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2012

IMBA

World

Summit Program Delegate’s Guide to Sessions, Speakers, Parties and More


2012 IMBA World Summit

IMBA creates, preserves and enhances great mountain biking experiences Board of Directors Elayna Caldwell, Santa Cruz, CA Chris Conroy, Golden, CO Howard Fischer, Westchester, NY James Grover, Matthews, NC Alden Philbrick, Alexandria, VA David Treinis, Alta, WY Robert Winston, Carlsbad, CA David Zimberoff, Chicago, IL STaff Tiffanie Beal, Finance Administrator, tiffanie.beal@imba.com Jason Bertolacci, Marketing/Database Manager, jason.bertolacci@imba.com Chris Bernhardt, Director of Consulting Services, chris.bernhardt@imba.com Tony Boone, Trail Specialist, tony.boone@imba.com Terry Breheny, Events Manager, terry.breheny@imba.com Marty Caivano, TCC and NMBP Coordinator, marty.calvano@imba.com Aaron Clark, PLI Director, aaron.clark@imba.com Richard Cook, Development Director, rich.cook@imba.com Jenn Dice, Government Affairs Director, jenn@imba.com Tammy Donahugh, Trail Specialist, tammy@imba.com Rich Edwards, Trail Solutions Manager, rich@imba.com Mark Eller, Communications Director, markeller@imba.com Jeremy Fancher, Attorney, jeremy.fancher@imba.com Katherine Fuller, Communications Specialist, katherine.fuller@imba.com Jenn Hill, Member and Constituent Rep, jennifer.hill@imba.com Sallie Hoefer, Chapter and Membership Services, sallie.hoefer@imba.com Dan Hudson, Trail Specialist, dan.hudson@imba.com Hansi Johnson, Midwest Regional Director, hansi.johnson@imba.com Rod Judd, Membership Manager, rod.judd@imba.com Chris Kehmeier, Trail Specialist, chris.kehmeier@imba.com Leslie Kehmeier, Mapping Specialist, leslie.kehmeier@imba.com Patrick Kell, Southwest Regional Director, Patrick.kell@imba.com Wendy Kerr, Development Manager, wendy.kerr@imba.com Kristy Kibler, Government Affairs Coordinator, kristy@imba.com Joey Klein, Trail Specialist, joey@imba.com Anna Laxague, Pacific Regional Director, anna.laxague@imba.com Chris Leman, Trail Specialist, chris.leman@imba.com Frank Maguire, Mid-Atlantic Regional Director, frank.maguire@imba.com Stephen Mullins, Trail Specialist, stephen.mullins@imba.com Tim Peck, Finance Director, tim.peck@imba.com Rachael Raven, Canada Communications/Trail Care Crew, rachael.raven@imba.com Kerri Salazar, Operations Manager, kerri.salazar@imba.com Tom Sauret, Southeast/SORBARegional Director, tom.sauret@imba.com Ryan Schutz, Rocky Mountain Region Director, ryan.schutz@imba.com Randy Spangler, Trail Specialist, randy.spangler@imba.com Mike Van Abel, Executive Director, mike@imba.com Tom Ward, IMBA CA Policy Advisor, tom@imba.com Jason Wells, Trail Specialist, jason.wells@imba.com Andy Williamson, Great Lakes Regional Director, andy.williamson@imba.com Shane Wilson, Trail Specialist, shane.wilson@imba.com Lora Woolner, Canada Director, lora@imba.com

TABLE OF CONTENTS Page 5: The Good Stuff Page 6: Keynote speaker Luther Propst Page 7: Weds./Thurs. At-a-glance Pages 8-10: Thurs. concurrent sessions Page 11: IMBAx Page 12: Fri./Sat. At-a-glance Pages 13-15: Fri. concurrent sessions Page 18: The Good Stuff continued Page 19: Chapter Congress Page 20: World Summit a Pages 22-23: Summit sponsors

IMBA’s 25th Anniversary Celebration We’ve come a long way!

Subaru/IMBA Trail Care Crew Jesse Livingston and Lori Reed, jesseandlori@imba.com Designed by Sugar Design, Inc. Images and stories available for re-use by permission only.

IMBA PO Box 711

Boulder, CO 80306 USA ph 303-545-9011 fax 303-545-9026 info@imba.com

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In 2013, IMBA will celebrate its 25th anniversary – we are getting the party started a few months early, beginning with the opening ceremonies for the 2012 IMBA World Summit. Join us at the Santa Fe Convention Center on Weds. night for cake, beverages and remarks from our special guests.


The Good Stuff The rides, parties and events to remember

WEDNESDAY OPENING RECEPTION Join us Wednesday evening starting at 6:30 p.m. at the convention center for an opening reception, live music by the Daniel Day Trio and the official kickoff of IMBA’s yearlong 25th anniversary celebration. Speakers include the mayor of Santa Fe, IMBA’s board president, IMBA’s executive director and the executive editor of Santa Fe-based Outside magazine. Drinks, heavy appetizers and birthday cake will be served.

Special thanks to: BTI, City of Santa Fe, Clif Bar, 2nd Street Brewery, Santa Fe Spirits

THURSDAY SPECIAL GUESTS, DINNER AND ART NIGHT Special guest Michael Craft, New Belgium Senator of Tour de Fat Non-Profit Relations, will speak during lunch about “beer drinking and philanthropy.” Don’t miss high styling at the Jump Jam from 5:00 p.m. to 6:00 p.m. at the La Tierra Bike Park with IMBA’s own freeride queen, Tammy Donahugh. Join us back at the convention center at 7:30 p.m. for dinner and the community art night, featuring photographs and paintings from your fellow mountain bikers, sculptures from the SRAM pART PROJECT and some of New Belgium’s famous cruiser bikes.

Special thanks to: New Belgium Brewing, Red Bull

Memorial State Park, group shelter #2, where Big Agnes is throwing a big party and offering free camping for the night. Play games, eat s’mores and compete for prizes around the bonfire from 6:30 p.m. to 9:30 p.m. BYOB.

Special thanks to: Santa Fe Brewing Company, Hotel Santa Fe, Big Agnes

DAILY RIDE OPPORTUNITIES Wednesday, Thursday and Friday afternoons, volunteers from the Santa Fe Fat Tire Society and Pedal Queens will be leading organized cruiser, intermediate, advanced and women-only rides on the Dale Ball and La Tierra trails. Each ride will have a leader and a sweep. Wednesday rides run from noon to 5:30 p.m. Thursday and Friday rides roll out from the bike demo area after the day’s sessions have ended. On Saturday morning, intermediate and advanced riders are invited to join IMBA for an epic ride on the Winsor Trail. Three waves of riders will depart via bus from the convention center near the demo trucks starting at 8:30 a.m. The ride is capped at 150 participants and will be first-come, first-served. Not looking for an epic ride? Two cruiser and intermediate rides will depart for the Galisteo Basin Preserve at 8:30 a.m. and 8:45 a.m. on Saturday, with shuttles returning riders to the convention center in time for lunch.

Demo bikes and products: SRAM, Shimano, FRIDAY NIGHT FUN: PARTY ON THE PLAZA AND SCREENING OF “WHERE THE TRAIL ENDS” Don’t miss an exciting evening following the final day of educational sessions! Class ends at 2:45 p.m., leaving the rest of the day to ride and enjoy the expo, which runs until 7:00 p.m. Join us 7:30 p.m. to 8:30 p.m. in Santa Fe’s historic downtown plaza for adult Strider bike races and the Vermeer Invitational Skid Steer Time Trial. Go for the gold atop a tiny Strider bike, then cheer and jeer as six of North America’s finest trailbuilders compete for prizes and bragging rights as they maneuver a Vermeer mini skid steer through an obstacle course in downtown Santa Fe. At 8:30 p.m., head back to the convention center for the O’Leary bike raffle, Strider race awards and a showing of “Where The Trail Ends,” presented by Red Bull Media House and Freeride Entertainment. The film follows a dozen of the world’s top freeriders in an extraordinary chronicle of exploration, chaos and culture, set amongst some of the globe’s most rugged and remote natural landscapes.

Special thanks to: Marble Brewery, Strider, Vermeer, Red Bull

SATURDAY CLOSING CELEBRATIONS Immediately following the morning ride, return to the convention center and enjoy a BBQ lunch. For those still in town and eager for more revelry, end your evening at Hyde

Specialized, Trek, Yeti, Jamis, Pivot, Santa Cruz

WIN A HANDMADE-IN-SANTA-FE SINGLESPEED MOUNTAIN BIKE During the summit, IMBA will give away a 650b steel mountain bike, hand built by local resident Charlie O’Leary of O’Leary Built Bicycles and built up by Santa Fe-based Bicycle Technologies International (BTI). Don’t forget to purchase $5 tickets for this beautiful singlespeed hardtail featuring a Gates Belt Drive and attend the prize drawing Friday night. If you win, you’ll also get a new bike travel case and free shipping back home, courtesy of BikeFlights.com. All proceeds from the raffle will benefit the local IMBA chapter, Santa Fe Fat Tire Society.

RIDE DESCRIPTIONS Dale Ball Trails: The Dale Ball system includes more than 22 miles of multi-use singletrack in the foothills of the Sangre de Cristo Mountains. Dale Ball offers something for everyone from rolling hills to steep technical ascents and descents. Ride through a mix of conifer and pinon trees with great views overlooking the city of Santa Fe and the Rio Grande Valley. La Tierra Trails: The La Tierra system is located on 1,500 acres of city-owned property just three miles from Santa Fe’s downtown plaza. The trails sit high on the Caja Del Rio plateau, above the Rio Grande River, offering 360-degree continues on page 18

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thursday Keynote meet luther Propst

Luther Propst founded and directs the Sonoran Institute. Its mission is to inspire and enable community decisions and public policies that respect the land and people of the West. The Institute focuses on conserving public lands, promoting “smart growth,” better managing water, reforming local and state energy and climate change policies – the core issues that define how the West is growing and changing. Previously, Propst practiced law, where he represented landowners, local governments and organizations nationwide in land-use matters, and with World Wildlife Fund in Washington D.C. Propst received his law degree and master’s in regional planning from the University of North Carolina at Chapel Hill. Propst has co-authored three books, including Balancing Nature and Commerce in Gateway Communities, published by Island Press. He frequently speaks and writes on Western conservation, land use, economic development and state trust lands. In addition, he serves on the boards of the George B. Storer Foundation, the Conservation Lands Foundation, Carpe Diem West and the Lincoln Center for Applied Ethics at Arizona State University.

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Weds./Thurs. At-A-Glance

Schedule At-a-Glance: Wednesday & Thursday Wednesday, Oct. 10

Santa Fe Convention Center – South Ballroom

12:00 p.m. - 5:30 p.m.

Registration, Vendor and Demo Expo (Convention Center)

6:30 p.m. - 7:00 p.m.

Opening Remarks: IMBA Board President, Mayor of Santa Fe, Exec. Editor of Outside Magazine

7:00 p.m. - 8:00 p.m.

Daniel Day Trio

8:00 p.m. - 8:30 p.m.

IMBA’s 25th Birthday Celebration!

8:30 p.m. - 10:00 p.m.

Daniel Day Trio

Thursday, Oct. 11

Santa Fe Convention Center – South Ballroom

7:30 a.m. - 8:15 a.m.

Registration (Convention Center)

7:30 a.m. - 8:30 a.m.

Breakfast (South Ballroom)

8:00 a.m. - 8:50 a.m.

Welcome: Mike Van Abel, IMBA Exec. Director. Keynote address: Luther Propst, Sonoran Institute

8:50 a.m. - 9:05 a.m.

Break

9:05 a.m. - 9:45 a.m.

IMBA Ignite! (North Ballroom)

9:45 a.m. - 10:00 a.m.

Break

10:00 a.m. - 11:10 a.m.

11:10 a.m. - 11:25 a.m. 11:25 a.m. - 12:35 p.m.

1A: Build It and They Will Come: MTB Tourism (Coronado)

1B: Youth Initiatives (Kearny)

1C: Marketing/Operations for IMBA Chapters (O’Keeffe)

1D: Singletrack for Social Change (Lamy)

2B: Knobby Tires in the Urban Core (Coronado)

2C: Funding Trail Projects/RTP Update (Lamy)

2D: Advanced Club Care for Chapters (O’Keeffe)

Break 2A: Maximizing MTB Opportunites at Ski Areas (Kearny)

12:35 p.m. - 1:45 p.m.

Lunch Served (South Ballroom)

1:05 p.m. - 1:45 p.m.

Plenary: Michael Craft, New Belgium Brewing — Beer Drinking and Philanthropy

1:45 p.m. - 2:00 p.m.

Break

2:00 p.m. - 3:10 p.m.

3A: Future Ride: Bike Parks, Ski Resorts and Flow Trails (Lamy)

3B: Human-Powered Rec. and the Outdoor Alliance (Kearny)

3C: Driving Community Success with Trails (O’Keeffe)

3:15 p.m. - 7:00 p.m.

Group Rides, Vendor and Demo Expo (Convention Center Courtyard)

5:00 p.m. - 6:00 p.m.

Jump Jam (La Tierra Bike Park)

7:30 p.m. - 8:30 p.m.

Dinner Served (South Ballroom)

8:00 p.m. - 10:00 p.m.

Community Art Night and Poster Session (North Ballroom)

3D: Recruiting and Keeping Great Volunteers (Coronado)

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Thursday session descriptions

THURSDAY, OCT. 11

1C) Marketing and Operations for IMBA Chapters

10:00 A.M. - 11:10 A.M. (4 Concurrent Sessions)

How to maximize your membership and fundraising drives by taking advantage of IMBA’s grants, tools and technology. Presented by Rod Judd, Sallie Hoefer and Jason Bertolacci, IMBA (Colorado, USA).

1A) Build It and They Will Come

• What makes a sustainable non-profit and how do IMBA chapters get there? • How does IMBA help grow chapter membership? • Who else can help my chapter fulfill its mission?

Learn how well executed trail systems increase property values, bring in tourism dollars and benefit communities. Opportunities in Mountain Bike Tourism • Presented by Martin Littlejohn, Western Canada Mountain Bike Tourism Association (British Columbia, Canada). • Since 2005, the Western Canada Mountain Bike Tourism Association has helped showcase British Columbia as a worldclass mountain biking destination—learn from their success. How to Develop Mountain Biking Destinations

Success stories from the Canadian Yukon and Israel describing how investments in mountain bike trail systems have created positive social change. Building a Nation, One Trail at a Time

• Presented by Darco Cazin, Allegra Tourismus (Zurich, Switzerland). • A methodical approach, taken from the Swiss Alps, on how to transform your ski resort into a thriving mountain biking destination.

• Presented by Jane Koepke, Jane of All Trades Consulting, Carcross/Tagish First Nation and the City of Whitehorse (Yukon, Canada). • The Carcross Singletrack to Success Project has reconnected native youth to their traditional community. Plans are underway to create the first aboriginal owned and operated adventure park in the world.

1B) Expert Advice on Creating Youth Initiatives

A Bike Club Creates Change in Israel

Professionals discuss planning, organizing and marketing mountain bike programs for youth.

• Presented by Eitan Hevrony, Samson Riders Bike Club (Nacham, Israel). • SRBC is a volunteer-based, non-profit organization whose mission is to use cycling to advance environmental and social issues in Israel’s Yehuda Plains and Beit Shemesh areas.

How to Develop and Implement Mountain Bike Clinics and Camps • Presented by Lynne Kunins and Jennifer Hoffman Jones, Florida Introduces Physical Activity and Nutrition to Youth (Florida, USA). • Leaders from the South Florida Trips for Kids/FLIPANY chapter share their successful model. Want to Grow Your Club Membership and Status? Get Kids Involved! • Presented by Austin McInerny, Steve Messer and Matt Gunnel, NICA/CORBA (California, USA). • Drawing on the experiences gained over the past decade of providing high school mountain biking opportunities across the country, NICA staff will highlight methods for making IMBA clubs relevant to adolescent mountain bikers. Are We a Generation Away from the Death of Bicycling? • Presented by Kent Jacobs, Strider Sports International (South Dakota, USA). • Engaging entire families in bicycling with a kids-first approach.

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1D) Singletrack for Social Change

11:25 A.M. - 12:35 P.M. (4 Concurrent Sessions) 2A) Maximizing MTB Opportunities at Ski Areas Opportunities and considerations gleaned from the evolution of ski areas and resorts into summer mountain biking playgrounds. The panel will explore implications for ski area managers, advocates, events and partnerships with surrounding communities. Presenters include: • Troy Hawks, National Ski Area Association (Colorado, USA) • Charlie Sturgis, Executive Director, Mountain Trails Foundation (Utah, USA) • Hogan Koesis, Bike Park Manager, Angel Fire (New Mexico, USA) • Christian Robertson, Evolution Bike Park Manager, Crested Butte (Colorado, USA)


Thursday session descriptions

2B) Knobby Tires in the Urban Core Bringing mountain biking, stewardship and restoration to city centers. Community Building and Ecological Restoration Through Urban Core Trail Systems • Presented by Brett Shoffner, Earth Riders Trails Association and Roanoke Park Conservancy (Missouri, USA). • Adding trails within urban core areas brings people together and revives forgotten landscapes. Cutting the Red Tape: The Creation of an Urban Wilderness • Presented by Brian Hann and Carol Evans, Appalachian Mountain Bike Club (Tennesee, USA). • How the Legacy Parks Foundation and the Appalachian Mountain Bike Club joined forces to create what is known as Knoxville’s Urban Wilderness. Mainstreaming: Making Mountain Biking and Outdoor Recreation a Community Development Strategy • Presented by Greg Brumitt Director, Outdoor Connections, Five Rivers Metro Parks (Ohio, USA). • Building access and developing a mountain bike and outdoor recreation culture in a rustbelt city through community advocacy and infrastructure development.

2C) Funding Trail Projects With the Recreational Trails Program and Other Sources Your IMBA chapter, club or other local organization will benefit from this update on funding options, including how recent events in Washington D.C. have affected the federally funded Recreational Trails Program. Moderated by IMBA’s Rich Cook and Kristy Kibler (Colorado, USA). Panelists include: • Tom Sauret, IMBA Southeast Regional Director and SORBA Executive Director (Southeast Region, USA). • Simon Dunne, Global Advocacy Manager, Specialized Bicycles (California, USA.) • Patrick Kell, IMBA Southwest Regional Director (Southwest Region, USA).

2D) Advanced Club Care for IMBA Chapters The Subaru/IMBA Trail Care Crews have taught the IMBA Club Care program across the U.S. for the past 6 years. Learn the principles that have helped motivate and strengthen clubs and chapters to become top-notch local organizations. • Presented by Ryan Schutz and Anna Laxague, IMBA Region Directors (Rocky Mountain and Pacific Regions, USA). • Veterans of the Subaru/IMBA Trail Care Crew present best practices learned from visiting some of the most successful mountain bike organizations in North America.

2:00 P.M. - 3:10 P.M. (4 concurrent sessions) 3A) Future Ride: How Bike Parks, Ski Resorts and Flow Trails are Changing the Mountain Biking Experience • Presented by Judd de Vall of Alpine Bike Parks (British Columbia, Canada), Nathan “Woody” Woodruff of Progressive Trail Designs (Arkansas, USA), and Chris Bernhardt of IMBA Trail Solutions (Oregon, USA). • The explosion of bike parks, gravity-assisted riding at ski resorts and bike-optimized “flow trails” are as important to the movement as the advancement of bike technology. Come speak with the best trailbuilders in the business and find out what you’ll be riding in the coming decade.

3B) Human-Powered Recreation and the Outdoor Alliance Lessons learned from across the human-powered recreation spectrum, including findings from the 2011 OA Partnership Summit, with input from mountain bikers, paddlers, climbers, hikers and backcountry skiers. Doing More With More: How to Partner With Land Managers • Presented by Tom Flynn and Adam Cramer, Outdoor Alliance (District of Columbia and Idaho, USA). • Public-private partnerships are increasingly important to land management that successfully protects landscapes and maximizes experiences. Examine how the Outdoor Alliance is working to enhance the outdoor settings that matter to all of us. Outdoor Alliance Regional Partnerships • Presented by Tom Sauret, IMBA Southeast Regional Director (Georgia, USA) and Kristy Kibler, IMBA Government Affairs Staff (Colorado, USA). • Hear from IMBA staff how mountain bikers around the country are working with the Outdoor Alliance to increase their political clout by forming regional human-powered outdoor recreation groups.

3C) Driving Community Success with Trails The Gallup, New Mexico, Success Story • Presented by NM State Representative Patricia A. Lundstrom; former mayor and incoming county commissioner, Bob Rosebrough; Director of Youth Conservation Corps Karl Lohmann, and Gallup Trails Board Member Lindsay Mapes (New Mexico, USA).

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Thursday session descriptions

• Learn how Gallup and its citizenry have dramatically transformed its image from “Drunk Town, USA” to the “Adventure Capital of New Mexico.” The Cuyuna IMBA Ride Center — a Minnesota Success Story • Presented by Hansi Johnson, IMBA Midwest Regional Director (Minnesota, USA). • Examine the formation of an IMBA Ride Center and how it is bringing recreational and economic benefits to a rural location.

3D) Recruiting and Keeping Great Volunteers Attract, motivate and organize the best volunteers. Motivating the Unpaid Trail Steward • Presented by Robert A. Nicholson, Kansas Trails Council (Kansas, USA). • An alternative to the traditional carrot/stick approach is examined for an environment where work for pay is not part of the formula. Building High-Performance Volunteer Teams • Presented by Peter Myers, Mesh Organizational Services (Calgary, Canada). • The 10 interdependent forces of team development and how to ensure that you have planned for success.

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FRIDAY KEYNOTE: IMBAx PROVACATIVE PRESENTATIONS BY SIX MTB INNOVATORS

TEDx® offers a new take on the traditional conference format by offering big ideas in a concise, fast-paced forum. IMBAx is a take on that format and will encourage audience questions, participation and continuing online discussion. More than 60 speakers competed for six slots, each only five minutes long. In addition to the speakers, IMBAx will feature special videos and performances.

Shannon Galpin: Mountain Biking in A War Zone Galpin founded the non-profit Mountain2Mountain in 2006 to help improve education for and end violence against women in Afghanistan. Utilizing the bike as a vehicle for social justice, cultural exchange and selfdetermination both abroad and at home, she became the first woman to mountain bike in Afghanistan, a country where the cultural norms do not allow women to ride bikes. In 2010, she became the first person to ride across Afghanistan’s Panjshir Valley. Galpin has been featured on Dateline NBC, the Today Show, the Huffington Post, Outside magazine, and is the subject of the new “MoveShake” documentary film series.

Mike McCormack: The Power of Social Media to Create a MTB Movement McCormack is a professional public relations executive and a long-time Colorado race promoter. He’s also a respected advocate with experience bringing the conservation and recreation movements together. Three years ago, he started the Wilderness B Facebook page, and saw it quickly grow to more than 4,000 supporters who want to learn more about bike-friendly forms of land protection. Hear about how mountain bikers can leverage their significant power and presence within the social media landscape to effect real change by using the concept of 60-second advocacy.

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Fri./Sat. At-A-Glance

Schedule At-a-Glance: Friday & Saturday Friday, Oct. 12

Santa Fe Convention Center – South Ballroom

7:30 a.m. - 8:30 a.m.

Breakfast (South Ballroom)

8:00 a.m. - 8:30 a.m.

Plenary Speakers: Bruno Maier, Bikes Belong Coalition & Rachel Lightenberg, REI

8:30 a.m. - 9:00 a.m.

Group Photo, To Be Announced

9:00 a.m. - 10:30 a.m.

IMBAx — A Few Great Ideas, Fast! (North Ballroom)

10:30 a.m. - 11:00 a.m. Networking Break 11:00 a.m. - 12:10 p.m.

4A: Economic Benefits of MTB Tourism (Peralta)

4B: TechnologyBased Trail Planning (Coronado)

4C: MTB in National Parks (Kearny)

4D: Evolution of Bike-Friendly Land Policies (Lamy)

4E: Development of MTB Facilities (O’Keeffe)

12:10 p.m. - 1:20 p.m.

Lunch Served (South Ballroom)

12:30 p.m. - 1:20 p.m.

One Big Movement: A Discussion of the IMBA Chapter Program with IMBA Regional Directors (South Ballroom)

1:20 p.m. - 1:35 p.m.

Break

1:35 p.m. - 2:45 p.m.

5A: Why and How to Get a Model Trail Designation (Coronado)

3:00 p.m. - 5:00 p.m.

Chapter Congress by invitation only (O’Keeffe)

3:00 p.m. - 7:00 p.m.

Group Rides, Vendor and Demo Expo (Convention Center Courtyard)

7:30 p.m. - 8:30 p.m.

Party on the Plaza: Strider Crit & Vermeer Invitational Challenge (Santa Fe Historic Downtown)

8:30 p.m. - 10:30 p.m.

“Where The Trail Ends” Film, O’Leary Bike Giveaway, Strider Crit Awards (North Ballroom)

Saturday, Oct. 13

Epic Rides

8:30 a.m. - 9:00 a.m.

Shuttle busses leave for Winsor Ride (Convention Center Demo Area)

9:00 a.m. - 12:00 p.m.

Galisteo Ride (Convention Center Demo Area)

12:00 p.m. - 3:00 p.m.

Closing BBQ (Convention Center Demo Area)

6:30 p.m. - 9:30 p.m.

Big Agnes Party (Hyde Memorial State Park)

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5B: Great Trails Make Great Communities (Kearny)

5C: Developing Great Leaders (Peralta)

5D: Engaging the Red Bull Generation (O’Keeffe)

5E: Beyond Pinkwashing (Lamy)


Friday session descriptions

FRIDAY, OCT. 12 11:00 A.M. - 12:10 P.M. (5 concurrent sessions) 4A) Economic Benefits of Mountain Bike Tourism Case studies reveal how mountain bike tourism has improved communities, including an innovative effort from Haiti. Moderated by David Weinstein, Outreach and Advocacy Manager, Outdoor Industry Association (Colorado, USA). Additional presenters include: • Megan Blackwelder, State Park Manager, Dead Horse Point (Utah, USA). • Scott Reid, Open Space and Trails Planner (Colorado, USA). • Philip Kiracofe of MTB Ayiti presents a model from Haiti for bicycle-based adventure tourism. (Haiti).

4B) Technology-Based Trail Planning Mapping, tracking and master planning to create unrivaled trail systems and riding experiences. GIS and Master Trail Planning • Presented by Mike Nelson, Cascade Environmental Resource Group Ltd. (British Columbia, Canada). • Lessons learned working on such projects as the Trans Canada Trail, Sea to Sky Trail and various bike parks across North America. How to Develop Great Trail Maps • Presented by Morgan Lommele and Leslie Kehmeier, IMBA (Colorado, USA). • Overview of IMBA Mapping Initiative, plus how to develop user-friendly trail maps that are attractive and effective. Technology at the Trailhead • Presented by Meurant Botha Amarider, African Mountain Bike Association (Stellenbosch, South Africa). • Using RFID technology as means of access control, with revenues and other benefits to local trail systems.

4C) MTB in National Parks Representatives from Parks Canada and the U.S. National Park Service will present their success stories. Bikes on Parks Canada’s Trails • Presented by Ed Jager and Mark Schmidt, Parks Canada (Quebec, Canada). • Parks Canada’s approach to mountain biking has changed dramatically—trail projects are underway across the

nation and partnerships with mountain bike clubs are thriving. Creating Shared-Use Trails at the New River Gorge NRA • Presented by Joshua Nadas and Jamie Fields, New River Gorge National River (West Virginia, USA) • How outstanding shared-use trails were developed, beginning with the New River Gorge General Management Plan and finishing with the largest youth service project ever undertaken by the U.S. National Park Service.

4D) The Evolution of Bike-Friendly Land Policies Analysis of current bike access issues and how IMBA’s Public Lands Initiative is leading the way in proposing bike-friendly policies for land protection. • Presented by Ashley Korenblat and Aaron Clark, IMBA Public Lands Initiative (Utah and Colorado, USA); and Matt Keller, The Wilderness Society (Colorado, USA). • IMBA’s Public Lands Initiative offers new resources to promote a bicycle-friendly approach toward our nation’s legacy of public lands protection. Learn from recent successes and challenges with best practices and case study examples.

4E) Expert Advice on Agreements for Development and Construction of Mountain Bike Facilities Taking your group to the next level often requires formal relationships with land mangers, professional trail design/ build projects and substantial funding drives. Are you ready to go pro? Agreements for the Development of Mountain Biking Facilities • Presented by Aaron M. Smith, West Michigan Mountain Biking Alliance (Michigan, USA). • Provides an overview of the general legal principals and practical business considerations involved in negotiating and documenting productive agreements. Best Practices for Engaging Professional Trail Building Contractors • Presented by Rich Edwards, IMBA Trail Solutions and Melanie Nystrom, Mid-Atlantic Off-Road Enthusiasts (Maryland/Virginia/D.C., USA). • Topics include Request for Proposal (RFP) development for trails and bike parks, soliciting bids from professional contractors, reviewing proposals, selecting a contractor, writing a contract, establishing expectations and schedules, evaluating work in progress, project close-out and conflict resolution.

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Friday session descriptions

1:35 P.M. - 2:45 P.M. (5 concurrent sessions) 5A) How and Why to Secure an IMBA Model Trail Designation Get advice from IMBA staff and recent honorees who have participated in the Model Trails program—including what it takes to become a prestigious IMBA Ride Center. Ride Centers and Model Trails Explained • Presented by Charlie Sturgis, Executive Director, Mountain Trails Foundation (Utah, USA) and Chris Bernhardt of IMBA Trail Solutions (Oregon, USA). • Advice from IMBA staff and a representative from IMBA’s only gold-level Ride Center. Provides delegates with inside information on how to gain recognition from IMBA for their trail projects.

5B) Great Trails Make Great Trail Communities Planning for the future health of trail systems and trail communities. Trail Adoption Plan: Restore the Shore Community • Presented by Mark Wood, North Shore Mountain Bike Association (British Columbia, Canada). • The North Shore Trail Adoption Plan has grown to 21 adopters who will—in 2012 alone—account for more than 7,000 hours of labor on 16 trails, helping restore some of the sport’s best-known trails. Enhancing State Parks with Great MTB Trails • Presented by Todd Thibodeau and Paul Gritten, Wyoming State Parks (Wyoming, USA). • Learn how professional and volunteer trail building efforts are being combined to create outstanding riding opportunities.

5C) Developing Great Chapter/Club Leadership Take your club or chapter to the next level. Unleash Your Chapter’s Potential • Presented by Jerry “Mack” Story Jr., Central Alabama Mountain Pedalers, IMBA-SORBA (Alabama, USA). • Leadership is influence, nothing more, nothing less. It is not position, title or rank. You must influence others to accomplish the mission. Recruit and Retain the Next Generation of Chapter/Club Leaders

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• Presented by Frank Maguire and Andy Williamson, IMBA Region Directors (Mid-Atlantic and Great Lakes Regions, USA). • Best practices developed by successful MTB groups from around the U.S.

5D) How to Engage the Red Bull Generation Engaging with freeriders, high-profile athletes and their sponsors to advance mountain biking. Includes a discussion of Red Bull’s new film release “Where the Trail Ends,” which premiers in Santa Fe Friday night. Presented by Felipe Augusto Cunha de Almeida, Commissaires Counsel at Paraná State Provincial Cycling Federation (Paraná, Brazil) and Mark Eller, IMBA (Colorado, USA). • Felipe is an international commissaire for BMX and MTB at the International Cycling Union (UCI), and a partner of Red Bull Latin America helping to build the concepts behind the events and running them. • IMBA’s communication director, Mark Eller, will discuss strategies for engaging with media-savvy companies like Red Bull and keeping them informed about IMBA’s issues.

5E) Beyond Pinkwashing: Strategies for Growing Your Ridership If you think you’ve heard every idea for getting more women on bikes, you probably have. Hear and discuss a few innovative ideas for growing our beloved sport that don’t treat gender as a handicap. Moderated by Katherine Fuller and Anna Laxague, IMBA (Colorado and Oregon, USA). Additional presenters include: • Patti Schmidt-Iverson, National Cycle Club Director, Life Time Fitness (Minnesota, USA).


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FRIDAY KEYNOTE: IMBAx PROVACATIVE PRESENTATIONS BY SIX MTB INNOVATORS continued from page 11

David Zimberoff: A Twist on Innovation Challenging the status quo fuels innovation. In his talk, Zimberoff will illustrate how the commonplace becomes obsolete, and how the new and exciting become yesterday’s lunch. Zimberoff is the global marketing director for SRAM, one of IMBA’s top-level sponsors, working at the company’s headquarters in Chicago. He founded SRAM’s industrial design department in 1995, and eventually took over all aspects of brand imaging and marketing. He has served on numerous cycling-related boards, most recently the Chicagoland Bicycle Federation, and is currently an active member of IMBA’s governing board of directors.

Darco Cazin: The History of the Alps Shows Us the Future More than a century ago, a few visionary individuals laid a foundation for sustainable tourism, long-term economic development and cultural revival in the Swiss Alps. Raising living standards to levels unimaginable 100 years ago, the residents of the once-poor villages and remote valleys have benefited greatly. Among those residents is Cazin, founder of Allegra Tourismus and a biking tourism consultant to hotels, lift companies and tourism organizations. He argues that mountain bikers can be those visionaries today — an effort that is desperately needed. As we build riding destinations for healthy recreation, we are laying the foundation for the next century of healthy economies.

Brett Shoffner: Build. Sustainable. Communities. Tackling multi-layered environmental problems of water quality, soil pollutants and air quality — alongside human issues like community health, connectivity to the outdoors and poverty — urban designers seek to reshape American cities. A student at the University of Missouri (Kansas City), and a Roanoke Park Trail Steward, Shoffner illustrates how mountain biking can be a force for urban renewal and ecological restoration. Learn how our mountain biking movement can work alongside planners and architects to build sustainable communities through the development of great trails in forgotten spaces.

Morgan Lommele: Get Your Club Out of the Dirt Mountain biking advocacy organizations have the potential to bring in millions of dollars of revenue to their communities by directly improving public recreation infrastructures. This is the paradigm shift in mountain bike advocacy: Organizations need to think less about dirt and more about creating a community of skilled advocates who build relationships, promote conservation, influence decision makers and fundraise for large-scale projects. Lommele is a former Subaru/IMBA Trail Care Crew and spent 30 months working in 43 states with over 100 trail advocacy organizations.

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The Good Stuff The rides, parties and events to remember continued from page 5

views of the surrounding mountain ranges. Ride through high-desert pinon, juniper trees and numerous arroyos. The La Tierra system offers a variety of single- and doubletrack trails, along with a BMX jump area and a technical flow track with several lines. These trails are home to the La Tierra Torture Mountain Bike Races each spring.

Santa Fe Epic Ride, Winsor/Chamisa/Sidewinder Trail: The Santa Fe Epic Ride will start at the base of the Santa Fe Ski Area at 10,000 feet in the southern Rocky Mountains. This singletrack trail begins in an aspen and pine forest, descends through ponderosa and mixed conifer to a rugged, high-desert finish. Downhill riders will still face a few good climbs, including a thousand-foot ascent from the Tesuque Creek Basin. Much of this ride is through the Santa Fe National Forest on beautiful and challenging terrain. This is a local favorite and a cherished trail. Please join us and ride it with respect.

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Galisteo Basin Preserve: The Galisteo Basin Preserve is the flagship initiative of Commonweal Conservancy, a Santa Fe-based nonprofit land conservation and community development organization. Since its founding in 2003, Commonweal has created more than 18 miles of publicly accessible trails at the preserve for hiking, biking and equestrian use. The preserve is located in Santa Fe County’s Galisteo Basin—long celebrated for its scenic, cultural and wildlife values—approximately 15 miles south of Santa Fe. The trails are designed to connect with other public open spaces and county trails including the Santa Fe County Rail Trail. Ride the historic, rolling hills of the rail trail, then ride a loop on the preserve’s singletrack, hugging the Lamy escarpment and descending into the heart of the spectacular Galisteo Basin. Shuttle service will be provided back to downtown.


IMBA’s Chapter Congress Executive director Mike Van Abel explains the meeting’s significance

he second IMBA Chapter Congress will convene on Oct. 12 at the IMBA World Summit. This important gathering of IMBA staff, board members and chapter leaders will help determine the organization’s 2013/14 agenda, and will shape plans to expand IMBA’s programs and operations. To understand the Chapter Congress is to understand that IMBA is becoming an entirely new organization. Our recent emphasis on the chapter program has produced a faster-growing, more tightly knit association than the IMBA of old. The Chapter Congress will showcase the fact that IMBA’s national office and its local chapters are strongly united by common missions, and mutually enhanced through joint funding, shared business systems and common resources. Is this to say that IMBA is shunning its history as an association of non-chapter clubs? No. The loosely knit club structure served us well for 20-plus years. But it did not do enough to support the over-worked and under-resourced volunteers running their local organizations. While the old association passed along know-how, it didn’t help carry the heavy burden of operating an organization on a day-to-day basis. Dedicated club leaders embarked on development of their own business systems and infrastructure. Those same volunteers licked many an envelope attempting to keep up with the never-ending membership renewal process. Many clubs acquired their IRS tax exempt status, even while building their websites and databases. They (usually) even remembered to file the club’s annual tax return and keep their insurance policies current. For many of these volunteers — some of them serving for more than a decade with little support — burnout was the result. It came on like a tsunami for volunteers who selflessly worked to meet the never-ending demands of running a club. The new association of IMBA chapters is the lifeboat. At the Santa Fe Chapter Congress we will work together to strengthen our plan for building local capacity, while at the same time increasing IMBA’s national capacity — which then is reinvested in furthering local capacity. Today, there are 102 IMBA Chapters. The vision is coming into focus as those clubs that became chapters two years ago are seeing their capacity increase to the point that hiring paid staff is becoming financially feasible. IMBA’s group of eight paid region directors is tangible evidence of the increased capacity of the emerging chapter association. If you are in a leadership role in an IMBA Chapter, I hope you take advantage of this opportunity to join your voice with the 101 other IMBA Chapters that, together with IMBA’s staff and board, will be identifying and setting the agenda for what’s next. Questions we will take up include: What systems and infrastructure needs further investment? What programs are top-priority for achieving our common missions? How do we work more closely in our fundraising? We are in this together more than ever, certainly more so than the old association where clubs and IMBA were sometimes in competition with one another. IMBA chapter successes are now one and the same as IMBA’s national successes. IMBA’s priorities must align with our chapter’s priorities. That’s the work we will pursue in Santa Fe.

Mike Van Abel IMBA Executive Director

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World Summit ACKNOWLEDGEMENTS A few words from IMBA CONFERENCE DIRECTOR Terry Breheny

Watching the sun set from the deck of Bob Ward’s home, I knew Santa Fe was going to be hard to beat. Though only the first stop of the site selection process for the 2012 IMBA World Summit, the reception and presentation organized by the Santa Fe Fat Tire Society was impressive. The recently formed chapter was energized and had the full support of the City of Santa Fe. A local bike industry partner, BTI, seemed eager to showcase Santa Fe as a world-class destination for fine art and cuisine, not to mention top-notch mountain biking. We discussed the possibilities over delicious BBQ and cold beer at the end of our evening ride. Case closed. I’d like to thank the organizing committee for their strong work both before and during the World Summit: • • • • • •

Bob Ward, REI Preston Martin, BTI Chris Madden, Santa Fe CVB Tim Fowler, SFFTS Charlie O’Leary, SFCT Chris Sheehan, volunteer

Special recognition goes to Kerry Helke, our tireless, boots-on-the-ground Summit Coordinator who bridged the gap from Boulder to Santa Fe. Finally, we can all thank former Subaru/IMBA Trail Care Crew member (and current IMBA mapping diva) Leslie Kehmeier for nominating Santa Fe in the first place. This truly will be IMBA’s best summit yet.

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THANK YOU WORLD SUMMIT SPONSORS THESE PARTNERS PROVIDED GENEROUS SUPPORT

Elite

Fat Tire

Trailbuilder

Bike Partners

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Advocate

Libations

Media

Friends Century Bank Wilson & Company BikeFlights.com Strider Sports Vermeer Corporation Dagmar Branding

Additional Exhibitors Ten Thousand Waves Professional Trailbuilders Association Alpine Bike Parks Progressive Bike Ramps Travel Oregon Fastowl Towels

Lodging Hotel Santa Fe Hilton Santa Fe Historic Plaza

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SANTA FE NEW MEXICO

AREA MAP IMBA WORLD SUMMIT

DOWNTOWN SANTA FE Santa Fe Convention Center IMBA World Summit HQ

Hilton Santa Fe

La Tierra Trail System

The Plaza

To Santa Fe Ski Basin and Big Agnes Camping Village

Criterium Route

Hyde Park Rd Trailhead

TO CONVENTION CENTER

DISTANCES

La Cuchara Trailhead The Railyard

15 MILES

SKI BASIN TRAILHEAD

Hotel Santa Fe

8.2 MILES

BIG AGNES CAMPING VILLAGE

3.3 MILES

DALE BALL TRAILS

3 MILES

LA TIERRA TRAILS

Dale Ball Trail System

Upper Canyon Rd Trailhead

Mello Velo

The Broken Spoke New Mexico Bike & Sport

SANTA FE SKI BASIN Ski Basin Trailhead

Rob & Charlie’s Winsor Trail

Pacheco Canyon Rd

Hyde Park Rd

392 MILES

DENVER COLORADO 480 MILES

PHOENIX ARIZONA

1,384 MILES

DULUTH

MINNESOTA

328 MILES

ELTEXAS PASO

PO Box 711 Boulder, Colorado 80306 USA

Big Tesuque Campground

Pacheco Canyon Rd

To Santa Fe - 12.5 miles


2012 IMBA Word Summit Program