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OmniVision

MEDIA COVERAGE REPORT Q1/2013


OmniVision MEDIA COVERAGE REPORT Q1/2013


1


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OMNIVISION Q1 / 2013 MEDIA COVER AGE REPORT

EXECUTIVE SUMMARY The first quarter of 2013 saw the announcement of two new high performance products as well as the launch of a new video-in-video technology. During this year’s Consumer Electronics Show (CES) in Las Vegas, OmniVision issued two press releases that introduced its first foray into both the LCOS and 4-megapixel market segments. Shortly after these two product announcements, OmniVision announced ViV™, a new video-in-video technology targeted at smartphones and tablets. In total, Impress Labs generated three press releases that resulted in 1,289 media pickups (including wire coverage), along with accompanying product briefs and web articles. Over the course of the first quarter of 2013, Impress worked with industry-leading publications such as AZO Sensors, EE Times, EDN, Digital Photography Review and NASA Tech Briefs to secure article opportunities for OmniVision’s product and technology announcements. In addition to generating and placing product- and technology-related news, Impress Labs was instrumental in nominating OmniVision’s OV8825 CameraChip sensor for the 2013 EE Times and EDN ACE Awards. In the time since Impress began implementing significant changes to OmniVision’s LinkedIn profile, the number of followers has jumped from 1,101 to 2,334, an increase of approximately 110 percent. Continuing to build out OmniVision’s social media offering is one of Impress’ top priorities. These efforts will ensure that OmniVision’s


news reach target audiences, and it positions the company as not only a manufacturer of advanced digital imaging products, but also as a thought and innovation leader within the segment. Lastly, Impress began developing concepts and preparing cost estimates to produce an updated corporate overview video. After presenting OmniVision executives and marketing communications teams with video concepts, Impress began working on pre-production details and developing estimates.


06

OMNIVISION Q1 / 2013 MEDIA COVER AGE REPORT

q1 results • Increased OmniVision’s visibility by sourcing, drafting and distributing two product announcements and one new technology announcement. • Provided OmniVision with the concept, guidelines and pricing information to produce a corporate video. • Leveraged relationships with key media outlets to secure article opportunities in top industry publications, including: Digital Photography Review, NASA Tech Briefs, IHS iSuppli, Vision Systems Design, AZO Sensors and MobileTrax. • Drafted and submitted an awards nomination for the OV8825 in the 2013 EE Times and EDN ACE Awards. • Provided weekly product-related news coverage and competitive news reports. • Continued to build out OmniVision’s LinkedIn profile with new homepage graphics as well as product banners and information. • Drafted and designed customer invitations to ISC West. • Drafted copy for marketing updates in the quarterly earnings call script. • Other copy writing support for collateral materials and the marketing communications department.


Total Number of Publications: 1 2 8 9 INCLUDING WIRE RELEASES BY COUNTRY

458= 1000= 288= 1000= 82= 1000= 26= 1000= 26= 1000= 20= 1000= 18= 1000= 18= 1000= 15= 1000= 15= 1000= 15= 1000= 101000= = 101000= = 101000= = 101000= = china (89) usa (56)

taiwan (16)

germany (5)

italy (5)

australia (4) india (3)

spain (3)

hong kong (2)

poland (2) russia (2)

bulgaria (1)

czech republic (1)

france (1) greece (1)


56

89

2 5 2 1 1 5 1 3 1

16 3

2

4

BY REGION

572= 1000= 1000= 288= 1000= 139=

asia (111) NORTH AMERICA (56) europe (27)


10

OMNIVISION Q1 / 2013 MEDIA COVER AGE REPORT

volume per month A visual representation of the number of overall pieces of coverage received in Q1 2013. ♦ January (84) ♦ February (19) ♦ March (91)

January 84

February 19

March 91

0+84+19+91


IMPRESSION TYPE Distribution of coverage by type. ♦ Industry Articles (185) ♦ News (6) ♦ Digital Media (3)

95+3+2 3% 2%

95%


12

OMNIVISION Q1 / 2013 MEDIA COVER AGE REPORT

Markets Distribution of coverage by market during Q1 2013. ♦ ♦ ♦ ♦ ♦ ♦ ♦

Handset (150) General (15) Entertainment (13) Automotive-Handset (10) Surveillance (4) Notebook (1) Medical (1)

77+8+751 2% 0.5%

0.5%

5%

7%

8%

77%


TOP PUBLICATIONS Leading industry publications. ♦ ♦ ♦ ♦ ♦

Image Sensors World (5) Analog and DSP (3) UDN(3) Thomas Net (3) Sina (3)

29+18+17 3

5

3

3

3


14

OMNIVISION Q1 / 2013 MEDIA COVER AGE REPORT

Popular Coverage Topics

58+4918+139

ViV (58)

16820 (49)

ov4688 (18) CMOS (13) lcos (9)


16

OMNIVISION Q1 / 2013 MEDIA COVER AGE REPORT

STRATEGY & RECOMMENDATIONS During the first quarter of 2013, OmniVision issued only three product- and technology-related press releases, marking a significant decline in in the number of announcements compared to the previous quarter. That said, OmniVision’s ViV announcement received exceptional traction throughout Asia due to its distribution in simplified Chinese and its association with Taiwan-based MediaTek. This highlights the value of creating and adhering to a press release schedule as well as localizing announcements to communicate more effectively with target markets. Impress Labs looks forward to meeting with OmniVision in the second quarter of 2013 to assess progress against targets to-date and continue building on the progress made in the first quarter. In advance of those discussions, Impress recommends that OmniVision undertake the following activities: • Reflecting Google’s recent SEO algorithm changes, Impress Labs recommends that OmniVision utilize the Google+ platform. By building out a profile and sharing image sensor related news as well as its product and technology announcements, OmniVision can dramatically improve its rankings in Google Search. Due to the technical nature of a large segment of the active Google+ population, we should expect an increase in social engagement on that platform. Starting the Google+ build-out should also include a plan to build out an engagement and response strategy, both of which Impress can do.


• Localizing more press releases for relevant target markets allows OmniVision to better control critical product messaging. In many cases English language releases are either sloppily translated by humans, or converted by translation algorithms. Localization at the source not only improves the messaging accuracy, but also serves to further news’ adoption rate in non-English language publications. • Participating in top-tier editorial opportunities enables OmniVision to disseminate the company’s product and corporate messaging and will help promote its application benefits to the customers via established and credible media outlets. • Instead of issuing news solely around tradeshows or other company events, Impress Labs recommends staggering news announcements throughout the quarter. This will ensure OmniVision’s news will receive optimal traction throughout the industry-leading media outlets. • By utilizing metrics tools to measure the reach and sentiment throughout the social media landscape, OmniVision can further develop and implement its social media strategies to engage with target audiences and key industry influencers.


18

OMNIVISION Q1 / 2013 MEDIA COVER AGE REPORT

OmniVision


20

OMNIVISION Q1 / 2013 MEDIA COVER AGE REPORT

OVT Q1 2013 Coverage Report Articles, Digital Media, and News Date

Publication

Topic

Market

Type

Country

1/4/13

Barrons

CES 2013

General

Industry Article

United States

1/4/13

Barrons

CMOS Image Sensors

General

Industry Article

United States

1/4/13

Forbes

2013 Technology Overview

General

Industry Article

United States

1/6/13

CSVM

OV2715

Surveillance

Industry Article

China

1/9/13

4-Traders

LCOS

Handset-Automotive

News

United States

1/9/13

Appliance Web

OV4688

Handset

Industry Article

United States

1/9/13

Analog and DSP

LCOS

Handset-Automotive

Industry Article

United States

1/9/13

Analog and DSP

OV4688

Handset

Industry Article

United States

1/9/13

ASE Labs

OV4688

Handset

News

United States

1/9/13

EE Times

LCOS

Handset-Automotive

Industry Article

United States

1/9/13

EE Times

OV4688

Handset

News

United States

1/9/13

Geeks World

OV4688

Handset

Industry Article

United States

1/9/13

Image Sensors World

OV4688

Handset

Industry Article

United States

1/9/13

PR Newswire

LCOS

Handset-Automotive

News

United States

1/9/13

PR Newswire

OV4688

Handset

News

United States

1/9/13

RGB Daily

OV4688

Handset

Industry Article

United States

1/9/13

Video World Insider

OV4688

Handset

News

United States

1/10/13

AZoSensors

OV4688

Handset

Industry Article

Australia

1/10/13

EFY Times

LCOS

Handset-Automotive

Industry Article

United States

1/10/13

EFY Times

OV4688

Handset

Industry Article

United States

1/10/13

Electronic Specifier

OV4688

Handset

Industry Article

United States

1/10/13

GHG

OV16820

Handset

Industry Article

Hong Kong

1/10/13

Government Video

LCOS

Handset-Automotive

Industry Article

United States

1/10/13

Silicon Semiconductor

LCOS

Handset-Automotive

Industry Article

United States

1/10/13

Solid State Technology

LCOS

Handset-Automotive

Industry Article

United States

1/10/13

TechWeb

CMOS

Handset

Industry Article

China

1/11/13

High Performance

OV4688

Handset

Industry Article

United States

1/11/13

IntoMobile

OV4688

Handset

Industry Article

United States

1/11/13

Je.St

OV4688

Handset

Industry Article

United States

1/11/13

Mobility Beat

OV4688

Handset

Industry Article

United States

1/11/13

ThomasNet

OV4688

Handset

Industry Article

United States

1/13/13

EE Times India

LCOS

Handset-Automotive

Industry Article

India

1/16/13

Analog and DSP

Video-in-Video Technology

Handset

Industry Article

United States

1/16/13

Image Sensors World

New Patent

General

Industry Article

United States

1/16/13

PR Newswire

Video-in-Video Technology

Handset

News

United States

1/16/13

Vision Systems

OV5640

Entertainment

Industry Article

United States

1/17/13

Image Sensors World

Video-in-Video Technology

Handset

Industry Article

United States

1/17/13

iTers News

Video-in-Video Technology

Handset

Industry Article

United States

1/18/13

52 Solution

Video-in-Video Technology

Handset

Industry Article

China

January


1/18/13

AZoSensors

Video-in-Video Technology

Handset

Industry Article

Australia

1/18/13

CCTime

Video-in-Video Technology

Handset

Industry Article

China

1/18/13

China Flash Market

Video-in-Video Technology

Handset

Industry Article

China

1/18/13

CNYES

Video-in-Video Technology

Handset

Industry Article

China

1/18/13

CNYES

Video-in-Video Technology

Handset

Industry Article

Taiwan

1/18/13

eWallstreeter

Video-in-Video Technology

Handset

Industry Article

United States

1/18/13

Lao Yao Ba

Video-in-Video Technology

Handset

Industry Article

China

1/18/13

MoneyDJ

Video-in-Video Technology

Handset

Industry Article

Taiwan

1/18/13

Newest Gadgets Info

Video-in-Video Technology

Handset

Industry Article

United States

1/18/13

Of Week

Video-in-Video Technology

Handset

Industry Article

China

1/18/13

PCHome

Video-in-Video Technology

Handset

Industry Article

Taiwan

1/18/13

Phone Scoop

Video-in-Video Technology

Handset

Industry Article

United States

1/18/13

Semiconductor Components Application

Video-in-Video Technology

Handset

Industry Article

China

1/18/13

Tweakers

Video-in-Video Technology

Handset

Industry Article

Germany

1/18/13

Ubergizmo

Video-in-Video Technology

Handset

Industry Article

United States

1/18/13

UDN

Video-in-Video Technology

Handset

Industry Article

Taiwan

1/19/13

EE Trend

Video-in-Video Technology

Handset

Industry Article

China

1/19/13

Sukejs

Video-in-Video Technology

Handset

Industry Article

China

1/20/13

China Post

Video-in-Video Technology

Handset

Industry Article

Taiwan

1/20/13

i4u

Video-in-Video Technology

Handset

Industry Article

United States

1/20/13

Solid State Technology

LCOS

Handset-Automotive

Industry Article

United States

1/20/13

The China Post

Video-in-Video Technology

Handset

Industry Article

Taiwan

1/21/13

BDPlay

Video-in-Video Technology

Handset

Industry Article

United States

1/21/13

CCIDCOM

Video-in-Video Technology

Handset

Industry Article

China

1/21/13

China Times

Video-in-Video Technology

Handset

Industry Article

Taiwan

1/21/13

Dotekomani

Video-in-Video Technology

Handset

Industry Article

Czech Republic

1/21/13

EE World

Video-in-Video Technology

Handset

Industry Article

China

1/21/13

HeXun

Video-in-Video Technology

Handset

Industry Article

Taiwan

1/21/13

Image Sensors World

Video-in-Video Technology

Handset

Industry Article

United States

1/22/13

52RD

Video-in-Video Technology

Handset

Industry Article

China

1/22/13

ENet

Video-in-Video Technology

Handset

Industry Article

China

1/22/13

Telecompaper

Video-in-Video Technology

Handset

Industry Article

United States

1/23/13

CTS

Video-in-Video Technology

Handset

Industry Article

Taiwan

1/23/13

EE Times China

Video-in-Video Technology

Handset

Industry Article

China

1/26/13

Yirenwo

Video-in-Video Technology

Handset

Digital Media

Japan

1/27/13

EEPW

Video-in-Video Technology

Handset

Industry Article

China

1/30/13

21IC

Video-in-Video Technology

Handset

Industry Article

China

1/30/13

52RD

Video-in-Video Technology

Handset

Industry Article

China

1/30/13

Alibaba

Video-in-Video Technology

Handset

Industry Article

China

1/30/13

BBTNews

Video-in-Video Technology

Handset

Industry Article

China

1/30/13

CECB2B

Video-in-Video Technology

Handset

Industry Article

China

1/30/13

China Unix

Video-in-Video Technology

Handset

Industry Article

China

1/30/13

DDVIP

Video-in-Video Technology

Handset

Industry Article

China


22

OMNIVISION Q1 / 2013 MEDIA COVER AGE REPORT

1/30/13

Lao Yao Ba

Video-in-Video Technology

Handset

Industry Article

China

1/30/13

MSCBSC

Video-in-Video Technology

Handset

Industry Article

China

1/30/13

XinMin

Video-in-Video Technology

Handset

Industry Article

China

1/30/13

YDZX

Video-in-Video Technology

Handset

Industry Article

China

2/5/13

Hiapk

CMOS

Handset

Industry Article

China

2/6/13

Numerama

OV5647

Handset

Industry Article

Spain

2/6/13

Sogi

Video-in-Video Technology

Handset

Industry Article

China

2/6/13

Xataka

OV5647

Handset

Industry Article

Spain

2/7/13

The Register

OV5647

Handset

Industry Article

United Kingdom

2/8/13

Image Sensors World

OV8830

Handset

Industry Article

United States

2/8/13

Security News

OmniVision

Security

Industry Article

Russian Federation

2/8/13

slashCam

OV5647

Handset

Industry Article

Germany

2/9/13

Sensor Mag

LCOS

Handset-Automotive

Industry Article

United States

2/10/13

PC Perspective

OV5647

Handset

Industry Article

United States

2/13/13

Forbes

Momento

General

Industry Article

United States

2/19/13

Chniot

CameraChip

Surveillance

Industry Article

China

2/19/13

EE World

CameraChip

Surveillance

Industry Article

China

2/19/13

UDN

Video-in-Video Technology

Handset

Industry Article

Taiwan

2/20/13

FM5

Video-in-Video Technology

Handset

Industry Article

China

2/22/13

21TX

OV8835

Entertainment

Industry Article

China

2/22/13

Mobile01

OV4688

Handset

Industry Article

China

2/22/13

Sina

OV8835

Entertainment

Industry Article

China

2/22/13

ZDNet

OV8835

Entertainment

Industry Article

China

3/6/13

196M

OV8835

Entertainment

Industry Article

China

3/6/13

HeXun

CMOS

Handset

Industry Article

China

3/6/13

My216

OV8835

Entertainment

Industry Article

China

3/6/13

Sina

CMOS

Entertainment

Industry Article

China

3/7/13

21CSP

CMOS

General

Industry Article

China

3/7/13

Asmag

CMOS

General

Industry Article

China

3/7/13

EDN

Video-in-Video Technology

Handset

Industry Article

China

3/7/13

OnlineSH

CMOS

General

Industry Article

China

3/8/13

Androidos

Camera Modules

Handset

Industry Article

India

3/8/13

China IRN

CMOS

General

Industry Article

China

3/8/13

D1COM

CMOS

General

Industry Article

China

3/11/13

Digphoto

Raspberry Pi

Notebook

Industry Article

United States

3/11/13

HC360 Electric

CMOS

General

Industry Article

China

3/12/13

CNMO

BSI

Handset

Industry Article

China

3/13/13

China IRN

CMOS

General

Industry Article

China

3/13/13

Evertiq

OV8830

Handset

Industry Article

United States

3/13/13

MadeInChina.com

CMOS

General

Industry Article

China

3/13/13

Qianjia

CMOS

General

Industry Article

China

February

March


3/14/13

CNGYTV

CMOS

General

Industry Article

China

3/15/13

Paramus Post

Memoto

Entertainment

Industry Article

United States

3/16/13

Mac Magazine

OV16820

Handset

Industry Article

China

3/16/13

Smarter

OV16820

Handset

Industry Article

Poland

3/17/13

BitCity

OV16820

Handset

Industry Article

Italy

3/17/13

C114

OV16820

Handset

Industry Article

China

3/17/13

Digital

OV16820

Handset

Industry Article

Bulgaria

3/17/13

Kaldata

OV16820

Handset

Industry Article

Greece

3/17/13

LeNet

OV16820

Handset

Industry Article

China

3/17/13

Noticias

SamsungGalaxyIV

Handset

Industry Article

Spain

3/17/13

TechOrz

OV16820

Handset

Industry Article

China

3/17/13

WebMasterPoint

OV16820

Handset

Industry Article

Italy

3/17/13

WeiPhone

OV16820

Handset

Industry Article

China

3/17/13

XDAOS

OV16820

Handset

Industry Article

China

3/18/13

AATouch

OV16820

Handset

Industry Article

China

3/18/13

Android-HK

OV16820

Handset

Industry Article

Hong Kong

3/18/13

Bolopad

OV16820

Handset

Industry Article

China

3/18/13

Bright Side of News

OV16820

Handset

Industry Article

United States

3/18/13

Cellular Magazine

OV16820

Handset

Industry Article

Italy

3/18/13

China.com

OV16820

Handset

Industry Article

China

3/18/13

ChinaByte

OV16820

Handset

Industry Article

China

3/18/13

Clubic

OV16820

Handset

Industry Article

France

3/18/13

DBW

OV16820

Handset

Industry Article

China

3/18/13

EE Times

OV8835

Handset

Industry Article

Taiwan

3/18/13

ENorth

OV16820

Handset

Industry Article

China

3/18/13

Evolife

OV16820

Handset

Industry Article

China

3/18/13

ExpressView

OV16820

Handset

Industry Article

China

3/18/13

Gotta Be Mobile

OV16820

Handset

Industry Article

United States

3/18/13

IBTimes

OV16820

Handset

Industry Article

China

3/18/13

iFeng

OV16820

Handset

Industry Article

China

3/18/13

iMobile

OV16820

Handset

Industry Article

China

3/18/13

International Business Times

OV16820

Handset

Industry Article

Australia

3/18/13

LeiPhone

OV16820

Handset

Industry Article

China

3/18/13

NBD

OV16820

Handset

Industry Article

China

3/18/13

SidhTech

OV16820

Handset

Industry Article

United States

3/18/13

Sina

OV16820

Handset

Industry Article

Taiwan

3/18/13

Sogi

OV16820

Handset

Industry Article

Taiwan

3/18/13

TechBang

OV16820

Handset

Industry Article

China

3/18/13

The Mobile Indian

OV16820

Handset

Industry Article

United States

3/18/13

ZOL

OV16820

Handset

Industry Article

China

3/19/13

21CN

OV16820

Handset

Industry Article

China

3/19/13

36KR

OV16820

Handset

Industry Article

China

3/19/13

Go4it

OV16820

Handset

Industry Article

Romania


24

OMNIVISION Q1 / 2013 MEDIA COVER AGE REPORT

3/19/13

Internetzona

OV16820

Handset

Industry Article

Poland

3/19/13

ITespresso

OV16820

Handset

Industry Article

Italy

3/19/13

ITHome

OV16820

Handset

Industry Article

China

3/19/13

PC INpact

OV16820

Handset

Industry Article

Italy

3/19/13

SiliconAngle

OV16820

Handset

Industry Article

United States

3/19/13

slashCam

OV16820

Handset

Industry Article

Germany

3/19/13

The Droid Guy

OV16820

Handset

Industry Article

United States

3/19/13

Welt der Gadgets

OV16820

Handset

Industry Article

Germany

3/20/13

HeXun

Video-in-Video Technology

Handset

Industry Article

China

3/20/13

IXBT

OV5647

Entertainment

Industry Article

Russian Federation

3/20/13

Pressemitteilung

OV5647

Entertainment

Industry Article

Germany

3/20/13

Tencent

Video-in-Video Technology

Handset

Industry Article

China

3/20/13

The Edwardsville Intelligencer

OV5647

Entertainment

Industry Article

United States

3/20/13

Tompda

Video-in-Video Technology

Handset

Industry Article

China

3/21/13

DEDECMS

OV6920

Medical

Industry Article

China

3/22/13

PR

OV5647

Entertainment

Industry Article

United States

3/24/13

G 4 Games

OV16820

Handset

Industry Article

United States

3/25/13

CPANet

OV16820

Handset

Industry Article

China

3/25/13

EJiaYu

CMOS

General

Digital Media

China

3/26/13

Product Design & Development

OV5647

Entertainment

Industry Article

United States

3/26/13

ThomasNet

OV5647

Entertainment

Industry Article

United States

3/28/13

ZOL

OV16820

Handset

Industry Article

China

3/29/13

3CPC

HTC One

Handset

Industry Article

China

3/29/13

BGR

HTC One

Handset

Industry Article

United States

3/29/13

UDN

HTC One

Handset

Industry Article

Taiwan

3/29/13

XinHua Net

OV16820

Handset

Industry Article

China

3/30/13

HuanQiu

HTC One

Handset

Industry Article

China

3/31/13

Android4tw

HTC One

Handset

Digital Media

Taiwan

3/31/13

New Hua

HTC One

Handset

Industry Article

China

3/31/13

TechWeb

HTC One

Handset

Industry Article

China


26

OMNIVISION Q1 / 2013 MEDIA COVER AGE REPORT


605 E. GR ANT STREE T, SUITE 106, PHOENIX, A Z 85004 | IMPRESSL ABS.COM

OmniVision Q1 Coverage Report  

OmniVision Q1:2013 Coverage Report

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