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An Introduction To Our Global Market Research Agency Page # 1 - 4 March 2012

imc Research Confidential

Imc Research – Research with Cause

© 09 - 12 imc Corporation


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The Company

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Employees •

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imc Research Confidential

Market research agency with unique tools, products, data and perspectives on the global marketplace. Extensive portfolio of ongoing research projects with myriad international brands and organizations. Commitment to value and excellence. We believe in the power of information to transform our businesses and our world.

171 full-time staff; 95% of which are the outside the US. Focus on world-class leaders, consultants, and market research scholars and practitioners. In house, we speak English, Arabic, Hindi, Tamil, Tagalog, Russian, Ukrainian, Farsi, Spanish, Mandarin, Japanese, Korean and Turkish. Values include collaboration, attention to detail, efficiency and pro-active service.

Imc Research – Research with Cause

© 09 - 12 imc Corporation


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Services

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Core Business

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imc Research Confidential

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Comprehensive research services in technology and telecommunications, consumer goods, healthcare, media/ entertainment, philanthropy/not-for-profit, and services markets world-wide. Research thought leadership, state-of-the-art research tools and products, training and execution. Information repositories and panels. Cultural awareness and trend analysis.

Pure market research, delivering research services to major global players and innovative sectors. Deep quantitative and qualitative expertise. Rigorous scientific approaches. Research components and blended solutions. Focus on research resulting in positive change and transformed relationships between organizations and their constituencies.

Imc Research – Research with Cause

© 09 - 12 imc Corporation


Success Click to Factors edit Master title style imc Research was founded with the vision of producing innovative and cutting-edge market research models to enable researchers to deploy understanding to our clients. To realize this vision, we are developing research products as evolutionary building blocks, starting with affordable data collection and analysis tools.

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World-class consultants and scholars Virtual organization of fulltime employees and a network of free agents and freelance researchers Quantitative and qualitative balance Academic/scientific and commercial perspectives Global presence and deep ties into multi-national organizations Industry and practice champions Deep collaboration within the organization, and with clients

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imc imcResearch ResearchConfidential Confidential

Versatile Research Components

Research Experts

Imc ImcResearch Research––Research Researchwith withCause Cause

Tools and Process

© 09 - 12 imc Corporation


Success Click to Factors edit Master title style imc Research was founded with the vision of producing innovative and cutting-edge market research models to enable researchers to deploy understanding. To realize this vision, we are developing research products as evolutionary building blocks, starting with affordable data collection and analysis tools. • • • • • • • • • • • • • • •

Advertisement Concepts Advertising Tracking Awareness, Attitude and Usage Brand Equity Brand Positioning Brand Tracking Business-to-business Competitive Analysis Customer Satisfaction New Products Packaging, Design and Name Testing Pricing Product Feature Evaluation Segmentation Software User Interface Testing

Research Experts

Versatile Research Components

Tools and Process

Custom and hybrid research design, as well. Page # 5 - 44March March2012 2012

imc imcResearch ResearchConfidential Confidential

Imc ImcResearch Research––Research Researchwith withCause Cause

© 09 - 12 imc Corporation


Success Click to Factors edit Master title style imc Research was founded with the vision of producing innovative and cutting-edge market research models to enable researchers to deploy understanding. To realize this vision, we are developing research products as evolutionary building blocks, starting with affordable data collection and analysis tools.

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Real-time and longitudinal data collection Traditional (face to face, phone) and emerging (e.g. Web, devices and social media) methods Focus on cost and time efficiency; global operations for maximum efficiency Data repositories (sector, country and project/product specific) Systematic approaches Global operations for maximum efficiency Robust technical infrastructure

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imc imcResearch ResearchConfidential Confidential

Imc ImcResearch Research––Research Researchwith withCause Cause

Research Experts

Tools and Process

Versatile Research Components

© 09 - 12 imc Corporation


Global/Regional Teams & Coverage Capabilities + 171

Full Time

+ 800

Part Time

+ 89

Scholars & Ph.D.s

Europe

22

8

13 North and South America

121

Consultants Page # 7 - 4 March 2012

imc Research Confidential

Full time

Imc Research – Research with Cause

7

Part timers and field

Japan Asia and the Pacific

Headquarters Š 09 - 12 imc Corporation


Cultural/Societal Trends Consumer Trends

• Increasingly global access and awareness • Demographic shifts

• Increasing demand for real-time communication and content on the move.

• Tumultuous political economies • Social movements

• Desire for seamless user experience on one device and/or across multiple devices.

• Information cultures and knowledge economies

• Continually looking for service enhancements and convenience factors.

• Technological progress and emergent effects • Global data and insight

• Demand for transparency, pro-activity, and fairness of cost and service.

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• Desire for good branding and high design. • Increasingly looking to buy from ethical, sustainable, and green organizations.

Business Trends

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• Expanding global marketplace. • Market and device convergence (e.g. Telecommunications, IT and Media industries). • Social media and other emerging technologies. • Sustainable business practices and triple bottom line reporting.

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• Nimble, responsive and real-time organizational transformations. • KPIs and other measurement systems. • Big data and business intelligence opportunities. Page # 8 - 4 March 2012

imc Research Confidential

Imc Research – Research with Cause

We help our clients address key market issues and opportunities © 09 - 12 imc Corporation


Value to Proposition andtitle Meaningful Click edit Master style Results

§ Longitudinal and reusable data Standardized Research Products § Superlative insights § Expert Insight

World-class consultants and scholars Global presence and collaboration

Technology driven research implementation Real-time operations

§ Cost-effectiveness § Accessible deliverables

§ Time-efficiency § Real-time Access

§ Scalable research execution

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imc Research Confidential Imc Research – Research with Cause imc Research Confidential Imc Research – Research with Cause

© 09 - 12 imc Corporation © 09 - 12 imc Corporation


Market Research Lifecycle

§ Products § and services § trialing and testing

§ Understand market evolution

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§ Products and services engineering

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§ Brand research

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§ User experince assesment and imporment research

imc Research Confidential

Imc Research – Research with Cause

§ Media research

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§ Retail and shopping behavior research

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§ Customer and § consumer managment research © 09 - 12 imc Corporation


imc Research in the Technology Sector Click to edit Master title style

For more than two decades, imc Research has been among the world’s largest providers of business to- business and consumer research to the global technology and telecommunications industries. Combining experience and innovation, we continually update traditional research techniques to meet the needs of a fast-changing market. The result is an exclusive suite of custom and syndicated services that addresses all of your business objectives, from optimizing staff and channel incentives to maximizing the return on your marketing investment to analyzing the productivity of emerging technologies Unique in our ability to profile, segment and evaluate technology customers, we provide a deep understanding of your target groups, including their needs, brand awareness and perceptions, buying behaviors and product usage. As a result, we have been a major force in guiding some of the most renowned technology leaders in identifying, growing and retaining their customer bases. We custom-build research solutions for your specific issues across a full range of applications, including: - Market measurement—critical intelligence on opportunity assessment, purchasing patterns, decision-making processes and customer requirements. - Product/service development—key information on market gaps, wants, potential and uptake. - “Go-to-market” decisions—powerful support for pricing, promotional, branding and communication strategies. imc Research delivers key measures of customer satisfaction, including key drivers and competitive comparisons. You gain tactical and strategic guidance for improving satisfaction and performance across all your stakeholders— securing your customer relationships and supporting the long-term health of your business. We support a diverse customer group from across the IT and telecom sectors. Our experience gives us a broad base of knowledge across both big-picture and niche issues, as well as both global and local markets.

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imc Research Confidential Imc Research – Research with Cause imc Research Confidential Imc Research – Research with Cause

© 09 - 12 imc Corporation © 09 - 12 imc Corporation


Geographic coverage § Western Europe

§ Central & Eastern Europe

§ UAE

§ UK

§ Russia

§ Bahrain

§ France

§ Poland

§ Qatar

§ Rep. of Ireland

§ Czech Republic

§ KSA

§ Germany

§ Turkey

§ Kuwait

§ Spain

§ North America

§ Jordan

§ Portugal

§ USA and Canada

§ Other

§ Greece

§ Latin America

§ South Africa

§ Italy

§ Mexico, Brazil

§ Israel

§ Sweden

§ Argentina, Chile

§ Switzerland

§ Asia & ME

§ Finland

§ India

§ Denmark

§ China

§ Austria

§ Taiwan

§ Belgium

§ Thailand

§ Netherlands

§ Malaysia

§ Norway

§ Japan § Korea § Australia

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imc Research Confidential

Imc Research – Research with Cause

© 09 - 12 imc Corporation


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imc Research Confidential

Imc Research – Research with Cause

© 09 - 12 imc Corporation


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imc Research Confidential

Imc Research – Research with Cause

© 09 - 12 imc Corporation


More information

Web: http://www.imc-re.com Twitter: @imcresearch

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imc Research Confidential

Imc Research – Research with Cause

© 09 - 12 imc Corporation


Disclaimer Click to edit Master title style imc Research, the imc Research logo, imc Research.com, imc Research Technology, imc Research.net, and imc Research Dynamic Server are trademarks or registered trademarks of imc Research Corporation in the United States, other countries, or both. If these and other imc Research trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by imc Research at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of imc Research trademarks is available on the Web at “Copyright and trademark information” at www.imc-re.com/legal/copytrade.php

Other company, product, or service names may be trademarks or service marks of others.

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Imc ImcResearch Research––Research Researchwith withCause Cause

© 09 - 12 imc Corporation


imc Research Introduction Presentation