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ASIAN LUXURY PROPERTIES

Vasana 25 True Zen in the City

previews

SETIA ECO PARK THE ORANGE GROVE PARADISE ISLAND SAVANNA 2 THE RIVER 9MADGE

Personality

PP 16035/12/2009 (022992) MICA (P) 150/03/2009

S P Setia Bhd’s Tan Sri Dato’ SRI Liew Kee Sin

FOCUS ON MALAYSIA’S FINEST LUXURY ABODES this property is available for sale (page 20)


Discover

Asia’s Finest Properties


No.3 2009 Contents

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Regulars 10 12

PUBLISHER’S NOTE NEWS FRONT The latest news in Asia’s property development scene

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The property market in Malaysia has predominantly centred on the mass market. Lavish or big-scale projects are located only in selected pockets

COLLECTIONS AGENCIES

Tan Sri Dato’ SRI Liew Kee Sin

FEATURES 48

WHAT NOW? Despite recent global economic events, it is not all doom and gloom in the fundamentals of property investment and development in Malaysia.

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Creative Times As the industry picks up the pieces from the effects of a downturn, what more could buyers and investors expect from the market?

PERSONALITY 118

Tan Sri Dato’ Liew Kee Sin The group managing director and chief executive officer of S P Setia Berhad talks to iLuxuryasia.com about the major Malaysian real estate player’s role in the industry.

iLUXURYASIA.COM

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Subscribe to iLuxuryasia.com fashioned to present you with all you will need to know to confidently purchase luxury real estate and make informed investment decisions in asia-Pacific. to subscribe, turn to page 138.


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Paradise Island, Singapore Exquisite Setting for a Unique Lifestyle

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Le Raffiné Jambunuda, Bangkok, Thailand Bangkok’s New Luxury Standard

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Bangkok’s New Premier Riverside Residential Development

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luxury pREVIEWS 20

Vasana 25 Seputeh Heights, Kuala Lumpur, Malaysia

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Damai 206 @ Embassy Row, Kuala Lumpur, Malaysia A Class Above the Rest

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Subang Parkhomes, Selangor, Malaysia Fine Living in Subang Jaya

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Gallery @ U-Thant, Kuala Lumpur, Malaysia The Ultimate Showcase in Refined Living

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Setia Eco Park, Selangor, Malaysia Luxury in the Valley of Dreams

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9Madge, Kuala Lumpur, Malaysia A Uniquely and Curiously Captivating Enclave

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The AQUARIA & the Capital, Mumbai, India State-of-the-art futuristic developments

COVER STORY: A Sanctuary Within a Sanctuary

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The River, Bangkok, Thailand

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Savanna 2 Bukit Jalil, Kuala Lumpur, Malaysia Resort Style Villa Living

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KH Land Sdn Bhd

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TA Properties SDN BHD

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Danga Bay Sdn Bhd

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YTL Land & Development Berhad

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Landlovers (M) Sdn Bhd

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Sendi Bangga Development Sdn Bhd

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Berjaya Land Berhad

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Sime Darby Property

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SP Setia Bhd Group

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HO BEE GROUP

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Pacific Century Premium Developments Limited

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Raimon Land Plc

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Le Raffiné

GUIDES

the beverly hills, hong kong Life of Luxury Graced by Natural Endowments

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DEVELOPER REVIEWS

Primrose Hill, Hong Kong

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HOW TO USE iluxuryasia.com

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NEED TO KNOW How to buy properties in the region

Landscaped Garden Luxury Residences

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The Orange Grove, Singapore Exclusivity and Accessibility Beautifully Shared

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FINANCIAL GUIDE

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LEGAL GUIDE


Actual site image


News Front


9Madge Contemporary architecture in the City

Where on the Map: Kuala Lumpur, Malaysia Land Size: 3,141 sqm Land Density: 23 units Concept: “High-end condominiums� Offered Built-ups: 1,888 sqf to 8,085 sqf Price Range: From approximately RM2.2 million to RM8.5 million (approximately US$622,000 to US$2.4 million)


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Bukit Melawati by Symbol Vintage

South Gate Commercial Centre viewed by the artist


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An artist’s impression of Suasana Bangsar by UMLand Berhad

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myHabitat2, Malaysia

Developer Review

DEVELOPER REVIEW The region’s most celebrated and coveted developers

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KH Land Sdn Bhd, Malaysia

Kenny Heights Estate, one of the residential enclaves in Kenny Heights, is an upcoming development by KH Land Sdn Bhd, a wholly owned subsidiary of Dutaland Berhad. The Group’s associated company, KL Landmark Sdn Bhd, introduced the first luxury designer residences – K Residence, designed by Christian Liaigre adjacent to the PETRONAS Twin Towers. Another upcoming development is The Regent Residences Kuala Lumpur, the second tower adjacent to K Residence, Kuala Lumpur’s tallest luxury condominiums. The Regent branded serviced residence will share the same tower with the new Regent Kuala Lumpur hotel, which will be managed by Carlson Hotels Worldwide - Asia Pacific. Kenny Heights Estate is one of the residential enclaves of the 88-acre Kenny Heights midtown development that offers a gateway development embodying the capital city’s growing awareness, as well as its aspirations for a better quality of life. Located five kilometers north of Kuala Lumpur City Centre, it is in proximity with the capital city’s affluent addresses of Mont Kiara, Bangsar, Damansara Heights and Kenny Hills. It is also adjacent to the new National Palace. Kenny Heights will serve as the key commercial and residential areas with well-considered public spaces for the local and international communities to thrive and feel a sense of place.

DEVELOPER FACTS Flagship Projects: Kenny Heights Noteable Achievements:

Kenny Heights Estate comprises 49 units of exclusive private villas and is inspired by the theme ‘breathing space’, which crystallizes its unique sense of casual luxury. Designed by internationally acclaimed architect, Kengo Kuma, the building’s architecture is elegant and understated while the interior incorporates nature in the living space to create a semi-outdoor space with interplay of light and shadow. The private estate’s clubhouse, which features a 25m swimming pool and an array of facilities and amenities, is also designed by Kengo Kuma. Each villa has five to six bedrooms with built-up areas between 5,229 and 6,664 sqf. All villas have a private lift and most uniquely, an 8-feet by 36-feet private swimming pool on the top floor. Certain villas will have an indoor vertical garden created by French botanist Patrick Blanc, who is the inventor of the Vertical Wall, also known as the Living Wall.

Developer of luxury properties Area of Focus: Integrated five-star neighbourhoods Past Projects: K Residence, Malaysia’s first and tallest luxury condominium in Kuala Lumpur City Centre, developed by associate company KL Landmark Sdn Bhd Website & Email: www.kennyheights.com.my | enquiry@kennyheights.com.my

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TA Properties Sdn Bhd, Malaysia

Developer Review

TA Properties Sdn Bhd is a wholly-owned subsidiary of TA Enterprise Berhad, which is listed on the main board of Bursa Malaysia. TA Properties is focused in establishing itself as a luxury lifestyle property developer with niche residential and commercial developments. TA Properties takes pride in being an accomplished player in a diverse range of activities related to construction and property development, which extends to property and hotel management. TA Properties’ achievements include Damansara Idaman, a gated and guarded residential garden enclave comprising 136 units of luxury garden bungalows. Phases One, Two and Three of Damansara Idaman have been completed with CF, while Phase Four is now open for preview. More recent projects include Idaman Villas, a resort-themed gated community comprising 54 semi-detached garden villas, which were completed with CF in March 2009. Idaman Residence, TA Properties’ luxury inspired condominium, is located a stone’s throw away from KLCC. The project was completed with CF in February 2009.

DEVELOPER FACTS Flagship Projects: Damansara Idaman – Amania Notable Achievements: • The Institute of Landscape Architects Malaysia (ILAM) - Garden Sanctuary Award 2007 for Damansara Idaman (March 2007) • Interior Design Awards 2007, by Institut Perekabentuk Dalaman Malaysia (IPDM) and Malaysian Society of Interior Designers (MSID) - Design Excellence in the Fifth Decade for Damansara Idaman Show unit (November 2007) • CNBC Asia Pacific Property Awards 2008 - Best Development Malaysia (Four Stars) for Damansara Idaman (July 2008) Area of Focus: Niche developments in prime locations within Klang Valley Past notable projects:

TA Properties holds substantial land banks in prime locations in the Golden Triangle of Kuala Lumpur and Klang Valley. Upcoming future developments comprise a mixed commercial development in Sri Damansara, mixed commercial developments in Bukit Bintang, mixed commercial development opposite KLCC, a boutique residential development on Jalan U-Thant and a condominium development at Dutamas.

• Damansara Idaman (Phases One, Two and Three) – garden

TA Properties also takes pride of its international property investment portfolio in Vancouver and Whistler, Canada; Sydney and Melbourne, Australia and Central, Hong Kong.

Tel: +603 2072 1277 | Fax: +603 2161 5146

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bungalows; Idaman Villas - semi-detached garden villas, and Idaman Residence – condominium Sales Enquiry: Tel: 1 800 88 8082 (toll-free number) | Fax: +603 7885 0590 Corporate Enquiry: 34th Floor, Menara TA One, 22, Jalan P. Ramlee, 50250 Kuala Lumpur Website & Email: www.taproperties.com.my | tap@ta.com.my


Danga Bay Sdn Bhd, Malaysia

Danga Bay Overall Perspective

DEVELOPER FACTS Established: 1997 Flagship Projects: • Danga Walk shop offices – three- and four-storey shop offices (completed) Phase 1A

• Danga View Apartments – 13-storey waterfront apartment (completed) • Casa Almyra – residential enclave by the waterfront (completed) • Danga Island – 152 villa units on a 45-acre scenic island (under construction) • Iskandar Residences and Oakwood Residence Johor – high-end service apartments and hotel (under construction) • Marina @ Danga Bay – 80 berths and unprecedented waterfront lifestyle destination Notable Achievements: • Commended for being one of the key partners in Iskandar Malaysia

Danga Bay is an integrated waterfront development within Iskandar Malaysia covering approximately 450 acres.

• Casa Almyra along the waterfront in Taman Perling, Johor Bahru (sold out in three months) • Danga Walk shop offices – three- and four-storey shop offices

Set to dominate the financial, commercial, residential, educational, tourism and leisure sectors, Danga Bay has all the makings of a luxury lifestyle centre – including an international financial and commercial centre, a multimodel terminal and other iconic developments. As an oasis along the coast of Johor Bahru, Danga Bay is one of the mustvisit sites in the south. The name Danga Bay is synonymous with luxury, high standards and exclusivity. This prime waterfront city offers an integrated and sophisticated lifestyle for all ages with a wide range of attractions.

(sold-out in three months) New Projects: Luxury seafront condominiums with an indicative price of RM700 psf in Phase 1A Area of Focus: Luxury and niche commercial and residential developments along the waterfront in Johor Bahru Contact Details: Danga Bay Sdn Bhd, Lot 20704, Batu 4 ½, Jalan Skudai, 80200 Johor Bahru. Tel: +607-2352 333 (General Line) Fax: +607-234 8249 / 8439

A vision city in the making, the development comprises five precincts. Each precinct has its own distinct planning mixture to reflect the development intent. These parcels will be constructed in phases.

Website & Email: www.dangabay.com | For investment: investment@dangabay.com

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Developer Review

YTL Land & Development Berhad has been pioneering lifestyles for many years – not surprising as its parent company, YTL Corporation, began as a construction company in 1955, building hospitals, offices and ammunition depots for the British Army. Today, property together with construction, cement, power, E-business Solutions, and hotels, resorts and leisure form YTL Corporation’s core focus as an integrated infrastructure developer with operations on three continents and a combined market capitalisation of over US$9 billion. YTL Corporation is also one of the largest companies listed on the Kuala Lumpur Stock Exchange and the first Asian non-Japanese company to be listed on the Tokyo Stock Exchange (secondary listing since 1996).

YTL Land & Development Berhad, Malaysia

DEVELOPER FACTS Established: 1955 (as part of YTL Corporation) Flagship Projects: Sentul West & Sentul East, Lake Edge, Pantai Hillpark

Since its inception, YTL Land has enjoyed an illustrious track record by creating some of Malaysia’s most unique landmarks, from awardwinning island resorts to shopping centres to lifestyle homes. Its commitment to deliver projects on time, ahead of schedule and within budget has led YTL Land to amazing new opportunities in property development. Undeniably, their success also harks to a combination of strong business acumen, keen consumer insights and a knack for the extraordinary. Staying fresh and keeping ahead of the times, while challenging, does pay as it means being able to provide customers with what they need before they have even realised they want it. With each succeeding housing project, from Spanish-inspired condo-villas to lakefront homes, to the unique lifestyle of park living in Sentul, YTL Land continues to create varied lifestyles and set new benchmarks in Malaysia’s property sector.

Notable Achievements: FIABCI Malaysia Property Awards 2003 – Property Man of the Year (Tan Sri Dato’ Seri’ (Dr) Yeoh Tiong Lay); 2006 – Residential Development (High-Rise): Andalucia at Pantai Hillpark; 2007 – Master Plan: Sentul West & Sentul East; Special Award for National Contribution: The Kuala Lumpur Performing Arts Centre; 2008 – Residential Development (HighRise): The Maple at Sentul West; Residential Development (LowRise): Lake Edge at Puchong FIABCI Prix d’Excellence Awards 2008 Runner-up – Best Master Plan: Sentul West & Sentul East Area of Focus: High-end, high quality and sustainable townships, as well as commercial developments that encourages trendy and contemporary lifestyles Past Projects:

In keeping with its promise of offering unique living experiences, YTL Land recently introduced Waterville at the iconic Lake Edge address. Waterville is a charming collection of 2 1/2-storey semi-detached homes that come with a private pool, amidst a spacious 4,117 sqf built-up. Like all other YTL Land projects, Lake Edge has a proven track record of good capital appreciation and high take-up rates, as demonstrated with the debut of Courtyard Homes, which sold out within three days of its official launch in 2004. Lake Edge has also been recently recognised as the country’s ‘Best Residential Low Rise Development’ at the FIABCI Malaysia Property Awards 2008.

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Andalucia at Pantai Hillpark (Spanish inspired condo-villas); Sentul Park (Kuala Lumpur’s first private gated park); The Maple at Sentul West (Kuala Lumpur’s only residence with a private park) Contact Details: YTL Homes Sales Centre, T5, Relish Floor, Starhill Gallery, 181 Jalan Bukit Bintang, 55100, Kuala Lumpur. Tel: +603 2143 3000 Website & Email: www.ytlcommunity.com | clloo@ytl.com.my


Landlovers (M) Sdn Bhd, Malaysia

Landlovers (M) Sdn Bhd takes pride in building communities that are representative of its unique brand of quality developments. With its commitment to maintain innovation and quality that appeal to active lifestyles, Landlovers has scored many milestones of achievements. In 2006, the company achieved an aspect of its vision to widen its global reach by venturing into Malaysia. Helmed by K.C. Son and managed by a dynamic team of experts in construction, property development and project management, Landlovers aims to reach out to the many opportunities that take place from cross-border and regional businesses. The company aims to be a conduit to channel all its capabilities to represent Korean multinationals, international property investors and construction conglomerates in Southeast Asia. Its capacity to take on major construction and development projects is recognised as one of its principal strengths. Meanwhile, its related company Landlovers Korea has its main business in development and development consultancy. Its strength in project management has seen the company take the lead in major and highprofile projects in Korea, Singapore and Malaysia. Headquartered in Seoul, Korea, its list of major and high profile projects include facility usage consulting for the Seoul World Cup Stadium in Mapo-Gu, and the development of a general hospital in Gangseo-Gu, also in Seoul. Its dynamism stems from its key focus of always listening and delivering to the expectations of its customers. Rodem Sdn Bhd, The developer of the 9Madge project, is a joint-venture between Landlovers Group and Hanil Engineering & Construction Co., Ltd of Korea. Hanil Engineering – listed on the Korean Stock Exchange – is an ISO-certified company that has achieved awards and accolades all through its illustrious history in the construction industry.

DEVELOPER FACTS Flagship Projects: Verace Guam Condo, Guam, USA; Gold Tower 42 Project, Cambodia; J-City Project, Republic of Korea Notable Achievements: Channel Reserve Project, Sunus Ville Project (both in Korea) Past Projects: Hanil UNI and Ordew (Korea) Website & Email: www.landlovers.com.my | www.hanilcon.co.kr www.9madge.com.my | wendysek@landlovers.com.sg

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Sendi Bangga Development Sdn Bhd (Titijaya Group of Companies), Malaysia

Developer Review

DEVELOPER FACTS Established: Led by the inspiration to build quality properties since 1984, Titijaya Group is one of the leading property developers in Malaysia with a proven track record of over 20 years. Today, the group is highly regarded as an innovative, resourceful and reputable property developer, responsible for many successful developments in the most sought after growth areas.

1984 Flagship Projects: Subang Jaya: • E Tiara • Casa Tiara Notable Achievements: Interior Design Awards (IDA) – Subang SoHo Area of Focus:

Constantly striving for quality and excellence, properties developed by the group are usually aesthetically conceptualised with beautiful landscaping and based on modern and contemporary lifestyles. These details are manifested in some of the group’s on-going and upcoming projects. Titijaya Group’s mission is to build innovative and quality properties at the best locations, deliver projects on time and provide excellent customer service to all its customers. With this in mind, the group has become one of the leading property players renowned for building and handing over quality properties ahead of schedule, enabling its customers to gain not only faster capital appreciation, but savings as well.

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Luxury and niche property developments on prime and choice locations Past Projects: • Klang Sentral • Tiara Square Subang Jaya • Mutiara Bukit Raja Klang • Taman Bukit Cheras Contact Details: First Tower, Level 3, Jalan Meru 41050 Klang, Selangor Tel: +603 3343 6666 | Fax: +603 3348 8305 Website & Email: www.titijaya.com.my | sales@titijaya.com.my


Savanna 2 Low-rise Condo

Developer Review

Berjaya Land Berhad, Malaysia

The Peak Vasana 25

Pantone 118 Pantone 286

Berjaya Land Berhad is a well established name that has long been associated with building homes in various parts of the Klang Valley. It has developed numerous successful residential townships that include niche and exclusive gated bungalow developments, established landed homes, and commercial developments. M28Y100K30 C100M70

Berjaya Land’s premium developments include a number of products that stand out individually for their unique traits. They include The Peak @ Taman TAR. This 67-acre exclusive gated and guarded bungalow development is strategically located within the established neighbourhood of Taman TAR in Ampang Jaya, and boasts breathtaking views of an expansive natural vista. Berjaya Land’s presence in Kuala Lumpur’s Bukit Jalil is palpable. In addition to being one of a few local developers to secure an en bloc sale to a foreign interest for one of its condominiums in the area, it is the developer of Savanna 2 Bukit Jalil. This low-rise villa-style condominium is being developed within the Multimedia Super Corridor (MSC) development zone and neighbours Technology Park Malaysia, an MSC technology hub that is home to a number of international ICT companies. Savanna 2 is only 12km or 15 minutes from Kuala Lumpur City Centre.

DEVELOPER FACTS Established: 1990 Flagship Projects: Savanna 2 Bukit Jalil, Covillea Bukit Jalil, Vasana 25, The Peak @ Taman TAR Notable Achievements: • FIABCI Malaysia Property Awards: 2004 Property Man of the Year (Tan Sri Dato’ Sri Vincent Tan) • Best of the Best Hotel Award: Berjaya Langkawi Beach & Spa Resort

Taking shape in the exclusive residential enclave of Seputeh Heights, the stable of Berjaya’s high-end developments also includes the new boutique bungalow and link villa development, Vasana 25. It boasts the first and only ‘sanctuary within a sanctuary’ living concept. Comprising only three distinct bungalows and 22 link villas, Vasana 25 emerges as a new benchmark in luxury living for discerning homeowners with a penchant for family togetherness and community living. And in keeping with the enclave’s composure, Vasana 25’s concept is characterised by its ultra-modern design within an untouched rainforest. Having made a name at home, Berjaya Land’s presence is growing abroad too, particularly in South Korea and Vietnam.

• BrandLaureate Brand Personality Award: 2008-2009 (Tan Sri Dato’ Sri Vincent Tan) Areas of Focus: High-end condominiums, boutique developments, gated and guarded bungalows, commercial developments in strategic locations Past Notable Projects: Bungalow developments: Seputeh Heights, Subang Heights, Cemerlang Heights, Bukit Jalil Golf & Country Resort; Commercial developments: The Link shop offices, Bukit Jalil; Kuantan Perdana three-storey shop offices Contact Details: Berjaya Property Gallery: 02-20 Level 2, Berjaya Times Square, KL Tel: +603 2149 1999, 2142 8028; Fax: +603 2143 2028, 2145 2126

The company’s more notable projects in these countries include a mixed development project on the scenic island of Jeju in South Korea, and a worldclass financial centre dubbed Vietnam Financial Centre in Ho Chi Minh City.

Website & Email: www.berjayaproperties.com | property@berjaya.com.my

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Sime Darby Property, Malaysia Forte @ Bukit Jelutong

Ara Hill @ Ara Damansara

Royale Palms Villas @ Putra Heights

DEVELOPER FACTS Established: 15 September 1973 Flagship Projects: Ara Damansara, Bandar Bukit Raja, Bukit Jelutong, Denai Alam, Melawati, Nilai Impian, Planters’ Haven, Putra Heights, Subang Jaya, USJ Heights Sime Darby Property – A Leader in Building Sustainable Communities The Sime Darby Property Division is a leader in building sustainable communities with a global presence. It is an integrated property player involved in property development, asset management, and hospitality and leisure. This division currently has a significant presence in the Asia-Pacific region with projects in Malaysia, Singapore, Australia, Indonesia, Vietnam and China.

Noteable Achievements: 2008: Most Trusted Brand Gold Award by Reader’s Digest – Sime Darby Property 2008: Most Valuable Brands, Ranked 14 out of 30 by Association of Accredited Advertising Agencies (4As) & The Edge – Sime Darby Property 2003: Planning Innovation Award by Malaysian Institute of Planners – Denai Alam 2001: International FIABCI ‘Prix d’Excellence’ Residential Category

The Property Division was created through the integration of the property arms of the former Golden Hope Plantations Berhad, Kumpulan Guthrie Berhad and Sime Darby Berhad, and is currently involved in the development of some well-known townships/projects in Malaysia. To achieve its vision as Malaysia’s premier community developer, the Property Division seeks to combine the best of residential, commercial and retail concepts while providing higher standards of convenience, security and quality to its customers. The Property Division aims to record continuous growth in its returns, to be recognised as a top brand by industry benchmarks, and to become the champion for sustainable practices.

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Award for UEP Subang Jaya – Sime UEP Area of Focus: Property development, asset management, and hospitality and leisure Past Noteable Project: Subang Jaya and UEP Subang Jaya (USJ) Website & Email: http://property.simedarby.com | property.communications@simedarby.com


Developer Review

SP Setia Bhd Group, Malaysia

Since developing its first luxury project Duta Nusantara in 2002, S P Setia has established a sterling reputation by constantly raising the bar in high-end developments. In fact, Duta Nusantara – among the first landed luxury developments in the Sri Hartamas area featuring semiDs and bungalows – went on to win the Best Low-Rise Residential Development in the FIABCI Malaysia Property Awards 2006. Bearing more testimony to the viability of this project is the fact that the properties have also appreciated by over 100 per cent, with excellent rental yield in excess of 12 per cent annually. Not one to rest on its laurels, S P Setia continued its winning streak with the sold-out success of Duta Tropika, another high-end project in 2005 featuring three-storey villas. In 2007, the company again wowed luxury-seekers with a unique offering in the form of spa-villas. Its Setiahills development attained new heights of luxury with the introduction of 45 units of Tropical Spa-villas, located on a 15-acre hillock, amidst the lush foliage of the Ampang Forest Reserve. If luxury within nature’s warm embrace is what you are after, Setia Eco Park makes that dream a reality. Spread across 791 acres of prime freehold land in Shah Alam, Setia Eco Park is renowned for its scenic landscape tapestry; 25 per cent of land area here has been allocated for the creation of waterways, lakes, creeks, landscaped themed parks, lush walkways and a forest park. Setia Eco Park is truly an exclusive estate with only 3.7 units per acre, making it one of the biggest high-end enclaves with the lowest density in the Klang Valley.

DEVELOPER FACTS Flagship Projects: Setia Eco Park, Setia Alam, SetiaWalk, Setia Tropika, Johor, Setia Indah, Johor, Setia Eco Gardens, Bukit Indah, Johor, Setia Sky Residences, Setia Pearl Island Notable Achievements: • World’s Best Master Plan Development for Setia Eco Park at

Building on its success in the luxury market, S P Setia is set to introduce its first luxury condominium, Setia Sky Residences, in the heart of Kuala Lumpur City Centre in the middle of this year. These freehold, 40-storey high-rise is positioned as an ‘urban chic’ development that appeals to urbanites who desire to work and live within the Golden Triangle. S P Setia also plans to unveil a project that epitomises the pinnacle of luxury with the Kenny Hills Grandé mansions, at breakthrough prices of RM30 million. Once completed, these residences will offer an entirely personalised and customisable experience catering to individual tastes and needs. Over the passage of time, SP Setia aims to be known as the property brand that re-invented luxury living – through ground-breaking and innovative products.

FIABCI Prix d’Excellence Award 2007 • World’s Best Mater Plan Development for Setia Eco Gardens at FIABCI Prix d’Excellence Award 2009 • Malaysia’s No 1 Property Developer in The Edge Malaysia Top Property Developers Award 2005, 2006, 2007 and 2008 Past Projects: Duta Nusantara, Duta Tropika, Setiahills New Developments: Setia View, Penang; Setia Sky Residences; Kenny Hills Grande Contact Details : Tel: +603 3344 8800 | Fax: +603 3344 3232 Website & E-mail: www.spsetia.com.my | corp@spsetia.com.my

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Developer Review

Ho Bee Group, Singapore

DEVELOPER FACTS Established: Ho Bee Investment Ltd is a company founded on the solid principles of strong management and clear strategic direction. Since its establishment in 1987, the company has built a fine portfolio of quality residential, commercial, industrial and mixed-use properties. Its listing on the Singapore Exchange in December 1999 seals its reputation as a key player in the property industry. With Singapore as the base for its core activities, Ho Bee has spread its wings into Shanghai and London. The foray into London in 1996 and Shanghai in 2002 is a strategic move to reduce its dependency on the Singapore property market. In December 2003, Ho Bee successfully tendered for two plots of land for residential development in Sentosa Cove, Sentosa Island. From the first condominium in this world-class waterfront district, The Berth by the Cove, and the first terrace houses, The Berthside, to the unique winning proposal for Coral Island, Ho Bee is at the forefront of developments at Singapore’s prestigious new address – Sentosa Cove. At the inaugural MIPIM Asia Awards held in Hong Kong, The Berth by the Cove emerged as the winner in the Residential Developments category. MIPIM Asia Awards is designed to honour the most innovative and outstanding buildings in Asia. Ho Bee is proud to be the pioneer who would shape the new landscape of residential living in Singapore.

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1987 Flagship Projects: The Coast at Sentosa Cove, Paradise Island, The Orange Grove, The Berth By The Cove, Coral Island, Parliament View ( London) Notable Achievements: Ho Bee was the pioneer developer to shape the new landscape of residential living in Sentosa Cove, Sentosa Island. In the inaugural MIPIM Asia Awards held in Hong Kong, The Berth by the Cove emerged as the winner in the Residential Developments category. MIPIM Asia Awards is designed to honour the most innovative and outstanding buildings in Asia. Areas of Focus: Focusing on the niche market that caters to the needs of mid- to high-end purchasers and developments that are close to nature. Apart from projects in Singapore, Ho Bee has also ventured to London and Shanghai. Past Notable Projects: Includes developments such as Chelsea Lodge, Southaven I & II, The Berth By the Cove, Amaninda, and Coral Island Contact Details: 12 Tannery Road, HB Centre I #10-01, Singapore 347722 Tel: +65 6748 7522 | Fax: +65 6745 9167 Website & Email: www.hobee.com | customerservice@hobee.com


Developer Review

Pacific Century Premium Developments Limited, Hong Kong

Pacific Century Premium Developments Limited (PCPD) holds development rights to the Cyberport project, which is owned by the government of the Hong Kong Special Administrative Region, and includes the prestigious Bel-Air residential landmark development.

DEVELOPER FACTS Established:

The group’s another high-end residential development, ONE Pacific Heights, is currently in progress in the west of Central. In mainland China, PCPD’s development of luxury residential accommodation continues in Beijing’s Chaoyang district, adjacent to the group’s premium-grade investment property, Pacific Century Place.

2004 Flagship Project: Bel-Air Notable Achievements: Developments of Cyberport and Bel-Air New Projects (launched in 2008): • ONE Pacific Heights, Hong Kong (completion in 2009)

As part of its ongoing exploration of development potential in Hong Kong, mainland China and other parts of Asia Pacific, the group has drawn up long-term plans to develop world-class all-season luxury resorts in Hokkaido, Japan and Phang-nga, southern Thailand.

• Other landmark developments in Beijing, China; Hokkaido, Japan and Phang-nga, Thailand Areas of Focus: Property development and investment, property and facilities management

As a group of significant experience and expertise, its Properties and Facilities Management division specialises in providing the group and external clients in Hong Kong and mainland China with facilities, property and asset management services, as well as corporate services. These are provided in relation to grade-A commercial buildings, retail and infrastructure complexes, mission-critical telephone exchanges and luxury residential properties.

Past Projects: Bel-Air Website: www.pcpd.com

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Raimon Land Plc, Thailand

DEVELOPER FACTS Raimon Land Plc is Thailand’s premier luxury condominium developer. Listed on the stock exchange of Thailand since 1994, the company has developed renowned projects in Bangkok, Pattaya and Phuket.

Established: On the Stock Exchange of Thailand in 1994 Flagship Projects:

Raimon Land is also a multiple award winner; the company won four awards at the Thailand Property Awards 2008: Best Developer, Best Condo Development (Phuket) for The Heights Phuket, Best Condo Development (Eastern Seaboard) for Northpoint, and Best Development Website for the second consecutive year for www.theriverbangkok.com. The company strives to provide its customers with innovative products that exceed expectations, to improve the quality of property development in the country through utilisation of best practices in all construction disciplines, as well as through the establishment of new standards in environmental controls and property management.

The River (Bangkok), Northpoint (Pattaya) and The Heights Phuket Notable Achievements: • Thailand Property Awards 2007 - Best Developer; Best Urban Development for The Legend Saladaeng; Best Development Website (www.theriverbangkok.com) • Thailand Property Awards 2008 - Best Developer; Best Condo Development for The Heights Phuket; Best Condo Development (Eastern Seaboard) for Northpoint; Best Development Website (www.theriverbangkok.com) Area of Focus:

Over the past five years Raimon Land has completed six new properties with a total sales value of over THB6 billion: four in central Bangkok, and one each in Pattaya and Phuket. Moving forward, Raimon Land intends to maintain the rapid pace of growth set in recent years. The company will continue to be pro-active in identifying new opportunities and negotiating land acquisitions for future developments. The focus will remain mid- to high-end condominiums, niche town houses and villa projects in Bangkok and resorts. Raimon Land is also a very conscientious member of the corporate community and participates in many socially responsible and charitable causes and events.

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Luxury condominiums in Bangkok, Pattaya and Phuket Past notable projects: • Bangkok: The Lofts Yennakart, The Lofts Sathorn, The Lakes, The Legend Saladaeng • Pattaya: Northshore • Phuket: Kata Gardens Contact Details: 22nd Floor, Unit 2201-3 The Millennia Tower, 62 Langsuan Road, Lumpini, Pathumwan, Bangkok 10330, Thailand Tel: +602 651 9600 | Fax: +602 651 9614 Website & Email: www.raimonland.com | sales@raimonland.com www.theriverbangkok.com | www.northpointpattaya.com


Le Raffiné, Thailand

Le Raffiné 24 Co. Ltd. was established in 1989 by Pimpa Vajrabukka M. D., its owner and marketing director. Since then, Le Raffiné has aspired to meet the demands of even the most discerning of investors and home buyers by redefining the meaning of luxury condominium living. It went on to become the world’s first developer to offer luxury penthouses with private swimming pools. The developer understands that true luxury and exclusivity can only be realised when meticulous attention is paid to the finer details. What sets it apart from other developers is its belief that “quality of life should be more important than the quantity of units available for sale”. It prides itself on delivering a high level of luxury within its Le Raffiné brand of condominiums. Over the years, Le Raffiné has built a strong brand loyalty with a cultured niche of uncompromising affluent clientele who value privacy, exclusivity and the enhanced quality of life that no other property developer in today’s market can deliver. This is proven by its 80 per cent take-up rate, which has been contributed by repeat investors and recommendations from its residents who are living in its other exclusive projects.

DEVELOPER FACTS Established: 1989 Flagship Projects: Le Raffiné ‘Jambunuda’ Sukhumvit 31 and Le Raffiné ‘Jambu Dvipa’ Sukhumvit 39 Notable Achievements: Le Raffiné is the first developer in Thailand, if not the first in the world, to build luxury condominiums with the concept of a private pool on the balcony of every unit Area of Focus: Luxury and niche properties Past Projects: Le Raffiné Cha-am Laguna and Le Raffiné Sukhumvit 24 Contact Details: 54 Sukhumvit 24 Road, Klongton, Klongtoey, Bangkok, 10110, Thailand. Tel: +662 261 7799 | Fax: +662 259 2620 Website & Email: info@leraffine.com | www.leraffine.com

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iLuxuryAsia.com No.3 2009