DIAMOND DIAMOND EELITE LITE
DiamondEliteMagazine'sgoalis toboosttheexposureandsalesof entrepreneursandprofessionals.
Webelievenetworking, collaborationandwordofmouth arethebiggestessentialswhenit comestobusiness.
Astheyearscontinue,weplanto thriveinsuccessandhelpexpand thesmallbusinesseswhohave contributedalongtheway.
Besuretotakeaphotoofthead insideandcontactthebusiness ownerorprofessionalregardinga productorserviceifinterested. Tellthemwesentyou!
“Thebestwayto “Thebestwayto predictthefutureisto predictthefutureisto createit.” createit.”
-PeterDrucker -PeterDrucker
Perfect PerfectffortheHolidays ortheHolidays
NORMA'S BATH & BODY
The Body Bakery
Norma’sBathNorma'sBathandBody wasestablishedin2004 Twowords todescribetheinceptionofNorma’s BathandBody:“faith”and“love” Thosetwowordsaremostfittingas wewereestablishedinFebruary 2004 Thisyearwecelebrated20 yearsofbusiness!I'vehadthehighs andthelowsofrunningabusiness butwhatdidn'tbreakme,mademe stronger Ihavetrulyenjoyedmy journey
I'vehadamazingopportunitiesof workingwithOtherBusiness magazinesaswellaslocaltelevision, Radioandnewspaperadvertisingover theyears Ialsolovedoing localcraftfairswhenIcan
Norma’sBathandBodyliterally startedbyfaith Asclichéasitmay sound,Iliterallysteppedoutonfaith andstartedthebusiness Iwas workinginretailandaftersustaining anaccident,Ileftmyjob Thatwasa leapoffaithinitself Ibegancrafting, doingresearchandstartedmaking soap Therewasagiftinmyhands thatdevelopedintonotonlymaking soapbutalsootherproductssuchas creamylotions,bathsalts,andgift baskets
Norma’sBathandBodyisalovestory too Atthetime,myfiancé,Stanley, whoismyhusbandtoday, encouragedmetostartmybusiness Stanleyencouragedmetostartselling Norma’sBathandBodyproductson eBay!IdidandnowIamselling online,inpersonandthroughoutthe UnitedStates Tryoneofoursoaps today;theycomeinallshapesof sizes Someofmyfavoritefragrances arelavender,Lemongrass,Chocolate, anddelicious OrangeSherbet
“Thehappinessofyourlife
“Thehappinessofyourlife dependsonthequalityofyour dependsonthequalityofyour tthoughts.”
houghts.”
Holiday Holiday WHITE CHOCOLATE CHIPCOOKIES
INGREDIENTS
2 1/2 STICKS BUTTER, SOFTENED
2 CUPS SUGAR
2 EGGS
2 1/2 TEASPOONS VANILLA
2 CUPS ALL-PURPOSE FLOUR 3/4 CUP COCOA
1 TEASPOON BAKING SODA
1/4 TEASPOON SALT
2 CUPS WHITE CHOCOLATE CHIPS, OR TO TASTE
1 1/2 CUPS SEMISWEET CHOCOLATE C
Recipe Recipe
PREHEAT THE OVEN TO 350 DEGREES F
USING A MIXER, CREAM THE BUTTER AND SUGAR UNTIL FLUFFY, SCRAPING THE SIDES ONCE ADD THE EGGS, ONE AT A TIME, MIXING AFTER EACH ADDITION MIX IN THE VANILLA
SIFT TOGETHER THE FLOUR, COCOA, BAKING SODA AND SALT, AND THEN ADD IN BATCHES TO THE MIXER, MIXING UNTIL JUST COMBINED AFTER EACH ADDITION GENTLY BLEND IN THE WHITE CHOCOLATE AND CHOCOLATE CHIPS
USING A COOKIE SCOOP, ADD 1 TABLESPOON PORTIONS TO A BAKING SHEET BAKE UNTIL THE COOKIES ARE DONE BUT STILL SOFT AND CHEWY, ABOUT 8 MINUTES
LET COOL ON A BAKING RACK YUMMY!
“Attitudeistheway
“Attitudeistheway youwalk,talk,act, youwalk,talk,act, andmostimportantly andmostimportantly dress.22Attitudeisall dress.22Attitudeisall aboutwearingyour aboutwearingyour confidenceand confidenceand makingyourpresence makingyourpresence iintheroom ntheroom noticeable.” noticeable.”
-H JACKSON BROWN, JR
“Impossibleisjust “Impossibleisjust anopinion.” anopinion.”
—PauloCoelho —PauloCoelho
EndoftheYear EndoftheYear SellingTips: SellingTips:
1.LeverageSeasonalPromotions
HolidayDiscounts:Offerspecialpromotionsfortheholidayseason.
BundleProducts:Creategiftbundlestoencouragelargerpurchases.
2.ClearOutInventory
Year-EndSales:Promoteclearancesalestomoveolderstock.
Limited-TimeOffers:Useurgencytoencouragequickdecisions.
3.EngagewithYourAudience
PersonalizedEmails:Sendtailoredrecommendationsbasedonpreviouspurchases.
SocialMediaCampaigns:Usefestivethemestoengagefollowersandshowcaseproducts.
4.HighlightBenefitsandValue
CustomerTestimonials:Sharesuccessstoriesorreviewstobuildtrust. ValuePropositions:Emphasizehowyourproductssolveproblemsorimprovelives.
5.UtilizeRetargetingAds
FollowUp:Useadstoremindpotentialcustomersaboutproductstheyviewed. ExclusiveOffers:Targetpastcustomerswithspecialdeals.
6.OptimizeYourWebsite UserExperience:Ensureeasynavigationandaseamlesscheckoutprocess. MobileOptimization:Makesureyoursiteismobile-friendly,asmanyshoppersusetheir phones.
7.IncorporateLast-MinuteGiftIdeas
GiftGuides:Createguidesforvariousinterestsandpricepoints. E-GiftCards:Promotegiftcardsasflexiblelast-minuteoptions.
8.CapitalizeonTaxSavings
PromoteYear-EndTaxBenefits:Remindcustomersaboutthepotentialtaxbenefitsof makingpurchasesbeforeyear-end.
9.FollowUponPastCustomers
Re-engagementCampaigns:Reachouttopastbuyerswithexclusiveoffersorreminders. LoyaltyRewards:Encouragerepeatpurchaseswithloyaltypointsordiscounts.
10.CreateaSenseofCommunity HostEvents:Considervirtualorin-personeventstoconnectwithcustomers. ShareContent:Engagewithyouraudiencethroughvaluablecontentthatresonateswith theirend-of-yearmindset.
“Someoneissittinginthe “Someoneissittinginthe shadetodaybecause shadetodaybecause someoneplantedatreea someoneplantedatreea llongtimeago.” ongtimeago.”
-WarrenBuffett
-WarrenBuffett
IIt’sTime t’sTime ffora ora New New Resolution. Resolution.
INOVER200STORESINTHEUSA
Weareexcitedtointroduce5StarBeautyCollection,apremium lineofhairandskincareproducts,andGentlemen'sEssentials,a specializedcollectionformenofcolor.Withnearlythree decadesofexpertisethrough5StarMobileSalonandovertwo yearsasapublicbrand,weproudlyannouncethelaunchofour signaturecompany,ELLISJAI
Ourproductsarethoughtfullycuratedfortexturedstrandsand designedtoaddresstheuniquechallengesAfricanAmerican menfacewithbeardgrowthandskincare.Gentlemen’s Essentialsusesnaturalherbs,oils,rootplants,andotherholistic ingredientstoprovidesolutionsformelanin-richskinand texturedhair.
Wearehonoredtohave establishedpartnerships, includingWalmart,whereour productswillbeavailableinthe WashingtonD.C.area.Webelieve thisisonlythebeginningof buildingabrandthatcaterstothe often-overlookedneedsofour community. Wewouldlovetheopportunityto collaboratewithyourplatformto furthershareourstoryandreach abroaderaudience.Let’sconnect!
T e s t i m o n i a l H a i r J o u r n e y
""Alldreamsarewithinreach. Alldreamsarewithinreach. Allyouhavetodoiskeep Allyouhavetodoiskeep movingtowardsthem" movingtowardsthem"
—ViolaDavis —ViolaDavis
HolidayGiftIdeas forBusinesses
The holiday season is not only a time for celebration but also a lucrative opportunity for entrepreneurs. Whether you're looking to start a side hustle or expandanexistingbusiness,thefestiveperiodpresentsuniquechancestoattract customers.Herearesomeinnovativebusinessideasthatcanhelpyoucapitalize ontheholidayspirit.
1. Holiday Gift Baskets Creating customized gift baskets can be a hit during the holidays. Focus on specific themes like gourmet foods, spa essentials, or local artisanproducts.Offerdeliveryoptionstomakeiteasyforcustomerstosendgifts tolovedonesnearandfar.Tips:Sourceproductsfromlocalbusinessestosupport thecommunity.Considerofferingsubscriptionoptionsforrecurringrevenue.
2.Pop-UpShopsWiththeriseofe-commerce,aphysicalpresencecanmakeabig impact.Setupapop-upshopinahigh-trafficarea,suchasamallorcommunity event.Curateaselectionofuniqueitemsthatcatertoholidayshopperslookingfor something special. Tips: Collaborate with other local vendors to share costs and attract more foot traffic Create an inviting atmosphere with decorations and interactiveexperiences.
3. Personalized Holiday Decorations Personalized decorations, such as custom ornaments or festive wreaths, can make holiday gatherings extra special. Offer servicestopersonalizeitemsforfamilies,businesses,orspecialevents.Tips:Use socialmediatoshowcaseyourcreationsandattractcustomers.OfferDIYkitsfor thosewhowantahands-onapproachtodecorating.
4. Seasonal Food and Drink Services Capitalize on the festive food craze by offering catering services or pop-up food stands featuring holiday treats. Think gingerbreadcookies,mulledwine,orfestivemealpackagesforfamilies.Tips:Focus on local flavors or traditional recipes that evoke nostalgia. Consider offering deliveryormealprepservicesforbusyfamilies.
5. Holiday Photography Services Capture the spirit of the season with holidaythemed photo shoots. Offer family portraits, pet photos, or even themed minisessionsinfestivesettings.Tips:Createpackagesthatincludeprintsordigitalfiles. Partner with local businesses to provide unique backdrops, like Christmas tree farmsoricerinks.
6. Gift Wrapping and Personal Shopping Services With busy schedules, many people appreciate the convenience of gift-wrapping services You can also offer personal shopping assistance, helping customers find the perfect gifts based on their loved ones’ preferences. Tips: Create tiered pricing based on the level of service(basicwrappingvs.premiumpersonalizedshopping).Marketyourservices tolocalbusinessesforemployeegiftingoptions.
7. Virtual Holiday Events and Workshops As more people embrace virtual experiences, consider hosting online workshops or events. These could include cookingclasses,craftsessions,orholiday-themedwebinars.Tips:Leveragesocial media to promote your events and engage with participants. Create a sense of communitybyencouraginginteractionduringsessions.
8.SubscriptionBoxesHoliday-themedsubscriptionboxescanprovideongoingjoy forcustomers.Curateamonthlyboxfilledwithseasonalgoodies,suchassnacks, crafts, or self-care items. Tips: Use festive packaging to enhance the unboxing experience. Consider partnering with local artisans to feature their products in yourboxes.
9. Eco-Friendly Holiday Solutions With sustainability becoming increasingly important, consider offering eco-friendly alternatives. This could include biodegradable decorations, sustainable gift options, or zero-waste wrapping services.
Tips: Highlight your commitment to sustainability in your marketing efforts. Educate customers about the benefits of choosing eco-friendly products. 10. Holiday Travel Planning Services For those looking to escape the holiday hustle, travel planning services can be a great asset. Specialize in creating custom itinerariesforfamilytrips,holidaygetaways,oruniqueexperiences.
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