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Ion GONZAGA www.boydubai.com An authority blogger and pioneer in the area of inspirational lifestyle since 2011, Ion has quickly become a household name - thanks to his memorable blog that’s easily relatable to Filipino culture. Through the years, Ion, who once represented the UAE at the World Bloggers Day, has racked up an enviable amount of awards and deals as well as speaking engagements as an authority in the field. Last year, Ion also launched a novel e-commerce enterprise, Eternitee, which produces stylish t-shirts with empowering and inspiring messages. He shares, “Until my content has relevance to the Filipino community, yes it makes an impact, and it empowers my fellowmen.” He adds, “My stories are mostly about my expat life - my typical day at home, at work, with family or friends, as well as the wisdom and the lessons learned from my struggles. These are the ingredients I use to create stories that bring positive changes in the lives of my audience.” He also professes, “Every time I receive comments and messages about how a blog I’ve written changed the way people live brightens my day. It is gratifying to know that there are people empowered by what I write and share online. One greatly influenced life can make a big difference in the world.”

While the web is littered with countless bloggers and social media influencers, only a few of them stand out as pioneers who have blossomed into bigger things. ‘Boy Dubai’ and ‘The Pink Tarha’ are the Filipino community’s leaders in this niche.

ILLUSTRADO 111

Profile for Illustrado Magazine

Illustrado 100_JAN 2018  

When greatness comes to the fore, it brings the rest of us with it.

Illustrado 100_JAN 2018  

When greatness comes to the fore, it brings the rest of us with it.

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