Leading Luxury Builders To Great ness
FREE GUIDE CONTENT M ARKETING IS KING Learn why CLB's content marketing strategy for builders delivers best-fits
YOUR BRAND IS M UCH M ORE THAN A LOGO OR W EBSITE. IT'S ABOUT THE ENTIRE EXPERIENCE A PROSPECT, LEAD AND CLIENT HAS W ITH YOUR COM PANY. CLB NETW ORK
CLB'S "BEST-FIT" STRATEGY AND HOW IT ELEVATES YOUR BUSINESS Our solutionstake a comprehensive approach which includesthe CLB dynamic sales funnel website and a fully developed marketingstrategy designed to: -
DRIVE Drive prospects and leads back to your website
MAXIMIZE Maximize leads and conversions
FOCUS Focus on lead nurturing
OPTIMIZE Optimize each stage of the consumer experience
NURTURE Nurture relationships with leads to convert them into clients
ENGAGE - Engage continually with lead to prevent them from slipping away
Continuingto provide useful content in a variety of formatsand sharingthat content across multiple channelsiskey to keepingleadsengaged. Those channelsinclude: -
Social media Blog posts Resource guides Videos and photos Client testimonials Video Email Branded digital/print-ready magazine
BUILDERS W HO TARGET BEST FIT PARTNERS & PROSPECTS THROUGH CONTENT M ARKETING GET 10X M ORE PROSPECTS, LEADS & CONVERSIONS. CLB NETW ORK
EFFECTIVE AND IM PACTFUL CONTENT M ARKETING IS ESSENTIAL CLB hascarefully planned and implemented a comprehensive strategy built around content marketing, and we know how to create it and when to distribute your content at the right time and in the most effective way possible. AN OVERVIEW OF CONTENT MARKETING -
Connects your luxury brand with best fits and expands your reach Boosts brand awareness Speaks to best fits at all stages of the buyer?s journey Educates your leads and prospects about your 5-star services & how you can solve their challenges Creates a sense of community around your brand Establishes your brand as an authority through thought leadership
CLB'S BEST-FIT STRATEGY -
SET SMART GOALS DETERMINE KPIs CHOOSE & OPTIMIZE ALL CHANNELS PLAN CONTENT - What type? - In what format? - Which channel(s) will yield the best results? - What stage(s) of the buyer?s journey does this content fall in? CREATE & DISTRIBUTE CONTENT ANALYZE & MEASURE RESULTS EXTEND HIGH-PERFORMING CONTENT BY REPURPOSING IT ACROSS MULTIPLE CHANNELS: - Blog - Social Post - Email Campaign
DOW NLOAD OUR CONTENT STRATEGY DISTRIBUTION GUIDE FOR AN IN-DEPTH LOOK AT 6 STEPS TO THE PERFECT CONTENT DISTRIBUTION STRATEGY
YOUR W EBSITE IS THE CENTER OF OUR STRATEGY It?simportant to realize that salesfunnelsaren?t watertight. They have multiple entry and exit points, and not all visitorsstart at the top. They may have completed research elsewhere, for instance, and already know what they want. Even those clients, however, need convincingthat they should choose your services, not your competitor?s. CLB?s marketing strategy embraces this reality, and we produce exactly the types of quality content that speaks to potential prospects, leads, and clients at all stages of the buyer?s journey.
47% OF CONSUM ERS READ BETW EEN THREE AND FIVE CONTENT PIECES BEFORE CONTACTING A SALES REPRESENTATIVE. CLB NETW ORK
HOW CLB NURTURES LEADS THROUGHOUT THE BUYER'S JOURNEY -
STAGE 1: AWARENESS - ?Get the right eyes on your brand.?
Your prospect knows they have a You want prospects to know that problem and are looking for a you exist and offer the solution to solution. their problems.
CLB To help connect prospects in the Awareness stage with your brand, CLB works to get your name out there in the places where these prospects are looking.
STAGE 2: INTEREST - ?Keep ?em coming back for more.?
Your prospect knows about you and your solution, and now is trying to learn more as they imagine solving their problem.
You want interested prospects to see you as a trustworthy authority - the unique expert to solve their problem.
To help build your authority and demonstrate your expertise, CLB creates quality content marketing pieces across all channels.
STAGE 3: CONSIDERATION - ?The gentle nudge.?
Your prospect has a good idea of what they want and know that you can help, they?re thinking about moving forward.
Your goal at this stage is to identify the Prospect and convert them into a known Lead so you can start a conversation.
To drive the Prospect to convert to a Lead through targeted CTAs, and Lead Magnets.
STAGE 4: DECISION - ?The final mile of sales.?
Your Lead is aware of the solution you?re offering, and has to decide whether to move forward with you or not.
Your goal at this stage is to convert this Lead into a Client by getting to ?yes!?.
To continually support you in the last-mile of the sales process with finely-tuned tools, tactics, and training to help you close the sale.
STAGE 5: LOYALTY - ?The most valuable asset of all - a happy client can help generate new leads.?
Your Client wants to live happily ever after, with a home they are proud of and love living in.
You want every Client to become a Fan, singing your praises and connecting you with more best-fit clients.
To keep you top-of-mind through ongoing communications, and our detailed and specific surveys. To ensure you deliver a 5-Star Experience and earn a 5-Star Review from each and every client through our Review App.
83% OF BUYERS SAY RECOM M ENDATIONS FROM THEIR FRIENDS/COLLEAGUES HAVE THE BIGGEST INFLUENCE ON THEIR PURCHASE DECISIONS AND HELPS TO BUILD RAPID TRUST. CLB NETW ORK
CONTENT M ARKETING + M ARKETING AUTOM ATION = ESSENTIAL LEAD NURTURING To set you up for success, the CLB team hasimplemented a program that alignsyour content strategy with your marketingautomation strategy in the CLB CRM - we?ve seen time and time again that companiesusingthisapproach see bigger returns47% INCREASE IN AVERAGE CONTRACT VALUE Marketing automation helps you more efficiently engage prospects with information that?s directly relevant to them ? this builds trust and understanding with your prospective buyers. For marketers who deploy lead nurturing, the return is a 2x win rate and a 47% increase in average contract value.
70% FASTER SALES CYCLE TIM ES Targeting the right content to the right prospects at the right time accelerates a buyer?s decision-making process. In fact, companies that use marketing automation also see 70% faster sales cycle times.
OPPORTUNITIES INCREASE BY 30% OR M ORE 67% of marketers say lead nurturing increases sales opportunities throughout the funnel by at least 10%, with 15% seeing opportunities increase by 30% or more.
ABOUT CLB NETW ORK CLB measures our partnership success in Revenue, New Projects, and Net Profit. We want you to achieve your goal of putting a minimum of $1M in profits in the bank and achieving 10% net profit for the business and building a valued asset. CLB takes a bright and innovative approach to offering easy-to-understand, customizable, and fractional solution options at a significant value compared to hiring employees or firms that do not understand your business, your best-fit clients or the luxury home building and remodeling industry. CLB Network is backed by a team of seasoned professionals who explicitly understand what it takes to be a high performance luxury custom homes and remodeling business and how to deliver a 5-star experience to best-fit strategic partners. prospects, and clients. Our combined experience and solutions allows CLB to offer you and your business genuine peace of mind knowing that we are on your team and will help you achieve your goals years sooner than if you had to do it on your own.
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