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NOV 2017

PRABUDDH Faculty Article - Ethics in Business – Not an option but Compulsion Pg 13 - Cloud Computing and E – Learning Pg 4-7 Elective Description - Power and Influence Pg 8

Student Corner - FIFA U-17 World Cup… Was it worth to spend millions??? Pg 09-11 Life in the Campus Pg 12-13

16 Knowledge Park II

Greater Noida Ph. 0120-4029333

Faculty Article

Ethics in Business – Not an option but Compulsion

of profitability of an organization, business ethics are one of the most important aspects of long-term success. The management team of an organization sets the tone for how the entire company runs on a day-to-day basis. When the prevailing management philosophy is based on ethical practices and behaviour, leaders within an organization can direct employees by example and guide them in making decisions that are not only beneficial to them as individuals, but also to the organization. Building on a foundation of ethical behaviour helps create long lasting positive effects for a company, including the ability to attract and retain highly talented individuals and building and maintaining a positive reputation within the community. Running a business in a ethical manner from the top down builds a stronger bond between individuals on the management team, further creating stability within the company. Ethical behaviour can result in significant benefits to a firm. For example, they may: Attract customers to firm’s products, which means boosting sales and profits;

Questions in business ethics are important and relevant to everyone. This is because almost all of us “do business”—i.e., engage in a commercial transaction— almost every day. Moreover, many of us spend a major portion of our lives engaged in, or preparing to engage in, productive activity, on our own or as part of productive organizations. Business activity shapes the world we live in, sometimes for good and sometimes for ill. Ethics are the principles and values an individual uses to govern his activities and decisions. In an organization, a code of ethics is a set of principles that guide the organization in its programs, policies and decisions for the business. The ethical philosophy an organization uses to conduct business can affect the reputation, productivity and bottom line of the business. Several factors play a role in the success of a company that are beyond the scope of financial statements alone. Organizational culture, management philosophy and ethics in business each have an impact on how well a business performs in the long term. No matter the size, industry or level 1

know it sources its materials and labour in an ethical and responsible way. For example, a tea company which states that all their raw materials are picked from sustainable plants where no deforestation has occurred, by people being paid good wages, in an area where investments have been made to ensure that tea for a foreign market has not damaged the local way of life, will find that all these elements of their buying strategy becomes a selling point for their final product. Companies have more and more of an incentive to be ethical as the area of socially responsible and ethical investing keeps growing. The increasing number of investors seeking out ethical operating companies to invest in is driving more firms to take this issue more seriously. With consistent ethical behaviour comes increasingly positive public image, and there are few other considerations as important to potential investors and current shareholders. To retain a positive image, businesses must be committed to operating on an ethical foundation as it relates to treatment of employees, respect to the surrounding environment and fair market practices in terms of price and consumer treatment.

Make employees want to stay with the firm, reduce labour turnover and therefore result in increase in productivity; Attract more employees wanting to work for the firm, reduce recruitment costs and enable company to get the most talented employees; Attract investors and keep the company’s share price high, thereby protecting the business from takeover. When top management is leading an organization in an ethical manner, employees follow in those footsteps. Employees make better decisions in less time with business ethics as a guiding principle; this increases productivity and overall employee morale. The importance of business ethics reaches far beyond employee loyalty and morale or the strength of a management team bond. As with all business initiatives, the ethical operation of a company is directly related to profitability in both the short and long term. The reputation of a business from the surrounding community, other businesses and individual investors is paramount in determining whether a company is a worthwhile investment. If a company's reputation is less than perfect based on the perception that it does not operate ethically, investors are less inclined to buy stock or otherwise support its operations. Knowing that the company they deal with has stated their morals and made a promise to work in an ethical manner allows investors’ peace of mind that their money is being used in a way that is in line with their own moral standing. When working for a company with strong business ethics, employees are comfortable in the knowledge that they are not by their own actions allowing unethical practices to continue. Customers are at ease buying products or services from a company they

In Indian context, some of the recent pronouncements and instances that exemplify ethical considerations that all professionals, (lawyers/ doctors/ engineers), business leaders and individuals will have to abide by are precursors of serious changes that will ensue.  Recent directive by Supreme Court of India asking Central Government to enact law to regulate legal profession because of growing commercialisation of the 2

legal profession at the cost of their professional ethics. Environment pollution has been in headlines in Delhi-NCR time and again, but the recent cricket test match gave it international twist when some players were seen sporting masks while playing. Healthcare is the other issue hogging the limelight exposing its commercialisation with utter disregard of ethical practices by health professionals. Real Estate is another business activity full of unethical practices by builders, big or small that has again forced the entry of court of law and government to bring rules and guidelines to regulate it. Corporate social responsibility has assumed significant importance as it has been made mandatory by the Indian government.

The technology has made transfer of knowledge, within and across borders, simple and accessible –just at the press of a click. It is high time, we as part of an organization or as an individual /professional took note of our social obligations despite competitive pressures and unrealistic goals lest somebody else curtail our “freedom” and make rules for us to follow. Let us do it on our own rather than others making us do what we are supposed to – be ethical in both our personal and professional dealings. We are all customers as well as sellers, one time or other, every day and we therefore cannot escape the responsibility of being ethical in these dual roles.

Prof. Ganesh Khanna


Faculty Article

Cloud Computing and E –Learning

computing devices such as laptops, mobiles, tablets or smart phones. In cloud computing technology, machines with large data centers can be dynamically provisioned, configured, controlled and reconfigured to deliver services in a scalable manner. Cloud computing allows to efficiently manage upgrades and maintenance, backups, disaster recovery and failover functions. According to Vaquero et al., cloud guarantees are offered by the infrastructure provider by means of customised Service Level agreements (SLA). Cloud computing solves the potential problems of education, climate change, economics and terrorism.

Cloud Computing Cloud computing is rapidly emerging as a new paradigm for delivering computing as a utility. It allows leasing of IT capabilities whether they are infrastructure, platform, or software applications as services on subscription oriented services in a pay-asyou-go model. Cloud computing will be the fifth utility services after water, electricity, gas and telephone to be utilized as a computing services for our daily life routines. Cloud computing technology proposes a complete online platform composed of a large number of services used while needed. Cloud computing provides its services in cost effective way via internet in a reliable and efficient way. Cloud computing reduces the investment on purchasing the hardware, software and software licenses by providing services on rental basis. It reduces the licensing cost and provides backups to keep multiple copies of data. Cloud computing technology provides scalable and flexible technical infrastructure capabilities as an on-demand service. The users can access cloud computing resources from any place, anywhere and at anytime via any mobile

Cloud Computing Service Models Cloud computing provides its services in three service models to their users based on the layered architecture namely: 1) Software as a service, 2) Platform as a service, and 3) Infrastructure as a service as shown below The reference model of Buyya describes the various layers of cloud computing service models.


Software as a service (Saas) - The Software as a service (Saas) reside on the top of the service models that can be accessed by end users. The users are increasingly shifting from locally installed computer applications to online software services. The use of Saas service model eliminates the burden of software maintenance on local system.

stack of softwares. This layer provides ondemand provisioning of server running to satisfy varied user requirements.

Cloud Computing Models


Cloud computing has various deployment models that are accepted by cloud users today. Cloud computing can be classified as public, private, community or hybrid models Public cloud- Public cloud are available under pay-as you-go way consumption model to the general public [16]. The cloud resources are hosted in the premises of the cloud service provider. Private cloud- Private cloud are configured, operated and managed for internal use of any organizations that is not available for general public. Private cloud allows users to interact with local data center while experiencing the cloud interface and advantages of public cloud.

Platform as a service (Paas) -The second abstraction layer, platform as a service (Paas) is the programmable layer of service model used by programmers to develop and deploy codes in the clouds. Developers do not need to know the hardware configuration running in the cloud. The developers can access and program in various types of development environment. Paas platform provides various types of specialized services for data access and authentication.

Community Cloud- Community clouds are shared by several organizations and support a specific community that has shared resources or concerns. These clouds are managed by third party or may exist on premise on or off premise.

Infrastructure as a service (Iaas) -The Infrastructure as a service (Iaas) is a third layer of service model manages physical resources in the cloud. It manages the virtual machines and other virtualized resources running in the cloud computing environment on demand. The infrastructure as a service runs different types of operating system with customized 5

Hybrid cloud- Hybrid clouds are made by combining public cloud and private cloud together with standardized technology that enables data and application portability. Hybrid model is adopted by most of the organization.

in any quantity and at any time. The cloud can increase the computing resources when load goes high for any particular applications. Similar cloud will release the resources when load is decreased without any human involvement.

Cloud Computing Characteristics

Measured Services - In cloud computing there is no upfront cost is required for accessing the computing resources. The cloud consumer pays only for what services user is consuming, on rental basis. Metering and billing services is applicable in cloud computing to trace the usage of various computing resources by cloud users.

Cloud computing has certain characteristics that are illustrated below:

On-Demand Resource ProvisioningThis feature enables users to directly obtain services from clouds, such as spawning the creation of a server and tailoring its software, configurations, and security policies, without interacting with a human system administrator. This feature eliminates the need for more timeconsuming, labour-intensive and human driven procurement processes. Broad Network AccessCloud capabilities are available over network through which business solutions or applications can be accessed through mobiles, laptops, tablets, and desktops.

Cloud Computing Characteristics Location independent resource poolingCloud computing provides pool of hardware and software resources to serve request of multiple users. The resources are dynamically allocated and deallocated according to varied user demands. The user has no control or knowledge over the exact location of the given resources.

E- learning Learning is an integral process in human being since childhood to adolescence and till end of life. Human starts learning as babies to eat, crawl, recognize, walk, and gradually turn into teenager and then to adult while learning range of skills during this span. In learning process, we use our past experiences to learn new skills, knowledge or situations. By learning people gain acquisition for new knowledge

Elasticity- Cloud computing provides infinite computing resources available on demand. Hence cloud provides resources 6

and skills that help person throughout the life. People learn new skills by studying, practicing and observing new things. People read books, newspapers, watch TV and listen radio to gain knowledge around the particular matter or a topic. Students learn in school to gain new knowledge and skills about various subjects through books. Learning made by using any electronic medium or gadgets such as online learning, internet learning or electronic learning is known as e-learning. E-learning can be done through internet, intranet, online, computer, and CD-ROM or DVD devices. E-learning delivers educational learning content to the learner community at any time availability. Elearning is a method of learning apart from traditional learning, where students can access the educational learning content at any time and at convenient place. Elearning is beneficial for those people who cannot attend their class or colleges regularly. These learners are either doing their daily earnings by attending office regularly or living in remote areas. Elearning saves travel time and money by adding value and quality of learning by delivering consistent learning content. The user can access the learning material by any electronic medium in online mode or internet.

Cloud computing technology come across to fulfil this demand in e-learning for consistent availability of learning material at all time and at any place. Cloud computing technology is the new powerful technology that enables learning at its full potential, to delivers access to its resources independent of time and place. People can access their learning resources outside of the traditional classroom boundaries. The students who are not able to attend their classroom due to certain reason, can still access the lecture or learning material after the classroom. However the success of Cloud based elearning models is based largely upon the availability of appropriate infrastructure. Al such services requires availability of internet connections, which is a constrain for certain corner of the country. The government can play a major role in this direction by providing internet facility to such places at a convenient and affordable rate. Private sector can also come forward in this direction. Not only this companies and government agencies can come forward and with 3P (Public Private Partnership) model work toward the direction of providing accessibility of learning opportunities to all strata of society.

Cloud computing and E- Learning Dr. Sandhya Rai

E-learning based on such technology, that facilitates learning content available throughout the time and can access from any place is more helpful and convenient.


Elective Description

Power and Influence Objectives: This course includes conceptual models, tactical approaches, self-assessment tools and simulation exercises to help a student develop his/her own influence style and understand political dynamics as they unfold. By focusing on specific expressions of power and influence, this course provides the opportunity to observe effective and ineffective uses of power in different organizational contexts and career stages. It will also introduce difficult ethical questions associated with the use of power and influence. It is a course about understanding power and influence dynamics and learning to use them as effective tools for analyzing one’s surroundings and achieving one’s goals. It is a course about getting things done in the real world, where politics and personalities often seem to hinder rather than help you. Power and Influence is a course for those of you who want to make things happen, despite the obstacles that might stand in your way. This course is also intended to unearth one’s implicit theories and feelings about power and influence. These have a profound impact on how you perceive problems and opportunities, and subsequently, how you decide upon particular courses of action. At the end of the course, student would be able to define understand and develop conceptual framework for power and influence and begin to appreciate how essential they are for your own career, practice diagnostic skills that will enable you to map out the political landscape, understand others' perspectives and power bases, and learn to predict and influence their actions, assess

others’ and one’s own perspectives and power bases and influence style and consider strategies for expanding them, understand and develop context based strategy for building and exercising power and influence ethically and responsibly. Linkage with Placement: There will be no direct jobs, but it helps a student to develop his/her own influence style and understand political dynamics. This is a course functional elective which is helpful for students from other area also. All leadership, Sales, HR roles can benefit from this course, as they need to exert power and influence. All sectors have a requirement of this kind of profile, given the importance to this dimension of Organizational Behaviour. This course has a lot of scope for any student who looks to transition to a leadership role or a sales profile across any sector and industry. Topics covered in this elective are: Understanding Power dynamics, Difference between Power, influence and authority, Power and influence in interpersonal relationships: How to influence others, Sources of power, Influencing Colleagues and Adversaries, theories of power. Networks of relationships as sources of power and Influence, Power & Politics, The Ethics of Power, Influence and Persuasion etc. Group Network Assessment Exercise, individual exercise on how to influence others and different cases are included in the module. Companies coming to our campus for the managerial positions are ITC, HDFC, Kotak Mahindra, Times of India, Amazon, AIM India etc.

Dr Shymali Satpathy 8

FIFA U-17 World Cup‌ Was it worth to spend millions???

BCCI spend millions and millions of moneys for cricket and even then, if they don't become champion among 12 countries only we don't raise any questions about spending money.

Recently a revolution happened in India, any Indian football team played in a FIFA event for the 1st time as a hosting country. But some people of our nation are asking a question nowadays that is in our country where 10 million people die every year of chronic hunger and hunger-related diseases does it justify to spend millions for a world cup where performance of the Indian team was a group stage exit with 0 points and also with a -8 Goal difference. So, being a sport enthusiastic I would like to answer that question.

Now secondly, for the 1st time Indian national anthem we can hear in a FIFA tournament and we celebrate goal by the Indian team in a FIFA tournament for the 1st time. These moments were absolutely priceless. And please remember that football is played by 250 million players in over 200 countries, making it the world's most popular sport.

So firstly, the budget for the 2017 Under17 football World Cup in India was around $12mn (INR 76.2cr). But AIFF (All India Football Federation) spent around 18 Crores INR to organize the world cup, rest of the money was spent by FIFA, football's apex body as a grant.

Next thirdly, remember that India played as a hosting country. India didn't qualify for u17 World Cup. So, these players don't have any experience that how to fight with these top qualified football nations. Even after then except the last match India fought well enough, the manager of U-17 Colombia football team said that India played very well against them and India could've beaten Colombia.

So, here is an interesting fact that is last year a IPL franchise brought Ben stokes who is a cricketer of England in 14.5 crore INR. Is it productive for India?


I want to share my experience about that point, actually was in Kolkata for some weeks at that time when U17 World Cup was going on, I witnessed that people was waiting in a very very long queue even from the midnight to buy a ticket, more than 66,000 people at the Salt Lake Stadium in Kolkata watched Brazil play Germany in the quarter final. What makes the attendance more interesting is that an India cricket series was on at the same time. After that because of rain semi-final between England and Brazil shifted to Kolkata from Assam. FIFA launch the tickets online only for the match and in some minutes all the tickets were sold out. The very next day people were protesting on the road because they didn’t get a chance to buy a ticket, and local government had to send armed police force. That much craziness and passion I have witnessed.

Pic: 1st goal by any Indian team in a FIFA tournament (Against Colombia)

Then fourthly, A record attendance for the tournament had been confirmed. It broke the mark of 1.23 million set 32 years ago in China during the inaugural edition. Maximum of the matches held in the nearly packed stadiums. Exactly 12,29,826 people watched the 2011 World Cup cricket on home soil, and 13,47,153 people watched the FIFA U17 World Cup, So the attendance was more than the cricket World Cup of 2011, where India own the Cricket world cup on 2011.

And audience of football in India incredibly increasing from last 3 years because of ISL (INDIAN SUPER LEAUGE).

Pic: The famous yellow army (Kerala Blasters supporters) in ISL, Kochi


My fifth point is that, for the very 1st time FIFA council meeting was held in India, FIFA president Gianni Infantino joined the meeting in Kolkata and he was very happy about the attendance and the way India organized the World Cup he was very pleased and he said India may host bigger FIFA events in near future and he also said that, “Forget cricket, India is a football country now”.

The likes of Dheeraj Moiranghtem, Anwar Ali, Komal Thatal, Jeakson Singh, and Rahul KP showed a lot of promise and potential throughout the tournament, may be they are the future of Indian football.

So, now I would like to share my point of view about this point. Previously India hosted Commonwealth games in 2010, where the performance of India was good but there was so much controversy about the corruption in CWG, for which as a host of a big event India was insulted in front of whole world but this time India proved that we can host a big sports event successfully. And don’t forget by playing football it is possible to win medals in Olympics. And as we can see all the super power nations in the world perform very well in Olympics, so I think doing good in sports is one of the main criteria to become super power in the world. May be that’s why The Union government spent around INR 120cr for the event, of which approximately INR 95cr spent on infrastructure. And IMG Reliance also spending good amount of money for the football academies nowadays.

Pic: U-17 Football Team of India against USA in the 1st match of the World Cup (New Delhi)

And lastly, I would like to conclude my article by quoting Swami Vivekananda, “First of all, our young men must be strong. Religion will come afterwards. Be strong, my young friends; that is my advice to you. You will be nearer to Heaven through football than through study of Gita.” So the sleeping giant is waking up and now it’s the time to #BackTheBlues .

Mr Manosij Raha PGDM 17-19


Life in the Campus

Workshop on Conservation by PCRA


energy needs in a safe and sustainable manner. Students also learnt about the fire fighting equipments and methods for energy conservation. A certificate of participation was also awarded to the participants.

Heel on Fire: Sports Going with the statement “Learning and practicing business theories is not enough for a holistic manager, there is learning beyond curriculum”; a manager needs to have skills like teamwork, interactions, networking and communication.

A one day workshop was conducted on 08th November 2017 as a part of “Institutional Training Program” on Oil and Energy Conservation held at the institute campus. The training was organized by Petroleum Conservation Research Association' (PCRA). Keeping this in mind the ‘Heels on Fire’ the sports club organized several activities for the 1st and 2nd year students, these includes badminton, tug of war, throw ball

During the training, the instructors Mr. B. V. Raisinghani and Maj. K.M. Ranjan talked about products and services that help customers effectively meet their 12

and football tournaments. The events witnessed huge participation. Winners were awarded with certificates and medal.

Student Seminar Students of the batch 2017-19, conducted a seminar on “Will India surpass China’s GDP by 2030”. It was an event organized by the students for the students and of the students. Participants presented their views on India’s and China’s current GDP and compared the growth rate to justify their respective views.


Prabuddh November 2017  
Prabuddh November 2017  

Prabuddh November 2017 | IILM