VANGUARDS OF BUSINESS As forerunners of entrepreneurship for the Filipino community in the emirates, the Philippine Business Councils of Abu Dhabi and Dubai exist to support both individuals and organizations succeed in their field of business, be it here in the UAE or the Philippines. The Philippine Business Council Dubai and the Northern Emirates (PBC DNE), amongst countless duties, provides avenues for business exchange among Filipino entrepreneurs, and other parties with a commercial interest in the Filipino market in the emirates. At its core however, the group endeavors to help Filipinos simply realize their
full potential. Chairman Bobbie Carella voices: “We volunteer because we want to help our people excel. Even through touching a single person, their success can be a shining example that others can emulate and follow.” This time around, aside from continuing to bolster ties with its South East Asian partners, the PBC also leads as Chairman of the ABCA (ASEAN Business Councils Alliance) and hosted last year’s ASEAN Golden Jubilee event. The organization also provided networking opportunities to Filipino business owners and professionals via its SoBiz (Social Business) initiatives, not to mention informative workshops with EduBiz (Education Business). 2017 also saw the second edition of the prestigious PBC Dubai Interface, supported by the Dubai
Chamber of Commerce and Industry, which gathered the emirates’ top industry executives and captains of business. The group is now preparing for the highly anticipated Philippine Food Festival. The role of PBC is more pertinent than ever, according to Chairman Bobbie Carella, especially with run up to Dubai Expo 2020. She shares: “By granting fellow Pinoys with aid and information, we hope to see a rise in Filipino owned and managed businesses, especially with Expo 2020 being two years away.” PBC DNE is headed by Chairman Bobbie Carella, Vice Chairman Lalaine ChuBenitez, and Directors Andy Minodin, Enrique Yamazon, Marlene Murphy, Ken Peralta, and Victor Manuel, the council also extends assistance to Philippine start-ups setting up in the country.
PHILIPPINE BUSINESS COUNCIL
DUBAI & NORTHERN EMIRATES ILLUSTRADO 52
When greatness comes to the fore, it brings the rest of us with it.