Issuu on Google+


content 06 IMBA DNA. 12 IMBA COURSES. 22 IMBA LINKS. 30 IMBA EXCHANGE. 40 IMBA GSVC. 48 IMBA LIFE. 54 IMBA SPOTLIGHT. 58 IMBA HISTORY. 60 IMBA PROFILE. 62 IMBA TO APPLY.


get your ideas off the ground


compete

Need to in a Global Knowledge Economy.

china

makes half of the world’s mobile phones.

Thailand ranks 1st in the world

in Entrepreneurial Activity.

Thailand ranks 58th in the world in Innovation. attracts more FDI than

Vietnam

Thailand.

bangkok is the most entrepreneurial city. You can charge

your electric vehicle

at a network of charging stations

in

Tokyo.

The Future Business World is

Flat.


change


Introducing

the International MBA—IMBA


IMBA DNA To win in today’s business world, you need to excel in three areas.

IMBA is dedicated to giving you the necessary understanding and tools to do just that.


A sharp, concise and practical course structure that prepared us

for doing business in the real world. We ended up not only with a respectable MBA degree, but a new business start-up and a great business partner as well. Highly recommend for all entrepreneurs.

Verawat Lee Theewan Aramrasmewanich Founders (From their Independent Studies Course) Magic Sound System Co., Ltd. IMBA Class of 2008 – China Track

The IMBA program provided me the opportunity to broaden my knowledge and vision with a Global Mindset. With such a very dynamic program, together with very dedicated professors and staff, this program is worth considering for those who want to pursue international-level knowledge. The Program also gave me a chance to develop connections with a group of people who are not only good friends in class, but also are good partners in life and good consultants in the business world.

Kraiserm Tohtubtiang Marketing Director Kuang Pei San Food Products Public Co., Ltd./ Smiling Fish Group IMBA Class of 2006


dean’s message

Just five years ago we started a new program at the Thammasat Business School, designed to focus on the needs of the business professional who will compete in international business. Since that beginning, the IMBA Program, with its intensive focus on Chinese and Japanese business, continues to grow and get stronger as Thailand’s uniquely international business management program. The IMBA Program took another step forward two years ago with the addition of the Global Entrepreneurship track adding yet another important specialization for those who will compete in the Global Knowledge Economy. I invite you to join the IMBA Program for its unique focus on International Business and Global Entrepreneurship. With program partners such as Tsinghua University in China, Hitotsubashi University in Japan, and Stanford University for the Global Entrepreneurship Track, you’ll find great educational opportunities within the program to prepare you for excellent business opportunities when you graduate.

Assoc. Prof. Gasinee Witoonchart Dean


Director’s message

I have been involved with international management education in Thailand for over forty years. With the benefit of the experience I can say that the IMBA program is one of a kind in its design and what it delivers to students. Moreover, it is attracting a special kind of student, one who is looking towards the future and wants to be prepared to compete in business and gain from the opportunities that are coming from the Global Knowledge Economy. IMBA students are comfortable with working across borders and in international collaborative projects. They have a demand practice based on real understanding for knowledge and eagerly take on the challenges given to them during their IMBA education. For incoming students we are looking for more business professionals just like them: worldly, excited to take on new challenges, seeing opportunities in international business. If you feel like you are one of these people, please join us at IMBA.

Assoc. Prof. Dr. Fredric William Swierczek Director


IMBA COURSES Hands-on. Challenging. Inspirational.

V = P V F

+r (1

t)


pre-course What if the leaders of the world decided to eliminate air travel because of its threat to the environment? What problems would arise? What opportunities would those problems lead to? IMBA students face challenges like this right from the start--at the IMBA Orientation. They try to find answers during the next three months, and develop business solutions that become business plans. This is all part of the PreCourse, where, along with learning the business fundamentals--accounting, finance, marketing, and business communication--they also have to brainstorm, innovate, and develop a complete business plan. Even before the first official day of class, they need to pitch their plans in front of an outside panel of business experts, and defend their decisions. Innovation, critical thinking, action--these are things that make IMBA different from other programs starting on Day 1.


The First Year All IMBA students take the same courses during the First Year, which provides the core of the MBA program. These courses are designed to give you a thorough grounding in business frameworks and general management concepts, and to help you make connections across specialized business fields. You will learn from international professors, who will give you a global perspective, as well as from local professors, who are business experts in Thailand and the region. In addition, you will also learn from expert guest speakers from the business world, case studies, in-depth projects, and field research. You will be challenged by individual assignments, which will test your own particular skills and abilities, and group projects, which require leadership and teamwork.

The Second Year During your second year, you will begin to focus in your chosen track in a range of area studies and specialization courses according to the track you have chosen. The subjects are designed to complement the broad management education that you received in core courses, allowing you to develop in-depth business and entrepreneurial expertise that is critical in the challenging international environment. Each specialization comprises required and elective modules. Each module allows you to customize your study program, while either enhancing the depth of your chosen specialization or broadening your overall business knowledge base. Specialization courses feature small class sizes (10-40 students), promoting a high degree of interaction among classmates.


IMBA courses

James Barlow, CEO, Scottish Institute of Enterprise and Visiting Lecturer in Entrepreneurship Marketing Class


Track Projects If you are in an International Business (IB) track you will travel to experience the culture and business practices at IMBA’s partners universities at Tsinghua University in Beijing, China, or Hitotsubashi University in Japan. You will receive first-hand experience in understanding unique politics, society, culture and business of your particular country, by meeting local students, visiting companies, and traveling to cultural areas. Global Entrepreneurship (GE) students learn about two major entrepreneurial forces that are changing the way the world works. First, they are exposed to the technology-based entrepreneurship that has defined Silicon Valley as the center of the world’s innovation and the home of household names such as Google, Apple, and Hewlett-Packard. However, the unique intellectual, innovative, and business environment found in and around San Francisco also encourages another type of entrepreneurship--social entrepreneurship--which encourages the formation of businesses which create social and environmental value, in addition to profits. The social entrepreneurship movement is changing the way people create and develop around the world--in the US, India, Southeast Asia, Latin America. Throughout the developing world there is a new appreciation for the power of innovation and entrepreneurship to make lives and people better.


IMBA courses

Class of 2009 - Global Entrepreneurship Track visiting a slum neighborhood in Mumbai to study social entrepreneurship

Final Project At the end of your IMBA program you will use your skills to complete an intensive project in a subject area of your choice. If you are looking forward to starting a business you can choose the Independent Study option, where you will develop a real business plan for an actual market, a social entrepreneurship project, a consulting practice or a research study. Or, you may choose to work on a thesis, if you want to lay the foundation for more academic work at the PhD. level.


I have worked with the Global Entrepreneurship (GE) Program of IMBA at Thammasat University since it was launched three years ago.

During this time I have been fortunate to visit Thammasat University several times, and the GE students have come to visit California to learn about entrepreneurship and innovation in Silicon Valley. The GE Program is built upon a philosophy that is very similar to that of the is Stanford Technology Ventures Program (STVP), and Thammasat University faculty work closely with STVP through our world-wide network of entrepreneurship educators, as part of the international Roundtable on Entrepreneurship Education conferences. Both STVP and GE are founded on the belief that entrepreneurship requires active engagement. Whether at Thammasat, or in other programs in the US, Europe, or Latin America, we encourage our students to view every problem as an opportunity, to not be constrained by a lack of resources, and to find creative solutions to big problems. I look forward to continue to work with Thammasat University as we develop successful entrepreneurs in Thailand and throughout the world.

Tina L. Seelig, Ph.D. Chong Moon Lee Executive Director Stanford Technology Ventures Program Stanford University, USA


The wallet Project The most important goal for the IMBA program is to put students into real-life situations. Where the rubber meets the road. Where the customer’s decision is final. Where money is made or lost. Most MBA programs require classroom projects with imaginary results, IMBA’s activities require realworld results. One such example was the Wallet Project. This seemingly simple exercise required students to create a “wallet”, which they had to sell. Not write a plan. Not make a presentation. Simply create a real product that real customers would pay money for. In keeping with the creative atmosphere at IMBA, the term “wallet” was defined broadly by each of the student teams. One team went for the simple and direct approach: they developed a wallet with a couple of innovative features and worked to get to the market fast. Another team defined wallet as “something to carry things” and eventually developed a slim, stylish bag for carrying a computer laptop. Yet another team took the hightech route, defining wallet as “something to manage your cash.” Their solution was to develop a mobile phone application for keeping track of expenses as purchases are made. This linked to a web application, which manages all of the accounts and allowed budgets to be set. Web reports show how well the plans were being met. Each of the projects was required to make actual sales, which led to some innovative solutions: the team making the mobile phone app for managing cash worked with a local bank to create a training program for school children to help them learn the importance of money management. Meanwhile, the team making laptop bags is moving on and starting an actual company to continue the business. The next batch of IMBA students will face a different, and even more-difficult, challenge. But one goal will remain the same: to get IMBA students out of the classroom, away from the text books, and finding real-world solutions to real-world problems. This is what IMBA means about Moving Into Action.

A team from the Wallet Project selling their products at Chulalongkorn University’s Commencement Day


MBA Core Courses (Applicable for both IB and GE tracks) The emphasis is on developing decision-making skills and leadership. • Business Economics • Accounting for Management and Decision Making • Marketing Decisions • Financial Decisions • Management Research • Logistics and Operation Management for Decision Making • Corporate Governance and Corporate Social Responsibility • Organization Development: Teams and Leaderships

Area Studies Courses International Business The emphasis is on the global rising, strategic thinking, and the action focus. • Macroenvironment in the Global Economy • International Organization Behavior • Global Strategic Management • International Marketing Decisions • International Financial Decisions

Global Entrepreneurship The emphasis is on the entrepreneurial mindset, business development and the innovation imperative. • Macroenvironment in the Global Economy • International Organization Behavior • Global Strategic Management • Intrapreneurship • Entrepreneurial Management • Creativity and Business Innovations • Entrepreneurial Marketing • Entrepreneurial Finance


IMBA courses Area Specialization Courses Asian Business The emphasis is on a systematic understanding of Asian perform successfully in the dynamics of globalization. • Social and Political Economy of Asia • Asian Business System & Management • Current Issues in Asian Business • Doing Business in Asia

Elective Courses International Business • Entrepreneurial Management • Creativity and Business Innovations • Seminar in International Business I • Seminar in International Business II

Global Entrepreneurship • Doing Business in Asia • Doing Business in China • Doing Business in Japan • Current Issues in Entrepreneurs I • Seminar in Business for Entrepreneurs I • Seminar in Business for Entrepreneurs II


IMBA LINKS Entrepreneurial. Global. Action-oriented.

Ko

s ni

hi

wa

We built them into IMBA right from the start. And nowhere is this more clear than with IMBA’s international links to China, Japan, India, Germany and Silicon Valley.


Class of 2009 - Global Entrepreneurship Track working on a collaborative project at Stanford University with students from around the world


The International Business Track’s partnership with Tsinghua University’s School of Economics and Management accesses one of China’s top business schools, which was credited by Fortune magazine as developing the top-flight business talent that is leading the country’s rapid transformation to a market economy. Tsinghua University is helping drive China’s development with centers of innovation, such as the Tsinghua Science Park. IMBA’s relationship with Shanghai University of Finance and Economics opens the opportunity for IMBA participants to visit the world’s business capital. IMBA also partners with the Graduate School of Commerce and Management at Hitotsubashi University, one of Asia’s top business schools. Hitotsubashi is helping Japanese businesses make the transition from traditional mainstream management practices that worked in the past, but which are being tested in the hyper-competitive global economy of the early 21st Century. Hitotsubashi’s educational philosophy focuses on building business leaders with a combination of the long-term vision, characteristic of traditional Japanese business, combined with the capabilities of Global MBA programs. In 2008, the relationship between IMBA and Hitotsubashi grew even stronger as Hitotsubashi sent a group of students and professors to Thailand to visit IMBA, to study about business in Thailand and Southeast Asia, and to visit with Japanese companies in Thailand. In addition, Hitotsubashi students have worked with students and alumni from Japan Tracks 1 and 2 in a unique joint project.


IMBA links

Class of 2009 - China Track visits Dystar and the World Expo 2010 preparation in Shanghai.

Class of 2009 - Japan Track visits the Sony Head Office and studies in Japanese Culture Class.


IMBA links The Global Entrepreneurship Track gives you a first-hand look at what is going on in the innovative hotbed in and around San Francisco. GE’s links with the Stanford Technology Ventures Program provide unparalleled access to the action at the heart of Silicon Valley, the world’s center of technology entrepreneurship. STVP helps GE students learn about Silicon Valley from the inside out, whether it is to see what makes Google great, or how Tesla is developing a line of electric sports cars. GE and IMBA also have a strong partnership with the University of California at Berkeley as one of the global partners for the Global Social Venture Competition. This gives GE students a completely different experience: entrepreneurship dedicated to creating social and environmental value. Finally, GE and IMBA are growing a new relationship with one of the US’s most innovative MBA programs, the Green MBA at Dominican University, which builds sustainability right into the core of the MBA program. Green MBA professors have taught in the IMBA program at Thammasat and a new project is underway to send GE students to the Green MBA. All-in-all, GE and IMBA’s links in San Francisco give students a unique opportunity to open minds, take in fresh ideas, and bring a new type of innovative thinking back to Thailand. IMBA knows that to be a global program means continuing to build global linkages. Already, in Europe, IMBA is linking to the world-renowned innovative MBA program. IMBA runs an Asia Studies Module for the European Business School’s Executive Masters in Business Innovation (EMBI). EMBI students visit Bangkok and take part in an entrepreneurship project with GE students, as well as learn about Thailand’s role in global supply chains. Then, they travel to Mumbai in India, to learn about the forces that have made the city an IT capital of the world. But maybe San Francisco and working with European friends are not enough of adventures for you. GE also links with entrepreneurship programs in India to understand how innovative ideas help reach an emerging market of nearly one billion people living on $1 per day. Sounds impossible? Companies like Unilver and P&G are already using the power of entrepreneurship to do just that.

Come to GE to find out how.


I had a great time during the joint program between the European Business School and the IMBA Global Entrepreneurship Program. I was amazed by the spirit of entrepreneurship that I saw throughout Thailand, from the streets of Bangkok to the mountains of Chiang Mai, and especially among the IMBA students who we worked with on the project. The service and customer orientation of Thai people is so different from Germany, where so many companies focus on “Technology Push� strategies. Maybe the mix of both cultures would be a fantastic base for a joint venture, or a future project between EBS and IMBA.

Daniel Stumpp Executive Master Program in Innovation, European Business School, Germany Head of Marketing, Festo AG Class of 2009


During my program in the Thammasat IMBA “Macro Environment in the Global Economy” class, it was a terrific pleasure to talk about the concept of Sustainability and the associated opportunities – and responsibilities - that are presented to entrepreneurs and leaders in the 21st century marketplace.

Our Green MBA program at Dominican University is a program oriented at providing a traditional business school curriculum – but with something significant overlaid. The world we live in revolves around our effective use of economic capital – but also very importantly, our effective and respectful use of human capital and natural capital. Effectively managing these three forms of capital in an organization can provide a competitive advantage. The students I worked with at Thammasat were tremendous – they applied themselves tirelessly and it was a real pleasure to see them band together and complete complex group assignment in a short period of time. I would really like to see our students from California get to know the Thammasat students. Their different perspectives and skills brought together could create some really magnificent results. Roberto Piccioni

2009 Visiting Lecturer Dominican University Green MBA Program San Rafael, California, USA


IMBA EXCHANGE IMBA strongly encourages its students in International Business to broaden their intellectual horizons and get firsthand experience about the culture and customs of another country.

Ni-

Hao

!

Take part in an exchange program at one of the IMBA’s many partner schools (Sorry, because of the requirement to participate in two business projects, GE students are not able to join an exchange program).


Spending a term at a partner institution gives you expertise in a particular country and region, and increases your international business capabilities. At the same time you earn credits which can be applied towards your IMBA degree. This allows you to meet friends, develop networks in another country, and build skills in language and culture— all leading to one of IMBA’s core values: enabling you to compete in a Globalized World. You may choose from 80 partner institutions for your exchange program, including:

Asia and the Pacific China

• Fudan University School of Management • Lingnan (University) College, Sun-Yat Sen University • School of Economics and Management, Tsinghua University

Japan

• Hitotsubashi University • Kyushu University • Nagoya University of Commerce and Business • Nanzan University • Ritsumeikan University, Faculty of Business Administration • Waseda University

Singapore

• Nanyang Technological University, Nanyang Business School • National University of Singapore Business School • The Singapore Management University

The Philippines • Asian Institute of Management*

Australia

• Australian National University • Macquarie University • Monash University • Queensland University of Technology • Royal Melbourne Institute of Technology (RMIT University) • The Flinders University • The University of Melbourne, Melbourne Business School


IMBA exchange Australia (Continued)

• The University of New South Wales* Australian Graduate School of Management • University of Adelaide • University of Newcastle • University of South Australia

Korea

• Korea Advanced Institute of Science and Technology (KAIST) • Sejong University • Seoul National University • Yonsei University

Malaysia

• Universiti Kebangsaan Malaysia (Joint Degree Program)

Europe Austria

• Wirtschaftsuniversität Wien

Finland

• Swedish School of Economics and Business Administration (Hanken)

Germany

• European Business School (EBS) • Jacobs University • Kempten University • Universitat zu Koln, (University of Cologne) • WHU-Koblez, Otto Beisheim School of Management

The Netherlands • RSM Erasmus University, Erasmus Universiteit Rotterdam

Sweden

• Goteborg University • Stockholm University School of Business • Stockholm University School of Economics

United Kingdom • The Nottingham Trent University • University of Reading

Belgium

• Université Catholique de Louvain, Institut d’Administration et de Gestion


Denmark

• Copenhagen Business School • The Aarhus School of Business

France

• EDHEC School of Management • HEC - School of Management • ISC Paris School of Management • Toulouse Business School • University Paris-Dauphine

Italy

• Università Commerciale Luigi Bocconi

Norway

• Norwegian School of Economics and Business Administration (NHH) • Norwegian School of Management (BI)

Spain

• Escuela Superior de Administración y Dirección de Empresas (ESADE), ESADE Business School

Switzerland

• International University in Geneva • The University of St. Gallen*, Graduate School for Business Administration, Economies, Law and Social Sciences

Hungary

• Corvinus University of Business (CUB), Corvinus University of Budapest

Latin America Argentina

• Universidad Torcuato Di Tella, School of Business (UTDT)

Chile

• Pontificia Universidad Católica de Chile, Escuela de Administración

Mexico

• Instituto Technológico Autónomo de México (ITAM) • Instituto Technológico y de Estudios Superiores de Monterrey (ITESM), Graduate School of Business Administration and Leadership

Brazil

• Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas (EAESP-FGV)

Venezuela

• Instituto de Estudios Superiores de Administración (IESA)

Peru

• Universidad ESAN


North America Canada

• HEC Montreal • McGill University • The University of British Columbia, Sauder School of Business (UBC) • The University of Western Ontario*, Richard Ivey School of Business • University of Alberta • University of Calgary • University of Ottawa • The University of Victoria • York University Schulich School of Business

United States

• Cornell University, Johnson Graduate School of Management • Duke University, Graduate School of Business • Emory University, Goizueta Business School • California State University , Long Beach • Illinois State University • Indiana University, Kelley School of Business MBA Program • New York University, Leonard N. Stern School of Business • Ohio State University • Stanford University • The Pennsylvania State University • The University of Texas at Austin, McCombs School of Business


IMBA exchange United States (Continued)

• UCLA Anderson School of Management University of Wisconsin-Madison • University of Chicago, Graduate School of Management • University of California, Berkeley • University of Hawaii at Manoa • University of Maryland at College Park • University of Michigan, Stephen M. Ross School of Business • University of Minnesota • University of North Carolina at Chapel Hill, Kenan-Flagler Business School • University of Southern California • University of Wisconsin-Madison • Virginia Polytechnic Institute and State University

The program is truly an unforgettable rewarding experience with real cultural appreciation. Imagine yourself waking up, doing group work, traveling, having a barbecue party, and dining with classmates from 12 countries across the world. In addition, as an IMBA IB student, the program has brought me to the real international market. Needless to say, first-hand experience in the international market will greatly benefit my current and future career. Choopong Tanaphongsatorn Analyst 9 Payment System Development Global Payment Services Bangkok Bank Plc. IMBA Class of 2009 – Japan Track


IMBA exchange Martijn Hofman The Maastricht Graduate School of Governance, the Netherlands Exchange Student Class of 2009

After graduation in the Netherlands at the Maastricht Graduate School of Governance I went to Thailand to study at IMBA. Over a period of ten months, I enjoyed being in the class with other students very much. We got lessons in English from teachers and guest-teachers with very good academic backgrounds, who showed they do not only know the content of their subjects very well, but who moreover in various ways actively tried to let students integrate the subjects of the courses. The IMBA-program is a dynamic program who gives students all kinds of opportunities to use their own creativity and initiative in order to become successful in a competitive business environment. I am glad to tell that I had a fruitful learning experience of business related aspects during these two semesters between a very enthusiastic and social group of students, who were not only active in their study but also active with organizing good parties so now and then. Because my background was different from Business I had decided beforehand to end my study period at IMBA with an Independent Study in Natural Disaster Management in Thailand after the Asian Tsunami 2004. This study was conducted under the supervision of the director of the IMBA program, Dr. Fredric Swierzeck. Thailand was moreover the right place to study this topic, because the country itself is almost five years ago hit by the Asian Tsunami and there were many natural disaster management experts (of whom some of them are also working at Thammasat University) who gave me the opportunity for my Independent Study to interview them on this topic. Although a Business School doesn’t seem to be at first sight the right place to study such a topic as Natural Disaster Management Dr. Fredric actually contributed to my knowledge that some principles applied in a business-setting can also perfectly be applied to other management-settings. Dr Fred’s support helped me a lot to get a clear idea on how a study could be conducted in such a way that I could attain a better idea on the overall situation of Natural Disaster Management in Thailand after the Asian Tsunami. To conclude my story, I can tell that I am sincerely happy that I have chosen to come to the Thammasat Business School. The open, dynamic, creative, initiative and social environment I studied in has helped me a lot to get a positive learning experience in Thailand last year and to enjoy my time with the people of IMBA around me.


IMBA GSVC One of IMBA’s most significant activities is the Global Social Venture Competition (GSVC) for Southeast Asia.

Partnering with some of the world’s top business schools—the Haas School of Business at UC Berkeley, the Columbia Business School, the London School of Business, and the Indian School of Business—IMBA hosts the world’s premier business plan

competition for launching profitable companies that create measurable social or environmental value.


The first Social Entrepreneurship Symposium in Southeast Asia hosted by GSVC and IMBA in 2009.


The GSVC is built on a simple concept, that business is a powerful force of innovation and change. Entrepreneurial businesses, therefore, can lead the way in solving the increasing number of environmental and social problems in the world, like energy shortage, poverty, food scarcity, and disease epidemics. The emphasis of the GSVC is not charity. Instead, the Competition believes profitable companies are sustainable companies, which is absolutely necessary for tackling the world’s biggest challenges. As a partner, IMBA runs the GSVC in Southeast Asia, bringing together teams from around the region to foster education, valuation, investment, and motivation in starting businesses that create social or environmental value. The winners of the GSVC-SEA go on to the Global Finals at the University of California at Berkeley where they compete with business ideas from around the world, and meet potential investors and mentors. The GSVC-SEA is developing a community of people from different walks of life—entrepreneurs, NGOS, corporate managements, government officers, graduate students—who share a common belief that the activities of business can make the world a better place. Members of the GSVC Committee judge the preliminary round of the Competition, mentor teams, and share their thoughts in the annual social entrepreneurship symposium. Teams from Southeast Asia have had a huge impact on the Global Competition at Berkley. In 2009, both the Global 1st Place Winner Overall and the Global Social Impact Assessment Winner came from the GSVC-SEA. In 2008, the Global Social Impact Assessment Winner was from Thammasat, and the Global 2nd Place Winner Overall also was from the GSVC-SEA. In 2006 a team from Thammasat was the Global 2nd Place Winner, and in 2005, another Thailand team was one of the Global Finalists.


IMBA gsvc Perhaps most important, the GSVC is a student-run competition. Like their Haas counterparts at Berkeley in the Global Finals, IMBA students are involved with the planning and execution of the GSVC-SEA. The GSVC exists to unleash the power of entrepreneurship to tackle global problems. Whether you compete in the GSVC, or help run it, what better place is there for an IMBA student who wants to take on some real challenges? For more information, visit www.gsvc-sea.org.


For us, balancing studying, working and participating in activities is a major part of our development,

especially our development as management, which is a very important part of the IMBA education. As student co-chairs of the GSVC Southeast Asia (“GSVC-SEA”), our main responsibilities can be divided into two aspects—running the competition, and running all of the events and activities, that are part of the competition. To manage the competition, we coordinated with sponsors, judges, students, and other related parties such as Bangkok Art and Cultural Center, the competition’s location in 2009. Moreover, the student co-chairs lead students activities at the GSVC, such as walk rally and the award ceremony party. These helped build the GSVC-SEA’s community, which is a big goal of this competition. However, GSVC-SEA can not be run by only student co-chairs. We also have great support from the IMBA program, and our fellow students. The GSVC student activities were run by many volunteers from both years of current IMBA candidates, who were responsible for both generating the ideas for the activities, and for putting together the organizing plan. GSVC-SEA gave us a great chance to travel to the US to take part in the GSVC Global Competition at University of California Berkeley. Student co-chairs, representing partner schools met to discuss how to expand the reach and goals of the GSVC around the world. We gave a presentation to the meeting’s participants to summarize our regional competition, and got ideas from teams working in other regions. Participating in the GSVC Global Competition, which included both the Competition and Social Entrepreneurship Symposium, allowed us to see how such a large event is managed, and made us realize that social and environmentalfriendly business is greatly accepted and valued worldwide. Overall, what we experienced and learned from the GSVC is a lot more than we expected. Firstly, we had an opportunity to organize an international event, which was attended by business schools throughout the region. Secondly, we learned how to deal with people from different countries and different backgrounds. Thirdly, we got many good viewpoints from the specialists and expert judges such as NGOs, venture capitalists, government officers, and professionals who are opened to share their experiences. Lastly, we got friends from other countries and friends from another year of IMBA. We hope that other students will look forward to work with the GSVC-SEA and continue to grow this important event for IMBA and for Thailand.

Pimpetch Mansrithawawn Lada Lertbutsayanukul

Class of 2009 - China Track, GSVC Southeast Asia Co-Chairs


The Solar Light Project

What kind of value can a simple solar-powered flashlight create? Well for one of the 200 million people living in Southeast Asia with no direct access to the electricity grid, it allows a child to study after the sun goes down. Or it allows members of a family to work longer to improve their living conditions. Both education and higher income help break the cycle of poverty that characterizes remote rural communities. However, the value doesn’t stop there. The solar-powered light replaces other light sources, such as kerosene lanterns, which require expensive fuel, cause smoke which poisons the air inside a home, and can cause fires which lead to damage and harm for villagers. Woman and children, who spend the most time inside homes, live at the highest risk of these problems. The solar light also provides an incredible educational opportunity. Thammasat students seek donations from businesses and individuals, which are used to buy solar lights and send them to rural communities and refugee camps. This gives IMBA students valuable, real-world experience in marketing and sales. They also learn about international logistics and purchasing, since the lights are produced in China. Along the way the students gain experience in project management and accounting. And as the project expands in the future, IMBA students will develop websites, viral marketing campaigns, and even begin looking for other innovative technology products that can be used to help rural villages in Thailand and Southeast Asia. Finally, another part of the donations help fund the Southeast Asia Venture Competition, which is hosted by Thammasat and which links to the Global Social Venture Competition at the University of California, Berkeley. This unique business plan competition encourages Masters-level students to develop businesses which are profitable, but also create social or environmental value. With activities like the GSVC, future business leaders will have the necessary capabilities to succeed in a world which is becoming more crowded and resources are becoming more limited. One little light. At IMBA it has the potential to create a world of value.


The Blue Carpet Seminar was an event initiated, planned and executed by IMBA students

in the hopes that young entrepreneurs would be energized and inspired by the enthusiastic speakers and their success stories. Working on a team to develop the event was a powerful learning-by-doing experience in which I learned many skills applicable to the business world.

Joanne Narksompong Rujirapun Juangroongruangkit Worayoodh Leelawejabootr

Class of 2010 - Global Entrepreneurship Track

Students ran their own fund-raising program for the GSVC and Solar Light Project called Blue Carpet, which included keynotes speeches from successful entrepreneurs like Somsak Chalachol


IMBA LI FE At IMBA you’ll work hard. But, you’ll also have a chance to play, building friendships among your classmates that will become a lifelong network.

Thammasat is surrounded by cultural and artistic neighborhoods, adding to the richness of a Thammasat education. And, of course, Phra Arthit Road and Khao

San are only a short walk away, offering lots of bars and restaurants—a myriad of choices to relax and unwind, after class, a test, or once you’ve finished that big project. And, the unique trips to Beijing, Shanghai, Tokyo, and the Silicon Valley area south of San Francisco, give students a chance to explore, work, and play in some interesting places in other parts of the world.


IMBA LIFE


After graduation, I had been thinking where I should move on. I finally decided to come to Japan to extend my Japanese language and culture skills, look for business opportunities, and maybe gain some good work experience. Luckily, I came across to work at my current company, Advantage Links, Inc., a translation & consulting company, located in Shibuya, Tokyo. I am mainly responsible for assisting in translating business reports coming from various industrial clients, as well as helping Japanese clients to expand their markets to overseas.

To work in Japan is not so sweet; of course I have faced several tough times which I had to deal with. However, these experiences will be a big plus for my future career. One thing that gives me a hard time is that in the Japanese business world, people do not fully open their mind to work with foreigners, as they think foreigners cannot understand their actual needs. Also, Japanese clients always expect unexpected things. Therefore, it is not enough to work at your full responsibility—you have to work beyond that. Fortunately, studying at IMBA has helped me a lot to prepare for these challenges, through the virtual case studies and also the business trip visiting Japanese firms which is beneficial to me to sight their working culture and system. Also, I joined the student exchange program to NUCB in Nagoya, which gave me another invaluable cross cultural experience. My future goal is to run my own business interacting with Japanese business by utilizing my experiences and connections. If you are interested in cross cultural business, I would say, IMBA is one of the best choices that will benefit your future.

Nutthakan Thasnanipan Coordinator Advantage Links, Inc., Tokyo, Japan Class of 2007 – Japan Track


IMBA program is one of the most challenging and innovative program,

which provideed me the wider range of opportunities to pursue my individual goals in professional fields. By developing both global business mindset and building Chinese language skills, it helps me to adjust myself quickly into the new Chinese working environment. I think this significant program is the combination between the new age of globalization and cultural experiences, which broadening various business perspectives and core cultural values. It is the changed to lead the new generation to get ready and prepare towards the new pace of Chinese Globalization.

Panu Kijkongkhajohnchai Relationship Manager Kasikornbank Pcl. - Shenzhen Branch Student Class of 2006 – China Track


IMBA SPOTLIGHT IMBA is new, but IMBA students aren’t waiting for the Program to get old to show what they can do.

Did i t!

Already, they have notched a number of successes in international competitions.


• EzyTex Team, Class of 2009, Sixth-Place Team, Best International Team Award, Best Sale and Marketing Award in Rice University Business Plan Competition, Houston, USA.

• SOXCELL Energy TEAM, Class of 2009, Finalist of Global Social Venture Competition, Southeast Asia (GSVC-SEA) and HIT Barcelona Entrepreneurship Competition, Spain.


• Fueltura Surge Team, Class of 2010, Finalist of The mai Bangkok Business Challenge @ Sasin.

• JP Claus, Class of 2009, Finalist of the Idea to Product Asia Competition 2008 by National Science and Technology Development Agency


IMBA spotlight


IMBA HISTORY IMBA is proud to be part of Thammasat University, one of Thailand’s leading institutions of higher learning.

Since its founding in 1934 by Pridi Banomyong, Thammasat has graduated over 200,000 alumni, many of whom have played key roles in shaping modern Thailand, including prime ministers, Supreme Court

judges, lawyers, members of Parliament, senators, successful businessmen, and prominent social thinkers.


Thammasat has long been known as the University for the People. After seven decades, the University’s founding principles continue to be carried on its social mission, academic programs, and outstanding alumni. IMBA is one of the newest and most innovative programs in the Faculty of Commerce and Accountancy, or as it is known internationally, The Thammasat Business School. As one of the oldest faculties at Thammasat, the Thammasat Business School is celebrating its 70th Anniversary in 2008. The Business School offers programs from undergraduate through to PhD, and a number of specialized Masters Degree programs in accounting, real estate, international marketing, and finance. IMBA was created in 2004 to address Thailand’s needs for internationally savvy business professionals who wants to compete in the emerging Global Economy. The original focus of the program was not merely to study global issues, but to get out and be involved with them. The first two tracks of IMBA—China and Japan—require students to travel to those countries, meet business issues head-on, learn language and culture, and develop business plans that can be launched. Global Entrepreneurship was added in 2006 in a similar way: to get students out and immersed in innovative entrepreneurial hotspots like Silicon Valley, and also in developing countries, where the spirit of entrepreneurship allows people to overcome difficulties in their basic lives. In 2009, IMBA continues to evolve with the development of Asia Track, providing even greater focus beyond China and Japan.


IMBA PROFILE

gender :

Female

63%

Male

37%


Average Age :

26

yrs

23

Age range :

yrs

50

yrs

2

Average Work Experience:

yrs

Undergraduate Education : Thai Universities

Foreign Universities

88%

12%

Undergraduate Majors :

Natural Science

12%

Arts & Social Science

23%

Engineer

Business & Economics

19%

46%


IMBA TO APPLY At IMBA, the admission committee is looking for evidence of an applicant’s potential to succeed in a demanding professional program.

IMBA

...

In addition to previous educational background, test scores, and recommendation letters, we review essays and conduct interviews to learn about an applicant’s goals and understanding of IMBA program. We are trying to discover a solid match between an applicant and IMBA’s core values.


Minimum Admission Requirements Most applicants exceed in one or more of the requirements below: • • • • •

Hold at least a Bachelor’s Degree in any field Have working experience of at least 1 year Have a proof of English proficiency (TUGET: 550 or above; TOEFL, paper-based 550 or above, computer-based 213 or above; IELTS: 6.0 or above, not older than 2 years) Have a proof of analytical ability: passing written entrance exam (GMAT Style) or have GMAT score at least 80% in quantitative part, not older than 5 years Be able to demonstrate leadership and creative thinking

Costs The cost of tuition is approximately Baht 490,000 for Thais and Baht 570,000 for foreigners for the two-year program. This includes all course fees, textbooks, computer services, and the Orientation. Foreign study trips are not included in the tuition fee. Approximate costs for foreign study are Baht 120,000 for Japan, Baht 80,000 for China, and Baht 200,000 for Global Entrepreneurship (for two trips).

Ready to Go?

Apply online now at www.bus.tu.ac.th/imba

Looking for more information? Contact us at:

IMBA Program, Thammasat Business School Faculty of Commerce and Accountancy Thammasat University 2 Prachan Rd., Pranakorn, Bangkok 10200, Thailand Tel: (66-2) 613-2192, (66-2) 613-2194 Fax: (66-2) 224-8107 Email: imba@tu.ac.th


IMBA Students Appearing in the IMBA DNA Scene From the folded page of IMBA Booklet, from left to right Chompoonuch Soponsuk (Joy) Class of 2011 – GE Track Senior Auditor, Deloitte Touche Tohmatsu Jaiyos Audit Co.,Ltd. Undergraduate: Accounting, Chulalongkorn University

Passakorn Thamrongnoppakun (Mor) Class of 2011 – Japan Track

TV Program Producer, Thaiday.com Undergraduate: Southeast Asia Study, Thammasat University Nartsuda Pakdeewiboon (Joy)

Yot Kuwareewong (Yot)

Class of 2010 – China Track

Class of 2009 – GE Track

Flight Attendant, One Two Go Airlines Undergraduate: English, Thammasat University

Brand Manager, Thai Beverage Marketing Co,Ltd. Undergraduate: Marketing, Assumption University

Supasiri Rungsitsathien (Dew) Naratip Tongkao-on (Win)

Class of 2010 – China Track

Class of 2011 – GE Track

Assistant General Manager, ADABI Fruits Processing Co.,Ltd Undergraduate: Law, Thammasat University

Senior Project Development Engineer, NXP Manufacturing (Thailand) Ltd. Undergraduate: Mechanical Engineering, SIIT

Ajaree Pornmukdamanee (Fon) Suabtragool Khowinij (Bump)

Class of 2011 – China Track

Class of 2011 – GE Track

Brand and Marketing Manager, Lohakij Auto Parts, Ltd. Part Undergraduate: BBA, Thammasat University

Process Engineer/Project Engineer, PTT Plc. Undergraduate: Chemical Engineering, University of Massachusetts – Amherst

Thiti Rujirachai (Bourne) Uresorn Wongsaroj (Khing)

Class of 2010 – China Track

Class of 2010 – Japan Track

General Manager, PLABO Co., Ltd Undergraduate: Marketing Communication, Rajamangala University of Technology Phra Nakorn

Secretary and Sales Support, Kao Industrial (Thailand) Co.,Ltd Undergraduate: English, Silpakorn University

Tan Theansukhont (Tan) Pitiya Ampaipipatkul (Ti)

Class of 2011 – Japan Track

Class of 2010 – Japan Track

Engineer, Toshiba Semiconductor Undergraduate: Electric Telecommunication, SIIT

Architect, Thai Tekenaka International Ltd. Undergraduate: Applied Statistics, Chulalongkorn University

Rujirapun Juangroongruangkit (Mook)

Marisara Satrulee (Nui)

Class of 2010 – GE Track

Class of 2011 – China Track

ERP Project Co-Leader, Thai Summit Autoparts Industry Co.,Ltd Undergraduate: BBA, Thammasat University

Deputy Marketing Manager, Inthorn Co., Ltd. Undergraduate: Physics, Chulalongkorn University


Every effort is made to ensure that the information contained in this publication is accurate as of the date of its printing (September 2009). Thammasat University School of Business reserves the right to make changes at any time without prior notice.

2 Prachan Rd., Pranakorn, Bangkok 10200, Thailand Tel: (66-2) 613-2192, (66-2) 613-2194 Fax: (66-2) 224-8107 Email: imba@tu.ac.th



IMBA Booklet 2010