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Iredale Mineral Cosmetics, Ltd. 28 Church Street Great Barrington, MA 01230 janeiredale.com

janeiredale.com

spring 2012

Under Cover may 2012

Powder-Me SPFÂŽ SPF 30 Dry Sunscreen, available in three shades: Translucent, Tanned and NEW Golden.

NEW, improved Zap&Hide™ Blemish Concealer, available in three new shades: Z1, Z2 and Z3.

consider yourself covered.


janeiredale.com

spring 2012

the gift of color Spring means different things to different people. I’ve always lived in a seasonal climate, so spring has meant the coming of color to me. Out with the black, white and grey and in with yellow, orange, pink, red and all shades of bright fresh greens – no holds barred – a joyful mix of colors that makes you feel like dancing. I remember flying out of Boston one bleak winter day and seeing nothing but shades of grey below. When we touched down in Nassau, it was like going from a black and white film to a Technicolor one, aquamarine water, peach, purple and pink bougainvillea and a bright blue sky. Blood that hadn’t reached my feet since the first day of winter started to tickle my toes. That’s what color can do for you. It makes you feel alive. And that’s our gift to you with this spring’s collection - color that will stimulate your senses and fill you with excitement for the funfilled days ahead. We’ve included something wonderful for every part of the face, so let’s start with the eyes. As the days get warmer, I know you want shimmery, sensual eye-color that stays on no matter what, enter two new Eye Glosses. Eye Glosses have long been one of our most popular products and with good reason. They don’t crease or streak; they stay on even after a strenuous swim in the ocean, and they’re so easy to apply that it almost feels like cheating. Our two new colors mirror the aqua of Bahamian waters and the pink of the dawn. I love to use the Aqua as a liner as well as a shadow; it

makes every color eye pop. Smooth the gloss on with the applicator wand and blend with your finger, or use our Camouflage Brush. Either way, you’ll have a sheen to your lids that looks like silk and won’t come off until you want it to. Your go-to lip colors this spring and summer will be our two new Just Kissed Lip Plumpers called L.A. and Rio. Many of you have been asking for

L.A. as a single (it’s the Butter side of Sugar&Butter) so we’re thrilled to say, “Your wish is our command.” Rio is a rose-brown that knows no limits.

Model is wearing Warm Silk Amazing Base®; Pink Silk Eye Gloss from the lid to the brow bone; PureLash™ Extender & Conditioner with Espresso Longest Lash Thickening and Lengthening Mascara; Blonde Bitty Brow Kit® to define and enhance brows; light pink and copper shades from Rose Dawn Bronzer on apples of cheeks blending upwards towards the temple; Pink Lip Definer followed by L.A. Just Kissed® Lip Plumper.


It works for all skin types, goes with whatever you’re wearing and can be put on without a mirror. There’s a Pink Lip Definer in the collection, too. Another wish granted!

did you know that...? Every year the month of March is designated to honor the contributions made by women in America and around the world. The U.S Census Bureau notes March 8, 1857 as the key date in the movement to establish Women’s History Month. On that date, women factory workers in New York City protested over working conditions. Every year has a different theme. This year is ‘Our History is Our Strength.’ “A woman is like a tea bag; you never know how strong it is until it’s in hot water.”

If I had to choose a star in this collection, it would be our new bronzer, Rose Dawn. A quadrant of four colors that can be used on cheeks, eyes and lips. When we showed it to the celebrity makeup artist on our recent photography shoot, it was love at first sight and she used it on all the models in different ways. She told us that Rose Dawn was going to become a permanent part of her makeup kit. I really think that it’s going to become a permanent part of yours, too. It gives that instant, subtle inner glow that perfectly expresses Feeling Alive. And what about the year ahead? Well, we have lots of surprises in store for you, some big and some small but all with the same intention in mind. We want to delight you; we want to enhance your lives, and we want to serve you as you’ve never been served before. Talk to you soon,

– Eleanor Roosevelt, You Learn by Living: Eleven Keys for a More Fulfilling Life

bob’s bytes Jane’s nephew, Bob, contributes the male perspective in ‘Bob’s Bytes’.

There’s something intoxicating about a new relationship—and I happily speak this truism from firsthand experience, as I currently find myself spending a great deal of my hours with a blue eyed, golden haired, rosy cheeked Irish lass who had previously been “just a dear friend.” In the end, her ebullient personality, unmistakable intelligence, and undeniable charm made it inevitable that we would someday be more than friends. Just in time for spring, I’m excited to see love bloom.

green tip Reduce your paper use: • Always ask yourself if you need to print this. • Print double sided.

what’s in

• Print on scrap paper.

u Pretty petal pinks.

• Make margins as small as possible. There is no need to waste an inch on all four sides of a piece of paper.

u Rich hues.

u Pale icy green is the season’s new cool hue.

• Print 2 up to reduce size of pages on one sheet of paper.

u Pearls.

u Elegant thin soles.

u Jewel tones in edgy motifs.

u Sharp suiting with avant-garde twists.

• Unlike pesky paper, a digital note is hard to lose. Take advantage of e-minders: Use online shared calendars, send digital invites or text yourself the grocery list.

u Colored gems and deco drops.

u Fresh skin and beautiful brows.

• Take your travel cup to your local java joint to save paper…. You might even get a discount!

u Tailored and trim vivid prints.

u Sporty details that are u Supporting the local both playful and chic. economy and farmers.


the buzz about jane iredale Complete In Touch Highlighter “Pearly Shimmer – The whirling snowflakes on Chanel’s spring runway wafted down over a sea of pearls (in hair, affixed to skin, used as buttons…) and chiffon. The accompanying gleamy, iridescent makeup was stunning: modern and wildly feminine all at once.” - Lucky, February 2012

PureBrow Fix & Mascara

Flushed PurePressed Blush

“This dual-ended wand conditions brows and lashes with a clear gel. (No worrying about smudges!) And unlike some gels, it doesn’t leave my arches all stiff and crunchy.”

“Gabrielle Union’s peach blush is so pretty. What is it? Flushed from jane iredale is swirled on the star’s cheekbones and apples... says makeup artist Natasha Greissing.”

- Health, January/ February 2012

- Redbook, February 2012

what sets us apart? Complete In Touch Highlighter “Simple, subtle shimmer that adds luminosity to every look. My favorite way to use it is on my brow bone - it opens up my eyes and makes me look well-rested even when I’m not! I don’t leave the house without applying it morning, noon or night.” – S.S Flushed PurePressed Blush “A really gorgeous color! I’ve tried other brands for variety, but I keep coming back to this one.

It’s rich, multi-layered, and makes my skin glow. It also really pops in pictures, but doesn’t look like “too much.” It’s both soft and bold. Love it!” – jane iredale customer review PureBrow Fix & Mascara “An absolute FAVORITE of mine. If I don’t want to color my brows but just keep them in place, this is the absolute BEST. I also use it on my eyelashes. Best of all - it looks natural!” – jane iredale customer review


jane iredale Spring 2012 Newsletter