Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-2 , February 2021, URL: https://www.ijtsrd.com/papers/ijtsrd49283.pdf Paper URL: https://www.ijtsrd.com/management/marketing-management/49283/marketing-strategies-of-lic-of-india-in-the-present-era/dr-krishna-kumar-verma