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Ronald G. Dodson

The Sustainability Campaign

ICS‐Audubon 35246 Hwy 19 #299  Palm Harbor, FL 34684]  727‐733‐0762 

The Sustainability Campaign is an effort to introduce the concepts associated with sustainability to businesses, universities, governments and not-for-profit organizations and inspire them to action in the form of sustainable planning, development and management and to create a Network for a Sustainable America that will showcase the efforts of all that are involved.

The Sustainability Campaign On The Brink! The International Sustainability Council-Audubon Lifestyles (ISC-Audubon) is a non-profit coalition of thought-leaders dedicated to advancing environmental, social and economic sustainability. We are striving for a life-sustaining Earth. We are committed to the achievement of a dignified, peaceful and equitable existence. As a global leader, we will foster a sustainable United States that will have a growing economy that provides equitable opportunities for satisfying livelihoods and a safe, healthy, high quality life for current and future generations. Our nation will protect and enhance its environment, its natural resource base, and the functions and viability of natural systems on which all life depends. The United States will lead the way toward a more sustainable Earth. The ISC-Audubon believes that as a culture, we are: On the Brink! We are either on the brink of a series of global disasters, or we are on the brink of taking actions that could literally save life on Earth as we know it. The Sustainability Campaign is an effort to introduce the concepts associated with sustainability to businesses, universities, governments and not-for-profit organizations and inspire them to action. ISC-Audubon and therefore the Sustainability Campaign is based on the ISC Principles of Sustainability.

The Origins of the ISC Principles of Sustainability The United Nations (UN) Conference on Environment and Development, also known as the Rio Summit or Earth Summit was a major United Nations conference held in Rio de Janeiro from June 3 to June 14, 1992. 172 governments participated, with 108 sending their heads of state or government. Some 2,400 representatives of non-governmental organizations (NGOs) attended, with 17,000 people at the parallel NGO Forum, who had so-called Consultative Status. An important achievement was an agreement on the Climate Change Convention which in turn led to the Kyoto Protocol. Another was agreement to "not carry out any activities on the lands of indigenous peoples that would cause environmental degradation or that would be culturally inappropriate.� The Convention on Biological Diversity was held during the Earth Summit, and made a start towards redefinition of money supply measures that did not inherently encourage destruction of natural Ecoregions and economic growth that was considered to be unsustainable. The Millennium Ecosystem Assessment (MA) is a research program that focuses on ecosystem changes over the course of decades, and projecting those changes into the future. It was launched in 2001 with support from the United Nations by the UN Secretary-General Kofi Annan. Initiated in 2001, the objective of the MA was to assess the consequences of ecosystem change for human well-being and the scientific basis for action needed to enhance the conservation and sustainable use of those systems and their contribution to human well-being. The MA has involved the work of more than 1,360 experts worldwide. Their findings, contained in five technical volumes and six synthesis reports, provide a state-of-the-art scientific appraisal of the condition and trends in the world’s ecosystems and the services they provide (such as clean water, food, forest products, flood control, and natural

resources) and the options to restore, conserve or enhance the sustainable use of ecosystems.

ISC-Audubon is a not-for-profit organization dedicated to advancing understanding of the relationships among ecological, social and economic systems for the mutual benefit of people and the environment. This is achieved by forging partnerships with governmental agencies, universities, businesses and not-forprofit organizations that resulted in the development the Principles of Sustainability based in part upon the findings of the United Nations and the Millennium Ecosystem Assessment.

In addition, activities supported by ISC-Audubon are: continuing research, education and the production educational and literary works. These actions are used as the basis for sustainable demonstration projects connected to sustainable community planning, development and management. The ISC Principles of Sustainability was developed from a culmination of discussions and thought processes by the ISC Council.

To achieve a vision based in sustainability, some things must grow – jobs, productivity, wages, capital and savings, profits, information, knowledge and education – and others – pollution, waste, and poverty – must not. Change is inevitable and necessary for the sake of future and present generations. We can choose a course for change that will lead to the mutually reinforcing goals of economic growth, environmental protection, and social equity. Steady progress in reducing disparities in education, opportunity and environmental risk within society is essential to economic growth, environmental health and social justice. The United States has made some good progress in protecting the environment in

the last 25 years and must continue to make progress in the next 25 years. We can achieve that goal because market incentives and the power of consumers can lead to significant improvements in environmental performance at less cost. Economic growth based on technological innovation, improved efficiency and expanding global markets is essential for progress toward greater prosperity, equity and environmental quality.

Environmental regulation and governance while somewhat improved a few decades ago needs to become much more creative and vibrant. Continuing advancement is required to improve the lives of all Americans. Basic standards of performance that are clear, fair and consistently enforced remain necessary to protect that progress. The current regulatory system should be improved to deliver required results at lower costs. In addition the regulatory system should provide enhanced flexibility in return for superior environmental and economic performance.

Environmental progress will depend on individual, institutional and corporate responsibility, commitment and stewardship. We need new collaborative decision making processes that lead to better decisions more rapid change; and more sensible use of human, natural and financial resources in achieving stated goals.

The nation must strengthen its communities and enhance their role in decisions about environment, equity, natural resources and economic progress so that the individuals and institutions most immediately affected can join with others in the decision making process. Economic growth, environmental protection and social equity are linked. We need to develop integrated policies to achieve these national goals. The United States should have policies and programs that contribute to

stabilizing global human population; this objective is critical if we hope to have the resources needed to ensure a high quality of life for future generations.

The United States and all of society must take reasonable actions to avert risks and repair harm to human health or the environment as expressed in the Millennium Ecosystem Assessment. Steady advances in science and technology are essential to help improve economic efficiency, protect and restore natural systems and modify consumption patterns.

A growing economy and healthy environment are essential to local, national and global security. A knowledgeable public, the free flow of information and opportunities for review and redress are critically important to open, equitable and effective decision making. Citizens must have access to high-quality and lifelong formal and non-formal education that enables them to understand the interdependencies of economic prosperity, environmental quality and social equity and prepares them to take actions that support all three.

Sustainability Campaign 10 Goals  Goal 1: Economic Prosperity  Sustain a healthy U.S. economy that grows sufficiently to create meaningful jobs, reduce poverty, and provide the opportunity for a high quality of life for all in an increasingly competitive world.  Goal 2: Health and the Environment  Ensure that every person is committed to personal health and enjoys the benefits of clean air, clean water, and a healthy environment at home, at work and at play  Goal 3: Equity  Ensure that all Americans are afforded justice and have the opportunity to achieve economic, environmental and social well-being.  Goal 4: Conservation of Nature  Use, conserve, protect and restore natural resources – land, air, water, and biodiversity – in ways that help ensure long-term social, economic and environmental benefits for ourselves and future generations.  Goal 5: Stewardship  Create a widely held ethic of stewardship that strongly encourages individuals, institutions and corporations to take full responsibility for the environmental, economic and social consequences of their actions.

 Goal 6: Sustainable Communities  Encourage people to work together to create healthy communities where natural and historic resources are preserved, jobs are available, sprawl is contained, neighborhoods are secure, education is lifelong, transportation and health care are accessible, and all citizens have opportunities to improve the quality of their lives.  Goal 7: Civic Engagement  Create full opportunity for citizens, businesses, and communities to participate in and influence the natural resource, environmental, and economic decisions that affect them.  Goal 8: Population  Advocate a move toward stabilization of U.S. and global population.  Goal 9: International Responsibility  Take a leadership role in the development and implementation of global sustainable development policies, standards of conduct, trade and foreign policies that further the achievement of sustainability as expressed in the Millennium Ecosystem Assessment.  Goal 10: Education  Ensure that all American have equal access to education and lifelong learning opportunities that will prepare them for meaningful work, a high quality of life and an understanding of the concepts involved in sustainability.

The ISC Council Barbaran, Francisco PhD., National Research Council Crispin, William Esq. Hendrix & Crispin Dodson, Ronald G, M.S., ISC Chairman Dodson, R. Eric Dodson, Audubon Lifestyles Gibeault, Vic PhD. University of California, Riverside Harivandi, Ali PhD. University of California, Davis Hendrix, Noble MD. Hendrix & Crispin Herbert, Jack, Cold Climate Housing Research Center Hoiberg, Steve, Siemens Industry, Inc. Jandt, Fred PhD. University of California, San Bernardino – Jones, Pierce PhD. University of Florida Jones, Stephen B. PhD. Antioch University Love, Bill, AIA, AICP. W.R. Love Golf Design Lewis, Carol PhD. University of Alaska Sebastian, Mike, APGG Snow, James T. United States Golf Association Stewart, Dale, P.E. LandDesign Wang, Eddie AIA. GLC Company Woolbright, Larry PhD. Siena College -

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The sustainability campaign v2  

An overview of the goals and objectives of ISC-Audubon.

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