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IDEA SPACE BRAND GUIDELINES


CONTENT

3 4 6-31 32 33 34 35 36 37 38

INTRO BASIC BRANDMARK MAKING YOUR SPACE OUR TYPEFACE PRIMARY/SECONDARY MINIMUM SIZE CLEAR SPACE COLOUR WHAT NOT TO DO CONTACT

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INTRO Welcome to the Idea Spce Brand Guidelines that show you how things should be done when it comes to the logo and placing the logo on documents. It also contains a section on how to create your own logo using a storyboard. Idea Space is a big, open, working environment that contains lots of different members. We give our members the opportunity tocreate their own logo for Idea Space when they join. This is created using the “MAKE it YOUR SPACE� programme.

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BASIC BRANDMARK

This is the logo without the shape that other people have created. The following 26 pages are a storyboard example of one of our companies creating their logo for their Idea Space using the programme that was provided when they joined. It is shown as it will appear on screen.

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MAKE it YOUR SPACE

CLICK to START MAKING YOUR SPACE


MAKE it YOUR SPACE

Click tab “1” after typing your company name.

YOUR COMPANY

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MagicSolver

1

3

Here you have the interface to create your space. You will be given the opportunity to create the shape and decide the colour for your space.

COLOUR

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MAKE it YOUR SPACE

YOUR SPACE YOUR SPACEisisJUST JUSTaafew fewCLICKS CLICKSAWAY AWAY

1 2 3

Start by clicking in the little white dot. Start by clicking in the little black dot. The line of the shape must not run though any of the circles.

Your space can have 4 to 10 sides. Examples Examples

THE LOGO/make it your space

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MAKE it YOUR SPACE

YOUR SPACE is JUST a few CLICKS AWAY

UNDO

REDO

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2 3

1 Side Now Click somewhere else, but remember your shape cannot intrude any of the circles.

Examples

Space Examples

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MAKE it YOUR SPACE

YOUR SPACE is JUST a few CLICKS AWAY

UNDO

REDO

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2 3

1 Side

Examples

EXCLUSION ZONE

1


MAKE it YOUR SPACE

Examples

8 NXT.

PRV.

2 3

Here are some examples of other peoples spaces.

The TYPEFACE

1


MAKE it YOUR SPACE

Examples

9 NXT.

PRV.

2 3

Here are some examples of other peoples spaces.

WHAT NOT TO DO

1


MAKE it YOUR SPACE

Examples

NXT.

PRV.

2 3

Here are some examples of other peoples spaces.

MINIMUM SIZE

1


MAKE it YOUR SPACE

Examples

1 2 3

Here are some examples of other peoples spaces.

NXT.

PRV.


MAKE it YOUR SPACE

YOUR SPACE is JUST a few CLICKS AWAY

UNDO

REDO

1 2 3 Examples


MAKE it YOUR SPACE

YOUR SPACE is JUST a few CLICKS AWAY

UNDO

REDO

1 2 3

1 Side

Examples


MAKE it YOUR SPACE

YOUR SPACE is JUST a few CLICKS AWAY

UNDO

REDO

1 2 3

2 Sides

Examples


MAKE it YOUR SPACE

YOUR SPACE is JUST a few CLICKS AWAY

UNDO

REDO

1 2 3

3 Sides

Examples


MAKE it YOUR SPACE

YOUR SPACE is JUST a few CLICKS AWAY

UNDO

REDO

1 2 3

4 Sides

Examples


MAKE it YOUR SPACE

YOUR SPACE is JUST a few CLICKS AWAY

UNDO

REDO

1 2 3

4 Sides Sorry you cannot click here as your space must stay out of the circles, Click somewhere else to continue.

Examples


MAKE it YOUR SPACE

YOUR SPACE is JUST a few CLICKS AWAY

UNDO

REDO

1 2 3

5 Sides

Examples


MAKE it YOUR SPACE

YOUR SPACE is JUST a few CLICKS AWAY

UNDO

REDO

1 2 3

If you are happy with your shape continue to step 2 to choose your colour. You are able to come back if you change your mind.

6 Sides

Examples


MAKE it YOUR SPACE

BRING COLOUR to YOUR SPACE

1 2 3

Click one of the colours to make your space more personal this will become your colour and appear on documents, business cards and your offices.


MAKE it YOUR SPACE

BRING COLOUR to YOUR SPACE

1 2 3

If you are happy with the colour continue to section 3 to see it in action. You can still come back.


MAKE it YOUR SPACE

BRING COLOUR to YOUR SPACE

1 2 3

If you are happy with the colour continue to section 3 to see it in action. You can still come back.


MAKE it YOUR SPACE

1 2 3


MAKE it YOUR SPACE

YOUR SPACE IN ACTION SECONDARY

PRIMARY

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MONOTONE

2 3

Here is your Idea Space logo, it includes a primary and two secondary logos for when it needs to appear on smaller documents. There is also a monotone version for when it is not being produced on documents etc. in full colour.

SHARE YOUR LOGO TO YOUR COMPANY SITES

I’M DONE


MAKE it YOUR SPACE

YOUR SPACE IN ACTION SECONDARY

Business Cards PRIMARY Front

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Back

MagicSolver IDEA SPACE Entrepreneurship Centre

MONOTONE

3 Charles Babbage Road Cambridge CB3 0GT

2 3

This is what your business cards for Idea Space will look like. Click tab “3” to go back to the “YOUR SPACE IN ACTION” page and also check out what your Idea Idea Space space letters Here is your logo, itand compliment slips will look like. ay includes a primary and two second logos for when it needs to appear on smaller documents. There is also a monotone version for when it is not being produced on documents hectic. In full colour.

SHARE YOUR LOGO TO YOUR COMPANY SITES

I’M DONE


MAKE it YOUR SPACE

YOUR SPACE IN ACTION SECONDARY

PRIMARY

1

MONOTONE

2 3

Here is your Idea Space logo, it includes a primary and two secondary logos for when it needs to appear on smaller documents. There is also a monotone version for when it is not being produced on documents etc. in full colour.

SHARE YOUR LOGO TO YOUR COMPANY SITES

I’M DONE


MAKE it YOUR SPACE

YOUR SPACE IN ACTION Compliment Slip and LetterHead PRIMARY

SECONDARY MagicSolver

MagicSolver

1

IDEA SPACE

IDEA SPACE

Entrepreneurship Centre

Entrepreneurship Centre

3 Charles Babbage Road

3 Charles Babbage Road

Cambridge

Cambridge

CB3 0GT

CB3 0GT

Dear ...

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vitae odio sed eros lacinia pulvinar ut molestie quam. Aliquam faucibus accumsan sem, sit amet aliquet metus cursus in. Phasellus ullamcorper augue at odio venenatis euismod. Quisque auctor odio id nunc vestibulum bibendum. Etiam ultricies enim at orci aliquam sit amet adipiscing libero euismod. Etiam rutrum tellus quis arcu varius vehicula aliquet risus convallis. Duis leo ipsum, tempor fringilla iaculis a, egestas quis neque. Proin nisi massa, dignissim eu feugiat at, mollis quis diam. Pellentesque mauris nulla, feugiat a

MONOTONE

imperdiet et, pretium non turpis. Suspendisse sagittis mattis eros in commodo. Nulla posuere auctor sem. Etiam nec malesuada dolor. Suspendisse sagittis, magna ac commodo eleifend, lectus sapien pulvinar turpis, sit amet lacinia massa magna vitae ante.

In ac porta dui. Sed vitae elit quam. Donec vitae enim nibh, vitae egestas ante. Duis auctor lectus ac enim dictum pellentesque iaculis arcu egestas. Vivamus sed arcu ut velit varius aliquet. Nam tristique, enim non euismod porttitor, nisl tortor malesuada massa, nec bibendum lacus purus vel mauris. In consequat purus vel elit faucibus in accumsan purus aliquam. Praesent sapien lacus, facilisis porttitor

2 3

bibendum non, laoreet non diam. Phasellus diam elit, malesuada vitae congue vitae, gravida fringilla lorem. Praesent mattis felis non mauris rutrum id gravida nisl tempor. Donec interdum sodales tortor, in cursus purus sagittis sed. Phasellus ullamcorper risus ligula. Aenean quam turpis, sagittis in porttitor in, ornare at tortor. Etiam a ante a leo consequat blandit. Maecenas euismod vestibulum massa imperdiet sagittis. Mauris nec augue diam. Maecenas non lorem vitae lorem semper tincidunt. Aenean augue ligula, bibendum viverra viverra eu, vehicula at risus. Quisque ut libero id ante commodo lobortis sed ac nulla.

This is what your LetterHead and Compliment Slip (not actual size) for Idea Space will look like. Click tab “3” to go back to the “YOUR SPACE IN ACTION” also check Here is yourpage Idea and Space logo, it out what your Idea space Business Cards includes a primary and two seconday will look like. logos for when it needs to appear on smaller documents. There is also a monotone version for when it is not being producedon documents etc. in full colour.

Thanks

Magic Solver

SHARE YOUR LOGO TO YOUR COMPANY SITES

I’M DONE


MAKE it YOUR SPACE

Thankyou, all your information has been saved to the idea space brand file.


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COMPANY TYPEFACE ALL OUR TYPE IS AKZIDENZ GROTESK

HEADINGS Headings shall be in capital letters with the format medium. Also they will always be at 18pt with the Leading at 24pt and Tracking at 75.

SUB-HEADINGS Sub-Headings will also always be in caps at a medium format but at 14pt with the Leading at 18pt and the tracking at 50.

COPY All copy shall be in the regular format at 11pt with the Leading at 14pt and the Tracking at 50.

TYPE SET ON A WHITE BACKGROUND MUST ALWAYS BE IN 100% BLACK AND ON COLOUR BACKGROUNDS WHITE.

AKZIDENZ GROTESK MEDIUM ab cdefghijklmnopqrstuvwxyz ABC DEFGHIJKLMNOPQRSTUVWXYZ 1234567890 £&@?!/+(.,:;) AKZIDENZ GROTESK MEDIUM abcdefghijklm nopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 £&@?!/+(.,:;)

AKZIDENZ GROTESK REGULAR abcdefghijklmnopqrstu vwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 £&@?!/+(.,:;)


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PRIMARY/SECONDARY PRIMARY

MONOTONE

SECONDARY

Using the example of the logo that was created in the “MAKE it YOUR SPACE� programme this shows the primary and secondary of that logo, as it will be the same for the rest of the created logos. The Primary is for when it is to appear at big sizes up to the minimum size that is on the next page. The two Secondary logos are for when it needs to appear smaller with a long vertical one for vertical spaces and the long horizontal for long horizontal spaces. The Monotone is for when there is perhaps no need for it to be in colour due to costs etc. This will always be at 75% Black.


MINIMUM SIZE

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10mm

10mm

20mm

20mm

Using previous logos this shows minimum size, it is always done in relation to the type so for the primary logos the type must always be 20 mm from the height at the top of the A to the bottom of the S and the secondary logos the type must always be 10mm.


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CLEAR SPACE

Using the logo created in the “MAKE it YOUR SPACE” programme as an example this shows the clear space. Nothing can intrude the outer dotted line of each logo.


COLOUR

Here are the colours that you are able to use. Each colour when used must match the colour of the logo at the time. All these colours are saved on the brand file you were given.

If the logo has to appear on a colour background the type must always be white out and the shape cannot appear on anything but a white background. Also if the logo has no background and the shape is not being used it must always be at 75% black.

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WHAT NOT TO DO

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This was just abit of fun to show you what not to do. Basically after the logo has been made in the “Make it Your Space” programme don’t mess with it.


CONTACT IF YOU NEED ANY HELP

MARK JONES hello@imarkjones.co.uk 07729763383

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Idea Space Brand Guideline  

A Brand Guideline I did for a company called IdeaSpace in my second year of university.

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