Beverly Drive S O U T H E R N VA LU E S | T E X A S S T Y L E
MEDIA KIT 2014
FASHION | DESIGN | HOME | BEAUT Y | LEISURE | DINING | TRAVEL
BeverlyDrive FASHION | DESIGN | HOME | BEAUTY | LEISURE | DINING | TRAVEL
EVERLY DRIVE is about people of style and accomplishment. Edited for creative storytelling and paired with beautiful photography. An observer of the social landscape, documenting notable weddings and parties, chronicling the pastimes and passions of leading figures and families, and casting an anthropological eye on the lives of the rich and powerful. The magazine is a source of privileged information, taste, elegant living, and unpretentious fun. Readers consider it an irreplaceable guide to the best that the world has to offer. BEVERLY DRIVE features the pleasures of life including fashion and style, arts and culture, luxury hotels and spas, gourmet restaurants, watches and jewelry, dream destinations and luxury travel, high profile architecture, home and garden design, premium cars, yachts, jets and high society.
BEVERLY DRIVE sophisticated readers are influential high net-worth professionals, decision-makers, frequent shoppers and travelers accustomed to the finer things in life. (Monroe Mendelsohn Research, MMR, affluent study comparison to be completed in Fall 2014.)
HOUSEHOLD INCOME from $250,000 to millions HOMES VALUED from $500,000 to millions HEAVY SHOPPERS 6+ times a week HEAVY TRAVELERS 6+ times annually MEDIAN AGE 49 years
HEAVY DINERS 5+ times a week WOMEN/MEN 70/30%
2014 EDITORIAL CALENDAR
JANUARY TRENDS Everything that’s new for 2014 including what’s hot and trending FEBRUARY WEDDINGS & ROMANCE Gowns, rings, cakes, flowers, destinations, planners and much more MARCH SPRING FASHION Spring travel, women’s beauty, health and fitness, top salons and spas APRIL ART & CULTURE The art and culture scene from theatres to galleries to artists and actors MAY LUXURY TRAVEL ISSUE (BDM Polo Cup & Concorso Event) Summer travel, top destinations nationally and internationally JUNE HOME ISSUE Latest in home and interior design ideas with designer profiles
JULY WINE & DINE Wine, cuisine and backyard living, dining destinations AUGUST THE SPORTING LIFE Fall travel, outdoor adventures, hunting lodges SEPTEMBER FALL FASHION (Cattle Baron’s Ball Event Sponsor) Gala season kick-off, women’s stylish Seven, men’s savvy seven OCTOBER GENTLEMEN’S ISSUE Winter travel, timepieces, cigars, cars, liquor, sport, man caves and more NOVEMBER ENTERTAINING Holiday Entertaining and Parties of the year DECEMBER GIFT GUIDE “WISH BOOK” (Crystal Charity Ball Event Sponsor) (BDM Holiday Cocktail Party Event) Wish Book gift ideas
EVERLY DRIVE has a circulation and distribution model targeted to affluent and active readers. This targeted circulation model is designed to maximize exposure and effectiveness for our advertisers. BEVERLY DRIVE reaches and impacts the most elite, influential and financially empowered people of Texas 384,000+/- Readership 82,180 Rate Base (Three Texas markets) 92,180 Total Circulation
MONTHLY CIRCULATION (Paid and Unpaid)
Total Circulation People per household Readers per copy Readers per issue
92,180+/3.5 4.8 384,000+/-
DALLAS FORT WORTH 30,000 HOUSTON METRO 30,000 AUSTIN, SAN ANTONIO 20,000 CONTROLLED 10,000+/ SUBSCRIPTIONS 2,180 (4/13) (The Audit Bureau of Circulations, ABC, to conduct a circulation audit in Fall 2014.)
DIRECT MAIL DISTRIBUTION Selective direct mail distribution targets an affluent demographic of income level and home value. BEVERLY DRIVE is “poly-bagged” and mailed to an EXCLUSIVE SELECTED WEALTH LIST OF 80,000 NAMES comprised of Greater Dallas, Fort Worth, Houston, San Antonio and Austin Metropolitan Residences.
BEVERLY DRIVE researched luxury lifestyle patterns and geographical locations. As a result, controlled distribution includes selected luxury retailers, upscale professionals’ offices, luxury hotels and resorts, high-end beauty salons and spas, private and corporate jets, exclusive clubs and affluent luxury lifestyle and charity events.
BEVERLY DRIVE has a growing list of loyal magazine subscribers for the print and digital editions including the monthly email newsletters and Beverly Drive VIP luxury event invitations. “Smart marketers know that selling to this marketplace is more an art than a science. Throw out the concept of “millions of impressions” in favor of the valued “one impression worth millions.” Notable international luxury lifestyle magazine publisher
Beverly Drive FASHION | DESIGN | HOME | BEAUTY | LEISURE | DINING | TRAVEL
ONLINE MAGAZINE DIGITAL EDITION
BEVERLY DRIVE can be experienced on all smartphones, tablets, laptops and desktop computers. No App needed as our browser friendly publication plays videos, games, surveys and direct connects to websites including all social media channels.
VIDEO, TV AND SOCIAL MEDIA
The Digital Edition is integrated with our online video channel BEVERLY DRIVE TV which provides an excellent opportunity for advertisers to connect with our audience through social medias including Facebook, Twitter, YouTube, Pinterest and more.
LUXURY LIFESTYLE EVENTS
BEVERLY DRIVE events are elegant and exclusive affairs that allow our Luxury Partners to interact directly with qualified, prospective clients in a relaxed yet luxurious setting. BEVERLY DRIVE LUXURY EVENTS INCLUDE • May Beverly Drive Polo Cup & Concorso • Monthly Beverly Drive Happy Hour “Cover” Parties • December Beverly Drive Holiday “Wish Book”Cocktail Party
BEVERLY DRIVE CHARITIES
BEVERLY DRIVE is pleased to be a committed partner as a sponsor for major charity related galas, balls and events like the Cattle Baron’s Ball and Crystal Charity Ball. (Supported over 25 charities in 2013) DeBoulle_DALL1007.indd 1
CONTACT INFORMATION ADVERTISING SALES
Caroline Terry, Publisher firstname.lastname@example.org
Timothy Miller, President email@example.com
Todd Johnston, Austin, San Antonio firstname.lastname@example.org
CORPORATE OFFICE 972.559.4589 15303 North Dallas Parkway, Suite 1030 Addison, Texas 75001