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Sponsorship Proposal Design and Development of a prototype Plug-in Hybrid Electric Vehicle for international student competition

Formula Student 2013, Silverstone UK

IIT Roorkee Motorsports The Formula Student Team of IIT Roorkee Contact Digendra Singh Rathore Project Manager Hybrid Vehicle Development IIT Roorkee Phone : +91-8791194290 Email : iitrms@iitr.ernet.in dsr.iitr@gmail.com

Saurabh Dudani Marketing Executive Hybrid Vehicle Development IIT Roorkee Phone : +91-7579087524 Email : iitrms@iitr.ernet.in Saurabhdudani@gmail.com


Table of Contents 1.

Project Sponsorship Status

2.

The Sponsorship Proposal

3.

Current Project Sponsors

4.

Sponsorship Benefits

5.

4.A.

International brand promotion at FS UK-2013

4.B.

Brand Promotion in India

Auto Expo-2014, New Delhi

IIT Roorkee Global Alumni Meet, New Delhi

Car Launch ceremony – IIT Roorkee

Annual Convocation Ceremony – IIT Roorkee

Thomso - the annual cultural festival of IIT Roorkee

Cognizance - the annual technical festival of IIT Roorkee

Online promotion

Sponsor promotion and company/product profile in Newsletter


1.

Project Sponsorship Status Budget Component A B C D

2.

Components, Materials, Processes and Consumable cost for vehicle fabrication Team Registration International Car Transport Team Travel & Logistics, Other competition expenses

Budget (in INR)

Status Received

12,44,000 1,25,000 4,00,000

Received Received Partially Received

10,00,000

The Sponsorship Proposal

We invite you to associate with this project as a Gold sponsor and support the travel of atleast 2 students at the cost of Rs. 50,000 per student. With present funding, 5 students are confirmed and funds are required for travel of 10 more students. If you contribute Rs. 1 Lakh or more then you will be our Gold sponsor

3.

Current Project Sponsors

3.A. Major Sponsors            

IIT Roorkee Vakrangee Softwares Ltd. Oxigen Services Pvt. Ltd. Bajaj Auto Ltd. ANSYS India Ltd. Rockman Industries Ltd. Unitech Machines Ltd. Bender Corporation (Germany) Xilinx Corporation (USA) Sensata Technologies Ltd. (Netherlands) Wilwood Engineering (USA) Quaife Engineering (UK)


3.B. Major Alumni Sponsors

4.

Alumni Sponsor Mr. Pramod Saxena Mr. Sunil Pahilajani Mr. Ashok Soota

Batch 1975, Chemical 1984, Mechanical 1963, Electrical

Mr. Ravi Sharma

1984, Electrical

Designation Chairman, Oxigen Services Pvt. Ltd. MD, Greaves Cotton Limited Chairman, Happiestminds Technologies Limited Former CEO, Adani Power Ltd.

Sponsorship Benefits to your company   

Logo on car Logo on team apparel Logo on banners, brochures and all the promotional material.

4.A. International brand promotion at FS UK-2013  Sponsor logos on car give visibility to your brand-name in the event among more than 8000 people including international students, judges, sponsors, event officials and audience.  Banners with your logo will be placed on car trailer which will be running on the streets of London, Birmingham and Silverstone.  Sponsor promotional video on LCD screen in the team pit. (only for Gold Sponsor)

Our last car running on track in Melbourne, Australia in December 2011


4.B. Brand Promotion in India 

Auto Expo-2014, New Delhi : India’s largest auto show which witnesses a huge crowd. Our last car was a major attraction in the Design Pavilion arena, and provided a huge exposure to our sponsors. Our new car will be exhibited in Auto Expo 2014 and we offer:  Branding on car.  Maximum sponsor exposure as the banners with sponsor name and logo would be placed near the car and in the exhibition stall.  Sponsor promotional video on LCD screen. (only for Gold Sponsor)  Distribution of sponsor product brochure at our exhibition stall. (only for Gold Sponsor)

Our previous car on a display at the design pavilion of Auto Expo 2012 at Pragati Maidan in New Delhi

Our car and team with Mahindra Racing drivers Ricaro Moretti and Sharat Kumar in Auto Expo 2012


IIT Roorkee Global Alumni Meet, New Delhi : It is the largest IIT alumni meet in India after PanIIT and witnesses footfall of more than 1000 high profile IITians from Roorkee along with their families at Airports Authority Club, New Delhi. Promote your brand among corporate leaders, businessmen, bureaucrats, top managers and engineers from different public/private sector companies. Chief guests in previous years include big names such as :  Mrs. Pratibha Patil, Former President of India  Mrs. Sheila Dixit, Chief Minister of Delhi  Mr. Jai Prakash Gaur, Chairman of Jaypee Group,  Mr. Analjit Singh, Chairman Max Group Sponsorship benefits include  Branding on car  Exclusive Sponsor banners at the event venue. (only for Gold Sponsor)  Sponsor product promotion through brochure/hand-outs. (only for Gold Sponsor)

Guests in IIT Roorkee Global Alumni Meet, New Delhi

Our car at display in the event

Chief guests in the event


Car Launch ceremony – IIT Roorkee : Car would be formally launched in front of 1000+ people including IIT Roorkee students, faculty members and media representatives from leading national dailies and news channels.  Sponsor name and logos on the stage backdrop.  Sponsor banners at the event venue.  Brand exposure through media coverage of the event.  Invitation to company officials as VIP guests.  A good opportunity of interacting and networking with other sponsors and guests.  Sponsor promotional video on LCD screens. (only for Gold Sponsor)  Sponsor product promotion in the event. (only for Gold Sponsor)

Media coverage of our team and previous car


Annual Convocation Ceremony – IIT Roorkee : Placement of car and sponsor banners outside the convocation hall to give exposure in front of more than 1700 recent graduates and their family members.

Thomso, the annual cultural festival and Cognizance, the annual technical festival of IIT Roorkee: Both of these events collectively witness a footfall of more than 20,000 students in the campus from more than 500 colleges of India during the collective 8 days. Our previous car was exhibited at the centre stage and was a prime attraction for the visitors. Sponsor logos on car and placement of banners on the car sides gave a huge exposure to the sponsor’s brand. Benefits include :  Branding on car  Sponsor logos on banners at the event venue.  Distribution of sponsor/product promotional brochures/hand-outs.

5.

Online promotion through our website and Facebook page.

Sponsor promotion and company/product profile in Newsletter We offer promotional space in our newsletter where you can mention company/product profile or a promotional advertisement. Our online newsletter has a global reach among:  More than 1000 industry and corporate contacts.  30,000 IIT alumni worldwide.  7,000 IIT Roorkee students.  400 IIT faculty members. Gold Sponsor: Full Page Silver Sponsor: Half Page


Sponsorship proposal for gold sponsor_IITR Hybrid Vehicle Project  

Sponsorship proposal for gold sponsor_IITR Hybrid Vehicle Project