Comparative Analysis of Google Panda and Penguin SEO Algorithms on Blogs: A Review

IJSRD - International Journal for Scientific Research & Development| Vol. 4, Issue 04, 2016 | ISSN (online): 2321-0613

Comparative Analysis of Google Panda and Penguin SEO Algorithms on Blogs: A Review 1,2

Sakshi1 Saurabh Charaya2 Om Institute of Engineering and Technology, Hisar

Abstract— This Paper is based on the study of various Research Papers in the field of Search Engine Optimization and its Algorithms. Our aim is to do the comparative analysis of the Google SEO Algorithms i.e. Panda and Penguin effect on the Traffic of the Blogs. Panda is the Content based algorithm which is implemented by the Google to ignore the websites or the Blogs having the duplicate or copied content. Penguin is based on the Back Links i.e. Websites or the Blogs having the High quality Back Links will not be penalized by the Google. We targeted two web Blogs to increase their views by optimizing their code and information. For every week we targeted each blog to the above algorithms in order to increase/decrease their visibility to search engine. The results based on comparisons are then used to conclude the better of two algorithms for quick and stable increment in web page ranking.

Key words: SEO, Off-Page, On-Page, Panda and Penguin I. INTRODUCTION A. Search Engine Optimization Search Engine Optimization is Technique or Process implemented by the webmasters or Websites Owner to make their website or Blog get Higher Ranking in the Search Engine Results. The SEO is an On-going process. [1] Conceptually, SEO can be done into two ways:  On-Page SEO- On-Page SEO is focused on the worthy keywords, keyword selection policies, No duplicate content, proper tagging of the posts with the appropriate titles. [3]  Off-Page SEO- Off-Page SEO is based on the Link Building, Links Placements, Submission into Directories and Links Optimizations. [2] B. Panda (Content Level) Panda is the Content focused Google SEO algorithms that targets on the websites and the Blogs having the Duplicate or the Copied Content more than a threshold value. All the Updates of the Google Panda Algorithm mainly works on the Content i.e. eliminate or replace any content that is redundant or copied, not well-structured, poorly-written and does not convey its actual meaning. Panda Algorithm does not directly attack on the websites content. Sometimes the Websites or the Blogs penalized by the Google having the Panda Penalty even after having the High-quality content due to the oversized sharing of the Links of the websites on the sites penalized by the Google. [5] C. Penguin (Links level) Penguin is the Links based Algorithm that mainly works on the Backlinks of the Websites or the Blogs. In the early phases of its release, the algorithm was known as the Web Spam Algorithm Update to remove the spams from the search results of the Search Engines. Penguin Algorithm checks the quality of the Backlinks the websites or the Blogs

have by checking the Page Rank of the Pages on which the links are created. The websites or the Blogs having the poor backlinks continue to being down in the search result of the Search Engine. [6] II. LITERATURE SURVEY A. Using Search Engine Optimization Technique Increasing Website Traffic and Online Visibility This Paper is based upon the Implementation of the various techniques of the Search Engines optimization based on the On-Page and Off-Page SEO to improve the Ranking of the Website in the Search Engine Result. This Paper also presented some of the problems faced by the Search Engines in optimizing the Results based upon the Algorithmic Updates. After analyzing the Techniques and Tools of the SEO to get the Visibility in the Search Engine Result, a new method to get the High page Rank for the website and making this system easily accessible for the webmasters.

The Panda SEO Algorithm updates are studied to check the effects of the Algorithm update in the Top Rank Position of the Websites and the Blogs.

Fig. 1: Search Engine Optimization Process B. Using SEO techniques Google Panda to Improve the Website Ranking SEO is the process of making the Websites or the Blogs to achieve the Unique Traffic from the Search Engine and Get the High Ranking into the Search Engine Result. The Uniqueness of the website content plays a main role in the Ranking of the website as the Panda Google SEO Algorithm is based upon the removal of the duplicity of the content and makes the ranking of the websites or the Blogs Low having the copied or not natural content. Into this paper, the effect of the updates of the Panda Algorithm released by the Google is studied and the techniques of the Panda Algorithm

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Comparative Analysis of Google Panda and Penguin SEO Algorithms on Blogs: A Review (IJSRD/Vol. 4/Issue 04/2016/056)

are implemented to improve the Ranking of the sites. Into this paper, Various Top-most Search Engines having Alexa Global Traffic Rank and United Kingdom of America Traffic Rank are compared to get the better SERP providing Search Engine.

Fig. 3: Google Panda Updates

Fig. 2: Top Search Engine Results C. Evolution of Search Engine Optimization and Investigating the Effect of Panda Update into it Into this Research Paper, Various techniques of the Search Engine Optimization i.e. On-page or Off-Page Optimization Techniques are studied from the time of their evolution to their growth. The past, present and future of SEO industry are revolving around Google. Google has devised various Search Engine Optimization Algorithms to improve their SEO. The Google algorithm updates have struck fear into the hearts of webmasters the world over and the way it affect the web contents and strategies are important.

According the research work of this paper, the effects on the Algorithm in different years is as follows.  Panda (2011) – mainly effects low quality sites with thin content, scraped text etc.  Penguin (2012) –mainly effects spam SEO tactics and unnatural linking.

D. Analysis of Search Engine Optimization (SEO) Techniques This paper surveys about how the search engines reduce the number of unwanted search results in the searching process.

The Search Engine Optimization Techniques works on the factors that help the Search Engines to remove the Low – quality links from the Search Results. The Websites having the appropriate and good quality contents and backlinks should get the High Page Ranking. According to the Research work of this paper, the Off-Page Optimization Techniques are more powerful than the On-Page Optimization Techniques so the Web Masters should focus on the High Quality Content and the Backlinks to get the High Ranking of the Websites and Blogs.

E. A New Methodology for Search Engine Optimization without getting Sandboxed: This research work implies a new methodology of Search Engine Optimization (SEO) without getting This Research Paper is focused on developing the New Strategy of implementing the Search Engine Optimization Techniques without getting sandboxed by search engines like Google, Bing and other. In the past, the algorithm was based on the quantity of back links that a site has. This process involves in implementing safe link building techniques with link velocity as its key without compromising the on page optimization. The latest algorithmic updates are taken in to consideration and the strategy is developed to rank for a keyword. By implementing this method, any organization can take advantage of the traffic from the search engines and have a good online presence. This paper is done based on the basic guidelines recommended by all the search engines for proper indexing without sandboxing. Hence even in the

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Comparative Analysis of Google Panda and Penguin SEO Algorithms on Blogs: A Review (IJSRD/Vol. 4/Issue 04/2016/056)

future; this method will not hinder the online progress of any business.

III. CONCLUSION It is analyzed after studying the current research work that the Ranking is the most important factor of the Search Engine Optimization. The Implementation of various techniques and tools affects the Ranking of the websites/blogs. Panda SEO Algorithms also have the effect on the ranking and this review process in helpful in studying the Panda Algorithmic effects on the Websites/Blogs.

[11] R. Rubini1, Dr. R. Manicka Chezian2, “An Analysis on Search Engines: Techniques and Tools”, In: International Journal of Advanced Research in Computer and Communication Engineering, Vol. 3, Issue 9, September 2014, ISSN: 2278-1021 [12] Manpreet Kaur, Hari Singh, “Survey on Search Engine Optimization Techniques to achieve high page rank” In: International Journal of Computer Science & Communication Networks, Vol. 5(4), 216-223-216, ISSN: 2249-5789.

REFERENCES [1] Geetanjali Tyagi, Megha Sharma, Kumar Kaushik , “Using Search Engine Optimization Technique Increasing Website Traffic and Online Visibility” In: International Journal of Advanced Research in Computer Science and Software Engineering, Volume 5, Issue 1, January 2015 ISSN: 2277 128X [2] Muhammad Ismail, Irfan Jamil, Rehan Jamil, “Using SEO techniques Google Panda to Improve the Website Ranking”, In: International Journal of Engineering Works, Vol. 1, PP. 6-9, Sept. 2014 [3] Gurpreet Singh Bedi, Ms. Ashima Singh, “Analysis of Search Engine Optimization (SEO) Techniques”, In: International Journal of Advanced Research in Computer Science and Software Engineering, Volume 4, Issue 3, March 2014 ISSN: 2277 128X [4] Manish Maheshwari, Roohi Ali, “Evolution of Search Engine Optimization and Investigating the Effect of Panda Update into it”, In: International Journal of Scientific & Engineering Research, Volume 4, Issue 12, December-2013, ISSN 2229-5518 [5] J.Prethi Sagana Poongkode1, V.Nirosha2, “A Study on Various Search Engine Optimization Techniques”, In: International Journal of Innovative Research in Computer and Communication Engineering, Vol. 2, Issue 11, November 2014, ISSN: 2320-9801 [6] Hamza Salim Khraim, “The Impact of Search Engine Optimization on Online Advertisement: The Case of Companies using E-Marketing in Jordan”, In: American Journal of Business and Management, Vol. 4, No. 2, 2015, 76-84 [7] Dimitrios Giomelakis1, Andreas Veglis1, “Employing Search Engine Optimization Techniques in Online News Articles”, In: Studies in Media and Communication, Vol. 3, No. 1; June 2015, ISSN 23258071 [8] Zlatko Bezhovski, “The Historical Development of Search Engine Optimization”, In: Information and Knowledge Management, Vol.5, No.12, 2015, ISSN 2224-5758 [9] A. S. Hussien, “Factors Affect Search Engine Optimization”, In: IJCSNS International Journal of Computer Science and Network Security, VOL.14 No.9, September 2014 [10] Maria Cristina ENACHE, “OPTIMIZATION METHODS AND SEO TOOLS”, In: International Conference “Risk in Contemporary Economy, ISSN-L 2067-0532 ISSN online 2344-5386

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