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November/December 2014

Tour Time cont’d the 2013-2014 school year and graduated this past May. In addition to the tour at FleishmanHillard, members had the opportunity to visit two agencies never before visited by ISU PRSSA. Brighton Agency is a multi-service marketing agency focused on branding, advertising, website design, strategic marketing, social media, and more. It has a focus in the agriculture industry. With a brightly colored and warm atmosphere, members enjoyed walking around the workspace. They also met several “Brightonians.” These employees shared their love for the St. Louis area and seemed very fulfilled with their careers at Brighton. Director of Communications and Public Relations Mary Barber told members, “Your brain is your best asset, especially in terms of writing and thinking critically.” The last tour of the day was at Osborn Barr. Members were welcomed into the rustic yet modern re-

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furbished warehouse setting of the agency during the late afternoon. Osborn Barr is a communications agency dedicated to serving the agriculture and rural industries. According to Osborn Barr, “Agriculture needs a voice. Rural America deserves to be heard. Loud and clear, like never before. That’s what we’re all about. We live to tell those stories like no one else can or no one else does. Stories that elevate and motivate, we do it every day. Agriculture deserves nothing less.” Visiting two agencies focused in agriculture was particularly interesting for members who aspire to work in that industry, but it was also eye opening to members who never have considered it before. The day in St. Louis proved valuable as members experienced diversity in work cultures and specialties. Overall, it is clear that not all agency life is the same, and it is important to explore the possibilities to find a great career fit.

Profile for Illinois State University PRSSA

November/December 2014 Newsletter  

November/December 2014 Newsletter  

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