with masthead.

1 38 37,


39, 40 1


Dimensions: 350mm x 265mm Project focus: Re-design “The New Paper” layout Software: Adobe InDesign


THANK YOU! www.behance.net/imrudy tanzibin.rudy@mylasalle.sg +65 8121 0832

1


WERKBOOK