Page 10

B R ANDS

Mike DeFrino Chief Executive Officer, Kimpton® Hotels & Restaurants

Launching outside of the Americas is such an exciting prospect and one we want to get absolutely right from the outset.”

Driving growth whilst retaining the magic of what makes Kimpton great will be the key to its success. It isn’t cookie cutter; it is something that keeps design and brand identity at the forefront. Kimpton and IHG have many things in common, not least shared values for brand building. But what is a brand-defining Kimpton? Inventiveness and irreverence are the staples - across both the hotel and the restaurant and bar offering. It’s about warm genuine service, superlative style in a distinctive and whimsical tone at a luxury level. It fills what was a blank space in the IHG portfolio and will complement existing boutique brand, Hotel Indigo®. By keeping both brands true to their positioning, IHG now presents investors with two very different boutique propositions depending on the city, the guest profile and the achievable rate. Kimpton’s strong track record of operational and financial performance combined with IHG’s reach and scale will enable the brand to grow at an accelerated rate. Using IHG’s world-class digital and mobile platforms, Kimpton will enjoy incremental, high-rated business on an extended scale - something unique for a boutique player. And there will be a lower cost of sale as the brand leverages IHG’s third party agreements and hotel operating costs, while IHG benefits from Kimpton’s industry-leading design skills, destination restaurants and bars concepting and operation.

08

Morrison House, A Kimpton® Hotel

Profile for IHG Development

DQ (Development Quarterly) - Issue 4  

DQ (Development Quarterly) - Issue 4  

Advertisement