SPRING/SUMMER 2011 TOURNAMENT
TO SPORT OR NOT TO SPORT. For Summer 2011 Imps&Elfs pays an idiosyncratic ode to sporting. Passive or active, individual or as a team, sports lifestyle or life sportstyle, we donâ€™t stick to its definition too literally. Whether you want to take it slow and easy at home, or you want to get busy outside, Imps&Elfs has the ideal outfit for you. Loose fitting jogging pants, a sharp denim suit, a matching organic cotton t-shirt in bright colours. Also the prints feature the typical Imps&Elfs twist: a red card, a mini soccer ball, a maxi golfball. The perfect fit was never this easy. READY, STEADY, GO!
Essentialy Imps&Elfs Imps&elfs wants a child to be a child. Children’s characteristics, like their build, their personality, their imagination, get all the space they need. First you see the child, then what he is wearing. The true quality of the clothes is in the cut. On a hanger, the garment appears straightforward. But on the body, it shows its finesse. A shifted shoulder seam, a sleeve just a bit tighter than usual. This combination results in a sharp and fashionable silhouette without being too obvious. Imps&Elfs is a ‘wordy’ brand. The sober, subtle clothes form the perfect backdrop for graphic, editorial prints; the content matters.
Definitely MADE-BY Working for children means working responsibly. That is why we work with MADE-BY, an independent organisation that continuously improves the social, economic and ecological conditions throughout the whole supply chain of their member’s collections. For imps&elfs this means paying fair wages, not making use of child labour, and working climate-neutral when we can. We are proud that our collections are made almost entirely from certified organic cotton. We believe in a ‘transparent’ business model, which means that the production process of each garment can be traced via our website and that of MADE-BY. Imps&Elfs spring/summer 2011 Head Office & Store Sloterkade 41- 44 1058 HE Amsterdam T +31 20 346 0180 F +31 20 346 0181 E firstname.lastname@example.org www.imps-elfs.nl
Concept and design by ...,staat Photography by Viviane Sassen