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Stella McCartney


tella McCartney believes in respecting the environment and working with nature instead of against it. By continuing to source as many sustainable materials as possible, they hope to enrich the environment and protect it for the future. The future of fashion is circular – it will be restorative and regenerative by design and the clothes are love will never end up as waste. As they continue to push boundaries and challenge the status quo they want to evolve from just reducing our impact to making a positive impact. They want to completely reimagine the fashion industry as we know it and move to a new circular economy. The systems they rely on to make, sell and dispose of clothing are broken.

Operated in an almost completely linear way, large amounts of non-renewable resources are continually extracted to produce the products we love, which largely end up going to landfill or incineration. There’s a need to change the system by making fashion circular and eliminating the concept of waste. Changing this linear system demands radical transformation. It means everyone in the fashion industry working together with unprecedented levels of commitment and innovation. They see this as an exciting opportunity to unleash the creative potential of fashion and it is an opportunity they are proud to be part of.


ur planet has a waste and overconsumption problem, wreaking havoc on our environment. Single-use and disposable items, particularly from plastic, are ending up in landfills, with over 300 million tons of plastic produced every year. It is a vital that we act now.


ne of the most popular materials are cotton. Oganic cotton farming was developed by social entrepreneurs, farmers and NGOs who – like many of us – did not like the overuse of pesticides, or the social problems caused by production practice, including farmer debt and sickness caused by chemicals. Organic cotton eliminates the use of toxic and persistent chemicals, improves soil health and increases water conservation.

These benefits explain why we have been increasing the amount of certified organic cotton we use in our collections over the years. Today, 61% of the cotton we use is certified organic. We use organic cotton across all of our collections and products – we use it in our kidswear, denim, jersey, knitwear, shirting, dresses, shoes and bags.


elieve it or not, our ocean is under threat. We depend on oceans every single day with every breath we take and every drop of water we drink. Oceans cover 72% of the Earth, supply 70% of the oxygen we breathe, holds 97% of the planet’s water, and lock away 30% of carbon emissions. Every year, approximately 8 million metric tons of plastic waste enters our oceans. This is not only a great threat to marine wildlife, but to human health. And, if this continues, the oceans will contain more plastic than fish by 2050. Synthetic materials, such as nylon and polyester, can – and should – be recycled and come from recycled sources. As a global population, we are using the equivalent of 1.5 planets worth

of natural resources (WWF) .¹ Every year we continue to extract new raw materials to create products that most likely end up in landfill, where they take centuries to decompose. The world is full of raw material that is already in use, or on its way to landfill, where it will take centuries to decompose. The most logical, and exciting, next step is to reuse what we already have. To turn ‘waste’ materials into something more luxurious to create a truly circular, restorative system.



studioproject1- sustainable fashion  

An advertising editorial featuring brand chosen Stella McCartney in Cereal magazine GUIDE series. Photographed by Ili Nur Asiyah Words taken...

studioproject1- sustainable fashion  

An advertising editorial featuring brand chosen Stella McCartney in Cereal magazine GUIDE series. Photographed by Ili Nur Asiyah Words taken...