Illinois Press Association July PressLines

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of Photos & sing Adverti ontest lC Editoria ers! Winn

July 2014

Official publication of the Illinois Press Association

• Government relations report, pages 2-3 • Political advertising column, page 4 • Convention stories, pages 18-19 • “World’s Oldest Paperboy,” page 23

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Illinois PressLines / July 2014

Spring session concludes successfully for IPA 2014 BOARD OF DIRECTORS - OFFICERS Karen Flax, President Tribune Company, Chicago Sam Fisher, Vice President Bureau County Republican, Princeton Sandy Macfarland, Treasurer Chicago Daily Law Bulletin John Galer, Immediate Past President The Journal-News, Hillsboro

DIRECTORS Todd Eschman Belleville News-Democrat Community Newspapers Kathy Farren Kendall County Record, Yorkville Beverly Joyce Danville Commercial-News Jim Kirk Sun-Times Media Wendy Martin Mason County Democrat, Havana Tony Scott Galesburg Register-Mail Caroll Stacklin GateHouse Media, Inc. L. Nicole Trottie West Suburban Journal, Maywood Dennis DeRossett, Executive Director 900 Community Drive, Springfield, IL 62703 Ph. 217-241-1300, Fax 217-241-1301

Illinois Barry J. Locher, Editor


ILLINOIS PRESSLINES (USPS 006-862) is published bimonthly for $30 per year for Illinois Press Association members by the Illinois Press Association, 900 Community Drive, Springfield, IL, 62703. ©Copyright 2014. All rights reserved. Volume 21 – July 2014 Number 4 Date of Issue: 7/15/2014 POSTMASTER: Please send address changes to ILLINOIS PRESSLINES, 900 Community Drive, Springfield, IL 62703. Periodical postage paid at Springfield, Illinois and Peoria, Illinois. Illinois PressLines is printed and distributed courtesy of GateHouse Media, Inc. in Peoria and Springfield.

The Illinois Press Association’s spring legislative session proved successful as we fended off several attempts to dilute public notices, weaken both the Freedom of Information Act and Open Meetings Act, and an early session attempt to remove the state sales tax exemption on newsprint and ink.

Josh Sharp Director of Government Relations

IPA sponsored legislation Two big industry issues remain on the Senate’s concurrence calendar as we head into the summer months and ultimately, fall veto session. Senate Bill 3530, sponsored by House Speaker Michael Madigan and Rep. Frank Mautino passed the House on May 29 by a vote of 115-0. This legislation was initiated by the IPA to remedy a decision by the Illinois Department of Employment Security concerning independent contractors. While Senate Bill 3530 has also passed the Senate, it must return to that chamber for concurrence before it can proceed to the governor. This measure is supported by the IPA, Illinois AFL-CIO and Illinois Department of Employment Security. Senate Bill 3530 is now an “agreed bill,” this means that there is no opposition to the measure and the IPA expects that this legislation will eventually proceed. However, there is a specific point of law that

needs to be hashed out over the summer months and that has to do with what’s known as the “social security offset.” Illinois is the only state that makes a practice of reducing unemployment benefits to older workers if they also receive Social Security. A state task force met last year to hear testimony from individuals negatively impacted by the law. However, no legislation ever resulted and the situation remains largely the same. While the IPA takes no official position on the “offset” itself, because we are amending the Unemployment Insurance Act and Senate Bill 3530 is now an agreed bill there are some in the legislature that would like to use this legislation to force the state’s hand in correcting Illinois’ “offset” law. Also remaining on the Senate’s concurrence calendar is Senate Bill 346. This legislation was also sponsored by House Speaker Madigan,

and contains an extension of the Graphic Arts Machinery and Equipment exemption until February 28, 2015. It passed the House on Friday, May 30 by a vote of 107-4. Again, even though this bill has now passed both chambers, it was a Senate Bill that the House amended; both must concur in changes before legislation can go to the governor. The Senate unfortunately left town without taking up the measure. The Illinois Press Association, Illinois Manufacturers Association and Illinois Chamber of Commerce are all in support of this legislation. Legislators have been educated by the proponents of Senate Bill 346 about what happened in 2004, the last time this credit expired and about the job losses and economic instability that ensued. The IPA will be working with the Senate and governor’s office over the summer to make these points.

Public notice bills It was a relatively uneventful session as far as legislation goes concerning public notices. Rep. Joe Sosnowki sponsored House Bill 4531, which again sought to eliminate all legal and public notices from newspapers. This bill never made it out of committee. There

See ‘Sharp’ on page 3

About the cover: Mike Vaughn of the Bureau County Republican took first place in the Division B feature photo category with his county fair image of three little girls enjoying a spin on the “Merry Mixer.” IPA STAFF — PHONE 217-241-1300 FAX 217-241-1301 900 COMMUNITY DR., SPRINGFIELD, IL Dennis DeRossett, Executive Director Ext. 222 —

Jeffrey Holman, Director of Advertising Ext. 248 —

Barry Locher, Director of Foundation Ext. 223 —

Lynne Lance, Director of Member Relations Ext. 226 —

Josh Sharp, Director of Government Relations Ext. 238 —

July 2014 / Illinois PressLines

Sharp continued from page 2 was also an attempt to amend Senate Bill 505 to allow for demolition notices to be placed on a public bodies “official website” in lieu of the newspaper – again, the IPA was successful in defeating this legislation. We were also successful in defeating the self-storage industry on Senate Bill 2952. As introduced, Senate Bill 2952 would have eliminated the publishing requirement of delinquent storage units before the contents are disposed of at auction. The publication provisions were removed in House Amendment 1 and Senate Bill 2952 moved forward without IPA opposition. Perhaps the biggest threat public notices faced came late in the legislation session. Senate Bill 3443 was an initiative of the Illinois Department of Revenue and would have set a terrible precedent for public notices – especially tax notices. This amendment sought to let the Illinois Department of Revenue publish its complete list of assessment, notice of hearing for the proposed equalization factor and finalized equalization factor on “its official internet website” instead of the official state newspaper, which is how the law stands now. A special thanks to all IPA members and members of Cook County Suburban Publishers who called their legislators about this bad amendment. As a result, the IPA was successful in drafting and adopting House Amendment 6, which removed this language. Senate Bill 3443 would go on to pass both chambers and now heads to the governor unopposed.

whether or not state’s attorneys are subject to the Act. Fortunately, the courts in Illinois came to our aid on these topics and there was no need to pursue a legislative remedy. In Uptown People's Law Center v. Dept. of Corrections, the First Appellate District of Illinois rejected the Second District's interpretation of the "prevailing party" provision under FOIA that required courtordered relief for an award of attorney’s fees. The IPA applauds and welcomes the court’s decision in Uptown. This decision is in sharp contrast to what the appellate court held in Rock River Times v. Rockford Public School Disttrict. In Rock River Times, the court interpreted the prevailing party language of FOIA to apply only if a court

Page 3 ordered relief, not if the public body turned over the records during litigation. In that case, like in Uptown, the records were turned over before the court issued a ruling. The IPA also welcomed the Illinois Supreme Court’s unanimous decision in Nelson v. Kendall County, which will significantly increase transparency in Illinois government. The ruling, which the court issued in late May, concluded that State’s Attorneys’ Offices, as part of the executive branch of state government, are subject to the Freedom of Information Act (FOIA) and must make their public records available for public review. The decision was unanimous, with Justice Lloyd Karmeier writing the court’s opinion, Chief Justice Rita

Garman and Justice Charles Freeman, Robert Thomas, Thomas Kilbride, Anne Burke and Mary Jane Theis joining. The court reversed the decision of the appellate court, which held that State’s Attorneys’ Office are part of the judicial branch and, as such, are not covered by FOIA. The Supreme Court remanded the case for further proceedings in circuit court. Additionally, all media (newspapers, radio, tv etc.) were exempted from a last minute FOIA bill that seeks to curtail “voluminous requests.” That legislation, House Bill 3796, passed by wide margins in both the House and Senate and goes to the governor for his signature.

FOIA/OMA Issues The IPA came into this spring legislative session ready to work on two important issues related to FOIA – the statutory definition of when a requestor “prevails” and

State Comptroller Judy Baar Topinka (right) visits with Sue Walker, general manager of the Hyde Park Herald, during the IPA’s annual government relations reception May 6 at Springfield’s Sangamo Club.

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Illinois PressLines / July 2014

Political advertising: Don’t forget the ‘ask’ By Jim Pumarlo Another election season is under way, and newsrooms are gearing up for campaigns that last weeks and even months. Coverage will consume the news pages from candidate profiles and community forums to photo requests and letters to the editor. And don’t forget the steady barrage of press releases. Step-by-step coverage of political campaigns likely prompts more than one publisher to utter: Why are we giving the candidates all this free publicity? Where are their ads? A first response: Have you approached the candidates? Better yet, are you prepared to pitch an ad campaign? In other words, does your newspaper have a plan to introduce yourselves to the candidates and promote how you can generate attention for their campaigns? It’s important to remember that many candidates are novices to the

political arena, especially when it comes to launching and running a campaign. This is especially true in local campaigns. Pumarlo Newspapers have an opportunity to be a key adviser in how they organize and spend their advertising dollars. One of the first orders of business in organizing election coverage is convening a joint meeting of the news and advertising staffs. Reporters can familiarize sales representatives with the candidates and the issues. Ad reps can likely provide some valuable information for the news staff, too. Here is one checklist as newspapers prepare to pitch political advertising. Convene a brainstorming session, and you’ll likely generate more

Craven law office springfield, illinois Donald M. Craven • Esther Seitz — Phone 217-544-1777

LIBEL HOTLINE 217-544-1777 Free pre-publication advice for members of the Illinois Press Association.

ideas: • Introduce yourself to the candidates. Make an appointment to connect face-to-face as soon as they announce their candidacies. • Familiarize yourself with the races and the issues. News and advertising departments should connect early in the election cycle and communicate regularly. Adjust ad campaigns as the issues change. • Assign ad reps to specific races so they are comfortable with the candidates and the dynamics of the race. • Understand who controls the advertising dollars. In local races, candidates themselves may oversee all aspects of the campaign. As you ascend the political ladder – legislative and congressional races, for example – most candidates may have campaign managers who control the purse strings. • Be aware of key advertising opportunities for maximum exposure for the candidates. For example, when will candidate profiles be published? Will the newsroom be covering specific candidate forums? Identify the editions when the reports will appear. Will a Voter Guide be produced? • Organize your own candidate forum and seek sponsors. • Develop advertising packages. Present candidates with the spectrum of opportunities from print editions to audio and video on the Web to social media channels. Present yourself as a one-stop-shop for their advertising needs. • Create a separate tab on your website for election coverage. Promote advertising and candidate messages here as well. • Be aware of legislative and/or congressional seats in targeted or swing districts. Extra advertising dollars may be available from the respective political parties or specialinterest groups.

• Know your market share. Most community newspapers are the primary source of local news; make the argument that candidates should divide their advertising dollars accordingly. Promoting a candidate is no different than promoting a new store or a new product. Candidates stand their best chance of securing votes if they are in front of their constituencies early and often. A successful advertising campaign will introduce the candidates and underscore what they bring to the table for their constituencies, the voters. In that regard, newspapers should be unabashed in promoting their ability to deliver those votes. Even in today’s fractured media landscape, community newspapers remain the primary source of local news. That’s underscored by MRI – Survey of the American Consumer: “Nationwide, newspapers have been ranked as the media used most by the ‘Influential’ community. Local newspapers, overwhelmingly, still hold the largest share of the adult audience in their market compared to any other local media.” You should be first at the doorstep of the candidates, announcing why your newspaper is in the best position to deliver consistent and credible messaging for their campaigns. Jim Pumarlo writes, speaks and provides training on community newsroom success strategies. He is author of “Journalism Primer: A Guide to Community News Coverage,” “Votes and Quotes: A Guide to Outstanding Election Coverage” and “Bad News and Good Judgment: A Guide to Reporting on Sensitive Issues in Small-Town Newspapers.” He can be reached at and welcomes comments and questions at

July 2014 / Illinois PressLines

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You have questions. We have answers. Illinois Press Association Government Relations Legal & Legislative

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Josh Sharp, Director

Contact Carol Shirley with questions about beer distribution. 217-528-4371


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Have a legal question regarding a story? Ask Attorney Don Craven first.

ADVERTISE IN THIS SPACE Mike Flesch 217-241-1700

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Illinois PressLines / July 2014

Illinois Press Foundation awards $20,000 in grants to high schools “Extra-curricular activities often have funding cut to the point of non-existence, and journalism programs are not necessarily high on the priority lists for extra monies. The IPF Mini-Grants Program continues to be a strong priority for our board of directors,” he said.



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The Mini-Grants Program, which is now in its sixth year, has given nearly $100,000 to high schools to help fund equipment purchases, such as cameras, laptop computers, journalism textbooks and software for use in the production of student newspapers, both in print and online.

“We all know how schools throughout the state struggle to fund their annual budgets,” said IPF Director Barry Locher.

High schools that were awarded a 2014 Mini-Grant include: Tri-Point High School (Cullom), Belvidere, Batavia, Carlyle, Plano, Quincy Notre-Dame, Johnsburg, Herscher, Pearl City, Alton, Casey-Westfield, Fremd (Palatine), Mt. Carmel, Unity (Mendon), Plainfield, Christ Our Savior Lutheran (Evansville), Prospect (Mt. Prospect), Ray Graham Training Center (Chicago), Walter Payton College Prep (Chicago), Chester, Queen of Peace (Burbank), Okawville, Harrisburg and Frankfort (West Frankfort).

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The Illinois Press Foundation has awarded $20,000 in “Mini-Grants” to 24 Illinois High School journalism programs. Each school was eligible for a maximum award of $1,500.

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High court opens state’s attorneys to FOIA

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The Illinois Supreme Court has declared that state’s attorneys are government officials subject to state public records law. The unanimous ruling forces county prosecutors to release public records under the Freedom of Information Act. The law is intended to improve government transparency. The case began when a reporter asked for emails between employees in the Kendall County State’s Attorney's office. The office denied the request, claim-

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ing it was part of the judicial branch of government, which is exempt from the act. An appellate court found that state's attorney offices aren't public bodies subject to the open information law. The state Supreme Court reversed that ruling. State’s attorneys prosecute crime but also act as lawyers for county boards, advising officials on zoning issues, contracts and more.

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Illinois PressLines / July 2014

Tom Zalabak of the Champaign News-Gazette leads a discussion on special sections during an afternoon advertising roundtable session at the convention.

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Twelve Illinois high school media students were named to the 2014 All-State Journalism Team, sponsored by the Illinois Journalism Education Association, in a ceremony June 7 in Springfield. The event was hosted by the Illinois Press Foundation. Dann Gire, film critic for the Daily Herald of Arlington Heights, was the featured speaker. Selection to the team recognizes students whose leadership, energy, dedication, and expertise make their publications possible. Members of the 2013-14 team: • Gabrielle Abesamis, Niles West High School • Holly Baldacci, Huntley High School • Nicholas Boose, Kaneland High School • Michael Glick, University of Chicago High School • Nabi Dressler, Prospect High School • Sarah Foster, Mattoon High School • Mackensie Harrison, Cisne High School • Jessica Lynk, John Hersey High School • Rachel Mueller, Okawville Jr./Sr. High School • Walker Post, Lane Tech College Prep High School • Kelly Reilley, Belvidere North High School • Katarina Weber, Elk Grove High School Marc Eckmann and Michele Sinclair, principals of Belvidere North and Mattoon high schools respectively, are IJEA Administrators of the Year.

July 2014 / Illinois PressLines

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Herald-News recognizes 175th anniversary By Kate Schott Reprinted from the Joliet Herald-News April 20, 2014 Despite all the technological advances and improvements, it’s striking that a comment made 100 years ago by Colonel Ira Copley about the newspaper business is perhaps more true today than it was back then. There has been much ballyhooing about the demise of newspapers – an assessment I disagree with. How we get our news has changed. The need for news, though, is perhaps greater than it ever has been. And the need for local news in particular remains

vital – and in demand. People can get news from Chicago, Springfield, Washington, D.C., and abroad from numerous other sources. At The Herald-News, we want to be where you get your news about Joliet and surrounding communities in Will and Grundy counties. To succeed in that, we must embrace a mentality of being good neighbors. It’s not a new idea in media – and especially not at The Herald-News. Colonel Ira Copley, who in 1913 bought The Herald-News, wrote 100 years ago that the paper’s general policy was one of neighborliness. Being a good neighbor and community advocates is important to Shaw

Media, as well. It's one of the reasons I enjoy working for the company, and it's one of the reasons Shaw bought The Herald-News earlier this year. We wanted to return that community journalism focus and mentality to this area. It's a legacy that has deep roots. On April 20, 1839, the first incarnation of The Herald-News was printed. As I’ve learned, a fluke led to the printing of the first edition of the Juliet Courier, the first publication that The Herald-News can trace its origins to. Through 175 years, the publication has had various incarnations, names and owners who shaped The Herald-News, each one

penning a new chapter in the annals of the paper's history. Today, it’s our staff’s turn to help shape the future of The HeraldNews. It’s an awesome (at times overwhelming) responsibility, but I recall a favorite saying of mine from Dr. Seuss: “Today I shall behave as if this is the day I will be remembered.” Many tomorrow’s from now, it’s my hope our team contributed to work that was worthy of being remembered. Kate Schott is editor of The Herald-News and the Morris Daily Herald. She can be reached at or 815-280-4119.

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Illinois PressLines / July 2014

High school student with passion for news starts school newspaper By Staci Bradbury Reprinted from The Daily Journal, Kankakee April 23, 2014 In a back conference room littered with old yearbook boxes off of the main office at Bradley-Bourbonnais Community High School, a slender girl with curly red hair is trying to start a newspaper. Eileen O’Gorman is standing at the head of the table, with a deep stack of detailed agendas, even though there are only six people in the meeting. Laden with backpacks and water bottles, the editors discuss the pros and cons of starting a Twitter account for their fledgling newspaper and various web site hosting options. They agree to make plans via group text for a Friday night pizza party. It’s not the first time O’Gorman has started a newspaper. She launched a monthly newsletter in fourth grade with the help of a teacher. “I just have a weird obsession with news,” she said with a wry smile. But this time, she’s on her own. Brian Wright, principal, agreed to be the staff's sponsor after O’Gorman was unable to find an English teacher willing to commit. But his assistance comes in the form of facilitation: unlocked conference room doors, time and space to meet, official approval.

Commandeering the staff and creating the paper are up to her. “I was confident in Eileen’s ability to put out a quality product because of the kind of person she is. I never doubted what she could do," Wright said. Her gumption also impressed Mike Frey, managing editor of The Daily Journal, when she visited the newsroom in looking for support for her dream. “They didn’t exactly roll out the red carpet for her, but she took that glimmer of hope and went with it,” Frey said. “She's a stick of dynamite.” The staff just launched their first edition online, with articles ranging from an editorial exploring feminism to an analysis of why teenagers love movies such as “Divergent” and “The Hunger Games” They’re aiming for two or three more editions before the end of the school year, and next year, a new mass communications class. That means The Boiler Spoiler probably will be assimilated back under the official umbrella. But for now, the newspaper is living and breathing because a handful of students are resuscitating it, one challenging compression at a time. And the most determined rescuer is Eileen O’Gorman. “I’m positive that the school needs a newspaper,” she said. “I believe in it enough.”

July 2014 / Illinois PressLines

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College newspapers keep up with online demand, rising printing costs By Steve Tarter Reprinted from Peoria Journal Star May 18, 2014 With additional information from The Southern Illinoisan, Carbondale Once as much a part of the scene as all-nighters and pep rallies, college newspapers are making more news digitally these days. The signs of a receding paper product are all around us in Illinois. The Daily Illini at the University of Illinois, the Vidette at Illinois State University

and the Daily Egyptian at Southern Illinois University have all reduced printing schedules over the past year. They’ve all gone from publishing five days a week to four. In the case of the U of I, the staff now offers up the Buzz on Friday, an entertainment magazine. The SIU Board of Trustees approved a new fee on June 24 in a specially called meeting. A student media fee, proposed by the Daily Egyptian newspaper and approved by the Undergraduate 52




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Student Government, was unanimously approved by the board. The $9 fee is estimated to provide $280,000 to alleviate the student-led paper’s projected $200,000 deficit, William Freivogel, School of Journalism director, said. The state legislature included $70,000 to the SIU School of Journalism in the budget it sent to Gov. Pat Quinn, and President Randy Dunn has promised support equivalent to the $55,000 former President Glenn Poshard provided the paper. Smaller school papers like the Bradley University Scout and the Knox Student serving Knox College in Galesburg continue to publish weekly but are ramping up digital efforts, students say. Scout staffers said using Facebook and Twitter allowed for timely additions to the traditional Friday print edition. University of Illinois students have also stepped up in the face of cutbacks, said Lilyan Levant, publisher and general manager of the Illinois Media Co. When she took over in late 2011, the budget for the school's media group that includes the Illini, the yearbook, a quarterly magazine and a student-run commercial radio station, was $2.4 million. It’s $1.5 million now, she said. Change has been instigated by rising printing costs and the fact that students want to read things digitally, said Levant, pointing out that there's no reduction in the desire to produce news. “Students still want to write for the DI. We have 60 to 110 students here in the newsroom on any given night, writing for the next day's paper. It’s a group effort. They want to build something,” she said. But now they're building on different levels. “The online product has improved. We’ve given students a lot of tools. (The paper) now has 13,400 Twitter followers,” said Levant. ISU Vidette general manager John Plevka said the decision to drop the

Friday edition was also driven by fewer students being on campus on Fridays. As part of that decision, the Vidette rebranded its Thursday edition last fall as “The Bird,” a magazine-type product that highlights entertainment in the BloomingtonNormal area. Plevka, who reported a 25 percent gain in Vidette web traffic over the last year, said ISU would continue to be “aggressive” in pursuing a digital strategy. The Knox Student went from 16 pages to 12 pages each week this year under editor Charlie Megenity, who also converted the managing editor slot to a digital editor position that was held by Chelsea Embree. “Embree also managed our social media content during the year. We’re of a mind that social media drives web traffic for the paper,” said Megenity, pointing to more frequent updates to the Knox paper’s website. While pages were cut, there was no reduction in quality; earlier this year, the Knox paper was selected as the best nondaily student newspaper in a region that includes Illinois, Indiana and Kentucky. When it comes to a paying thing, print still has its place, said Levant. While online is on the rise, those efforts only secure about 10 percent of the revenue with about 80 percent coming from print, she said. Heather Swick, who served as editor of the Bradley Scout for two years before graduating in 2013, said print has appeal. “It's right there for the students. It's a different animal from the community or city paper," she said. But the college paper continues to evolve. Kristin Kreher, the Scout's managing editor next fall, said the paper's transition to an online model will continue. "We're going to be running more video features. We hope to do one a month," she said.

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July 2014 / Illinois PressLines




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Illinois PressLines / July 2014

Editorial Awards

Mike Kramer, publisher of the Chicago Daily Law Bulletin, presents the trophy named in his father’s honor to Katelyn Stanek of the Woodstock Independent.

David B. Kramer Memorial Trophy The Woodstock Independent

Will Loomis Memorial Trophy Wednesday Journal of Oak Park and River Forest Left to Right: Dawn Ferencak, Alicia Plomin, Dan Haley, Sky Hatter, Jean Lotus, Ashley Lisenby, Andrew Johnson

Harold & Eva White Memorial Trophy The Galena Gazette Left to Right: Jay Dickerson, P. Carter Newton, Hillary Dickerson, Wendy Martin (IPA Board)

All photographs by Gina Volk, Eastern Illinois University

July 2014 / Illinois PressLines

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Patrick Coburn Award of Excellence Daily Chronicle, DeKalb

Eric Olson, left, and Sam Fisher (IPA Board)

Mabel S. Shaw Memorial Trophy Northwest Herald, Crystal Lake

Jason Schaumburg, left, and Sam Fisher (IPA Board)

The Stuart R. Paddock Memorial Trophy was awarded to the Chicago Sun-Times

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Illinois PressLines / July 2014

July 2014 / Illinois PressLines

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Advertising Awards OPPOSITE PAGE, LEFT TO RIGHT: Patrick Seil of The Navigator & Journal-Register, Albion, accepts the Division G Advertising Trophy from Sam Fisher, IPA vice-president. Tim Evans of NewsGazette Community Newspapers accepts the “Sales Manager of the Year” award from the IPA’s Jeff Holman. The staff of the Champaign News-Gazette accepts the Division J Advertising Trophy. Leonard Wolf of the Belleville News-Democrat is awarded the Advertising Sales Rep of the Year award for daily newspapers. Dawn Ferencak of Wednesday Journal, Inc., newspapers was the winner of the Advertising Sales Rep of the Year award for weekly newspapers. Tim Stuart of The Southern Illinoisan Carbondale accepts the Division I Advertising Trophy. Andy Mead and Maggie Acker of the Wednesday Journal of Oak Park and River Forest accept the Division H Advertising Trophy. THIS PAGE, RIGHT: The staff of the Wednesday Journal of Oak Park and River Forest, winners of the Sam Zito Award of Excellence. Below: The staff of the Champaign News-Gazette, winners of the James S. Copley Award for Advertising Achievement.

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Illinois PressLines / July 2014

With right approach, ‘future is bright’ for newspapers By Robert Downen Eastern Illinois University Peter Wagner has three million reasons to believe print media hasn’t seen its final days. As newspapers around the country adapt to an increasingly digital and online market, Wagner’s own company, Iowa Information, Inc., has found a niche across Iowa worth roughly $3 million in annual display advertising revenue. In a speech at the Illinois Press Association’s 2014 conference, Wagner was quick to dispel certain “propaganda” toward the death of print media, outlining key points of his own sales Peter Wagner addresses the IPA conference. process and emphasizing the importance of local marketing for the survival of man” at media conventions across the country. newspapers. The key to prosperity, he said, is maintaining “The form of media isn’t as important as the long-lasting and innovative relationships with information being delivered,” Wagner said. “It is advertising clients while still providing localized the newspaper, and the newspaper only, that pro- and credible content for dedicated readers. vides consensus around town.” Of course, Wagner also realizes finding that balAnd when it comes to providing that consenance is easier said than done, especially amid the sus, Wagner is at the forefront, rightfully earning industry’s mass exodus toward online and digital his nickname as the newspaper industry’s “idea content. Yet despite that trend, Wagner has held

to the steady, adopting an aggressive sales process based on his “Three Es” of advertising: “Enthusiasm, Education, and Execution.” He said the idea of “salesmanship in print” has been the bedrock for publications like the N’West Iowa REVIEW, winner of 17 Iowa Newspaper of the Year Awards since 1972. On any given day, Wagner’s sales team—affectionately called “wolves” (an homage to pack mentality in Rudyard Kipling’s “Jungle Book”)—are carving out new revenue opportunities, with Wagner’s moniker of “every ‘no’ is one step closer to a ‘yes’” the driving force. “Nobody ever said selling newspaper advertising is easy,” Wagner said. “If it were, everybody would do it.” As for the future of print media and local publications, Wagner remains optimistic. “The future of the hometown newspaper is still bright,” he said. “We’re repositioning, learning who we are… If we lose, it’s because we let ourselves lose, not because we didn’t have the opportunity.”

Hoeppner preaches importance of smartphones in the f ield By Robert Downen Eastern Illinois University Val Hoeppner’s career in multimedia journalism started with a five minute tutorial on Adobe Flash, after which she claims, tongue-in-cheek, she was an “expert” in the field. That knowledge, she said, was passable at a time when mobile content was still a relatively new innovation. After five years spent teaching mobile media at the Freedom Forum Diversity Institute, however, Hoeppner’s expertise is no laughing matter, having grown with the rapid evolution of digital journalism. Now a regular at journalism conferences and in newsrooms across the country, Hoeppner has remained

at the forefront of smartphone-based journalism. In two programs at the Illinois Press Association’s 2014 conference, Hoeppner preached the power of smartphones to deliver Val Hoeppner concise and quick content in an increasingly-digital age, largely through use of various iPhone- and Android-based applications. “You have a race car in your pocket,” Hoeppner said, her own iPhone in hand. “And some of you are driving it like a golf cart.” “The Internet is a place for innova-

tion and discovery,” Hoeppner said, citing YouTube cat videos as a farfetched yet intriguing example of revenue opportunities in the digital marketplace. Today, 23 percent of all news-gathering is done on cell phones — a statistic she believes will only increase from generation to generation. For journalists, surviving that trend will necessitate a complete re-education of mobile, social and video storytelling. To aid that process, Hoeppner listed a variety of useful applications for journalists working and publishing in the field, including Abbyy Textgrabber, a scanning app capable of digitizing and translating tangible documents into over 60 languages,

and mobile video editing apps like Filterstorm and Videolicious. She also noted the importance of maintaining a strong, multiplatform social media presence, a process she said is increasingly simple through applications like Buffer and Hootsuite. However, she also said using “ambient social media networks” means tip-toeing a very fine ethical line, citing the almost-unmitigated access to personal information available through applications like Banjo and Mobile Patrol. “It’s almost scary what you can do and find with some of these applications,” she said. “Please… use these for good, not evil.”

July 2014 / Illinois PressLines

McCormick Foundation continues support of IPF, First Amendment By Robert Downen Eastern Illinois University Almost 60 years after his death, Robert R. McCormick’s legacy is alive and well, thriving in community and educational projects around Illinois. The McCormick Foundation, created in 1955 under the Last Will and Testament of Col. Robert McCormick, Clark Bell has long-since been an advocate for freedom of speech and press across the state, allocating generous grants to like-minded organizations, including the Illinois Press Foundation. Clark Bell, the Foundation’s Journalism Program Director, said in the program’s 20-year span, its mission has remained true to the principles of its parent foundation: the growth and protection of First Amendment rights. Introducing keynote speaker Penny Abernathy, Bell encouraged the continuity of that vision through relationships with organizations like the Illinois Press Foundation and other journalism professionals, noting the McCormick Foundation’s continual sponsorship and support of projects like Abernathy’s. As for the IPF, Clark was adamant in his support of the organization’s mission: “It’s partners like the IPF that will determine the future of journalism in the state of Illinois.”

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‘Saving Community Journalism’ means adapting, refocusing By Robert Downen Eastern Illinois University It’s rather intriguing that a former New York Times executive has spent a half-decade analyzing newspapers with circulations of 15,000 readers, but when the goal is to save community newspapers, that’s exactly where you start: community newspapers. For the last five years, Penny Abernathy, whose resume boasts executive positions at both the New York Times and the Wall Street Journal, has done exactly that. Her book, Saving Community Journalism: A Path to Profitability, examines the role of small-circulate journalism in what she calls “the age of disruption,” tackling one daunting question: how can community newspapers survive in a revenue-driven media market? By analyzing a variety of community papers (her research spans anywhere from a 7,000-circulation

Penny Abernathy

weekly in West Virginia to a 150,000-circulation paper in Chicago), Abernathy’s research casts a wide net, ultimately trying to find a place for small-town publications in an increasingly global and digital marketplace. And while her findings do not spell immediate doom for the underdogs, they hardly make them odds-on favorites. In her keynote speech at the IPA’s 2014 conference, Abernathy cited four real threats to community journalism: 1950s-level print advertisements, higher print and distribution costs, shifting reader habits, and the toughening of market competitors. “You’re not safe,” Abernathy said, the faint groan of a small town editor echoing across the convention hall. “Because the Internet has assaulted the traditional business model, the historic mission of newspapers—informing and educating the public—is also threatened.” Luckily, “not safe” does not mean “extinct.” According to her research, the value of newspapers has hardly changed in recent years. “The historic mission of newspapers is as vital as ever, especially in the Internet age, when we often suffer from information overload,” she said. “Newspapers are the glue that binds a community politically, economically and socially.”

To be that “glue,” Abernathy said newspapers must fulfill three separate, though interconnected, roles: agenda-setting for public policy, encouraging regional commerce, and fostering a sense of geographic community. That vision, she said, means reimagining certain perceptions of both the “community newspaper” and its “loyal readers.” Unfortunately, she said, many editors seem to romanticize the size and scope of their loyal readership. The truth is, “loyal readers” are a rare breed, especially among younger generations. “In our research, we did not find a single print-only reader below the age of sixty,” she said, another groan reverberating in the distance. However, Abernathy also found the medium by which readers obtain news has less impact than content itself, citing that news credibility and reader comprehension are far-better gauges of future loyalty. “We have an emotional attachment to print, but we need to approach the problem from an analytical framework,” she said. Saving community journalism, then, is not just a matter of costcutting, but simultaneously adapting to a new marketplace while integrating credible and comprehensive local news. “Our Founding Fathers envisioned us as nation builders,” she said. “But we need to see ourselves as community builders.” For more information on Abernathy’s study, visit:

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Illinois PressLines / July 2014


Muhs named SJ-R executive editor Angie Muhs has been named executive editor/vice president of editorial for The State Journal-Register in Springfield. Muhs comes from the Portland (Maine) Press Herald, where she has held various positions for nearly Muhs a decade. Most recently, she has been the Press Herald’s director of audience development. Before moving to Portland, she held editing and reporting positions at The Miami Herald, Lexington (Ky.) Herald-Leader and The (Columbia, S.C.) State. Muhs is a native of Olney, Illinois, and a graduate of Northwestern University.

Beck, Foreman given Master Editor awards The Southern Illinois Editorial Association recently presented Master Editor Awards to two longtime editors at The Champaign NewsGazette. They are John Beck, who recently retired as executive editor, and Beck John R. Foreman, the publisher and president of The NewsGazette Inc., NewsGazette Community Newspapers and WDWS/WHMS/ WKIO Radio. Foreman

Willis named Carmi editor Former Fairfield policeman and reporter for the Wayne County Press, Braden Willis, has been named editor of the Carmi Times. Willis has worked as a reporter at the Times since 2007, when he left the Press and moved from Fairfield back to Carmi.

Bricker retires from Joliet Herald-News Joliet Herald-News Publisher Don Bricker has announced he is Bricker retiring from Shaw Media to pursue a new opportunity in Colorado. Bricker joined Shaw Media in June 2008 as the publisher of the Daily Chronicle in DeKalb and

Kane County Chronicle in St. Charles. He has since served in a number of capacities, and was promoted last year to the vice president of Shaw’s suburban publishing. Earlier this year, he was named publisher of The Herald-News and Morris Daily Herald.

Loggins rejoins Daily Journal Colleen Loggins has rejoined The Daily Journal of Kankakee to write a pop culture column Loggins called “Social Studies.” She had been living and

See People on page 21

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People continued from page 20 working in Chicago. She is a former copy editor at The Daily Journal. “Although it might appear to be fluff at first glance, pop culture is worth talking about because it has a way of sparking important conversations about serious topics, everything from gender politics and sexuality to race and power,” Loggins says.

Carroll County Review welcomes Burke Dan Burke is the newest staff member of the Carroll County Review in Thomson. Dan is a senior at Northern Illinois University and will complete his B.A. in journalism with a minor in philosophy in spring 2015. Dan received his A.A. from the College of DuPage in Glen Ellyn.

GateHouse names editors for Southern Illinois publications Leigh M. Caldwell has been named regional editor and Jim Rodenbush has been named regional digital editor for GateHouse Media’s 25 Southern Illinois publications. Caldwell, 41, is a West Frankfort native. Her career started at Southern Illinois radio station WFRX and includes stints in Caldwell print, online, radio and television journalism for The Tampa Tribune, the New York Times Regional Media Group and AOL Huffington Post Rodenbush Media Group. Rodenbush, 37, a graduate of Du Quoin High School, has worked as news adviser to The Daily Collegian,

at Penn State University, and a lecturer in the University’s College of Communications. He was with the Pittsburgh Tribune Review and Pittsburgh Post-Gazette, and taught at Webster University in St. Louis and the University of Pittsburgh.

Hall named editor in McLeansboro Jeremy Hall has been named editor of the McLeansboro Times-Leader. Hall has 20 years’ experience in the newspaper industry and had most recently worked as publications specialist at National Railway Equipment in Mt. Vernon. Hall had served as managing editor of the Mt. Vernon Register-News from 20072011 before leaving the newspaper industry for a job as online communications specialist at St. Mary’s Good Samaritan Inc., located in Mt. Vernon and Centralia. He studied journalism at Southern Illinois University Carbondale before becoming a sports reporter at the RegisterNews in 1995.

New staff join Journal-Pilot The Journal-Pilot has two new staff members to help customers with advertising services and to improve internet services of the newspaper. Amy Wear Brackenbury, the sales representative, is a graduate of Carthage High School and attended Lincoln Christian University. She is the key sales representative in Hancock and McDonough counties for the Journal-Pilot as well as its sister papers of Mississippi Valley Media. Erica Eddington Carroll is internet coordinator for Mississippi Valley Media. She is a native of LaHarpe and a graduate of Illini West High School. She earned a bachelor of arts in communication from Western Illinois University. Carroll works with the growing internet presence of the MVM newspapers.

Stone named COO of Daily Herald Media Scott T. Stone has been elected executive vice president and chief operating officer of Arlington Heightsbased Paddock Publications, publisher of Daily Herald Media including the Daily Herald, Business Ledger and Reflejos, the company has announced. In addition, Stefanie S. Anderson and Stuart Paddock III were appointed senior vice presidents and Karen DiGiulio was named corporate secretary. They were among several appointments made by the Paddock Publications board of directors at the company’s annual meeting, along with the election of other corporate officers, said Douglas K. Ray, chairman, CEO, president and publisher.




Advocate (Carroll County), in addition to the Bureau County Republican, Putnam County Record and Tonica News. He will be based in Sterling. Fisher, a graduate of the University of Fisher Missouri School of Journalism, joined Shaw Media in 1983. He serves as vice-president of the Illinois Press Association Board of Directors as well as sits on the executive committee.

McDaniel joins JournalCourier Samantha McDaniel has joined the staff of the Jacksonville JournalCourier as a content producer. She graduated Eastern Illinois McDaniel University in December with a bachelor’s degree in journalism. McDaniel is originally from Cahokia.

Sawyer, Sibthorp-Moecker promoted at Herald & Review DiGiulio

Fisher is new Sauk Valley publisher Sam Fisher, who has been with Shaw Media for 31 years, was recently named publisher of Sauk Valley Media. Fisher, who is currently publisher of the Bureau County Republican in Princeton, succeeds Trevis Mayfield. Company President John Rung said Fisher would assume oversight of publications of the Telegraph (Dixon), Daily Gazette (Sterling/Rock Falls), Ogle County Newspapers (Oregon) and Prairie

Gary Sawyer has been promoted to editor/general manager of the Herald & Review. Previously the regional editor for Central Illinois newspapers, Sawyer will retain his editorial duties in Decatur, in addition to being responsible for production and operations at the Decatur plant. Bridget Sibthorp-Moecker, Sawyer regional digital services director, will take on additional responsibilities for digital production and revenue and will become a member of the senior management team.

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Illinois PressLines / July 2014

Industry Deaths

People continued from page 21 Sawyer was regional editor for Central Illinois for two years; before that he was editor of the Herald & Review for 11 years. He previously was publisher of the Corvallis Gazette-Times and Albany TimesHerald in Oregon, and led newsrooms in Mason City, Iowa, and the Quad-City Times in Davenport. SibthorpSibthorpMoecker was named regional digi- Moecker tal services director in 2012. She joined the Herald & Review’s online staff in 2005 and was promoted to webmaster in 2008.

Publisher of 9 years resigns Trevis Mayfield, publisher of Sauk Valley Media and vice president of Shaw Media, resigned May 2. Mayfield, 48, came to Sauk Valley in 2005 as publisher and became a corporate vice president in 2007. He has been responsible for multiple media operations for Shaw in Mayfield Illinois and Iowa. In making the announcement, Shaw Media President John Rung noted that business units under Mayfield’s supervision had performed well “during a turbulent time in the media industry.” “Trevis and his team accomplished a great deal during his tenure, which spanned nearly a decade,” Rung said. “Trevis is a tremendous leader, and we will miss him. I have no doubt that he will enjoy continued success in his future ventures.”

Debra Sherman Debra Sherman, a Reuters reporter for more than two decades, died April 22 at age 51. She worked as a reporter in Chicago and elsewhere for Reuters, writing about science, medical tech- Sherman nology and general healthcare topics. Prior to that, she covered corporate news, financial and derivative markets, including the London stock market, when she worked out of the Reuters London bureau in the mid-1990s. Her widely recognized writing culminated in a blog for Reuters about cancer and the toll it takes. Mrs. Sherman lived in Arlington Heights.

Elizabeth P. Gray Elizabeth P. Gray, 70, died May 27. She had worked as a senior customer service represenGray tative at the Daily Herald in Arlington Heights for over 20 years.

Horace Livingston Jr. Horace “Buck” Livingston Jr., 92, died June 19. Friends remember the longtime editor and publisher of the AfricanAmerican Voice weekly newspaper as a man who stood up for fairness and as one of Livingston Decatur’s leading civil rights activists. Livingston mostly made his living as a brick-

layer and construction worker after serving in the Navy during World War II. He was co-founder of the Local Association for Black Action in 1967, which published the Voice. Livingston believed Decatur’s black community needed its own newspaper and stepped up when the publication foundered a year later. He served as editor and publisher for about 40 years and was presented a Stephen Decatur medallion by the City of Decatur in 2007 for outstanding service.

Jack V. Harvey Jack V. Harvey, 92, died April 26 in Ridgefield, Conn. He was a former media broker who arranged the sales of hundreds of radio and television stations, cable systems and newspapers during a 40-year career. He was a graduate of Quincy High Harvey School and University of Illinois. In 1946, he joined the Montgomery (Ala.) Advertiser Journal as a reporter, then joined the United Press International in Atlanta, where he worked successively as reporter, editor, business representative and business manager. He joined the media brokerage firm of Blackburn & Co. Inc. and served as vice-president until his retirement in 1996. During his media brokerage career, he assisted Quincy Newspapers Inc. in four of its early television acquisitions.

James Mansfield James Wallace Mansfield, 73, of Peoria Heights passed away on May 12 in Peoria. He was the former editor and publisher of the Peoria Heights Herald and was a city hall

reporter for the Peoria Journal Star. He later worked at the Peoria Heights Herald before purchasing the paper. As its owner, editor and publisher, he Mansfield was reporter, photographer, ad salesman and layout artist. He also took the paper to the printers and distributed it.

John Richard Leslie John Richard Leslie, a longtime Chicago Tribune editor, died June 19. He was 75. According to colleagues, Leslie faced decisions with decency, fairness and integrity. “He was always about Leslie the work, not the credit,” longtime Tribune colleague Bill Parker said. “His steadiness and professionalism made him an anchor for the newsroom.” Leslie graduated from Northwestern in 1960 and joined the Tribune in November 1968 as a copy editor. He was assistant news editor in May 1974 when Publisher Stanton Cook and Editor-in-Chief Clayton Kirkpatrick made a bold decision: Fly a team of editors and production workers to gather President Richard Nixon’s justreleased Oval Office transcripts on the Watergate scandal from Washington-based Tribune staffers. Long before computers, the team worked throughout the flight back to Chicago and beyond, editing and preparing the transcripts for typesetting. The deadline dash produced a 44-page special section tucked inside the next day’s newspaper, which then cost 15 cents.

July 2014 / Illinois PressLines

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Lowell Davis Lowell D. Davis, 76, of London Mills, died June 12. Lowell spent his early years in the communities of Bryant and Lewistown, graduatDavis ing from Lewistown High School in 1956. He worked and apprenticed at numerous newspapers eventually settling in at the Peoria Journal Star in 1967 where he managed the composing room.

Margaret S. Herguth Margaret S. Herguth, 79, died April 11 in Morton Grove. She was the editor of the school newspaper at Milwaukee’s Mount Mary College, where she received her bachelor’s degree in 1956; she earned her master’s degree from Northwestern University’s Medill School of Journalism. In 1961, Mrs. Herguth joined the Herguth staff of the Chicago Daily News as a writer and assistant editor on its weekly Chicago Life magazine. Mrs. Herguth married Sun-Times columnist Bob Herguth in 1966. She contributed freelance articles to the Sun-Times and wrote a children’s book about North Dakota, part of a series on the states. Some 28,000 copies of the book were published and it made its way into libraries around the country.

Nora C. Baker Nora C. Baker, 80, of Roxana died Wednesday, May 21, at Anderson Hospital in Maryville. Nora was a retired journalism Baker professor at Southern Illinois University in

Marvin Teel, ‘World’s Oldest Paperboy’ By Becky Malkovich Reprinted from The Southern Illinoisan Carbondale June 24, 2014 CHRISTOPHER — Marvin Teel, whose work ethic and zest for life delighted those who knew him, has died at age 90. Teel was a wellknown figure in Franklin County, where he was a rural mail carrier for 45 years. In more recent years, he was perhaps better known as a prolific letter to the editor writer, his words frequently appearing in The Southern Illinoisan, and as a paper carrier for The Benton Evening News. Teel delivered 40 papers on his three-mile route through the streets of Christopher, come heat and humidity, snow or storm, on his antique Schwinn bicycle. In an interview with The Southern Illinoisan last year, Teel argued his five-day-a-week route earned him the title of “World’s Edwardsville who had also worked as a reporter for the Alton Telegraph. She was born in 1933 in Chicago, and married Benjamin L. Baker in 1964, in Gulfport, Mississippi. He preceded her in death on November 8, 2007. Nora is survived by two sons, Robert Bolton of Nashville, Tennessee and Jonathan Bolton of Las Vegas, Nevada.

Roy A. Carter, Sr. Roy A. Carter, Sr., 79, of Farmersville, died May 30 in Springfield. He was born in 1935 in Cleveland. As a 17-year-old, Mr. Carter began a typesetting apprenticeship at the Cleveland Plain Dealer. Because he wanted to travel, he became a “tramp” printer, working in over 100 different newspapers and print shops throughout the

Marvin Teel Oldest Paperboy,” given his closest competitor, a 93-year-old California man, delivered the news only once a week. Teel, who would have celebrated his 91st birthday next month, continued delivering until he was admitted to the hospital two weeks prior to his death, his daughter Sherry Bullock of Du Quoin said. “He was feeling sick and we wanted to take him to the emergency country. After years of life on the road (And in his Airstream trailer.) he settled in Espanola, N.M., to start the Master Printing Company. He later came to Carter Springfield, Illinois, to run Hamann the Printer. Later he established the Carter Printing Company in Farmersville, from which he retired five years ago.

Roy Ward Longtime Mt. Vernon RegisterNews carrier Roy Ward died May 10 in McLeansboro. “He was one of our best carriers for many years,” said Publisher Bob Dennis. “He had a strong work ethic and cared about

room but he wouldn’t go until he got the newspapers delivered. So even the day he went into the hospital, he delivered,” she said. “He had a real work ethic. He believed if you said you were going to do something, you did it.” Teel, a World War II veteran, was a graduate of SIU, where he studied physics, chemistry and math. He had brief early careers, teaching at Christopher High School and as a chemist for Sangamo Co. He also did television repair and antenna work for decades, climbing up 100foot antennas well into his 80s. “He felt the more active you were, the more alert you stayed,” Bullock said. Teel is survived by Marilyn, his wife of 70 years, four children, seven grandchildren, eight greatgrandchildren and a sister. “He taught us to be honest, productive, God-fearing and a person of integrity. That’s the way he lived his life,” Bullock said. the subscribers on his routes.” Over his many years delivering the paper, Ward worked on six different routes, including two city Ward routes, according to Circulation Manager Jimmy Bass. “He worked on even more routes than that, because when we had a route that needed to get filled he would sub on the routes so subscribers wouldn’t miss their paper,” Bass said. “He was always good about stepping up and helping when routes were down in addition to completing his own route.” Ward, 61, was a resident of Bonnie.




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