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Wi dget s.

Ab o u t wi d g e t s

Wh y wi d g e t s ?


About wi dget s. ●

A por t a bl e c hunk of c ode

Ca n b e i n s t a l l e d i n

a we b p a g e

I t ha s be e n a r ound s i nc e t he be gi nni ng of t h e we b . ●

Ad v e n t o f We b 2 . 0 , u s e r p a r t i c i p a t i o n a n d t h e s o c i a l we b ●

( b l o g s , s o c i a l n e t wo r k i n g s i t e s ) Ha v e i n c r e a s e d u s a g e


Why Wi dget s?

•Sh o wc a s e y o u r p r o d u c t s a nd br a nd


Why Wi dget s?

•Ta k e y o u r p r o d u c t t o wh e r e y o u r c u s t o me r s s h a r e i d e a s wi t h f r i e n d s


Why Wi dget s? •Amp l i f y t h e b u z z a r o u n d y o u r p r o d u c t s t h r o u g h Se a r c h En g i n e Ma r k e t i n g ( SEM) by c r e a t i ng ba c kl i nks t o your pr oduc t •Pu b l i s h e r we b s i t e Se a r c h En g i n e Op t i mi z a t i o n ( SEO)


Why Wi dget s?

•I n c r e a s e s t r a f f i c t o y o u r b o o k p o r t a l a nd he l ps you t o s e l l di r e c t l y t o r e a de r s t he r e by i nc r e a s i ng r e ve nue a nd pr of i t s


Why Wi dget s?

•Pr o v i d e c o n t e n t s a mp l e s of your book i n t he f or m of pr e vi e w pa ge s •Ad d r i c h - me d i a s u c h a s a u t h o r i n t e r v i e ws a n d v i d e o s t o a i d s a l e s


Why Wi dget s?


Why Wi dget s?


Why ar e t hey doi ng i t ? - Vi r al Mar ket i ng •A p o we r f u l wo r d - o f - mo u t h ma r k e t i n g c a mp a i g n •Ru n b y t h e u s e r s o u t o f s e l f - i nt e r e s t •Cr e a t e s c o mmu n i t i e s a n d n e t wo r k s •Cr e a t e s c a s c a d i n g mu l t i p l i e r e f f e c t


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