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INTRODUCTION OF DIGITAL MARKETING Digital Marketing is provides an introduction to techniques such as search engine optimization, internet advertising, social media marketing and email marketing used to market a business on the internet.


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Content marketing Blogging SEO Website designing Social media marketing Affiliate marketing Mobile marketing Email marketing Online PR Youtube Infographic Google Adwords


• You can target a local audience, but also an international one. • Your audience can choose how they want to receive your content. • Interaction with your audience is possible • Digital marketing is cost-efficient • Data and results are easily recorded • Level playing field • Real time results • Brand Development


As most of the times, consumers are active online, you won’t be able to know and reach them if you don’t make your business online too. Due to digitalization and consumer needs, digital technology continues to expand and nurture; and digital marketing strategies are evolving to keep up. Digital marketing strategy is the series of actions that you can take to help your business achieve your marketing goals through digital mediums and campaigns.


A mobile-responsive website is so important for your business to grow and prosper. Especially when you consider the fact that 60% of internet access is occurring on mobile devices.


Search engine optimization or SEO is the set of rules that every website or blog needs to follow to optimize the search engine rankings that will improve its visibility. It is the right way to enhance the quality of the website by making it interactive, user-friendly, and faster.


Content marketing is a communication designed with the consumer in mind. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience —  and, ultimately, to drive profitable customer action.


Blogging can help you share timely and relevant information with your customers. Think of it as a direct way to communicate with your customers. Businesses who use blogs receive 67% more leads than businesses who don’t market with blogs.


Social media marketing is one of the most costeffective paid marketing strategies and offers an abundance of targeting options. Reach the exact type of audience, or target different types of buyer personas at the same time with proper social media strategy and paid ads.


Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire influencers to get out the word for you.


Email Marketing is still going strong, and those marketers who aren’t using it are missing out. Email marketing is a way to send emails to your customers or clients in order to maintain or foster interest in your product or service. Here are some interesting facts that will hopefully convince you to try email marketing as one of your effective marketing strategies.


Pay per Click (PPC) is now widely regarded by digital marketers as the quickest, most consistent way to drive relevant traffic to a website. PPC (Pay-Per Click) is a complex field of digital marketing, which is often described as a cross between financial trading and advertising.


Video Content Marketing can help you to navigate your planning, strategy, content and results on a year-on-year basis to make sure you are getting the most from your video marketing budget. Video content marketing is an effective strategy that brings multiple benefits to ROI and user engagement rates. It’s much easier to convey the message with video than through text – actually, when reading the text, readers retain only 10% of the message they have just read, but when they watch the same in a video, they retain a staggering 95 percent of information.


A business you’d like to improve online visibility for, the simplest thing you can do to ensure your customers can find you online, is to add your business to Google maps


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Digital Marketing Company in Kochi  

Digital Marketing is provides an introduction to techniques such as search engine optimization, internet advertising, social media marketing...

Digital Marketing Company in Kochi  

Digital Marketing is provides an introduction to techniques such as search engine optimization, internet advertising, social media marketing...

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