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exhibition design is here ilaria defilippo blog www.ilariadefilippo.com

a personal review Salone del Mobile 2011 01


KARTELL by Ferruccio Laviani


inspirations • On The Road by Jack Kerouac • The Osborne bull by Manolo Prieto • The Million Dollar Hotel by Wim Wenders

http://designandstyle.blogosfere.it/images/SALONE_ALLESTIMENTO_01%20(Large).jpg


personalized neon signs


captions to products


platforms in fir wood


sunset skylight on the walls


scaffold to support neon signs


scaffold to support neon signs


terraces to show the products


terraces to show the products


FOSCARINI by Ferruccio Laviani


a 3D space created for each product


steel wires and orange solid corners to mark off the area


on the screen the designer explains his product


the exterior


white ceilings and pavements to mark off the products


FLOS by Calvi Brambilla


the space appears “in progress�


a scaffold for each product


Flos designers


entrance


detail of the painted floor


detail of the scaffold


detail of the scaffold


detail of the caption


FONTANA ARTE by Piero Russi


ispiration is the ocean bed; idea of lightness

large screen where underwater images are projected


giant “jellyfish” suspended in space


discs hanging from the ceiling with semi-transparent sheets attached around the circumference


semi-transparent sheets like “tentacles� that mark the internal space


display areas are round in shape and have the colour of coral


VITRA by Vitra


several white boxes made by Corian


same set-up 2010 at Salone del Mobile


each box is an interior set


you cannot enter into the box!


the reception


captions on the floor of the white box


particular of the white box


LAGO by Salottobuono


Lago secret garden


perimeteral black walls


three entrances and three large screened windows

copyright Salottobuono http://www.salottobuono.net/immagini/2011/projects/Lago%20Stand/plan_lago_big.jpg


colorful umbrellas


white gravel on the floor


a pleasant place for the visitors to sit, relax, talk


little sets to show new products on the perimeter


exhibition design is here ilaria defilippo blog www.ilariadefilippo.com

Photos taken by Ilaria Defilippo © Ilaria Defilippo except 3 (© Blogosfere) and 65 (© Salottobuono)

A personal review • Salone del Mobile 2011  

A presentation concerning the best exhibition design according to me during the Salone del Mobile 2011 in Milan, Italy.