Rebrand the store Bead Hive.
I looked at visuals initially to do with the different aspects of the store personality: the name, the store, the product.
CO N F USED & NOT CONSI ST EN T
B A EST H ET I C & HI STO R Y Primary Research
I went into the store and photographed the various formats the branding was applied to. I also interviewed the store owner so I could understand the brand and itâ€™s personality.
I looked at the overall brand offline and online and it was really confused and inconsistent. Therefore from talking to the owner and my research I realised I needed to create a consistent brand identity that made it a boutique not a craft shop.
Design I wanted to focus on the boutique aspect and make it sophisticated and luxurious due to the audience being mid 20â€™s and over. This was difficult as the connotation of bees is often very childlike. However I created a bespoke letter B icon which merges the imagery of a â€˜bâ€™ and the insect into one. Colour Variations I experimented with different colours trying to choose sophisticated rich tones. I felt the deep purple was most appropriate and I then combined this with a pale grey. These I felt connected with the brand personality and the age of the audience.
Website The main focus for the website was to organise and arrange all the different aspects to the store. The original site was cluttered and important information was lost amongst pages. I simplified it down into categories and made the website advertise interesting aspects to interact and talk to the customer.
TH E BE AD H IVE B OU T IQU E
Final Design I was really pleased with the final outcome and felt it answered the brief transforming the brand from confused to focused and mature. This brief meant actually working with a client and understanding a real brand and its purpose. I worked quickly to have a fast turn around which I think ended up benefiting the brief as I didnâ€™t worry over decisions and resulted in something I was pleased with.