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SPRING/SUMMER 2021


CONTENTS

IN A NUTSHELL A two-woman show, creating sweet + slightly snarky paper goods™ from Vancouver, BC. All our products are made in Canada, eh!

PLACE AN ORDER Canadian retailers Place your order on our handy dandy buyer-only online wholesale site: wholesale.illknowitwheniseeit.com. Is it your first time? Email us at contact@illknowitwheniseeit.com to set up an account. Canadian + American retailers Place your order on Faire: illknowitwheniseeit.faire.com or on Abound: helloabound.com/illknowitwheniseeit.

GET IN TOUCH 120 – 8623 Granville Street Vancouver, BC V6P 5A2 Canada 604.805.3784 (Christine) 778.999.6831 (Cassie) contact@illknowitwheniseeit.com wholesale.illknowitwheniseeit.com @IKIWISIcanada

GREETING CARDS 4 Birthday 4 Love 7 Friendship 10 Wedding 11 Baby 12 Sympathy 13 Congrats 13 Thank you 14 Mother’s + Father’s Day 15 Christmas 16 Hanukkah 20 MAGNET CARDS 21 WINE + SPIRIT TAGS 22 NOTEBOOKS 30 NOTEPADS 32 MAGNETS 34 STICKERS 36 ABOUT US YOU OUGHTA KNOW

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MINIMUMS GREETING CARDS 6 MAGNET CARDS 6 WINE + SPIRIT TAGS 6 NOTEBOOKS 4 NOTEPADS 4 MAGNETS 4 STICKERS 4 OPENING ORDER $125 REORDER $75


DS R A C G N I T GREE .50

E / $2 CK ANK INSID L B / ) ” OATED STO KER .5 C  5 N x U ” B 5 L .2 0 A2 (4 STIC IED 10 FSC-CERTIF NVELOPE / ENVELOPE N O D E T IN PR AF T E BROWN KR E BAG RECYCLED N CELLOPHA IN D E G A K PAC

BIRTHDAY

Menopause, never looked hotter / BD79-M (magnet card / $3.50)

Ever wonder how / BD82-M

NEW

(magnet card / $3.50)

Peri-menopause feels / BD80

Menopause, forgotten / BD81

Holy trinity / BD84

Cool once / BD36

NEW

Claim to be / BD83

Birthdays, books better together / BD85

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Cake is nice but… / BD86


NEW

NEW

NEW

Turns out, people born your month... / BD90

Since you’re not into birthdays... / BD87

NEW

Peaking in your 40s / BD88

NEW

This is not a birthday card / BD89

NEW

Friend worth the effort / BD95

NEW

NEW

Born in the 90s / BD91

NEW

Asked for ID awesome / BD96

Aside from Atari / BD92

NEW

Like cake with candles / BD97

Studies have shown / BD94

NEW

VHS stands for / BD98

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GREETING CARDS

NEW

NEW

NEW

Terrible songs radio / BD99

NEW

Dark days of dial-up / BD100

NEW

Aside from Hammerpants / BD93 Hangovers last more than a day / BD101

NEW

NEW

You’re vintage game boy / BD103

NEW

Happy 29th again / BD107

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You were cool once / BD104

NEW

You’re a fossil / BD102

NEW

Holy dog poo / BD105

Close to seniors’ discount / BD106


BIRTHDAY / LOVE

NEW NEW

LOVE

Survive pandemic with children / LV57

NEW

NEW

Sweatpants look sexy / LV67

Trusting to cut hair / LV58

You make me drip / LV59

NEW

NEW

NEW

Take off your clothes / LV60

NEW

Elbow bump / LV61

NEW

Started dinner / LV68

Flowers are nice but... / LV62

Food love language / LV63

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NEW

NEW

NEW

Do dishes tonight / LV64

NEW

All you get is this card / LV65

NEW

Greatest love story / LV69 Earplugs / LV66

Screen time love language, cats / LV71

NEW NEW

Never shared a bed with you / LV72

Asking about dinner / LV30

Screen time love language, dogs / LV70

Netflix and chill / LV31

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Love is peeing / LV32


LOVE

Wasabi to my sushi / LV33

Best first wife ever / LV34

Do crazy shit with / LV35

Love is farts / LV37

Sprinkles to my doughnut / LV38

Love is shaving / LV41

Mutual hate of things / LV44

Icing to my cupcake / LV46

Text you on the toilet / LV48

Best first husband ever / LV49

FOR ANNIVERSARIES, TOO Our love cards are totally apropos for anniversaries, whether of the married or dating variety. Made cute kids together / LV39

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GREETING CARDS

IP FRIENDSH

Zombie apocalypse / FR07

Spanx of my life / FR14

Status without Facebook / FR08

Wi-Fi while travelling / FR10

Lost in the woods / FR11

Remember your number / FR12

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Wanna share a bottle? / FR15-M (magnet card / $3.50)

True friendship is / FR13


FRIENDSHIP / WEDDING

WEDDING

Won’t find better / WD13

More than just roommates / WD14

Marriage match / WD15

ALSO FOR ENGAGEMENTS Our wedding cards aren’t all wedding specific + several of the sentiments work for newly engaged couples.

Families are one now / WD16

Marriage life adventure / WD17

Questionable choices / WD19

Marriage robots / WD20

The perfect fit / WD23-M (magnet card / $3.50)

Procreation plans / WD21

Go great together / WD22-M (magnet card / $3.50)

Too tired / WD24-M (magnet card / $3.50)

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GREETING CARDS

BABY

Deeply interested / BB24

Secret to parenting / BB23

Little pooper / BB25

Yay for drinking again / BB26

Baby avocado / BB27

Unsolicited advice / BB31

Late night drinks / BB32

Talk about poop / BB33

Leaking milk is sexy / BB35

Newborn bingo / BB36

Tamagotchi / BB37-M

Remember how great / BB38

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(magnet card / $3.50)


BABY / SYMPATHY / CONGRATS

SYMPATHY

Loss for words / SM07

Swedish furniture / SM10

Drink, cry, punch / SM08

Lemonade / SM09

New home bingo / CG01

You got a job / CG02

Good news you’re a grad / CG03

The office will not be the same /CG05

You’re ahhhhmaing / CG06

Auto-correct / SM12

CONGRATS

Your retirement is a celebration / CG04

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GREETING CARDS

THANK YOU

Folded piece of paper / TY13

NEW

Gratitude / TY08

Hate people / TY09

Shit list / TY11

Don’t care what anyone else says / TY14

Appreciate the shit / TY17

Grateful AF / TY21-M

NEW FOR TEACHERS!

You’re appreciated, plant / TY23

NEW

(magnet card / $3.50)

NEW

Thanks for doing it all, teacher / TY22

NEW

Thanks for doing it all, octopus / TY26

THESE WORK FOR MOTHER’S DAY, TOO! You’re appreciated, sloth / TY24

Thanks for doing it all, buried / TY25

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THANK YOU / MOTHER’S + FATHER’S DAY

+ MOTHER’S AY FATHER’S D

Born perfect / MF02

Mother’s Day, annoying child / MF03

Father’s Day, annoying child / MF04

Awesome Mom / MF05

Awesome Dad / MF06

Mother’s Day, tech support / MF07

Father’s Day, tech support / MF08

Mother’s Day, pee a little / MF09

Father’s Day, shit in peace / MF10

Mother’s Day, success story / MF11

Father’s Day, success story / MF12

NEW

Father’s Day, just another day / MF13

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GREETING CARDS

S CHRISTMA

Lying to your kids / XM65

Scrooge the hero / XM66

Secret Santa / XM67

Venn joy / XM69

Red and white / XM70

Make bad decisions / XM71

Full of beer / XM72

Santa’s gone digital / XM74

White Christmas / XM75

Big shovel / XM76

Venn made the cut / XM68

Donald Trump / XM73

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CHRISTMAS

Sanity / XM77

Emoji Christmas story / XM78

Naughty or nice / XM84 Impersonal group text / XM79

Santa original hipster / XM80

Silent night / XM81

Emoji Santa story / XM82

Christmas spirit liquor / XM83

Told me to buy for you / XM85

Elastic pants / XM86

Pro-tip co-workers / XM88

Wine you have to drink / XM89

Team bonding / XM90

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GREETING CARDS

Social obligation / XM91

Elf loses job / XM92

Pretend you’re drunk / XM93

Cut hang kiss with consent / XM94

A few fucks / XM100

Loud and blurry / XM95

Holy tinsel / XM96

Dog poo / XM97

Presence is present enough / XM98

Holiday bingo / XM99

Crushing student debt / XM101

Holiday goals family dinner / XM102

Holiday goals surviving in-laws / XM104

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CHRISTMAS

Debt rhymes with Christmas / XM105

Merry indulginginshittynetflix / XM106

Don we now our gay apparel / XM107

Dear Santa, naughty girls / XM108

Dear Santa, naughty boys / XM109

Lick more than candy canes / XM110

Adulting wishlist / XM111

Peace and harmony with carbs / XM112

Filthy animal / XM113

Blissfully unaware / XM114

Not ask an old white dude / XM115

Cotton-headed ninny muggins / XM116

Keto, the real war / XM117

Will really miss your company / XM118

12 days of Christmas, pandemic / XM119

Risked my life / XM120

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GREETING CARDS

Dumpster fire 2020 / XM121

What the world needs / XM122

From one bubble to another / XM123

Religiously sensitive / HK09

Jew-ish / HK10

8 shitty presents / HK11

Sufganiyot / HK12

Get engaged / HK13

Chinese food / HK14

Spelling Hanukkah / HK15

Condoning gambling / HK16

Cell phone batteries / HK17

No trees, no Santa, no keto / HK18

Merry Chrismukkah! / HK19

HANUKKAH

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S D R A C T E MAGN

0 NET / $3.5 G A TE M ” 5 1. E/ HANE BAG ED L AMINA ID P S S O A L IN -B L K E E K C S C N O O T A L IN  5.5”) / BL L + CELLU ACKAGED NCOATED S A2 (4.25” x C-CERTIFIED 100LB U NVELOPE STICKER / P CYCLED SCRAP META N FS E/E % RE PRINTED O T ENVELOP TON MADE FROM 100 F A R K N W BRO O BUT RECYCLED ADHERED T T E N G A M H RARE EART

REMOVABLE 1.5” MAGNET

CARDS THAT TAKE HOLD Magnet cards are a greeting + mini gift united! Each card comes with a 1.5” magnet that can be removed from the card (without damage) to use elsewhere. They can be merchandised like any other greeting card + are thin enough to deliver as regular mail. Menopause, never looked hotter / BD79-M

Grateful AF / TY21-M

Ever wonder how / BD82-M

Wanna share a bottle? / FR15-M

(birthday)

(birthday)

The perfect fit / WD23-M (wedding)

(thank you)

(friendship)

Tamagotchi / BB37-M (baby)

Go great together / WD22-M (wedding)

Too tired / WD24-M (wedding)

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S G A T T I R I P WINE + S E / $1.85 AG 8” IN PACK   x ” .5 3 , D OLDE 5” WHEN F OT TLE 3.5” x  5.12 CK + BACK OF B T N O R OATED STO F C N R E U V B O L 0 S D 10 FOL TIFIED N FSC-CER E BAG PRINTED O ELLOPHAN C IN D E G A PACK

BACKSIDE OF THE TAG

WINE TAGS, WHAT? Like a gift bag + card in one, our tags jazz up any bottle of wine or spirit, making gift giving a breeze. We have tags for several occasions, including: birthdays, holidays, new years, engagements, dinner parties, sympathy, thank you, retirement, housewarming + girls night.

Classy people drown sorrows / WT04

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One bottle will do / WT01

Favourite guest now / WT08

Beyonce formation / WT09

Better than a side salad / WT16

Easiest person to shop for / WT12

Make you more awesome / WT11

Like more than tea towels / WT20

Make family less annoying / WT23

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WINE + SPIRIT TAGS

Pairs well with takeout / WT24

Pairing with potlucks / WT25

Pairs well with great cooking / WT13

Poor decisions, dance moves / WT29

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Good times alone or with friends / WT30


GENERAL OCCASION

This bottle sparks joy / WT33

Very lively without lingering / WT36

Friends don’t drink alone / WT37

Your party was my first choice / WT38

HOW DOES THIS WORK? The tags are definitely different + some shoppers need to see it in action to “get it”. Use an empty wine bottle to put one on display.

Happy wine appreciation day / WT41

In case of family, break open / WT43

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WINE + SPIRIT TAGS

In case of birthday, break open / WT26

Birthday gift we both enjoy / WT28

Retirement is a celebration / WT39

Engagement, need this / WT40

Wine, you’re up / WT22

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BIRTHDAY / ENGAGEMENT / RETIREMENT / THANKS / SYMPATHY

Tribute in bottle form / WT03

Couldn’t do it without you / WT07

Therapy off the shelf / WT27

Thank you awkward, let’s fix / WT42

Drink now, cry, punch later / WT05

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WINE + SPIRIT TAGS

Wine rhymes with Christmas / WT21

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Peace and harmony with wine / WT32


CHRISTMAS / NEW YEARS

Holidays, need this / WT17

In case of holidays, break open / WT15

Let it flow / WT31

Christmas spirit, liquor cabinet / WT19

WHERE IN THE STORE? The tags can be merchandised in the greeting card section or hung with the gift bags. We can provide hang tabs if you’d like to display them on peg hooks.

Celebration overtones / WT34

Consume before resolutions / WT35

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S K O O B E T NO

.00 OVER / $10 C H C U O T STOCK / SOFT UNCOATED ED PAGES B IN L L 0 0 5 + 11 / B ” L D 100 5” x  8 SC-CERTIFIE F N O D E T PRIN BAND ITH PAPER W D E P P A R W

FLIP OVER FOR SNARK

IT’S LIKE TWO NOTEBOOKS IN ONE Our double-sided notebooks will satisfy the sweet + snarky. With different messages on the front + back cover, start from either end + flip depending on the mood. The soft touch cover gives it a classy velvet feel + high quality interior pages ensures smooth jotting of all important thoughts.

FLIP OVER FOR SWEET

Promoted vs. fired / NBSS01

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Impressive vs. mediocre / NBSS02

Team player vs. department of one / NBSS07


PAPER BAND WRAP PACKAGING Ready vs. can’t handle / NBSS03

To do vs. to delegate / NBSS04

Seize the day vs. stay in bed / NBSS09

Sparks of genius vs. dumpster fire / NBSS10

Facts vs. opinions / NBSS05

On point vs. shitshow / NBSS06

For work vs. for therapy / NBSS08

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NOTEPADS

AD / $10.00 P R E P S T E 50 SHE .5” x 4.5” / STOCK 3 / ”  9 ER x ” WITH BACK RIO / 3.5 COATED NOTEPAD T C-CERTIFIED 50LB UN D IN CELLOPHANE BAG FS AGE PRINTED ON PAPER BAND + PACK H IT WRAPPED W

Dream big, reality disappointing / NP01-T

PAPER BAND WRAP WITH BACKER BOARD IN CELLO BAG PACKAGING

THREESOMES FOR ALL For those that like variety, our sweet + snarky, notepad trios will satisfy your (writing) needs with lines, dots, grids + plenty of white space. Each set contains three 50 sheet notepads – one long pad (3.5” x 9”) + two short pads (3.5” x 4.5”).

32 | SWEET + SLIGHTLY SNARKY PAPER GOODS™


Don’t worry, it can be worse / NP02-T

Best life, mediocrity / NP03-T

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MAGNETS

AT ASED L AMIN -B E S O L U L L L + CE CRAP META

E

S RECYCLED 0 % .0 0 5 10 $ / M O S T R NE DE F EE 1.5” MAG UT TON MA SET OF THR AGNET ADHERED TO B ANG HOLE HH HM RARE EART ELLOPHANE BAG WIT C IN PACKAGED

PAPER BACKER WITH HANG HOLE IN CELLO BAG PACKAGING

KEEP IT UP Our trio of 1.5” magnets will jazz up fridges, boards + cubicles with some snarky pizazz while holding up important messages, holiday family photos + other random shit that finds its way there.

ACTUAL SIZE (1.5”)

Gratitude / MG01

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The change / MG03

Old school / MG03


Office life / MG04

Mentally OK-ish / MG06

Procrastinate / MG09

I hate teamwork / MG05

Office mood / MG07

Brilliant ideas / MG08

Delegate / MG10

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STICKERS

2.50 ICKERS / $ T S T H IG E WITH ONE SHEET ADHESIVE STOCK / ” .5  8 x ” 5.125 E S 60LB HANG HOL HIGH GLOS H N IT O W D E G T A B IN PR ANE IN CELLOPH PACKAGED

CELLO BAG PACKAGING WITH HANG HOLE

GETTIN’ STICKY WITH IT Our sticker sheets are perfect for pairing with our notebooks + notepads. Each sheet comes with eight different stickers, ideal for spreading snark around the office, one sticky message at a time.

STICKERS HR

TOO BUSY FOR THIS

APPROVED

ABOVE MY PAY GRADE

HIGHLY EFFECTIVE

STICKERS KEEPING IT

EPIC SHIT

WARNING: BRILLIANT THOUGHTS AHEAD IKIWISICANADA / MADE IN CANADA

Office life / SS08

36 | SWEET + SLIGHTLY SNARKY PAPER GOODS™

GO AWAY

KEEPING IT

TEAM PLAYER

more space please

FLUENT IN SILENCE

NOTHING TO SEE HERE

DISAPPROVED SS08 / © I’LL KNOW IT WHEN I SEE IT /

BUT WHY?

STICKERS

radiate MEDIOCRITY SS09 / © I’LL KNOW IT WHEN I SEE IT /

IKIWISICANADA / MADE IN CANADA

Epically mediocre / SS09

LONE WOLF THANK YOU FOR YOUR FEEDBACK!

SS10 / © I’LL KNOW IT WHEN I SEE IT /

IKIWISICANADA / MADE IN CANADA

I hate teamwork / SS10


STICKERS REALS OVER FEEL S

SERVING truth

STICKERS pretending al to be norm g is exhaustin

me vs. reality

IT’S OK TO NOT BE OK

TRUTHINESS

SORRY, I WAS ON MUTE

THANK YOU FOR YOUR opinion!

SS12 / © I’LL KNOW IT WHEN I SEE IT /

IKIWISICANADA / MADE IN CANADA

Truthiness / SS11

SPARKS OF GENIUS

YIKES

ASK ME IN TWO COFFEES

DREAM

BIG

DUMPSTER FIRE

SS14 / © I’LL KNOW IT WHEN I SEE IT /

SHITSHOW

NOPE SS13 / © I’LL KNOW IT WHEN I SEE IT /

IKIWISICANADA / MADE IN CANADA

DON’T WORRY

IKIWISICANADA / MADE IN CANADA

Brilliant ideas / SS14

IKIWISICANADA / MADE IN CANADA

Office mood / SS13

STICKERS nope

I GOT OUT OF BED FOR THIS?

PROCRASTINATE

IT WASN’T ME

I DISASTERS

Mentally OK-ish / SS12

STICKERS

DO ME

ON POINT

OFFICE LIFE SERIOUSLY HARMS MENTAL HEALTH

MY THERAPIST IS MY BEST FRIEND

Esc SS11 / © I’LL KNOW IT WHEN I SEE IT /

STATUS: ANXIOUS

STICKERS

STICKERS SUPERVISe

NOT DO

DO

work hard, DELEGATE HARDER

DON’T CONFUSE MOTION WITH PROGRESS

PASS IT ON

GET ON WITH IT

NOT TODAY, SATAN SS15 / © I’LL KNOW IT WHEN I SEE IT /

IKIWISICANADA / MADE IN CANADA

Procrastination / SS15

SS16 / © I’LL KNOW IT WHEN I SEE IT /

IKIWISICANADA / MADE IN CANADA

Delegation / SS16

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ABOUT US

YOU OUGHTA KNOW ORDERING Canadian retailers, order at wholesale.illknowitwheniseeit.com. American retailers, order at illknowitwheniseeit.faire.com or on Abound: helloabound.com/illknowitwheniseeit. MINIMUMS Opening order minimum is $125 before taxes + shipping. Minimum re-order is $75. Product minimums are as follows: cards + wine tags – 6, everything else – 4.

I’ll Know It When I See It™ is a two-woman show creating sweet + slightly snarky paper goods™ from Vancouver, BC. The year “Hollaback Girl” hit #1, we found ourselves as mature students (a.k.a. folks ditching practical degrees for a shot at something more fulfilling) heading back to design school. Ever since, we’ve been two peas in the same creative pod. While we share a similar design aesthetic + a sarcastic perspective on life, what we don’t share are genes. People ask us all the time if we’re sisters. Hey, Asians don’t all look the same, you know. (We kid... sorta.) Speaking of DNA, you’ll find that our goods are made up of wit + snark, turning heads with bold + modern designs that are typographically driven. Since sugar is bad for you, we’ve kept the sweetness to a minimum. We like being different (in a non-hipster kind of way) + our moms tell us that’s what makes us special. We hope you find us special enough to be included in your shop + look forward to working together! Cheers, Christine Chee + Cassie Leung The aforementioned women who run things around here

PAYMENT Orders ship pre-paid by credit card or Interac e-transfer. Cheques are accepted on a limited basis. The buyer will be notified when an order ships. Net 30 terms are extended to existing customers upon approval. Late payments incur a fee of 5.5% per month overdue. Taxes + currency determined by where the goods are landing. Prices + availability are subject to change at any time. TURNAROUND In stock items ship within 2-5 days of order received or deferred to a later date as requested by buyer. All orders ship complete. PACKAGING Most products are packaged in cellophane bags + must be sold as packaged. Sets may not be split up. RETURNS Exchanges are accepted for defective goods or goods damaged during shipping only. Please notify us within 5 days of receiving of shipment. CANCELLATION Cancellations must be requested within 24 hours of order being placed. If a request is submitted past 24 hours, a 20% restocking fee will be incurred. ECO-COMMITMENT All our goods are printed locally on FSC-certified uncoated stock. Envelopes are made from 100% recycled post-consumer waste + cellophane packaging is acid-free with 10% recycled content. ALL OUR GOODS ARE MADE IN CANADA, EH!

38 | SWEET + SLIGHTLY SNARKY PAPER GOODS


Profile for I'll Know It When I See It

I'll Know It When I See it Paper Goods Catalogue - Spring/Summer 2021  

We are a stationery company creating sweet + slightly snarky paper goods from Vancouver, BC. This is the wholesale catalogue for our goods,...

I'll Know It When I See it Paper Goods Catalogue - Spring/Summer 2021  

We are a stationery company creating sweet + slightly snarky paper goods from Vancouver, BC. This is the wholesale catalogue for our goods,...

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