Issuu on Google+

_RECIPE NO .

01/ ++

MY CREATIVE RECIPE

selected works by I-Han Huang


_RECIPE NO .

01/ ++

MY CREATIVE RECIPE

selected works by I-Han Huang


PAGE // 06

Copyright © 2013 I-Han Huang. All Rights Reserved. No portion of this publication may be reproduced without express permission form.

I-HAN HUANG _PHONE

_TYPEFACES

202 834 9981

Din, Mecury Text

_EMAIL

_PHOTOGRAPHY

huang.ihan@gmail.com

I-Han Huang

_WEB

_ S O F T WA R E

ihanhuang.com

Adobe Creative Suite 6

_ D E PA RT M E N T C H A I R

_PRINTING & BINDING

Mary Scott

Blurb.com

_COURSE

_ PA P E R T EXT ST O C K

Senior Portfolio

Mohawk Superfine

_INSTRUCTOR

Mary Scott

_SCHOOL

Academy of Art University, School of Graphic Design 79 New Montgomery St. San Francisco, CA 94105

PORTFOLIO // CREATIVE RECIPE

GRAPHIC DESIGNER // I-HAN HUANG


For mom, dad, and my sister, I-Ting. And for my best friend, Maurice Chan. You always supported me no matter what I chose to do. Without you I could have never made this. 感謝我親愛的家人和陳先生。因為有你們一路上的 支持,我才能完成今天的一切。


CONCEPT


Selected works by I-Han Huang Sitatum incture ptature nus aut re la experio nsenda culparum natisquodis sitibus nectus molut ut int, sum enissitium ducium quae nonsequam et volorep elique quatemporum que qui officit ratur, consedit, voluptur? Eceptatiae nonsequae eria provid mo offic testrunt perat intio in nones ipsam, ut laboreh enditib eribuscium eos verrum esendae demquam, aturiandi rererrum fugit, si di omnis aut volorecum labore comnist pe doluptur, inctur ad que iur, ad qui rem utem faccus sequidel magnist ruptati isquia aut volor arum harum adi ati res aliquam et qui te coreiusa sitat que vellore rferfer ibeaque inim faceri dolorest, quodi restemp erovitet aut aut volupta tendebiti dolorem remquunt, seque raecae n

I-Han Huang


自序


進入平面設計系,歷經的是一連串的挑戰。從包裝高爾夫球,食品,酒類 到生活用品,每一個項目對我來說都是一個挑戰。我從未接觸高爾夫球, 如何設計吸引人的高爾夫球包裝?我從沒喝過威士忌,怎麼表達威士忌濃 厚的品味? 我認為挑戰之前必然先做足準備。除了親身嘗試產品之外, 從觀察生活周遭的人事物也能得到靈感,深度的研究,找資料...等都是 接受挑戰前的必然準備,如此我才能大聲地說:我準備好了!

SPRING 2013


PAGE // 06

TABLE OF CONTENTS

PORTFOLIO // CREATIVE RECIPE


PAGE // 07

01/07

MADAM RUTHMARTA'S LOVE POTION Project: Love in the age of science

p. 06-10

02/07

THE SIGNATURE ZEN ROLL Project: Muji Enso clock

p. 06-10

03/07

1, 2, 3 CHICKEN ALFREDO Project: Foursquare Identity

p. 06-10

04/07

JAMES BOND'S FAVORITE ROAST BEEF Project: Aston Martin home appliances

p. 06-10

05/07

THE BOOTLEG SCOTCH Project: Highland Park Scotch Whisky

p. 06-10

06/07

GOOD-FOR-YOU BREAKFASTS Group Project: Good Store

p. 06-10

07/07

SWEET CAKE POPS! Identity collection

p. 06-10


PAGE // 06

_RECIPE NO .

01/07

MADAM RUTHMARTA'S LOVE POTION

_PROJECT

Love in the age of science

the nature and chemistry of romance

_INGREDIENTS

_ 4 sheets of Epson Ultra Premium paper

_ 1 glass petri dish _ 1 teaspoon of glue

_ 2 boxes of Moab Entrada papers

_BRIEF

Develop an evolutionary and a revolutionary design for spirits. The evolutionary design will include maintaining the current bottle shape, front and back labels and neck design. _DIRECTIONS

The brand that I chose was Highland Park Scotch Single Malt Whisky. For the evolutionary design, I wanted to retain its signature qualities—the black label and color coding for different years, but also edit elements to create a balanced design that better communicates the whisky’s premium quality and its brand heritage. For the revolutionary design, I wanted to focus on a 45-55 year-old whisky drinkers and to reach a higher price point. The design incorporated the illustration of the Highland Park Distillery where the best spirit in the world was produced to celebrate its rich brand heritage and craft.

PORTFOLIO // CREATIVE RECIPE

_PREP TIME

_KEY WORDS

_DELIVERABLES

15 weeks

informative scientific poetic

book poster swatch cards

GRAPHIC DESIGNER // I-HAN HUANG


PAGE // 07

PROJECT // PAPER PROMOTION

INSTRUCTOR // ARIEL GREY

COURSE // TYPOGRAPHY 3


PAGE // 06

PORTFOLIO // CREATIVE RECIPE

GRAPHIC DESIGNER // I-HAN HUANG


PAGE // 07

PROJECT // PAPER PROMOTION

INSTRUCTOR // ARIEL GREY

COURSE // TYPOGRAPHY 3


PAGE // 06

PORTFOLIO // CREATIVE RECIPE

GRAPHIC DESIGNER // I-HAN HUANG


PAGE // 07

PROJECT // PAPER PROMOTION

INSTRUCTOR // ARIEL GREY

COURSE // TYPOGRAPHY 3


PAGE // 06

PORTFOLIO // CREATIVE RECIPE

GRAPHIC DESIGNER // I-HAN HUANG


PAGE // 07

PROJECT // PAPER PROMOTION

INSTRUCTOR // ARIEL GREY

COURSE // TYPOGRAPHY 3


PAGE // 06

PORTFOLIO // CREATIVE RECIPE

GRAPHIC DESIGNER // I-HAN HUANG


PAGE // 07

PROJECT // PAPER PROMOTION

INSTRUCTOR // ARIEL GREY

COURSE // TYPOGRAPHY 3


PAGE // 06

_RECIPE NO .

02/07

THE SIGNATURE ZEN ROLL

_PROJECT

Muji Enso clock

redefine time through the eye of zen

_INGREDIENTS

_ 2 handful of sand

_ 1 piece of cherry wood

_ 2 pieces of corrugated board

_ 3 teaspoon of glue

_ 1 sheet of wood venner

_ 1 clock mechanism

_ 2 pack of AA batteries

_BRIEF

You are responsible for designing a clock and put the design into fabrication. Based on your design, search for an existing brand that matches the concept, and design an appropriate package that will encase the clock. _DIRECTIONS

The design of the clock was inspired by the zen garden, which stresses asymmetry, nature, profundity and tranquility. All these traits are considered and I attempted to achieve these in the clock design. Enso in Japanese means circle, which is a concept strongly associated with zen. The enso clock strives for simplisticity that will redefine how we think of time while retrieving the lost aesthetic in today’s digitized world. By placing it in one’s personal space, it takes on the context which its being placed in. It should integrated seamlessly in various types of interior spaces, regardless of the material surrounding it in both office and home.

PORTFOLIO // CREATIVE RECIPE

_PREP TIME

_KEY WORDS

_DELIVERABLES

4 weeks

Japanese minimal neat

clock package

GRAPHIC DESIGNER // I-HAN HUANG


PAGE // 07

PROJECT // MUJI ENSO CLOCK

INSTRUCTOR // THOMAS MCNULTY

COURSE // PACKAGE DESIGN 3


PAGE // 06

PORTFOLIO // CREATIVE RECIPE

GRAPHIC DESIGNER // I-HAN HUANG


PAGE // 07

PROJECT // MUJI ENSO CLOCK

INSTRUCTOR // THOMAS MCNULTY

COURSE // PACKAGE DESIGN 3


6:00 AM 7:00 AM

PAGE // 06

8:00 AM

10:00 AM 11:00 AM

12:00 PM

2:00 PM 2:10 PM

PORTFOLIO // CREATIVE RECIPE

GRAPHIC DESIGNER // I-HAN HUANG


PAGE // 07

PROJECT // MUJI ENSO CLOCK

INSTRUCTOR // THOMAS MCNULTY

COURSE // PACKAGE DESIGN 3


PAGE // 06

PORTFOLIO // CREATIVE RECIPE

GRAPHIC DESIGNER // I-HAN HUANG


PAGE // 07

2:25AM

7:20PM

PROJECT // MUJI ENSO CLOCK

INSTRUCTOR // THOMAS MCNULTY

COURSE // PACKAGE DESIGN 3


PAGE // 06

PORTFOLIO // CREATIVE RECIPE

GRAPHIC DESIGNER // I-HAN HUANG


PAGE // 07

PROJECT // MUJI ENSO CLOCK

INSTRUCTOR // THOMAS MCNULTY

COURSE // PACKAGE DESIGN 3


PAGE // 06

PORTFOLIO // CREATIVE RECIPE

GRAPHIC DESIGNER // I-HAN HUANG


PAGE // 07

PROJECT // MUJI ENSO CLOCK

INSTRUCTOR // THOMAS MCNULTY

COURSE // PACKAGE DESIGN 3


PAGE // 06

_RECIPE NO .

03/07

1, 2, 3 CHICKEN ALFREDO

_PROJECT

Foursquare identity

quick and easy to find what's nearby

_INGREDIENTS

_ 3 boxes of Epson Ultra Premium paper _ 1 iPhone 4

_BRIEF

Develop an evolutionary and a revolutionary design for spirits. The evolutionary design will include maintaining the current bottle shape, front and back labels and neck design. _DIRECTIONS

The brand that I chose was Highland Park Scotch Single Malt Whisky. For the evolutionary design, I wanted to retain its signature qualities—the black label and color coding for different years, but also edit elements to create a balanced design that better communicates the whisky’s premium quality and its brand heritage. For the revolutionary design, I wanted to focus on a 45-55 year-old whisky drinkers and to reach a higher price point. The design incorporated the illustration of the Highland Park Distillery where the best spirit in the world was produced to celebrate its rich brand heritage and craft.

PORTFOLIO // CREATIVE RECIPE

_PREP TIME

_KEY WORDS

_DELIVERABLES

7 weeks

social sharing fun customized

standard guide applications

GRAPHIC DESIGNER // I-HAN HUANG


PAGE // 07

PROJECT // FOURSQUARE IDENTITY

INSTRUCTOR // ANDREW CAMBOURIS

COURSE // IDENTITY 2


PAGE // 06

PORTFOLIO // CREATIVE RECIPE

GRAPHIC DESIGNER // I-HAN HUANG


PAGE // 07

PROJECT // FOURSQUARE

INSTRUCTOR // ANDREW CAMBOURIS

COURSE // IDENTITY 2


PAGE // 06

PORTFOLIO // CREATIVE RECIPE

GRAPHIC DESIGNER // I-HAN HUANG


PAGE // 07

PROJECT // FOURSQUARE

INSTRUCTOR // ANDREW CAMBOURIS

COURSE // IDENTITY 2


PAGE // 06

PORTFOLIO // CREATIVE RECIPE

GRAPHIC DESIGNER // I-HAN HUANG


PAGE // 07

PROJECT // FOURSQUARE

INSTRUCTOR // ANDREW CAMBOURIS

COURSE // IDENTITY 2


PAGE // 06

PORTFOLIO // CREATIVE RECIPE

GRAPHIC DESIGNER // I-HAN HUANG


PAGE // 07

PROJECT // FOURSQUARE

INSTRUCTOR // ANDREW CAMBOURIS

COURSE // IDENTITY 2


PAGE // 06

_RECIPE NO .

04/07

JAMES BOND'S FAVORITE ROAST BEEF

_PROJECT

Aston Martin home appliances

living your daily life like James Bond

_INGREDIENTS

_ 5 silver boxes

_ 5 pieces of silver foil

_ 5 pieces of home appliances (electronic razor, trash can, toaster, wine chiller, soap sensor)

_ 20 pieces of magnets

_ 5 sheets of Hahmenuhle papers

_BRIEF

Create a new brand image and packaging system for five households appliances from a brand that currently does not produce household appliances, but may possibly do so. _DIRECTIONS

Aston Martin is well-known as James Bond’s gadget in the movie 007. A distinguished heritage, coupled with exceptional design, craftsmanship and quality, has made Aston Martin a globally recognised name with a reputation for understated style and elegance. With these unique qualities in mind, I wanted to create a home collection for the brand. These exclusive items have been carefully selected across a range of products from contemporary trash can to technologically advanced razor, toaster to stunning silverware. Each product would be shown with a sharp photography corresponding to the photography used in a Aston Martin model guide.

PORTFOLIO // CREATIVE RECIPE

_PREP TIME

_KEY WORDS

_DELIVERABLES

4 weeks

potent elegant luxurious

packaging

GRAPHIC DESIGNER // I-HAN HUANG


PAGE // 07

PROJECT // ASTON MARTIN HOME APPLIANCES

INSTRUCTOR // THOMAS MCNULTY

COURSE // PACKAGE DESIGN 3


PAGE // 07

COURSE // PACKAGE DESIGN 3

INSTRUCTOR // THOMAS MCNULTY

PROJECT // ASTON MARTIN HOME


PAGE // 06

PORTFOLIO // CREATIVE RECIPE

GRAPHIC DESIGNER // I-HAN HUANG


PAGE // 07

PROJECT // ASTON MARTIN HOME APPLIANCES

INSTRUCTOR // THOMAS MCNULTY

COURSE // PACKAGE DESIGN 3


PAGE // 06

PORTFOLIO // CREATIVE RECIPE

GRAPHIC DESIGNER // I-HAN HUANG


PAGE // 07

PROJECT // ASTON MARTIN HOME APPLIANCES

INSTRUCTOR // THOMAS MCNULTY

COURSE // PACKAGE DESIGN 3


PAGE // 06

PORTFOLIO // CREATIVE RECIPE

GRAPHIC DESIGNER // I-HAN HUANG


PAGE // 07

PROJECT // ASTON MARTIN HOME APPLIANCES

INSTRUCTOR // THOMAS MCNULTY

COURSE // PACKAGE DESIGN 3


PAGE // 06

_RECIPE NO .

05/07

THE BOOTLEG SCOTCH

_PROJECT

Highland Park scotch whisky

the best spirit in the world

_INGREDIENTS

_ 2, 12 inch tall whisky bottles

_ 2 pieces of gold foil

_ 3 sheets of Epson Ultra Premium paper

_ 1 black cherry wood wine bottle box

_ 2 sheets of Moab Entrada papers

_ 1 teaspoon of Googone oil

_ 1 piece of silver foil

_ 2 oz of black spray paint

_BRIEF

Develop an evolutionary and a revolutionary design for spirits. The evolutionary design will include maintaining the current bottle shape, front and back labels and neck design. _DIRECTIONS

The brand that I chose was Highland Park Scotch Single Malt Whisky. For the evolutionary design, I wanted to retain its signature qualities—the black label and color coding for different years, but also edit elements to create a balanced design that better communicates the whisky’s premium quality and its brand heritage. For the revolutionary design, I wanted to focus on a 45-55 year-old whisky drinkers and to reach a higher price point. The design incorporated the illustration of the Highland Park Distillery where the best spirit in the world was produced to celebrate its rich brand heritage and craft.

PORTFOLIO // CREATIVE RECIPE

_PREP TIME

_KEY WORDS

_DELIVERABLES

5 weeks

sophisticated delicate smoky

labels gift box

GRAPHIC DESIGNER // I-HAN HUANG


PAGE // 07

PROJECT // HIGHLAND PARK SCOTCH WHISKY

INSTRUCTOR // THOMAS MCNULTY

COURSE // PACKAGE DESIGN 4


PAGE // 06

PORTFOLIO // CREATIVE RECIPE

GRAPHIC DESIGNER // I-HAN HUANG


PAGE // 07

PROJECT // HIGHLAND PARK SCOTCH WHISKY

INSTRUCTOR // THOMAS MCNULTY

COURSE // PACKAGE DESIGN 4


PAGE // 06

PORTFOLIO // CREATIVE RECIPE

GRAPHIC DESIGNER // I-HAN HUANG


PAGE // 07

PROJECT // HIGHLAND PARK SCOTCH WHISKY

INSTRUCTOR // THOMAS MCNULTY

COURSE // PACKAGE DESIGN 4


PAGE // 06

PORTFOLIO // CREATIVE RECIPE

GRAPHIC DESIGNER // I-HAN HUANG


PAGE // 07

PROJECT // HIGHLAND PARK SCOTCH WHISKY

INSTRUCTOR // THOMAS MCNULTY

COURSE // PACKAGE DESIGN 4


PAGE // 06

PORTFOLIO // CREATIVE RECIPE

GRAPHIC DESIGNER // I-HAN HUANG


PAGE // 07

PROJECT // PAPER PROMOTION

INSTRUCTOR // ARIEL GREY

COURSE // TYPOGRAPHY 3


PAGE // 06

PORTFOLIO // CREATIVE RECIPE

GRAPHIC DESIGNER // I-HAN HUANG


PAGE // 07

PROJECT // HIGHLAND PARK SCOTCH WHISKY

INSTRUCTOR // THOMAS MCNULTY

COURSE // PACKAGE DESIGN 4


PAGE // 06

_RECIPE NO .

06/07

GOOD-FOR-YOU BREAKFASTS

_PROJECT

Good store

working for a smarter and better world

_MEMBERS

_INGREDIENTS

I-Han Huang

_ 2, 12 inch tall whisky bottles

_ 2 pieces of gold foil

Fred Carriedo Jessica Giboin

_ 3 sheets of Epson Ultra Premium paper

_ 1 black cherry wood wine bottle box

Lydia Mulyadi

_ 2 sheets of Moab Entrada papers

_ 1 teaspoon of Googone oil

Victoria Herrera

_ 1 piece of silver foil

_BRIEF

Work as a group, creating a retail store brand, along with house brand and supporting private brand product lines. The store and its product should revolve around a central concept with a specific target market. _DIRECTIONS

We all have things that we like, and those are lifestyle enriching objects that can be for good. Good Store is geared toward the new geek generation. In a world where things too often don’t work, Good Store seeks a path that does. We are the alternative model. No dogma. No party lines. No borders. We care about what works—what is sustainable, prosperous, productive, creative, and just for all of us and each of us. The house brands aim to support that lifestyle with everyday living essentials while our private brand caters to; toddlers, families and people who want to enhance their sexual lives

PORTFOLIO // CREATIVE RECIPE

_PREP TIME

_KEY WORDS

_DELIVERABLES

10 weeks

good informative sustainable

packaging

GRAPHIC DESIGNER // I-HAN HUANG


PAGE // 07

PROJECT // GOOD STORE

INSTRUCTOR // THOMAS MCNULTY

COURSE // PACKAGE DESIGN 4


PAGE // 06

STORE BRANDS

NAME // Good Home

NAME // Good Kitchen

CATEGORY // Home supplies

CATEGORY // Kitchen Supplies

TARGET AUDIENCE // 25-50 Families

TARGET AUDIENCE // 25-50 Families

USP // Conscious everyday products at an affordable price for the traditional but modern families.

NAME // Good Health

NAME // Good Outdoor

CATEGORY // Pharmacy & Nutrition

CATEGORY // Outdoor entainment

TARGET AUDIENCE // 25-50 Families

TARGET AUDIENCE // 25-45 Families

USP // Conscious everyday products at an affordable price for the traditional but modern families.

NAME // Good Pet CATEGORY // Pet supplies TARGET AUDIENCE // Dog & cats owners USP // Conscious everyday products at an affordable price for the traditional but modern families.

PORTFOLIO // CREATIVE RECIPE

USP // Conscious everyday products at an affordable price for the traditional but modern families.

GRAPHIC DESIGNER // I-HAN HUANG

USP // Conscious everyday products at an affordable price for the traditional but modern families.


PAGE // 07

PRIVATE BRANDS

RASCALS

NUMBERS NAME // Rascals

NAME // Numbers

CATEGORY // Toys & books

CATEGORY // Pantry food

TARGET AUDIENCE // 3-10 Children

TARGET AUDIENCE // 25–50 Families

USP // Safe and educational products that will help toddlers to inspire learning and imagination.

USP // Bring in diverse and traditional pantry foods in a healthier and organic approach.

INTIMATE NAME // Intimate CATEGORY // Sexual TARGET AUDIENCE // 25–50 Families USP // Bring in diverse and traditional pantry foods in a healthier and organic approach.

PROJECT // GOOD STORE

INSTRUCTOR // THOMAS MCNULTY

COURSE // PACKAGE DESIGN 4


PAGE // 06

PORTFOLIO // CREATIVE RECIPE

GRAPHIC DESIGNER // I-HAN HUANG


PAGE // 07

PROJECT // GOOD STORE

INSTRUCTOR // THOMAS MCNULTY

COURSE // PACKAGE DESIGN 4


PAGE // 06

PORTFOLIO // CREATIVE RECIPE

GRAPHIC DESIGNER // I-HAN HUANG


PAGE // 07

PROJECT // GOOD STORE

INSTRUCTOR // THOMAS MCNULTY

COURSE // PACKAGE DESIGN 4


PAGE // 06

PORTFOLIO // CREATIVE RECIPE

GRAPHIC DESIGNER // I-HAN HUANG


PAGE // 07

PROJECT // GOOD STORE

INSTRUCTOR // THOMAS MCNULTY

COURSE // PACKAGE DESIGN 4


PAGE // 06

PORTFOLIO // CREATIVE RECIPE

GRAPHIC DESIGNER // I-HAN HUANG


PAGE // 07

PROJECT // GOOD STORE

INSTRUCTOR // THOMAS MCNULTY

COURSE // PACKAGE DESIGN 4


PAGE // 06

PORTFOLIO // CREATIVE RECIPE

GRAPHIC DESIGNER // I-HAN HUANG


PAGE // 07

PROJECT // GOOD STORE

INSTRUCTOR // THOMAS MCNULTY

COURSE // PACKAGE DESIGN 4


PAGE // 06

PORTFOLIO // CREATIVE RECIPE

GRAPHIC DESIGNER // I-HAN HUANG


PAGE // 07

PROJECT // GOOD STORE

INSTRUCTOR // THOMAS MCNULTY

COURSE // PACKAGE DESIGN 4


PAGE // 06

01 04 -

-

SPICES

BAKING

02 05 -

-

SPREADS

SNACKS

03 06 PORTFOLIO // CREATIVE RECIPE

-

-

SOUPS

OILS

GRAPHIC DESIGNER // I-HAN HUANG


PAGE // 07

PROJECT // GOOD STORE

INSTRUCTOR // THOMAS MCNULTY

COURSE // PACKAGE DESIGN 4


PAGE // 06

_RECIPE NO .

07/07

SWEET CAKE POPS

_PROJECT

Identity collection

PORTFOLIO // CREATIVE RECIPE

a collection of logos

GRAPHIC DESIGNER // I-HAN HUANG


PAGE // 07

PROJECT // IDENTITY COLLECTION

SCHOOL // ACADEMY OF ART UNIVERSITY

COURSE // BFA IN GRAPHIC DESIGN


PAGE // 06

PORTFOLIO // CREATIVE RECIPE

GRAPHIC DESIGNER // I-HAN HUANG


PAGE // 07

PROJECT // IDENTITY COLLECTION

SCHOOL // ACADEMY OF ART UNIVERSITY

COURSE // BFA IN GRAPHIC DESIGN


PAGE // 06

PORTFOLIO // CREATIVE RECIPE

GRAPHIC DESIGNER // I-HAN HUANG


PAGE // 07

PROJECT // IDENTITY COLLECTION

SCHOOL // ACADEMY OF ART UNIVERSITY

COURSE // BFA IN GRAPHIC DESIGN


PAGE // 06

THANK YOU

PORTFOLIO // CREATIVE RECIPE

GRAPHIC DESIGNER // I-HAN HUANG


PAGE // 07

_ FAMILY

_ TEACHERS

_ FRIENDS

father mother I-Ting grandmother uncle Don auntie Jing Lynn Chien Phil Chien

Mary Scott Thomas McNulty Darrell Hayden Christine George Ariel Grey David Hake Roger Swee

Maurice Chan Theresa Yen Emily Massa Rosilyn Lin Jean Yuan Erica Chiang Debby Chang Chi Huang Erica Huang Matt Au Girija Bhomawat Leanne Shepel



portfolio_0424