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Irfan

irfan.kachwalla@gmail.com


Hey! I’m Irfan,

ihr-faan

This is a quick summary of the projects I’ve had the opportunity of working on over the past two years as a industrial designer at the Harman Design Center in China.


PROJECTS

01

HORIZON

02

INDIA

03 GO

04

PULSE

*Click on any project circles to navigate.

05

BOOST

06

OTHER

07

SKETCHES


2014

HORIZON

ANALYSIS IDEATION DEVELOPMENT Irfan Kachwalla / Primary Designer Joshua Fischer / Design Manager Sangmin Yu / Senior Designer Shufen Guo / User Interface Designer


ANALYSIS HORIZON

THE NIGHTSTAND IS BECOMING A NIGHTMARE! What if there was a device which could simplify this?

*Night路stand , noun, a small low bedside table, typically having drawers. Not be confused with a one-night stand.


IDEATION HORIZON

B SURFACE

-Small screen +Device agnostic +Cable management -Docks dead market trend -Form factor similar to Competitor product

TANGENT

+Unstable during interaction +Large table footprint +View angle -Not device agnostic -Difficult cable management -Docks are dead market trend

SKYLINE

+Device agnostic +Compact footprint +Optimum screen size +Stable interaction area +Rear cable management +view angle +Easy access charge ports


$99 3D+Render+Digital Compositing


INSIGHTS HORIZON

Legibility is a key deciding factor for the users during purchase, getting the screen size just right to tell the time from across the room or even in the morning without their spectacles. Recharging their smartphone and wearable at the end of everyday has become routine, and the able to do this with ease by their bedside without having to worry about chargers or sockets.

Great sound at every moment, let it be their morning alarm, listening to their favourite radio station or just watching movies all afternoon in bed.

They wanted to wake up better and naturally, hence just like a warm sunrise the lamp comes on in ascending soft glow to prepare your body subconsciously a few minutes prior to their alarm. Tired of constantly having to turn the clock away before bed or change the screen brightness to avoid screen glare in their eyes, the horizons incorporated a simple light sensor that’s constantly monitor the users ambient lighting conditions to fine tune it for optimum comfort and legibility.

Marketing Photographs+Post Production


CHALLENGES HORIZON

Minimising the number of parts by means of a single rubber unibody with zero external tool parting lines. Resolved it successfully using a seven core slider tooling.

Aesthetically appealing in maintaining the balance between large size requirements for acoustic performance and smallest foot print possible on the night stand.

Diffusing the brightness of the Lamps multiple LEDs to provide an even glow, while at the same time avoiding any internal shadows and hot spots. Solved using internally textured light panel.

Protecting the original design intent from analysis into development and various budgeting meetings with successfully achieving retails USD$99.

Photograph+Post Production


DEVELOPMENT HORIZON

SCENARIO TESTING

MINIMIZING SPLIT & LINES

FABRIC GRILLE TO MATCH

INTERACTION MOCK UPS

ZERO VISIBLE SCREWS

LIGHT KELVIN TEST

CMF EXPLORATIONS

TEAM SELFIE!


HOSPITALITY HORIZON

The speaker was developed with a special UI interaction options through a software upgrade and functionality aspects to integrate well into the hospitality environment. Successfully implemented in the Hilton and Marriott hotels worldwide.

Marketing Photographs+Post Production


2014

INDIA

CMF RESEARCH DEVELOPMENT Creating a special colour palette for India. Irfan Kachwalla / Primary Designer Andy Tsui / Project Manager


RESEARCH INDIA

INDIAN LOGOS

PANTONE

PANTON E PANTO

SPICE TIGER

20+

PALETTES EXPLORED

293

30

05

COLOURS THAT UNITE 35,000,000 INDIANS

NE 02 1

CRICKET

10%

25%

65%

Indias cultural diversity adds to the complexity of picking a palette of colours that would be perceived well and acceptable, hence implementing the colours shared by their sport idols was a key opportunity prior to the Cricket World Cup. The project started of with introducing a single existing product in the limited edition colours, however with the positive response from the Indian market it soon expanded into a full range and brought more business to the company.

PEACOCK

PRIDE


THE THREE TITANS CRICKET EDITION


COMMUNICATION INDIA

Mock up+Renders+Post Production


DEVELOPMENT INDIA

Creation & mock up packaging graphic

Permutation & combinations for colour mapping

Cmf documents Sample reviews

Promotional items during the World Cup

Graphics patterns Using the products


2014

ANALYSIS IDEATION DEVELOPMENT Irfan Kachwalla / Primary Designer Damian Mackiewicz / Design Director Soojung Choi / CMF Designer


INSPIRATION GO

The easily recognisable small orange JBL logo that’s been ever present on all our speakers you see at concerts, stadium or theatres since the past 60 years was the primary source for inspiration.

Small & Pocketable

Colourways for all days

Proportions of the logo


IDEATION GO

Sketch sessions exploring the possibility of integrated charging cables and fixation.

Exploration and refinement of the concept was done directly in 3D.

3D printing various sizes to help narrow down and get a real feel of the proportions.

Acoustic mocks ups to hear the sound performance we would get with such a compact size. Boxes, little boxes on the hillside.


$29.99

3D+Renders+Post Production


FUNCTIONAL GO

Strength in simplicity, the rugged bumper protects the grille from getting scratched when face down.

Users can use their favourite music festivals backstage passes as the lanyard or just about anything to hang with it.

They can play music or use the mike for video conferencing with their friends. Even if they don’t have a fancy smartphone they can still connect their old iPods using an auxiliary cable.


IMPACT GO

3,000,000

ANNUAL FORECAST

Pre production samples

08 FUN COLOURS

30 NBA TEAM

SPECIAL

EDITIONS


2012

DEVELOPMENT

PULSE

First introduction to the development phase at Harman. Taking a project from ideation stages through the development phase and successfully into stores. Irfan Kachwalla / Secondary Designer Matthias Schmiedbauer / Primary Designer Haoyu Li / User Interface Designer


SOUND YOU CAN SEE Todays market is saturated with portable speakers are only enriching the audio experience. Pulse is the first portable speaker which brings together immersive audio & visuals to elevate your experiences.

$199 Image Credit: JBL Marketing Team


USEAGE PULSE

Take control of the music and lights atop the speaker or wirelessly across the dance floor.


DEVELOPMENT PULSE

065 MM

Responsibilities during the development process.

180 MM

CONTROL PAD INTERACTION ACCESSORIES 2D ILLUSTRATION CMF DOCUMENTS REGIONAL COMPLIANCES DESIGN AWARDS APPLICATION FACTORY VISITS LOGO APPLICATION PATENTS APPLICATION SAMPLE TESTING QUALITY CONTROL GRILLE COLOUR QUICK START GUIDES


2015

BOOST

ANALYSIS IDEATION DEVELOPMENT Irfan Kachwalla / Primary Designer Joshua Fischer / Design Manager Sean Barton / Project Manager


INSIGHTS BOOST

SMALL & MIGHTY

Users want movies & concerts to feel realistic at home without having their neighbours complain.

URBAN SPACES

Current solutions are way too big for their temporary rented apartment.

MULTI DEVICE

They are sharing their current speaker between the multiple smart devices they own.


IDEATION

BOOST

CANNON

+Follows existing language -Small circumference makes it too long to match required acoustic volume benchmark

FLOAT

+Down firing drivers +360 sound diffuser +Slim discreet form factor +Does not cover TV sensor

PLATEAU

+Slim discreet form factor +Possibility for vertical orientation +Does not cover TV sensor


$179 3D+Render+Post Production


USECASE BOOST

MULTIPLE SCREENS ONE SPEAKER. SoundShift was developed from the insight that the user behaviour to multi screen between their television, tablet and smartphones during usage was increasing and demanding. Soundshift enables users to wirelessly connect multiple devices to the speaker and switch between them by simply pressing play.

3D+Render+Digital Compositing


USECASE BOOST

EVEN BETTER TOGETHER Users a able to create an ecosystem of JBL speakers to spread the sound and pump up the volume.


BUSINESS BOOST

START SMALL & GO BIG Users have the option to further Boost their cinematic experiences by adding the wireless subwoofer.


DEVELOPMENT BOOST

Multiple variations of the model were made 1:1 scale and in Rhinoceros to help reach the final goal which was a curvature continuous shell beneath which the basic layout PCB, twin drivers and bassport were layered for space optimisation before being handed over to the mechanical engineers.

3D+Render+Post Production


OTHER

INTERNSHIP ACADEMIC PROJECT WORKSHOPS


INTERNSHIP OTHER

2010, 05 Months, France

INTERNSHIP

DOMYOS

Domyos is one of the worlds leading fitness brands of Decathlon with a turnover of more than a one billion. I had the opportunity of working on multiple footwear and a wellness products during this internship. Irfan Kachwalla / “Bollywood” Intern Aurelien Petit / Senior Designer / Mentor Pascal D’amico / Senior Designer


INTERNSHIP OTHER

Quick masking tape 3D sketch explorations, colour mapping for different textures and surface treatments.

Creation of technical packages for communication to digital designers.

Prototype Refinement

Creation of colour palettes that were complimentary to our apparel Winter and summer collections.


INTERNSHIP OTHER

Identifying opportunities in a saturated market of footwear through axis spider mapping with found one in hightops training footwear.

Quick photoshop during ideation session, this concept combined a separate Sock & Sandal to aid in pre and post fitness activities like yoga.

To solve the problem of hightop footwear getting to hot to wear for long periods I incorporating a heel pump which pumped air through the support straps capillaries to cool the sweats maps with every step.


ACADEMIC PROJECT OTHER

2011, 04 Months, India

PHILIPS

ACADEMIC PROJECT Lighting for Indian home in the near future. Irfan Kachwalla / Senior Student Achille Biteau / Student Team Manager Abhimanyu Kulkarni / Design Director, Philips We were an International Team Of 07 Students.


ACADEMIC PROJECT OTHER

USER PERCEPTIONS

MARKET RESEARCH

CREATIVE TOOLS

PROTOTYPE

We interviewed multiple users across India, to hear how they perceived sense and simplicity, observe how culture influenced the insights.

In the store, we gained valuable insights from retailer and sales personnel regarding the users affinity, decision making process and behaviours.

We organised all our analysis content into booklets to be able to efficiently infuse them during the creativity phase of the project

Working with completely new materials like fibre glass, concrete and foam we were able to create a realistic 1:1 Scale Model within two weeks.


ACADEMIC PROJECT OTHER

TABLE

FLOOR

Taking inspiration from the light bulb itself we created a versatile luminaire. A mysterious sculpture inside the home which came to life as the ambient glow revealed it self from behind the one way mirror.

CEILING


WORKSHOPS OTHER

2009 / 2010 / 2011

WORKSHOPS

WARM UPS BRAINSTORMING INSPIRATION BOARDS STORY BOARDS POST IT IDEAS CONCEPT PACKAGES Irfan Kachwalla / Creative Design Catalyst


WORKSHOPS OTHER

TEAGUE

PHILIPS

B’TWIN

DELL

TRANSPORTATION

FUTURE SNACKING

BICYCLE FOR INDIA

FAMILY CONCIERGE

Communication for Public Safety during daily commute.

Concepts to satisfy India knacks for snacking.

Creative concepts on how a French company could enter the Indian market around axis of services and products.

Creating a user experience scenarios around the AOI for a family.

During my design studies I encouraged my spontaneity by participating in multiple creativity workshops and materclasses conducted by professional from the industry.


SKETCHES

FORM EXPLORATION DETAILING QUICK IDEATION STORY BOARDS


FORM EXPLORATION SKETCHES

Practise makes perfect.


DEVELOPMENT SKETCHES

Speakers for iMac, 01 Hour.


DEVELOPMENT SKETCHES

Possibilities of new processes and materials, 30 Minutes.


DEVELOPMENT SKETCHES

Wearables Ecosystem, 02 Hours.


FORM EXPLORATION SKETCHES

Furniture speakers, 02 Hours.


USER ANALYSIS SKETCHES

Creation of utopian scenarios and user personas to help identify the real people who are using our products


DEVELOPMENT SKETCHES

Quick meeting sketches with our manufactures, explaining the construction of the accessories provided successfully now with all the JBL Synchros premium headphones.


IDEATION SKETCHES

100+

IDEAS

GENERATION

COMMUNICATION

Harman luxury audio brand workshop exploring the new opportunities for the brand in existing and new market segments.


IRFAN KACHWALLA INDUSTRIAL DESIGNER

INFORMATION

EDUCATION

CONTACT irfan.kachwalla@gmail.com Skype: ikachwalla

MASTERS OF INDUSTRIAL DESIGN MANAGEMENT 2009-2012, India DSK INTERNATIONAL SCHOOL DESIGN

AGE 27 Years CURRENT LOCATION Shenzhen, China

LANGUAGES ENGLISH Full Proficiency HINDI Bilingual MANDARIN Elementary

ABOUT ME Rode motorbikes across Vietnam, from Hanoi to Hochiminh city. Ran my first marathon last month. Drink juices way more often than I drink coffee. Dog person and currently growing a beard.

DESIGN FOUNDATION 2007-2009, India MAHARASHTRA INSTITUTE OF TECHNOLOGY AND DESIGN

SKILLSETS SKETCHING Quick sketching Illustrations Story boards Exploded views SOFTWARES Photoshop Illustrator Indesign After effects Rhinoceros Keyshot Quick prototyping Digital compositing

AWARDS iF 2015, Go REDDOT 2015, Go 2015, Boost 2014, Pulse

EXPERIENCES

WORKSHOPS

INDUSTRIAL DESIGNER 2012-Currently, Shenzhen, China HARMAN DESIGN CENTER

PUBLIC TRANSPORT MASTERCLASS 2011, Four Days, Team Project Guided by Benoit Collete. TEAGUE

DESIGN INTERN 2012, Six Months, China GNOSIS PRODUCT DEVELOPMENT FREELANCE DESIGNER 2011, One Month, India DESIGNLIFE DESIGN CONSULTANT 2011, One Week, Team Project DECATHLON DESIGN INTERN 2010, Six Months, France DECATHLON, DOMYOS DESIGN INTERN 2009, One month, India DESIGN DIRECTIONS DESIGN INTERN 2008, One month, India MARKOTECH

FUTURE SNACKING WORKSHOP 2011, Team Project Guided by Creative Director. PHILIPS BACKPACK MASTERCLASS 2011, Individual Project, Guided by Hieu Nguyen. TARGET FAMILY CONCIERGE EXPERIENCE DESIGN WORKSHOP 2011, Five Days, Team Project Guided by Lun Cheak Tan. DELL IMAGINEW CREATIVE WORKSHOP 2010, Seven Days, France DECATHLON CYCLE FOR INDIA CREATIVE WORKSHOP 2009, Driven by Head of Innovation. DECATHLON, B’TWIN


MY PROCESS

01

02

03

ANALYSIS

IDEATION

DEVELOPMENT

Design Brief Business Goals

CONCEPT GENERATION Brainstorm Scenarios Creative axis Post-it Session Sketch Sessions 3D Printing

Manufacturing Processes Ergonomic Study Surface 3D Model Details User testing CMF Document Sample Reviews Product Testing

PRODUCT Evolution History Design Language Mood boards Problems USER Perceptions Key Use cases Story Boards Lifestyle Trends MARKET Benchmarking Perceptions Technology Emerging & Existing Design Insights Key Product requirements Business Opportunities

CONCEPT EVALUATION Criteria evaluation Proposal Packages Quick Surface 3D Models Mock ups

COMMUNICATION Realistic Renderings Lifestyle integrations Packaging Marketing Strategy Presentations


COLLABORATIONS DESIGN MANUFACTURE

Teams I’ve collaborated within to develop products.


RECOMMENDATIONS LINKEDIN

PAUL GOETZ

JAINEEL SHAH

“I had the pleasure of managing Irfan when he was our intern at Gnosis. His ability to create compelling form language and to clearly communicate complex ideas through excellent illustrations put him above and beyond most interns. He worked well with our team, handling the same work as our full time staff and contributing to a number of projects. He is focused, professional and easy to work with. I would happily work with Irfan again and would recommend him without hesitation.”

DESIGN DIRECTOR, GNOSIS paul.goetz@gmail.com

JUNIOR ID, CHAUHAN STUDIO jaineel.shah@gmail.com

GIRISH LONE

FOUNDER, DESIGNLIFE girish@designlife.in

PASCAL D’AMICO

“He has a strong ability to absorb all details in his surroundings which helps him to summarize and find appropriate opportunities. He has strong illustration skills to communicate his idea quickly, as well as digital & verbal communication skills to express his thoughts. He is always curious and passionate about collecting artefacts around him which is reflected in his personality. A strong team player who is always motivating, involved and invested in the work he does. Irfan is spontaneous, adventurous and a risk taker. Definitely a person to meet or to work with.”

“Irfan has worked with DesignLife, on one of the challenging projects for the Camera equipment. He has handled the Research, analysis & initial idea generation phase of the project, with me. He is sincere and analyses the brief well. I admire him for his work ethics and attitude towards design. He is quick learner as well. We love his sketching and quick illustrations skills. We wish him best for his future career and would love to see him develop into one of the good designer around.”

“Irfan was intern at Domyos for six months. He is a young talented designer student with a great creative mind helped by a thirst of discovery and a good mastery of hand-sketching. More, Irfan is serious and has always the famous Indian smiley face, it was very pleasant to work next to him!”

SENIOR DESIGNER, DOMYOS pascal.damico@hotmail.fr


irfan.kachwalla@gmail.com

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