imaginem
Styles: K-798 | K-796
MODERN DESIGN NARROW FIT
CHECKMATE!
Metro Chic eyewear
“Exciting new shapes and color combinations from the new Dansharian fall collection, nicknamed “Checkmate”! Alain Miklitarian is back with new black and white combinations and oversized angular shapes. The exclusive acetate laminations and the made in Japan craftsmanship give to each of these models a joyful balance, an outstanding quality, and are just plain fun to wear!”
V.DESIGN
goes a cinematic brand, an iconic campaign for a bold collection
V.Design unveils a bold new eyewear collection supported by a creative campaign inspired by iconic films. By capturing the spirit of the movies, the brand brings its frames into the spotlight: stylish, expressive, and full of attitude and character. A collection with original presence: through visuals inspired by cult classics, each frame becomes the lead in a cinematic scene. For kids and teens, set the tone for imagination and fun. It’s the communication that borrows the essence of the frames to tell a story.
l.a. EYEWORKS
DODDS Mumble 609
Original, often iconoclastic, and always invigorating, eyeglasses designed by l.a.Eyeworks are immediately recognized for their bold shapes
The new FW 2025 collection from l.a. Eyeworks is DODDS Mumble, an elegant and challenging frame, an enigmatic blend of upward-reaching angles and gentle contours, DODDS defies convention with an invigorating selection of charismatic patterns and outstanding colours.
Elektra
Etnia Barcelona reinterprets classic works from a contemporary anddaring point of view, fusing art, history and design in a collection full of strength and personality.
The Originals FW25 campaign is inspired by works that have marked the history of art , such as the surrealism of Magritte, the poetic symbolism of Frida Kahlo and the light of Vermeer.
By the ELEKTRA model, Etnia Barcelona returns to its origins, celebrating with a vibrant, Mediterranean spirit the values of color, authenticity, and self-expression.
THE OPTICAL FOUNDRY debuts
fall 2025 collection
A PORTFOLIO OF INDEPENDENT VOICES FOR THE MODERN OPTICAL LANDSCAPE
Creating an independent brand holds significant value in the eyewear landscape. It is a declaration of the stylistic maturity an organization has achieved through a journey of experimentation to build its brand identity.
Many components form a brand’s identity: knowledge of materials, which finds tangible expression in a product through creative design; the articulation of an overarching vision that places the eyewear within an imaginative context linked to moments in our lives; and communication combined with product market positioning, which completes the circle of key milestones on this journey.
Founded in 2002, The Optical Foundry is a concept designed to promote numerous brands that share the common attributes of originality and identity. All of these brands are conceived and subsequently created with the same principles that define quality, craftsmanship, and contemporary style.
The mission of The Optical Foundry is to empower creative independence for the benefit of independent optical professionals, giving them the freedom to offer exclusive frames and enhance their product selection for customers.
The Optical Foundry currently unites nine independent brands: Article One, l.a. Eyeworks, OGI, OGI Kids, Red Rose, SCOJO NYC 212, SCOJO, Seraphin, and Seraphin Shimmer. Each of these brands has its own identity, and some, like l.a. Eyeworks, are part of the Eyewear Hall of Fame.
IMAGINEM
IMAGINEM
Independent Eyewear for Independent Eye Care Professionals
IMAGINEM, derived from the Latin word for “image”, captures the creativity and daring reflected in the spirit of independent eyewear designers.
IMAGINEM is a new optical publication. A concept conceived in Milan, the heart of European fashion design, celebrating independent eyewear collections from around our world.
IMAGINEM is available exclusively to discerning independent optical retailers across North America and Europe.
Through the pages of IMAGINEM, we proudly present the exquisite creative works of independent eyewear designers. We explore their creative inspirations. We delve into their design motivations.
We showcase their artistry through stunning studio photography and vibrant street style pictorials.
We invite you to enjoy this presentation within our pages, and further, to share these extraordinary eyewear designs within your independent eyewear gallery.
IMAGINEM: See Different. Be Extraordinary
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OGI | Parka Sunday Pink
WOOW Play Again
TAKE A DEEP BREATH, ROLL THE DICE AND WATCH – EVERY THROW IS A WINNER WITH THIS NEW WOOW COLLECTION!
The French brand WOOW is more confident than ever in asserting its identity and signature style by rewriting the rules of the game. Optimistic and mischievous, these new optical and sun concepts turn every day into a true playground – where every detail becomes strategy, every shape a calculated risk, every colour a bold bet.
Play Again is a continuous challenge eyewear to the changes of everyday life. Rules don’t last forever; we have to play and replay our cards, just like a game of dice, to find the right combinations.
With Play Again, the game never ends: the front features two colored lines that surround the frame, giving movement to the material and adding rhythm. Familiar yet surprising, this is a style suitable for many to be worn without compromise. Made for those who want new perspectives for themselves.
Brown stones CATALYST
Post-Industrial heritage meets avant-garde design. There’s a corner of New York where the autumn light meets the reddish-brown of bricks, where industrial architecture merges with contemporary art, creating a vibrant and surprising scene. It’s here in Chelsea that we chose to present the new eyewear collections for winter. Amidst the rough color of the burnt brown bricks and the steel staircases of the city blocks, the shots are taken at a rapid pace with an alternation of models, shapes, and colors.
FACE A FACE Bocca Fame
KLIIK K802
SUNDAY
FYSH F2121
V.DESIGN Bulle
Herald Square
L.A. EYEWORKS Cofax
POST@ CATALYST
KLiiK:
modern frames, essential and coloured.
KLiiK Denmark eyewear is designed specifically for men and women requiring smaller eye sizes. The minimalistic design is elevated through bold coloration.
The KLiiK 793 is designed specifically for narrow-fit customers, pairing a modern rectangular shape with refined detailing. A visible decorative core wire runs along the temples, adding subtle texture and depth to the design. In the Brown Blueberry colorway, tones blend in a fluid, watercolor-inspired effect, with soft transitions and layered hues that create both dynamism and delicacy for a truly artistic finish. This frame is also available in Black Gold Pearl, Rose Pearl, and Sage Honey.
face a face
Futur. Sculpting colour.
More than ever, colour is sculpted in 3!
Fusion – selected among Face à Face collectionsbecomes language, colouring its voice. A minimalist vision, maximal emotion, Pixel-colours overlap and merge. Futur is he expression of the gaze, featuring Pixel micro-sculpture on the endpiece, generating pixel colour fusions by overlapping.
Etnia Barcelona, an independent eyewear brand, presents its new Originals campaign for Fall-Winter 25: a bold, contemporary reinterpretation of classic works that connect past and present. True to its artistic and cultural DNA, the brand transforms historical works and figures into a tribute to authenticity and creativity. A proposal full of colour and character that encourages breaking the mould and celebrating each day with authenticity.
Electra by ETNIA BARCELONA
l.a. Eyeworks
Poppy 737 Hermit Crab
With a striking, confident silhouette composed of smart edges and angles, Poppy blooms in a family of lush and vibrant colors. Poppy is Acetate made and 100% Handmade in Japan.
DANSHARIan Spas
OGI
Hibbing Tort
Hibbing honors OGI’s Minnesota roots with a frame that balances classic craftsmanship and modern flair. Named after a town known for its quiet strength and cultural spirit, Hibbing is built for individuals who appreciate authenticity, resilience, and style that stands the test of time. With a classic square shape and a comfortable saddle bridge, Hibbing blends timeless design with a modern edge. It is a frame that feels connected to craftsmanship, to heritage, and to the authentic spirit of those who wear it.
www.ogieyewear.com/collection/hibbing
A men’s style with a strong visual impact and perfect dimensions, featuring a titanium core precisely chiseled into the gunmetal temples. A frame that is a symbol of discrete luxury for the contemporary man, in a color that matches any outfit and mood. An original shape that is extremely wearable.
Explore new perspectives on NEW YORK
Modernity and Tradition: The Essence of Metropolitan Style
Fall in the Streets of Chelsea: The New Eyewear Collections in New York
Step into Chelsea and you’ll be enveloped in an atmosphere that exists somewhere between the past and the future. The grand rust-colored brick buildings tell stories of old workshops and warehouses, while art galleries and restored lofts have transformed the area into one of the city’s most dynamic creative hubs. It was here, along the famous High Line, that our models posed, wearing our new collections of eyewear. We chose frames made from premium acetate, as well as lightweight, bold, and oversized frames with a “new-retro” spirit.
This neighborhood is a crossroads where its industrial past meets contemporary art. The rust-colored bricks of historic buildings blend seamlessly with the glass facades of new constructions. This is where we developed our visual narrative, inspired by a desire to present eyewear not just as optical tools, but as objects of style and identity. Chelsea is an urban space rich with atmosphere. The streets are illuminated by the slanting light of the colder seasons, and everything seems designed to showcase the understated elegance of fall and the graphic minimalism of winter. There’s no rush, no noise— just a city waiting to be observed and savored.
The brick backdrop, with its warm, earthy tones, highlights every detail: from the play of light on the metallic finishes to the subtle shades of the photochromic lenses, which can adapt to the intensity of the early autumn sky.
Autumn/winter eyewear collections are presented amid industrial architecture and contemporary visions in the heart of Chelsea.
A Journey Through Style.
An authentic urban set where the clean lines of historic buildings meet the metallic details of suspended bridges and the transparency of nearby skyscrapers. Walking these streets means savoring New York life in an elegant but discreet way—a life that reveals itself slowly, uncovering glimpses of modernity hidden among the warm hues of the past.
Our new collections integrate seamlessly into this context. They speak of style and innovation, with colors that blend with the earthy palette of the buildings and details that shine like illuminated windows at sunset. Each model tells a story; each shot is an invitation to look beyond.
For those who want to be moved by fashion and discover an unconventional New York, Chelsea is the ideal starting point. You can immerse yourself in art galleries, private rooftops, and hidden cafés. It opens a visual path that also becomes a journey in taste, between classic and contemporary.
This is a tribute to design, light, and a new way of looking at the world... with style.
Views that cross the
city.
The new eyewear collections Autumn-Winter 2025.
You can’t experience the colors and energy of New York all at once. You have to live it in pieces, moving through it calmly and with a sense of wonder, letting yourself be surprised by unexpected details. It’s in this spirit of renewed observation that our exclusive photoshoot for the Autumn/Winter 2025 eyewear collections was born, set in the vibrant and artistic heart of the city: Chelsea.
This project is designed to inspire. It’s an invitation to opticians and professionals in the industry to propose an idea of eyewear that goes beyond the product itself—it’s about emotion, storytelling, and lifestyle. Chelsea, with its unconventional charm, reminds us that every detail can tell a story, that a single glance can make a difference, and that every display can be transformed into a little piece of New York to be explored.
In a world that moves fast, these images bring us back to the pleasure of pausing, observing, and choosing with care. Our collections, a mix of products and sensations, ignite the desire to explore this great city.
After all, every new season is a window opening up, and this one, in Chelsea, promises to make your look shine.
DANSHARIAN: Minimalism meets French creative genius
DANSHARI is an independent eyewear company founded by Giuseppe La Boria in 2019 in Milan. A few years later, Alain Miklitarian joined the team. The company’s name is inspired by the Japanese words DAN SHA RI which represent the concept of focusing on the essential elements of life and design. Together with the DANSHARI collection of Japanese titanium and acetates, the company also offers Alain Mikiltarian’s unique creations of bold acetates and iconic temple technology called DANSHARIAN. Alain is Armenian and in Armenia, the suffix ”IAN” indicates paternity, therefore “son of”. DANSHARIAN is a brand born from the collaboration between DANSHARI and Alain Miklitarian. Minimalism meets French creative genius.
MASIS
Rectangular and oversize is the trend of the season! Amazing black, crystal and white contrasts for a wow factor! Extremely feminine but strong lines and personality are perfect for the modern woman. Seven barrel titanium hinges riveted complete the model’s exquisite details.
Please learn more about our collections at www.dansharianeyewear.com | www.dansharieyewear,com
FYSH: a statement of elegance
FYSH EYEWEAR IS A STATEMENT OF ELEGANCE AND EMPOWERMENT, HONORING THE UNIQUE STYLEAND UNDENIABLE CONFIDENCE OF THE WOMEN WHO WEAR IT.
Among the many models that represent the creativity of design and the craftsmanship of manufacturing, we have selected thode offring combined materials and are therefore elegant, embracing bold expression and effortless elegance. Featuring a mix of striking acetates and stunning stainless steel designs, this collection celebrates signature style through statement shapes, layered textures, and standout colourways. From fashion-forward cat-eyes to refined geometric silhouettes, each frame captures the vibrant energy and confident spirit of Fysh women.
Fysh introduces a new acetate style that blend bold design with refined detail. The model F-3772 takes on a more fashion-forward silhouette with an exaggerated cat-eye shape. It makes a statement with its lamination details along the front, creating contrast and depth. Black Champagne Shimmer offers a seamless effect with lamination mirrored on the temple, while Teal Vanilla Tort, Cherry Black Shimmer, and Blush Pecan stand out with bold patterned acetate on the temple.
F-3768, the newest Fysh stainless steel model, explore colour, patterns, and shape in bold, fashionable ways, offering a fresh take on the classic cat-eye with striking pad-printed detailing. Layered with epoxy for a subtle sheen, the abstract animal-inspired pattern blends vibrant tones across the front and temples. Available in a variety of combinations like Black Multi Gold, Teal Multi Aqua, Cherry Multi Rose Gold, and Eggplant Multi Lavender.
On the bolder side, F-3770 features a modified cat-eye silhouette with a sleek monoblock construction and a levelled temple design. Its two-tone finish creates dimension and edge, delivering a refined, fashion-forward statement in Black Rose Gold, Cranberry Gold, Ocean Copper, and Taupe Rose Gold.
EVATIK: the new collections fall winter 2025
THIS SEASON, EVATIK DEBUTS A REFINED SELECTION OF SEVEN NEW STYLES DESIGNED WITH THE MODERN MAN IN MIND, FROM BOLD ACETATE FRAMES TO SLEEK STAINLESS STEEL AND COMBINATION DESIGNS.
The latest models focuse on elevated detailing, premium materials, and versatile fits, including extended sizing options. With subtle textures, linear accents, and a palette of neutral and earthy tones, each model blends function and sophistication, offering contemporary style that is effortlessly wearable. Among the new combination of styles, we have selected those blending exceptional comfort with designforward detailing.
L’E-9296 takes on a sportier edge with its rectangular stainless steel front and TR90 temple. With textured linear detailing on the temple showcasing a pop of colour, it offers a dynamic look for comfortable everyday wear. Crafted with a spring hinge and offered in size 58, it is available in Black Grey, Navy Orange, and Forest Black.
E-9299’s square shape stands out with its detailing, from its patterned front to linear engraving detail on the temple. Rich acetate patterns in hues like Mocha Horn and Malachite Smoke provide depth and dimension, while Charcoal Grey’s gradient front offers a refined yet contemporary look. Designed with a spring hinge, this lightweight model lends all-day comfort and sophisticated style to modern men.
With a focus on fit and refined style, Evatik presents a new acetate model that balance bold form with everyday wearability. E-9300 offers an elevated look with its inner rim beveling and flat bridge. With a universal fit design and branded OBE spring hinge, it perfectly blends comfort and minimalist appeal. Offered in versatile colour options such as Nay, Grey, and Brown Tortoise with a standout rich and earthy tone, adding warmth to the collection’s sleek aesthetic.
OGI Eyewear
ARTICLE ONE TAKES CENTER STAGE WITH ITS “ATHLETIC TRANSFER” DESIGN ETHOS, A PHILOSOPHY WHERE PERFORMANCE FUNCTION MEETS ELEVATED FORM.
Every detail, from rubber temple inlays to custom silicone pads and a seamless blend of acetates and metals, is engineered for movement while exuding refined, everyday style. Unlike logo-driven brands that rely on billboarding, Article One lets design speak for itself.
Harwood is a masterclass in minimalism; metal construction, rectangular shape, and no excess. The spring hinge and adjustable silicone nose pads deliver adaptive comfort that stays in step with your day. Unisex and unbothered, it’s refined eyewear designed for daily sophistication.
More and more models are completing the Article One collection: The Kent, a sleek, sporty acetate shape with a secure, flexible fit, and the Otis, built to transition effortlessly from workout to workday, prove that technical innovation and aesthetic sophistication can live in perfect balance. Sunglasses like the tastefully sculpted Lansing and the generously fitting Budd show how style and performance can join forces.
The Optical Foundry
Founded in 2002, The Optical Foundry unites nine independent eyewear brands: Article One, l.a. Eyeworks, OGI, OGI Kids, Red Rose, SCOJO NYC 212, SCOJO, Seraphin, and Seraphin Shimmer. Its mission: Independence for Independents, gives Optical Professionals the freedom to offer distinctive frames unavailable in mass-market portfolios.
theopticalfoundry.com
Photographer: Monika Dzik
Make up & Hair: Talitha Daeng-Situju
Stylist: Karen Yabuta
Models: Anastasiya, Linda, Thai
The Metro-Chic Allure of the New Eyewear Collections
When we evoke New York, we often picture the glittering skyscrapers of Manhattan. But our story unfolds in Chelsea, amidst its warm and weathered brick, where we’ve captured the fall-winter eyewear collections from the most influential brands in the global scene. This isn’t just a campaign; it’s an invitation to rediscover a metropolis that is always at the forefront, capturing its modern soul rich with history.
The new fall-winter collections are more than simple accessories they are tools for expression. These glasses tell stories, convey moods, and amplify the unique charm of the wearer. Chelsea provides the perfect stage for this narrative: its architecture, its colors, and its harmonious, yet irregular, streets become the backdrop for a shoot that blends timeless elegance with metropolitan edge.
PHOTOSHOOT
DANSHARIAN | Artik
PHOTOSHOOT
ETNIA BARCELONA | Oeller
ETNIA BARCELONA | Brutal Fuchsia PHOTO
PHOTOSHOOT
l.a.EYEWORKS | Panama
Otter PHOTO
PHOTOSHOOT
ETNIA BARCELONA | Alcudia
DANSHARIAN | Kash
PHOTOSHOOT
MUSEUMS ON THE HIGH LINE CATALYST
As footsteps echo along the High Line, that celebrated elevated walkway cutting through the city, our lenses captured a dance of layered materials, textures, lines, and silhouettes. It’s a sophisticated interplay of light and shadow, where our new frames—each one from a world-renowned brand—become a bold expression of personality, taste, and character.
ETNIA BARCELONA Rowane
FYSH
F3758
INVU Of-Clip Woman
ANNE ET VALENTIN Bateke
V.DESIGN Leandre
DANSHARIAN Martakert
ARTICLE ONE Kent
POST@ CATALYST
Seraphin Shimmer 59 by OGI EYEWEAR
For those who prefer their refinement with a hint of sparkle, Seraphin Shimmer offers subtle glamour. The Shimmer 59, a butterfly shape with a slimmed-down acetate profile, exudes elegance with Austrian crystals set in the metal temple like fine jewelry.
FYSH eyewear: designed for strong, ambitious, game-changing women who embrace individual style.
Prodesign
Crafted to stand out
Proflex Ace continues to evolve with two brand-new shapes and fresh color updates across the collection. Proflex Ace 4 brings a modern twist to the round shape with a flat top. Made from toned-down transparent acetates, they let the unique flex-zone titanium hinge take centre stage.
Confidence has no competition, individuality is an expression, and style is the personal signature. Fysh 3760 offers a modern twist with its trendy geometric shape and refined decorative endcap. Monocolor fronts provide a sleek, minimalist contrast to the patterned temples, which in the Jade Marble colorway showcase a soft swirl of pastel green, blush pink, and white in a fluid, marble-like effect that adds movement and depth. Fysh 3760 is also available in Black Marble, Blush Aqua, and Taupe Petal
New Optical Frame + Clip
Collection by INVU
INVU launches its latest innovation just in time for SILMO: a stylish optical collection featuring ultra-polarized magnetic sun clips that transform prescription eyewear into fashionable sunglasses in seconds. Each clip is precisely engineered to match its frame, creating a seamless look and delivering outstanding visual clarity and glare protection. The new INVU collection is crafted for a perfect fit, and richly colored, high-end acetate that makes a bold yet elegant statement. This smart clip-on solution makes everyday life a little easier, allowing wearers to switch effortlessly from clear lenses to sun protection without carrying a second pair of glasses. It’s the perfect fusion of fashion, performance, and intelligent design.
SUN’S GOOD
A new collection dedicated to sport, style, and sustainability.
Founded in 2017 by a group of surf, skate, and snowboard enthusiasts, Sun’s Good is a 100% Made in Italy brand that combines functional design, high-quality optical protection, and a strong commitment to sustainability: polycarbonate lenses with UVA/UVB filters, bio-nylon Rilsan frames from renewable sources, and a supply chain powered by over 40% clean energy.
www.sunsgood.com @suns_good
Create movement and momentum. Spin the wheel with Super Spin. With Super Spin, a model from WOOW EYEWEAR- everything is in motion, unique and hypnotic, offering a magnetic gaze. The hexagonal pantos revealed through bi colour or tricolour acetate an asymmetric detail that spins around the dial. The Super Spin: rotating detail at the 4 cardinal points becomes a statement piece that will turn heads!
Super Spin by WOOW EYEWEAR
Spectacle Eyeworks presents the brand new FW 2025 models
ROB
Rob bySpectacle Eyeworks, the exclusive house line, is a diverse collection of plastic, and stainless steel styles. This collection is sure to be one to suit any style-conscious consumer who sees eyewear as not just a necessity but a fashion accessory. Styles from this collection vary vastly however they have one thing common “niche design”; this collection has been nominated for Eyewear of the Year at the International Optical Fair Tokyo and for a SILMO d’Or award at the International Grand Prix of Technology and Fashion in Paris..
ANGELIQUE
Angelique is one of the most fashionable collections in the Spectacle Eyeworks product portfolio. These glasses are for those who want to challenge the monotony of daily life, by wearing an emblem of creativity and colour. The shape also stands out significantly, in terms of size and the combination of pastel tones and transparencies, from the typical cat-eye styles. The collection has been nominated for “Eyewear of the Year” at the International Optical Fair in Tokyo and for a “SILMO d’Or” award at the International Grand Prix of Technology and Fashion in Paris.
Spectacle Eyeworks
“I WANTED TO BRING A FRESH, NEW PERSPECTIVE ON THE GEEK-CHIC LOOK AND DESIGN AND WAS INSPIRED TO CREATE NEW, MORE FUNKY SHAPES AND COLOURS”. MEHRAN BAGHAIE
Mehran Baghaie is an eyewear designer who has been making waves in the eyewear industry for over 30 years. He is unanimously recognized as a visionary, with an unparalleled ability to interpret what people want from their eyewear. His experience allows him to combine the creativity inspired by his designs with inspiration and practicality in the creation of his products. A long-time exhibitor at major international trade shows, he unveils his creations confident in his ability to deliver the best in fashion aesthetics combined with wearability. His main goal is to represent eyewear not as a necessity, but as a fashion accessory.
Almost twenty years ago, when Mehran met his future life and business partner, Anisa Ashenaie, the company received new energy and a new light. Anisa obtained her optician’s license in 2008 and has been an integral
part of Spectacle Eyeworks’ enduring success ever since. Together, Mehran and Anisa have become a regular and highly appreciated presence on the international trade show circuit, maintaining a reputation as manufacturers of high-quality frames that demonstrate ingenuity in design and attention to unsurpassed customer service. Thanks to this shared organization, Spectacle Eyeworks has consistently recorded impressive growth in interest from operators.
Models from the Spectacle Eyeworks collections have received numerous accolades and awards, including the title of Eyewear of the Year at the International Optical Fair Tokyo (IOFT), a nomination for the prestigious SILMO d’Or award in Paris, and, most recently, the NOW award for “Best Optical Style of 2024 from an Independent Brand” at Vision Expo East in New York.
La “F Collection” by FACE À FACE
FACE À FACE CELEBRATES 30 YEARS SINCE THE FIRST COLLECTION CREATION BY STEPPING INTO A NEW DIMENSION: 3.0. FAITHFUL TO ITS PIONEERING SPIRIT, IT MERGES HERITAGE AND INNOVATION AT THE HEART OF AN ENTIRELY NEW COLLECTION.
Bolder, freer, more genuine Figures. Frictions between retro and Future. A blend of concepts that shape a new vision: the innovative F COLLECTION of the 30th Anniversary of the brand. Festivities begin with the FACES sunglasses, an iconic, geometric, sculptural piece where colour and form become one. The Two Fs face each other. The F of Fundamentals meets the F of the Future.
F is for Festival: it goes viral and spreads its good mood throughout the optical collection. And yes, you noticed it every model name begins with the signature letter: Follow, Flicker, Framed, Fold, Forest... An alphabet for the eyes, a visual language! A collection bolder, freer, more expressive-each frame a new horizon. And of course, F stands for France: we celebrate the brand’s Guaranteed French Origin, which has always remained true to its roots. The French origin of our frames is now officially certified.
FOLD
FOLD. The art of the fold, the elegance of the gaze.
Inspired and created through a Origami of geometric figures, this model exhibits a refined contrast and unexpected depth. Each fold draws a line of finesse, each angle reveals a new perspective. The squared endpiece appears held between two fine points, and the front tones are emphasised by the hidden colour.
FLICKER
FLICKER: Retro Reloaded. Colours ignite, pixels align. Lasers transcend space. Vibrant hues, electric shocks, sharp angles. Pixel-inspired bridge and endpieces are drawn to wear from the past into the future. Blended with retro forms and materials for a visual retro reload.
Fold
Flicker
PRODESIGN Crafted to stand out
THIS SEASON, PRODESIGN
-THE DANISH BRAND OF DESIGN EYEWEAR GROUPCELEBRATE CONTRAST, CHARACTER, AND CRAFT.
From bold expressions in acetate to the refined lines of titanium, every new addition is designed with clarity of purpose and a confident point of view. Whether you’re drawn to sculptural silhouettes, layered materials, or quietly bold details, this is eyewear built to express individuality and built to last.
SIGNIFIC
is a bold, feminine acetate concept. Each frame is crafted in multi-coloured, gradient acetates that bring vibrance without losing sophistication. From a closer point of view, you’ll recognize Prodesign’s signature attention to detail: subtle facets around the lens and temple, and a softly rounded temple tip design. All elements are precisely placed to enhance the colour play and form.
SPARKLE
Is unmistakable Prodesign identity, a celebration of expressive acetate with sharp millings, layered colorways, and sculptural precision. Featuring custom two- and three-layer acetates, each frame is crafted with exact cuts that reveal vibrant middle layers in just the right places, including the front, temples, and even the temple tip. Every detail, down to the cut where temple meets front, is thoughtfully executed for maximum visual impact.
Flicker
vintage markets
Within the cozy courtyards of Chelsea Market, surrounded by artisan stalls and unique concept stores, we put the tactile nature of our frames front and center. The rich, earthy tones of the season-burnt browns, deep forest greens, and charcoal grays-are fused with delicate mother-of-pearl inlays and translucent amber details, each piece a warm echo of autumn and a confident statement of winter.
Color palettes and materials: the value of the tactile experience for every pair of glasses. Signed by selected brands, the eyewear shown in this Catalyst dedicated to the Vintage Market tells different stories, such as the contemporary reinterpretation of 1970s shapes, with thin temples and rounded tips; extreme minimalism; aviator frames in ultra-light metal with light mirrored lenses; or glamorous oversized glasses with a generous acetate front that becomes a canvas for exclusive patterns. The textures-matte or glossy, wood or marble effectbecome the protagonists, capturing gestures, gazes, and personalities.
WOOW
Poker Face
OGI Butter Queen
ETNIA BARCELONA Nila
V.DESIGN
In nite
DANSHARIAN
L.A. EYEWORKS Odette
ANNE ET VALENTIN Bakeba
POST@ CATALYST
OGI EYEWEAR:
Vintage mood
Red Rose Comiso Black
Inspired by the timeless beauty and minimalist architecture of Comiso, Italy, this frame reflects a philosophy of elevated simplicity with expressive intention. Comiso frame is designed for those who seek sophisticated originality: lightweight stainless-steel construction offers all-day ease, while geometric butterfly contours provide a structured yet graceful silhouette. This frame champions the idea that style is an art form, measured, intentional, and deeply personal. www.ogieyewear.com/collection/ comiso
Sunday Somewhere
The newest collection of Combination Acetate-Titanium Frames
Sunday Somewhere is more than a brand; it’s a state of mind. A quiet invitation to reflect, to discover, and to see the world with curiosity. Every frame tells a story, crafted with purpose, grounded in detail, and inspired by the moments that shape us. Ida (SS1048), the model worn in the picture, is a retro revival frame with a modern twist. Featuring a flat brow that subtly rounds towards the bottom of the frame with a unique blend of bold acetate and refined titanium, it is both eye-catching and effortless. Available in Black Tortoise, Blue Gold, and Rosewood.
ULTRA LIMITED: entirely handcrafted in Italy
Isernia, a cat-eye design which brings a touch of retro inspiration reinterpreted through minimal lines and thoughtful colour harmonies. Ultra Limited’s meticulous process includes manual assembly, precision cutting, and multi-layer lamination techniques where acetate is not simplya material, but inspiration for expression. Transparent overlays, subtle patterns, and vibrant contrasts give each model a dynamic, almost sculptural quality—exclusive as no frames are exactly alike.
woow:
Heart Queen
“You’re the queen. And you play to win with Heart Queen.”
Heart Queen unveils the collection’s masterpiece: a boldly structured frame for women who lead, decide and reign. Bi-colour designed on Bi-colour acetate, this model shapes the face like a graphic shield – a symbol of pride and strategy, a powerful concept for a power figure.
Woman wearing Heart Queen, with 4 corners like playing cards, doesn’t just play the game – she rewrites the game.
Atelier Jacques Durand
Is where different crafts combine to create something unique. Our artisans master the art of horn frames creation. Their knowledge and ability have shaped a bespoke collection of genuine horn handcrafted frames. Our latest photo campaign, curated by Jacques Durand Japan is a homage to the concept of timeless. It’s about the charm of being inspired by other forms of art, and finding a “fil rouge” that connects them all. It’s about sharing values and conveying an idea of permanence. The campaign was shot at the residence of architect Kunio Maekawa, a master of Japanese modernist architecture. The campaign was shot in medium-format film.
Fysh
Among the stalls and shops of the Vintage Market
Thes Fysh 2131 sunglasses in the Navy Plum Leaf feature a bold square silhouette with a classic navy acetate front, accented by a vivid pop of red lamination across the brow line. The colorful, patterned acetate, showcased at the frame’s top edge, ties into the temples for a cohesive look. A sleek metal endcap adds a refined touch, while the red lamination reappears on the temple tips, tying the vibrant detailing together. This bold style is also available in Black Shimmer Petal and Aqua Taupe Petal.
Black
STREET ART & ART INSTALLATIONS CATALYST
Frames that speak the language of authenticity. Our new collections are as diverse and dynamic as the streets of New York itself.
From bold, retro-futuristic lines in solid acetate to the subtle grace of thin, satin metal profiles, each piece offers something unique. We embrace sharp, squared geometries and deep, luxurious colors-think rich burgundy, midnight blue, and burnished honeyalong with sophisticated transparencies. Every model is a declaration of style and innovation, crafted for a discerning audience that values both quality and originality.
This is more than just aesthetics; it’s about the experience of wearing an accessory that transforms how you see yourself and how others see you. These are not glasses that follow fashion-they anticipate it.
Because for many, what might seem like a simple accessory is a powerful tool for affirming their personality and charisma.
FACE À FACE
V.DESIGN
DANSHARIAN Azokh
CLETO MUNARI Gazania
ETNIA BARCELONA Alba
Faenza
POST@ CATALYST
Oh Shucks, new from OGI Eyewear
“Independent eyewear doesn’t follow trends, it shapes them.” Fall 2025 collections are purpose-built for optical professionals who want frames that tell a story, connect with clients, and keep them coming back. The season opens with OGI, where playful geometry and witty color pairings meet confident gesture. Oh Shucks proves that metals can be fun, with precisely hand-painted lines adding intrigue from every angle.
At Etnia Barcelona, color is the soul of every frame we design. They are pioneers in their field, with more than 500 proprietary references inspired by the worlds of fashion and art. Designers explore global trends to create collections that speak, move, and define unique styles. Every pair of glasses is designed to connect with the wearer, blending color, art, and innovation.
Friday by FACE à FACE
Corporate creative attitude.
A reinterpretation of iconic thick American eyewear from the ‘50s: Deep blue, stately brown, shocking fuchsia, reconstructing FACE A FACE’s colour language.
Friday revives the Mad Men aesthetic in a modern twist. Its language is visual, its message clear: Power can be colourful.
Oriana by ETNIA BARCELONA
V.Design
Goes a cinematic brand, an iconic campaign for a bold collection.
V.Design unveils a bold new eyewear collection supported by a creative campaign inspired by iconic films. By capturing the spirit of the movies, the brand brings its frames into the spotlight — stylish, expressive, and full of attitude and character. A collection with original presence: through visuals inspired by cult classics, each frame becomes the lead in a cinematic scene. For kids and teens, set the tone for imagination and fun. It’s the communication that borrows the essence of the frames to tell a story.
OGI Eyewear
Ogi Parka Sand
Parka reimagines the classic cat-eye with a fresh, wearable twist. Its soft, sculpted lines and saddle bridge offer vintage charm updated with modern comfort and versatility. Parka is made for those who want their style to be effortless yet unforgettable: a little playful, a little polished, and always ready for wherever the day leads. Parka delivers a frame that captures strength, charm, and a free-spirited sense of fun in every detail.
www.ogieyewear.com/collection/parka
l.a. Eyeworks
Panama 622 Hashtag Opal
Hand-carved acetate glasses, made by Japanese artisans. With a statement-making variety of colors and patterns, Panama refines contouring with a sleek and well-designed shape; innovative nosepads turn a classical notion into a very modern conversation. The overall tone is one of sophistication and style, framing the eyewear as a fashionable and modern accessory.
Silhouette: concrete by habit
Mido, as always, stands as a distinguished arena for meaningful encounters, the deepening of relationships, and the vibrant exchange of ideas and proposals. Silhouette, a name synonymous with innovation and quality, is no exception to this cherished tradition. Our initial impression is of a stand that exudes both beauty and meticulous order, a welcoming space where the diversity of nationalities is truly remarkable. It’s clear that from any corner of the globe – a reality consistently affirmed at MIDO – one can find the ideal representative, someone adept at identifying the most compelling collections among the wealth of offerings, each upholding the highest standards of quality.
We were granted the distinct privilege of meeting with the individuals whose roles within the company are most pertinent to the themes we wished to explore: Mr. Michael Schmied, CMO of the Silhouette Group, and Mrs. Anja Strejcek, Head PR and Communication in Silhouette.
Our rst point of curiosity delved into the company’s rich history, its unwavering commitment to sustainability, and its dedicated pursuit of materials with a minimal environmental footprint.
“Indeed,” Mr. Schmied affirmed, his voice carrying a note of conviction, “Silhouette was founded in 1964 with a clear vision: to create a product
SILHOUETTE: GROUNDED IN SUBSTANCE, DRIVEN BY VISION A GLOBAL PERSPECTIVE ON PRODUCT EXCELLENCE AND QUALITY, PLACING THE OPTICIAN AT THE FOREFRONT OF EXCEPTIONAL SERVICE AND ULTIMATE CUSTOMER SATISFACTION.
AN INTERVIEW WITH THE LEADERS OF THE ESTEEMED AUSTRIAN BRAND.
that stood at the pinnacle of quality. The founding family is Austrian, and certain inherent values are deeply ingrained in our DNA. If anyone aspires to build an enduring legacy, quality, design, and materials must be of the highest level. Our primary choice, therefore, has been to create products that are as timeless as possible, utilizing materials with exceptional environmental sustainability – which, in our case, also means CO₂ neutrality through compensation. One of the latest milestones in this journey is the development of SPX® Green+, a new bio-polymer material that combines long-term dimensional stability with a bio-based composition. It represents a forward-looking approach to responsible innovation in lightweight frame design.”
In a crowded world, how does Silhouette shine? Strategies for enduring recognition.
Silhouette navigates a highly competitive landscape where standing out is no small feat. What strategies have you embraced to ensure Silhouette’s distinct recognition in the eyes of the end consumer?
Mr. Schmied leaned forward, a spark of consciousness in his voice. “When you take a closer look at our products, their distinct design identity immediately stands out. Fashionable elements may be present, but they are never the
focal point, they emerge only after the eye has registered the underlying integrity of the design. Our eyewear is intentionally crafted to defy the ephemerality of trends. It embodies a timeless aesthetic, offering the market something far more meaningful: enduring design value.” He continued, “This value is centered on the individual, on those who recognize in our creations not only elegance, but the quiet confidence that comes from wearing a meticulously crafted, never ostentatious accessory. Beneath this refined exterior lies exceptional engineering precision and an ergonomic fit we often describe, with pride, as ‘like a glove.’ Silhouette’s design ethos is built around the creation of objects with intrinsic value through superior materials, purposeful form, and functional excellence”.
Let’s explore into commercial and communication strategies. On one side, we have the inherently global reach of e-commerce; on the other, communication that demands a keen sensitivity to capture and interpret the nuances of local markets. Could we perhaps frame this as “glocal communication”?
“Over the years,” Mr. Schmied began, his tone thoughtful, “we have cultivated an increasingly distinctive communication style. This has evolved through a communication channel specifically tailored for opticians, one deeply rooted in a sense of ‘family feeling’ or, if you prefer, the unwavering reliability of our solutions, our models, and our comprehensive pre- and after-sales support. This is because we firmly believe that opticians are the vital nerve centre connecting Silhouette to the global market, the very embodiment of our brand’s spirit. The
clearest illustration of this lies in the eyewear sales process, our model for engaging with the end customer: it’s a holistic, 360-degree approach that meticulously considers every element influencing the initial assessment of eyewear, culminating in highly personalized customer service. This empowers the customer to make a truly informed decision and to embark on a significant relationship that we hope will lead them to choose a Silhouette product time and again in the future.”
You’ve characterized opticians as ‘your brand ambassadors’: could you illuminate this crucial concept for us?
Ms. Strejcek responded with earnestness, “We firmly believe that selecting the right eyewear is far more than a simple purchase. It is a refined, consultative process that demands attention to key elements: a flawless fit, exceptional comfort, the precise choice of lenses, full compliance with the corrective prescription, and most importantly, the trusted expertise of a qualified optician. This professional guidance is not optional, it is fundamental. While eyewear can certainly be sold in a more transactional, less specialized manner, doing so substantially increases the risk of poor outcomes for the customer. The optician and the optical centre are indispensable to the entire experience. They are not just intermediaries; they are experts in visual health who play a vital role in securing long-term customer satisfaction and loyalty. Their deep knowledge and personal consultation transform the eyewear journey into one of trust and care. For us, this professional commitment is at the heart of what defines an optician. At Silhouette, we are fully aligned.”
ONE VISION. ONE COMMUNITY. ONE EVENT.
March 12-14, 2026, Orlando, FL
March 11-13, 2027, Las Vegas, NV
March 30-April 1, 2028, New York, NY Brought
ADVERTISERS
THE OPTICAL FOUNDRY
Founded in 2002, The Optical Foundry unites nine independent eyewear brands: Article One, l.a. Eyeworks, OGI, OGI Kids, Red Rose, SCOJO NYC 212, SCOJO, Seraphin, and Seraphin Shimmer. Its mission: Independence for Independents, gives Optical Professionals the freedom to offer distinctive frames unavailable in mass-market portfolios.
WEBSITE: theopticalfoundry.com EMAIL: info@ogieyewear.com
FACE A FACE
FACE A FACE is an experimental eyewear brand founded in Paris. With a clear vision of merging pure art and contemporary design, it creates eyewear that encourages everyone to embrace their individuality, push boundaries, and explore their own style.
WEBSITE: www.faceaface-paris.com EMAIL: info.it@designeyeweargroup.com
DANSHARIAN
Minimalism meets French creative genius. DANSHARIAN is an independent eyewear company founded by Giuseppe La Boria and Alain Miklitarian. The company’s name is inspired by the Japanese words DAN SHA RI, which represent the concept of focusing on the essential elements of life and design. Together with the DANSHARI collection of Japanese titanium and acetates, the company also offers Alain Mikiltarian’s unique creations of bold acetates and iconic temple technology called DANSHARIAN.
WEBSITE: www.dansharianeyewear.com www.dansharieyewear.om EMAIL: danshari@dansharijp.com
L.A. EYEWORKS FYSH
l.a Eyeworks began on September 9, 1979 when Barbara McReynolds and Gai Gherardi opened a single storefront on Melrose Avenue in Los Angeles, California. The original whim for this adventure? To challenge the prevailing norms of eyewear with proposals for a new, provocative revelation of the face. More than four decades and hundreds of frame designs later, l.a. Eyeworks remains a privately owned house of optical imagination, encompassing two namesake retail stores in Los Angeles and a wholesale company that channels its influential designs to a global network of independent opticians and retailers.
WEBSITE: www.laeyeworks.com EMAIL: eyemail@laeyeworks.com
FYSH eyewear is a statement of elegance and empowerment, honouring the unique style and undeniable confidence of the women who wear it. Experience the brand that has redefined modern eyewear with unapologetic sophistication and unstoppable style.
WEBSITE: www.westgroupe.com EMAIL: customerservice@westgroupe.com sales@westgroupe.com
V.DESIGN
V.DESIGN, a French eyewear creator born 20 years ago in Arras, in northern France, stands for bold style where every frame becomes a true signature. The brand is renowned for its craftsmanship and creativity, combining contemporary design with e ortless comfort. Its collections feature distinctive shapes, confident colors, and refined details that set them apart. Each frame embodies a unique personality — elegant, daring, and timeless. For two decades, V.DESIGN has been designing eyewear that enhances every gaze, o ering individuals the freedom to express their own style with character, authenticity, and a touch of French audacity.
WEBSITE: www.variation-design.fr
EMAIL: export@variation-design.fr
WOOW
Bonjour! We’re WOOW and we’re here to add a splash of colour and imagination to your everyday - in ways that are anything but ordinary. With a playful twist, we craft eyewear that invites you to dance, celebrate and just have fun. You’ll see it in our choice of materials, the vibrant colours, unique patterns and much more. Want to join the party? Welcome.
Let’s Play!
WEBSITE: www.wooweyewear.com
EMAIL: info.us@designeyeweargroup.com
ETNIA BARCELONA
At Etnia Barcelona, color is the soul of every frame we design. We are pioneers in the study of color, with more than 500 proprietary references inspired by the worlds of fashion and art. We explore global trends to create collections that speak, move, and define unique styles. Since 2001, every pair of glasses we’ve designed has aimed to connect with the wearer, blending color, culture, and innovation.
WEBSITE: www.etniabarcelona.com
EMAIL: customerservice@etniabarcelona.com
OGI EYEWEAR
OGI is where playful geometry meets clever color pairings, brought to life with bold confidence. Known for vibrant acetates and striking shapes, OGI delivers a fashionforward edge that stands out in independent eyewear. Every release is fresh, distinctive, and full of personality, making it perfect for those who like their frames as expressive as they are.
WEBSITE: www.ogieyewear.com
EMAIL: info@ogieyewear.com
EVATIK
EVATIK eyewear blends fit, function, and aesthetics for men while balancing comfort with luxury. Minimalist architectural designs in acetate, stainless steel and Japanese titanium feature rich masculine tones and custom details that create a polished look for today’s modern man.
WEBSITE: www.westgroupe.com
EMAIL: customerservice@westgroupe.com sales@westgroupe.com
IMAGINEM
ADVERTISERS
PRODESIGN
Since 1973, our design philosophy has been deeply rooted in the rich tradition of Danish craftsmanship - a tradition that continues to guide us today. To us, exceptional eyewear is meticulously designed inside and out. While some might take this for granted, we see it as essential.
WEBSITE: www.prodesigndenmark.com
EMAIL: info.us@designeyeweargroup.com
SPECTACLE EYEWORKS
Mehran Baghaie is an eyewear designer who has been making waves in the eyewear industry for over 30 years. He is unanimously recognized as a visionary, with an unparalleled ability to interpret what people want from their eyewear. His experience allows him to combine the creativity inspired by his designs with inspiration and practicality in the creation of his products. Models from the Spectacle Eyeworks collections have received numerous accolades and awards, including the title of Eyewear of the Year at the International Optical Fair Tokyo (IOFT).
WEBSITE: www.spec-eyeworks.com
EMAIL: order@spec-eyeworks.com
KLIiK DENMARK
Inspired by the modern aesthetic of Scandinavian design, KLiiK denmark designs eyewear for men and women requiring smaller eye sizes. Minimalist yet bold, the collection features quality materials, rich colours, and unique patterns, perfect for narrow PD consumers with a strong sense of style.
WEBSITE: www.westgroupe.com
EMAIL: customerservice@westgroupe.com sales@westgroupe.com
SERAPHIN BY OGI EYEWEAR
Seraphin defines quiet luxury, blending heritage craftsmanship with modern refinement. Each frame is designed with timeless artistry, elevated by Japanese precision and attention to detail. Tailored for the polished, quality-conscious wearer, Seraphin o ers authenticity and elegance in every piece.
WEBSITE: www.ogieyewear.com EMAIL: info@ogieyewear.com
V.DESIGN KIDS
V.DESIGNKIDS, the children’s collection from Variation Design, helps young wearers discover their own style with eyewear made for their world and their needs. Designed to be lightweight and comfortable, these frames keep up with the pace of childhood while adding a touch of personality. With playful shapes, bright colors, and clever details, every frame becomes a trusted companion for everyday use. Blending creativity, durability, and comfort, V.Design Kids brings true eyewear expertise to younger generations.
WEBSITE: www.variation-design.fr
EMAIL: export@variation-design.fr
IMAGINEM
FALL ISSUE - 2025
EDITORIAL DIRECTOR
Mario Locatelli | ml@IMAGINEMeye.com
EDITORIAL AMBASSADORS
Federica Locatelli | edit@IMAGINEMeye.com
Ilenia Cresceri | ilenia.cresceri@mag-design.it
Arianna Geronzi | geronzia@gmail.com
Trevor Williams | tw@imaginemeye.com
CREATIVE ART & LAYOUT
Ilenia Cresceri | ilenia.cresceri@mag-design.it
OUTDOOR PHOTOSHOOT
Photographer: Monica Dzik | monicadzikphotography@gmail.com
Photoshoot Management: Mario Locatelli | edit@imaginemeye.com
MEDIA PRODUCTION SUPERVISOR
Mario Locatelli | ml@imaginemeye.com
SOCIAL MEDIA CONTENT
Trevor Williams | tw@imaginemeye.com
ADVERTISING
North America | Trevor Williams | tw@imaginemeye.com Europe (Milan) | Mario Locatelli | ml@imaginemeye.com
PUBLISHER
EDIZIONI PROFESISONALI srl via G. Terzi di Sant’Agata, 17 IT 24030 Brembate di sopra - Bergamo-Italy
www.IMAGINEMeye.com
JANUARY 31 - FEBRUARY 1-2 - 2026