Thursday session descriptions
THURSDAY, OCT. 11
1C) Marketing and Operations for IMBA Chapters
10:00 A.M. - 11:10 A.M. (4 Concurrent Sessions)
How to maximize your membership and fundraising drives by taking advantage of IMBA’s grants, tools and technology. Presented by Rod Judd, Sallie Hoefer and Jason Bertolacci, IMBA (Colorado, USA).
1A) Build It and They Will Come
• What makes a sustainable non-profit and how do IMBA chapters get there? • How does IMBA help grow chapter membership? • Who else can help my chapter fulfill its mission?
Learn how well executed trail systems increase property values, bring in tourism dollars and benefit communities. Opportunities in Mountain Bike Tourism • Presented by Martin Littlejohn, Western Canada Mountain Bike Tourism Association (British Columbia, Canada). • Since 2005, the Western Canada Mountain Bike Tourism Association has helped showcase British Columbia as a worldclass mountain biking destination—learn from their success. How to Develop Mountain Biking Destinations
Success stories from the Canadian Yukon and Israel describing how investments in mountain bike trail systems have created positive social change. Building a Nation, One Trail at a Time
• Presented by Darco Cazin, Allegra Tourismus (Zurich, Switzerland). • A methodical approach, taken from the Swiss Alps, on how to transform your ski resort into a thriving mountain biking destination.
• Presented by Jane Koepke, Jane of All Trades Consulting, Carcross/Tagish First Nation and the City of Whitehorse (Yukon, Canada). • The Carcross Singletrack to Success Project has reconnected native youth to their traditional community. Plans are underway to create the first aboriginal owned and operated adventure park in the world.
1B) Expert Advice on Creating Youth Initiatives
A Bike Club Creates Change in Israel
Professionals discuss planning, organizing and marketing mountain bike programs for youth.
• Presented by Eitan Hevrony, Samson Riders Bike Club (Nacham, Israel). • SRBC is a volunteer-based, non-profit organization whose mission is to use cycling to advance environmental and social issues in Israel’s Yehuda Plains and Beit Shemesh areas.
How to Develop and Implement Mountain Bike Clinics and Camps • Presented by Lynne Kunins and Jennifer Hoffman Jones, Florida Introduces Physical Activity and Nutrition to Youth (Florida, USA). • Leaders from the South Florida Trips for Kids/FLIPANY chapter share their successful model. Want to Grow Your Club Membership and Status? Get Kids Involved! • Presented by Austin McInerny, Steve Messer and Matt Gunnel, NICA/CORBA (California, USA). • Drawing on the experiences gained over the past decade of providing high school mountain biking opportunities across the country, NICA staff will highlight methods for making IMBA clubs relevant to adolescent mountain bikers. Are We a Generation Away from the Death of Bicycling? • Presented by Kent Jacobs, Strider Sports International (South Dakota, USA). • Engaging entire families in bicycling with a kids-first approach.
1D) Singletrack for Social Change
11:25 A.M. - 12:35 P.M. (4 Concurrent Sessions) 2A) Maximizing MTB Opportunities at Ski Areas Opportunities and considerations gleaned from the evolution of ski areas and resorts into summer mountain biking playgrounds. The panel will explore implications for ski area managers, advocates, events and partnerships with surrounding communities. Presenters include: • Troy Hawks, National Ski Area Association (Colorado, USA) • Charlie Sturgis, Executive Director, Mountain Trails Foundation (Utah, USA) • Hogan Koesis, Bike Park Manager, Angel Fire (New Mexico, USA) • Christian Robertson, Evolution Bike Park Manager, Crested Butte (Colorado, USA)
All the session, speaker and event info needed to navigate IMBA World Summit in Santa Fe, NM.