Day Test | 35
It’s no surprise Ben Maclean (pictured) and brother Michael chose the Mercedes-Benz Sprinter as the base for their launch vehicle. It’s familiar territory and still the most refined light commercial vehicle on the market, although VW’s soon-to-be-released Crafter will probably change that. The ‘boys’ have done an impressive job with the Titanium and it should find ready buyers in the booming van-conversion market.
T
he sudden demise, buyout and rebirth of Paradise Motor Homes earlier this year left many of us stunned. A sorry tale that had nothing to do with the viability of the business or the quality or popularity of its motorhomes, it has, however, lead to the creation of Latitude Motorhomes by Ben and Michael Maclean, sons of Paradise’s founder Colin Maclean. Latitude Motorhomes is entering the booming van conversion motorhome market segment, but with plans for a campervan and a fullsize coachbuilt model too, due to customer requests. It’s a gusty move yet entirely understandable, given their pedigree. Based in Burleigh Heads at the southern end of the Gold Coast, Latitude Motorhomes is off to an impressive start judging from it’s launch model – the Titanium – which is based on a long-
wheelbase (LWB) high-roof Mercedes-Benz Sprinter van.
Opening Play
A
van conversion motorhome makes a lot of sense for Latitude’s first offering. Already a complete vehicle requiring just the fit-out, it avoids the need for expansive manufacturing facilities, extra staff and larger capital outlay. It also happens to be a fast growing industry segment, which is a happy coincidence given the established competition in Australia’s small motorhome manufacturing marketplace. Given the number of people dropping by the factory when I was there, plus the regular phone enquiries, it appears they’re in with a good chance.