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Leading Luxury Builders To Great ness

FREE GUIDE EYE CATCHING IM AGERY FOR LUXURY BUILDERS Learn how to capture your gorgeous, finished projects in the right way to attract best-fit clients


STRONG IM AGERY IS ESSENTIAL TO YOUR M ARKETING & BRANDING In marketing and branding, nothing is arguable more essential than strong imagery. Presenting your project photos well is vital to building your pipeline, but there are so many factors involved in standard photo print sizes, image size, resolution, pixels, PPI, DPI, etc., that it?s easy to be overwhelmed. Here?s a crash course covering the most important issues, specifically: -

What is the best resolution for print? What is the best size for digital? How do pixels, image size, and resolution affect each other and the print quality?

This CLB guide will help you make sure your images and branding look their best everywhere, from your print materials to your online presence. Read on to learn more about basic image requirements, how to calculate the print size of an image, the two types of image sizes, and other need-to-know info. We?ll start with the basics of what we need from you, and then we?ll follow up with explanations and definitions so that you have a better understanding of what all the verbiage means.

W HAT CLB NEEDS FROM YOU First, on the simplest level, without overwhelmingyou with too much information, here iswhat we need from you in order to make your brandingtop-notch online and offline. These are the basic requirementsto be aware of.

All Phot os: Sharp Visual Qualit y & Good Composit ion The visual quality of the photo has to be good. Pixelated photos that are overly compressed, or too small, will not look good.

CLB recommended - Sharp quality - Good composition

Not recommended - Poor quality - Bad composition

W HAT CLB NEEDS FROM YOU For Print : Preferred Image Size & Format As a general guideline, CLB uses a minimum print resolut ion of 300 DPI (t his means 300 dot s/pixels per inch) for print ed mat erials. ?Lossless?formats like TIFF, if your photographer provided it, are better than ?Lossy? formats like JPEG. A certain density of pixels in the image (PPI) is required to be able to render a print that looks good, with smooth color transitions so individual pixels aren?t visible. You can calculate the print size of an image by dividing the image?s width and height in pixels by the final print resolution in inches as shown below.



at 300




at 300 PPI

3 X5

900 X 1500

6 X 10

1800 X 3000

4 X6

1200 X 1800

8 X 10

2400 X 3000

5 X7

1500 X 2100

8.5 X 11

2550 X 3300

For Digit al (W ebsit e, Houzz, et c.): Preferred Image Size & Format As a general guideline, CLB suggest s images at least 2500 pixels wide for digit al use. Whatever format you?re currently in (TIFF, JPEG, etc.) is acceptable. We will carefully optimize the final versions published. By ?image size?here, we?re referring to the image pixel dimensions (width and height as measured in pixels), not the image file size (KB or MB). On the web, DPI is a much more complex topic than in print, but as long as you provide images at least 2500 pixels wide, we?ll make sure they look good across devices.


TOP 5 FREQUENTLY ASKED QUESTIONS Explanat ions and definit ions so t hat you have a bet t er underst anding of what all t he verbiage means. A close-up view of image pixels

What are pixels? The term pixel is short for "picture element", and pixels are the tiny square-shaped building blocks that make up all digital images. Much as a painting is made up of individual brush strokes, a digital image is made from individual pixels. If you zoom in very, very closely on any digital photo and you?ll start to see pixels.

What is image resolution? If pixels are the tiny squares of color that make up all digital images, and the image size is the number of pixels in the image from left to right (the width) and from top to bottom (the height), what is image resolution? Image resolution describes the density of pixels per inch. In print, this is usually referred to as the ?DPI?(Dots Per Inch) while digital screens use the term "PPI" (Pixels Per Inch). For example, Apple?s iPhone 11 has a ~325 pixels per inch display, while the original iPhone had just 163 PPI. And while most black and white printers will default to a resolution of around 150 dots per inch, a glossy magazine is going to be at least 300 DPI.

How are image resolution and print quality related? The lower the image resolution, the less information is saved about that image, and therefore less is available for the printer to print. A 72 DPI image, as often used online, has enough information to display a good quality image on your computer screen, but too little to produce a good quality print of comparable, 72 DPI - digital 72 DPI - print real-world size.

How does image resolution affect print size? Let?s say you have a photo that is 6000 pixels wide, by 4000 pixels tall. If you wanted to use this in a very high-quality glossy magazine at a whopping 600 DPI, the image would be printed at a physical size of 10 inches wide. That is, 6000 pixels divided by 600 pixels across each printed inch. A more standard 300 DPI print would allow a maximum width of 20 inches, or only 300 pixels divided across each printed inch.

Why does image resolution not affect file size? Image resolution does not affect file size, because the file size of an image depends entirely on its file format and pixel dimensions. Changing the print resolution does not change the number of pixels, and therefore has no effect on the file size.


A TALE OF 2 SIZES There are two typesof sizesthat are important for image clarity: image size and file size.

Image Size Image size is what you're likely more familiar wit h. They're the width and height of an image measured in pixels. This determines how much space an image takes up on the page or screen.

File Size File size is t he size of t he file it self in KB or MB. This is how much space the file takes up on your hard drive. File size is a key indicator of image quality.

W HAT ARE THE M OST POPULAR IM AGE FORM ATS? In order to display an image file, a computer or other device needsto know what color each pixel is, and where it belongsin relation to all the others. Different image formats each accomplish this task by a different approach, and some formats are better suited for particular uses than others. The main difference most people need to be aware of is between ?lossless?(formats which record each and every pixel?s individual color) and ?lossy?formats (which record groups of pixels?colors). The benefit of lossless formats is that maximum visual quality is retained, but a larger file size is required. Lossy formats, on the other hand, often have much smaller file sizes, but at the cost of reduced image quality.

A NOTE ABOUT LOGOS The best format for everyday use of logosisusually a PNG for the reasonsdescribed on the next page. However, your archival or ?master?logo should be saved in a ?vector?format such as SVG, AI, or EPS. If you only have a copy of your logo in JPEG or PNG, we strongly recommend having the designer provide you with the logo in an original ?vector?format. As with the lossless format for photographs, a vector file for your logo will ensure you have a high-quality, high-resolution master from which you can generate other appropriate file types depending upon the use. This often saves businesses money too, as many things like shirts, stickers, magnets, and other promotional materials, require vector formats - and providing a PNG or JPEG often incurs an additional fee for manual conversion.

CLB'S RECOM M ENDATIONS Rather than go any deeper into the technicalitiesof image formats, here are a few of the most popular formatsand what we recommend them for:

JPEG or JPG (Joint Phot ographic Expert s Group) Recommended for digit al use. Pronounced ?jay-peg,?this image format was designed to minimize the file size of photographs to make them more suitable for digital sharing and use in web design. Most JPEG files of sufficient image size are suitable for print too, which makes this file format the most common image format used by CLB for our members?marketing.

TIFF (Tagged Image File Format ) Recommended for archival. This is a lossless file format. The resulting file sizes are much larger than JPEGs, for example, which makes them a poor choice for most digital applications. However, these files are excellent for archives of your project photos, as they retain the complete data of every image, and can be converted to other formats for particular uses.

PNG (Port able Net work Graphics) Recommended for logos and graphics - not phot ographic images. This image format is optimized for graphics like graphs, logos, text, and icons, just as the ?G?in its name suggests.

PDF (Adobe Port able Document Format ) Not recommended for phot os. PDF is not an image format itself, but JPEG, PNG, and other images files can be embedded into PDFs. You may need to convert PDF files to and from PNG or JPG formats. The PDF is the industry standard for document sharing, because it is a reliable way of sharing both text and images together in a print-ready format.

ABOUT CLB NETW ORK CLB measures our partnership success in Revenue, New Projects, and Net Profit. We want you to achieve your goal of putting a minimum of $1M in profits in the bank and achieving 10% net profit for the business and building a valued asset. CLB takes a bright and innovative approach to offering easy-to-understand, customizable, and fractional solution options at a significant value compared to hiring employees or firms that do not understand your business, your best-fit clients or the luxury home building and remodeling industry. CLB Network is backed by a team of seasoned professionals who explicitly understand what it takes to be a high performance luxury custom homes and remodeling business and how to deliver a 5-star experience to best-fit strategic partners. prospects, and clients. Our combined experience and solutions allows CLB to offer you and your business genuine peace of mind knowing that we are on your team and will help you achieve your goals years sooner than if you had to do it on your own.


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