Page 27

Esbi International Salon

The Legacy and Beyond Driven by owner Cheryl Basilisco and her trend setting team of stylists, the Esbi International Salon legacy continues to live on. “The philosophy my husband Nuccio and I established at Esbi always focused on the idea that our clients deserve the latest and most innovative hair styles and coloring techniques, along with attentive, personal service in a friendly home away from home,” Cheryl explains. Cheryl credits her stylists for continuing and expanding upon that legacy. “They utilize creative color techniques and create new ones to stay ahead of the trends,” she says. Esbi’s mission has always been to lead - not follow - in advancing the beauty business, Cheryl emphasizes. “We want to make a difference in the industry by making sure that young stylists coming out of school are meticulously trained and knowledgeable about hair,” she says. “That’s why all of our stylists continue their training after they join our team. It’s gratifying to witness the true spirit of teamwork among our family of stylists.” The Esbi legacy includes a passion for working with cancer patients and others suffering from hair loss by offering all-natural hair extensions. “It is a selfrewarding service to be able to restore confidence and dignity to women who are going through a difficult and vulnerable period of their lives,” Cheryl says. Last year, Cheryl created the The Footprint Effect, an organization that will give cancer survivors financial assistance toward hair extensions. The Foundation will also help with education for those who qualify. “We want to help chemo patients feel great about themselves,” Cheryl says. “My hope is that with help from the foundation, we can cut the cost of extensions by half so that more people can afford them.” The foundation will hold its inaugural gala in 2021 to raise money for hair extensions and to provide a future stylist with financial assistance toward cosmetology schooling. Esbi is a full-service salon that specializes in hair, nail, skin care and special occasion styling services. Esbi is excited to offer a variety of new services, like

sugaring, hair removal, microblading, eyelash extensions, lash lifts and Dream Catchers hair extensions. “Hair is what we do best, and we share a passion for utilizing our talents to reveal our clients’ inner beauty for the world to see and enjoy,” Cheryl says. To schedule your appointment today, or to learn more about The Footprint Effect Foundation, call Esbi International Salon, at 330-220-3724(ESBI). The salon is located at 4193 Center Road (Route 303), in Brunswick, Ohio 44212. Salon hours are: Tuesdays from 11 am – 9 pm, Wednesdays and Thursdays from 9 am – 9 pm, Fridays from 9 am – 5 pm and Saturdays from 8 am – 4 pm. They are closed on Sundays and Mondays. For more information about products, promotions and services or to purchase gift cards, visit - and follow Esbi on Facebook and Instagram for flash sales and product and hair tips. Call ahead for drive-thru retail client product pick-up.

Esbi International Salon’s Legacy Core Team

Esbi Int’l. Salon is located at 4193 Center Road, Route 303, in Brunswick • 330-220-3724 • 25

Millions discover their favorite reads on issuu every month.

Give your content the digital home it deserves. Get it to any device in seconds.