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Marco Capellini | Matrec


Eco-materials Eco-products & Eco-design Innovation

Marco Capellini ecodesigner

Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


PRESENTATION From materials to eco-materials: why? MATREC: the first Italian database and Research Centre From Made in Italy to Remade in Italy Hello chair: how are you?

Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


FROM MATERIALS TO ECO-MATERIALS: WHY?

Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


From materials to eco-materials: why? Ecosystem UE LEGISLATION: extended producers responsibility

Product

1960-70

1980-90

2000

2008

Law evolution Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


PRODUCT: LIFE CYCLE COST CONCEPT CONCEPT OTHER OTHER PARTS PARTS

RAW RAW MATERIALS MATERIALS

MANUFACTURE MANUFACTURE

ASSEMBLY ASSEMBLY

PACKAGING PACKAGING

DISTRIBUTION DISTRIBUTION

$

FINAL FINAL COST COST

$+$ RAW RAW MATERIALS MATERIALS

MANUFACTURE MANUFACTURE

ASSEMBLY ASSEMBLY

OTHER OTHER PARTS PARTS

PACKAGING PACKAGING

DISTRIBUTION DISTRIBUTION

USE USE

LANDFILL LANDFILL

LOGISTIC LOGISTIC

END END OF OF LIFE LIFE

ENERGY ENERGY RECOV. RECOV.

CONCEPT CONCEPT RECYCLE RECYCLE

MAINTENANCE MAINTENANCE

REUSE REUSE

Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


DESIGN/DESIGNER STRATEGY: the Life Cycle

RAW MATERIALS

ASSEMBLY MANUFACTURE

REUSE

DISTRIBUTION

RECYCLE

USE

DISASSEMBLY TAKE BACK

Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


www.matrec.it Material Recycling

THE EUROPEAN UNION’S ENVIRONMENTAL POLICY In recent years, the evolution of the European Union’s legal framework with respect to the environment has been focused on the issue of waste, with special care for the reuse of recycled materials. In line with this policy, an Italian decree has been issued at a national level by the Ministry of the Environment and of Territorial and Sea Protection. This states that, with respect to total annual spending, at least 30% of the products bought by all the public administrations and companies that are mostly funded by the state must be manufactured using post-consumption recycled materials.

Is there a supply? Market demand Where can I find the products? Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


MARKET SCENARIOS Implications for companies - Producer responsibility on product end-of-life - Development of “green” products - Monitoring systems and environmental certifications

Need to … - Inform companies on new trends - Support companies in “green” product development - Create ecodesign tools - Provide information on recycled materials and products

Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


MATREC: the first Italian database and Research Centre

Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


MATREC: MATerial RECycling – www.matrec.it

MATREC (Material Recycling) is the first free-of-charge, public national database devoted to Ecodesign, products and material recycling. MATREC is a technical and information tool and is mainly intended for companies, designer, universities, research centres, and public institutions. MATREC was developed in co-operation with Companies, Associations, Consortia, and Ministries MATREC includes four main sections: - Eco-Materials, - Eco-products, - Ecodesign, - Newsletter.

Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


WHY MATREC? Need to create a tool that is - Public and free of charge - Providing information on: - product lifecycle - recycled materials and products - ecodesign Know how and partner acquisition - EPA (US Environmental Protection Agency) - Environment Canada (Environment Agency of Canada) - TU Delft University (Ecodesign Dept.) - FAAR - CSAR (Life cycle Design Section) - Ministry of the Environment - National Waste Working Group – Ministry of the Environment Promoters - Lombardy Region - Cestec - CiAL (aluminium), Comieco (paper), CO.RE.PLA. (plastics) Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


MATREC: web site home page

www.matrec.it

Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


MATREC: eco-material section

www.matrec.it

Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


MATREC: eco-material section

www.matrec.it

Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


MATREC: eco-products section

www.matrec.it

Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


MATREC the first national centre for recycled materials in Milan October 26, 2006

www.matrec.it

Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


MATREC the first national centre for recycled materials in Milan

Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


MATREC the first national centre for recycled materials in Milan

Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


GLASS Rock Glass Glass

Fashion Glass Hailstone

T.T.U.R.A.

Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Bio Glass

Marco Capellini


INERT MATERIALS Eco-gres

Kerastar

Syndecrete

Eco-terr

Enviroglass

Ecotech

Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


PLASTICS CD Dapple

Chylon Durat

Ecoresin Bottles

Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


PLASTICS

RUBBER

Incafloor

Wellies

Tire Veneer

Waterfront

Ecosurfaces

Mobiles

Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


ALUMINIUM

OTHERS MATERIALS Copper

Alulife

Alusion

Emozioni

Duocel Alkemi

Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


MATREC: BENEFITS FOR COMPANIES AND DESIGNERS

- Continuous updating on new materials and recycled products. - Check whether a recycled material can fully or partially replace a material already in use. - Acquire information and guidelines. - Received support for the environmental design of products and services. Publish information on materials and products free of charge on the MATREC portal.

Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


FROM MADE IN ITALY TO REMADE IN ITALY

ITALIAN DESIGN FOR SUSTAINABILITY

Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


A project by the

Lombardy Region Networks, Public Utilities, and Sustainable Development General coordination:

Cestec In cooperation with the

Ministry of the Environment Cial (National Aluminium Consortium) Comieco (National Paper Consortium) Corepla (National Plastics Consortium) Technical coordination:

CAPELLINI design & consulting Sponsored by

ONR (National Waste Working Group) ADI Fondazione ADI

Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


2005 & 2008 TARGETS COMPANY

PRODUCTS

MARKET

CITIZENS P.A.

Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


PROJECT STEPS July 2004

Project launch

April 2005

Exhibition at the Bagatti Valsecchi Museum, Milan

July 2005

Exhibition in Shanghai

December 2005

Ecotool presentation in Milan

April 2006

Exhibition at Galleria Meravigli, Milan

July 2006

Exhibition in Beijing

October 2006

Opening, in Milan, of MATREC, the first national centre for recycled materials

November 2006

Remade in Argentina, Buenos Aires

April 2007

Exhibition at Galleria Meravigli, Milan

September 2007

Remade in Portugal, Buenos Aires

October 2007

Remade in Argentina, Buenos Aires

Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


SHANGHAI 2005

Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


ECOTOOL www.ecotool.it

Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


FUORI SALONE 2006 Galleria Meravigli – Milan

Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


BEIJING 2006 Sino - Italian Green Week

Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


Remade in Argentina 2006 Buenos Aires November 13, 2006

Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


Companies 2005

Companies 2006

Companies 2007

-

-

- Archeo ceramica srl - Portarredo srl - La bottega di Madé - Thule spa - Chenna spa - Kenaf eco fibers italia spa - Ecott srl - Impronta grafica srl - Internationalpet srl - Bauline srl - Colombo Giovanni - Orsogrill citta' srl - Giochisport - Manifatture castello - Albed - Filatura marchi spa - Ceramiche my way srl - Rapsel spa - Floorgres - Florim spa - Karem - Movi - Curvilineo – xcaso di Barzaghi Attilio & c. Snc. - Generoso Design - Ser Plast srl - Swan

Giovanardi s.r.l. . Global di Fardelli Ottorino & C sas Fonpresmetal GAP SpA Pinetti s.r.l. Tubettificio Robbiese s.r.l. Grafinpack s.r.l. Pinetti s.r.l. Sawaya & Moroni Plastic Design

Arditi spa Composad srl Curvilineo snc Ecott srl Ferlini Ingros sas Fonpresmetal GAP spa Job Home Collection Kenaf eco fibers Italia spa La Bottega di Madé Litocartotecnica Pigni srl M3 snc lavorazione metalli Mauri & C. snc Orsogril Città srl Pietro Landi sas Pinetti srl Relight srl Silverplast srl Thule spa Ycami spa

Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


Internationalization 2005/2007

Milan Lisbon

Moscow

Beijing

Shanghai Santiago del Chile

Buenos Aires

Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


INTRODUZIONE

Hello chair: how are you?

Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


INTRODUZIONE

At a time when everything is perceived as ecological, there is a need to “tidy up information� to consumers

Need to tidy up, information + training The new products should take a new identity and be responsible towards the users, the market, and the system they belong to. The new products should talk to us, tell their story, and be environmentally and socially sustainable. The new products should be an open book. All this can only be achieved through proper communication!

Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


The new products should talk to us!!!

Name: Size: Weight: Designer: Price: Material:

Hudson cm 45 x 109 x 54 kg 8,2 Philippe Starck $ 300 aluminium

Name: Size: Weight: Designer: Price: Material: aluminium

Hudson cm 45 x 109 x 54 kg 8,2 Philippe Starck $ 300 20% virgin aluminium 80% post-consumer recycled

Product realized with the recycling of the equivalent weight of: 469 aluminium cans Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


Dish-Tray small

Loco

Product realized with the recycling of the equivalent weight of:

Product realized with the recycling of the equivalent weight of:

2 glass bottles

3866 aluminium cans + 348 steel cans

Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


Alice

Ice Door

Product realized with the recycling of the equivalent weight of:

Product realized with the recycling of the equivalent weight of:

38 steel cans + 85 aluminium cans

1068 steel cans

Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


Polly

Milo

Product realized with the recycling of the equivalent weight of:

Product realized with the recycling of the equivalent weight of:

84 cardboard boxes

25 glass bottles + 443 aluminium cans

Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


FOR MORE INFORMATION

www.capcon.it info@capcon..it

www.matrec.it info@matrec.it

www.remadeinitaly.it info@remadeinitaly.it

Eco-materials, Eco-products and Eco-design Innovation - Buenos Aires, July 2007

Marco Capellini


Marco Capellini