Page 1

Identity & Logo Usage Guidelines designed by corrella for NEW BRAND

NEW BRAND Š 2014 | Brand guidelines

www.new-brand.com


You never get a second chance to make a first impression.

Contents About the company

3

The Logo The basic logo The Logos in black & white and greyscale Spacing around the logo Do not alter the logo The logo sizes The second choice logo sizes

4 5 6 7 8 9

Color Palette Logo color palette Primary color palette

10 11

Typography The fonts Paragraph styles and font sizes

12 13

Our brand Stationary (business cards, letterhead, envelopes) Flyer examples

14 17

Additonal Rubber stamps 18 Imagery 19

Why is this brand so important? This identity guideline is a tool designed to project the image, values, and aspirations behind the brand. It is the cornerstone of all communication efforts and must be followed carefully to ensure a consistent style and quality of presentation. Every participating institution is responsible for representing or coordinating the use of the brand along with an individual institution’s brand.


About the company NEW BRAND Sum aut a ped quae lam, sequam volorio restrum. Perfere non nosam, quiatetur autem aperiam fuga. Omnimen ihilluptati con perum ea quidus eum alique cullorem fugitat.

Sedi dipsam voluptati omnim res num rem commodis aliquodi quiduci aspitint, cullabo. Ut ut experovit, suntia volorro consequi to conempo ribus. Dis dest ullestinci sequatium dist, commo quis undipsundant lici accaborum qui vel es explicit, ommolor ehendicil erovit optatis es anda nostio mil ex event expligene dignat. Ti consequi unda aut officatume velias res velendanis am, simporporum ex evellabora comnis magnimo sapersp ercimi, sin earupta tquibust reperov itatem aut est lacimus, ilit, et, totatur? Quid molorionesto iliqui apel mi, cupis et que et qui dolorum aute vellacient quo est remporum hitatem peliquod etum quia dit aliquam, seraernam.

Tempore di odit aut quis dolorep udandis ma aut od quodit omnihil evelitisi reratet que voloreictus, cones sum et dolo doluptates sumquam voluptatecae dolum eiunduc iendior rovidus ciliqui conectio ipsam quam accae numenihil ium iducitae. Nam ilignatur re moluptatum ius soles dolupta consequamet quuntur, occus, ut pratus eicatur? Ibustru ndusci sequam videlec toratis asit, te ellupie ndicaborrum excepelenit esti dolor aborae aute nobis et apient elibernatium et autem. Ut que pre suntis et ut omnia volupta dolo consequam volore quaecuptat ratur sitatus ditatque pla nam quassuntin consequi doluptatist qui blaborrum consequia quam que dolorat eceperum ullupturem necepratur? Sincid que iundipicium et qui a dolesto con re paria.


The Logo A

B C

A

NEW BRAND word mark

B

NEW BRAND tagline

C

Graphical element

The NEW BRAND logo combines three elements: the NEW BRAND logotype,the tagline and the square as a graphical element. These elements should never be changed. Position, size, and color, along with the spatial and proportional relationships of the NEW BRAND logo elements, are predetermined and should not be altered. Usedconsistently, they will reinforce public awareness of the company.

There are two versions of the logo which can be used.

Standard Logo

Second choice Logo

This is the logo of choice, to be used whenever possible. For all print and digital marketing.

A secondary version of the logo for all versions which need a background, for example over photos.


The Logos in black & white and greyscale

Standard Logo, contour 0,75 pt black

Standard Logo, square 25% black

Second choice Logo

Second choice Logo, BG 25% black


Spacing around the logo

x x x The NEW BRAND logo requires serperation from the other elements around it. The space required on all sides is roughly eqivalent to the cap heighth of the logo type. It never should be less than that.

x

x x Please note that text or pictorial figures which have strong impact or impression should not be placed near the logos even though you keep the isolation area blank.


Do not alter the logo Please note: The logo cannot be changed! Although creativity is appreciated please do not alter the logo in anyway!

Do NOT rotate the Logo

Don’t use stroke shadows

Don’t change relationship between height and width

Do NOT use different colors

Position of elements can NOT be changed

Don’t leave off graphical element

Do NOT use gradients in the background

Don’t use photoshop effects


The logo sizes

110 mm new_brand_logo_110.eps

90 mm new_brand_logo_90.eps

70 mm new_brand_logo_70.eps

50 mm new_brand_logo_50.eps

You will find the logo in following sizes: 110 mm | 90 mm | 70 mm | 50 mm Minimum sizes SB Logo and SB Logotype can be reduced in printing to 50 mm (width),it can be used on screen (72 dpi) up to 150 pixels (width).


The second choice logo sizes

120 mm new_brand2_logo_120.eps

100 mm new_brand2_logo_100.eps

80 mm new_brand2_logo_80.eps

60 mm new_brand2_logo_60.eps

You will find the logo in following sizes: 120 mm | 100 mm | 80 mm | 60 mm Minimum sizes SB Logo and SB Logotype can be reduced in printing to 60 mm (width),it can be used on screen (72 dpi) up to 170 pixels (width).


Color system

A comprehensive color palette has been developed to provide flexibility while creating a unified, recognizable appearance across all communications.

Logo color palette Use of color for the printed and digital logo The following palette has been selected for use in NEW BRAND communcations. Lighter tints of these colors are also allowed., but the Logotype + background may only be used with a 100% tint

Pantone Solid Coated 143C CMYK 0 / 35 / 85 / 0 RGB 248 / 179 / 52 Hex # f8b334

100%

75%

50%

25%

10%

Pantone Process Black C CMYK 0 / 0 / 0 / 100 RGB 0/0/0 Hex # 000000

100%

75%

50%

25%

10%


Primary color palette

The primary color palette includes specifications for Pantone colors on coated stock (C). When reproduced using the four-color process (CMYK), and when creating PowerPoint presentations (RGB). The palette above allows the addition of primary colors to enrich the NEW BRAND visual identity as a whole.. Lighter tints of these colors are also allowed.

Pantone Solid C CMYK RGB Hex

1385C 0 / 37 / 100 / 23 248 / 179 / 52 # f8b334

Pantone Solid C 7531C CMYK 0 / 10 / 27/ 50 RGB 155 / 144 / 124 Hex #9b907c

Pantone Solid C 7542C CMYK 10 / 0 / 3 / 16 RGB 207 / 218 / 220 Hex #cfdadc

Pantone Solid C CMYK RGB Hex

7544C 10 / 1 / 0 / 40 163 / 172 / 178 # a3acb2


The typography The font The institutional NEW BRAND typeface is LATO published by tyPoland Lukasz Dziedzic. This font should be used in all NEW BRAND communications to project a consistent visual identity. This includes promotional materials, advertising, digital assets, and printed materials. This sans serif font is available in various weights. The NEW BRAND logotype uses black and light weights. The tagline is written in the regular weight. Lato Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz01234567890 Lato Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz01234567890 Lato Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz01234567890

aA aA aA aA light

regular

bold

black

Print and web As a general rule, Lato regular is used for body text and bold or light is used for headings or sub-headings. Italic versions of the font can also be used. All text should always be set in upper and lower case. All text should be left justified wherever possible. This font is also avaiable as web font!


Paragraph styles and font sizes Heading 1

Lato bold 36pt

Lato thin 36pt uppercase Heading 2

Lato bold 22pt, color yellow Lato bold 22pt, color black Heading 3

Lato regular 24pt, color yellow Lato regular 24pt, color black Intro Text

Lato regular italic 12pt, color black Basic Text Lato regular 10pt, Lato bold 10pt or Lato italic 10pt

Text examples Is ea sunt facesequia si sitia siminti nusdaepellam solut debit eic test utature riorro bea voluptate pelest la sundese nus cuptatem quo que nist fugia anihit minullent quas pro mil mo con consequi aut evelique audae es etum dolut es que quae lantus.

Is ea sunt facesequia si sitia siminti nusdaepellam solut debit eic test utature riorro bea voluptate pelest la sundese nus cuptatem quo que nist fugia anihit minullent quas pro mil mo con consequi aut evelique audae es etum dolut es que quae lantus.

Is ea sunt facesequia si sitia siminti nusdaepellam solut debit eic test utature riorro bea voluptate pelest la sundese nus cuptatem quo que nist fugia anihit minullent quas pro mil mo con consequi aut evelique audae es etum dolut es que quae lantus.


Our brand Business card Here are examples of our brand applied on various promotional mediums, products and internal works.

55 mm

85 mm

Format: Width 85mm x Height 55mm

Color (Pantone solid 143C and Pantone Process Black C


The letterhead

297 mm

210 mm


Envelopes

110 mm

220 mm

Format: DIN lang Width 220mm x Height 110 mm Color: (Pantone solid 143C and Pantone Process Black C


Flyer examples Example for flyer design and the use of the first choice logo. The format for the flyers is DIN A4 (210 mm x 297 mm)

We are thinking out of the Box We are the creative Heads

We are great in

Branding. Print & WeB design. Searching for new ideas Creating great templates Offering a variety of results

What can We do for you? Corporate Design

Love to create and design Digital Stuff

Xerferchil ipitat alitem num verrora simus si que nobis magnatet ut animinv entur?

Ro voluptas que velenis sitibus iunt as ant voloreiciate sin porerch illore nos quam, que exero to ipicati comnih.

Run tusam, quo beribus exceaquos debit quam vendenisi torestias quae voluptatis enim faccus.

Voluptatur as pa vendus illorem comnihit lab ipiet at qui sum.

We are great in

Branding. Print & WeB design.

Call us: 1234-234-7374

New Brand | 123 Stonebridge Road | Washington, D.C. 20036 | www.new-brand.com | contact@new-brand.com

What can We do for you?

Example for flyer design and the use of the second choice logo. The format for the flyers is DIN A4 (210 mm x 297 mm)

Corporate Design

Digital Stuff

Xerferchil ipitat alitem num verrora simus si que nobis magnatet ut animinv entur?

Ro voluptas que velenis sitibus iunt as ant voloreiciate sin porerch illore nos quam, que exero to ipicati comnih.

Run tusam, quo beribus exceaquos debit quam vendenisi torestias quae voluptatis enim faccus.

Voluptatur as pa vendus illorem comnihit lab ipiet at qui sum.

call us: 1234-234-7374 New Brand | 123 Stonebridge Road | Washington, D.C. 20036 | www.new-brand.com | contact@new-brand.com


Additional Rubber stamps Here are examples for some rubber stamps, usable for print and web. Rotate them to 22째. Use black, white or yellow color, depending on background.

Proved Quality

Top Seller

Ceritfied Files


Imagery Please keep the following guidelines in mind when creating and using photography for NEW BRAND: 1. 2. 3. 4.

Use photography or illustration that is appropri- ate for the content, tone and production level. Use gray and brown colored images Use of imagery that demonstrates the creativity of the employees of NEW BRAND. The people on the photos should always look a little bit crazy.


www.new-brand.com

Brand guidelines a4  

Find it here: http://graphicriver.net/item/brand-guidelines-20-pages/6660835?ref=corrella A 20 page brand & logo guidelines template, with r...

Read more
Read more
Similar to
Popular now
Just for you