2019-20 Partnership Guide

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THE IGHSAU PARTNERSHIP PROGRAM Athletics has long brought people together. Across the state of Iowa, when a local high school qualifies for the state tournament, entire communities come together and cheer their student-athletes on to victory. The support and loyalty shown by parents, grandparents, friends, neighbors, and community members is a long-standing tradition in Iowa. The IGHSAU will collaborate with you to create a partnership program that allows your organization and brand to tap into this consumer loyalty and support. A partnership with the IGHSAU will focus on creating quality exposure and developing strong relationships with this engaged and emotionally connected audience across the state. A partnership with the IGHSAU is unique. Sports marketing is a valuable asset that reaches consumers in ways that other marketing and advertising cannot. The IGHSAU team will provide a strategic and diverse marketing plan that will strengthen your organization in the marketplace and meet your budget needs. We will use our sports marketing experience, proven success, creativity, and additional resources to produce a program tailored just for your organization. The IGHSAU provides corporate partners an association with the leading athletic organization for young women and other premier businesses and organizations across the state of Iowa. Please allow us the opportunity to present your organization with a custom marketing approach to exceed your goals as a partner of the Iowa Girls High School Athletic Union.

Tom Florian Coordinator of Business Development


Iowa boasts a rich history in female athletics. Since its inception, the IGHSAU, with the support of its corporate partners, has continued the legacy of longtime Executive Director, Dr. E. Wayne Cooley, to ensure that every girl walks down the street in every Iowa town with her head just as high as every boy. The Iowa Girls High School Athletic Union continually receives positive remarks and comments from student-athletes, administrators, parents, officials, and many others about the positive impact the organization has had on the lives of Iowa girls in athletics. Participation in girls' athletics continues to rise and with the support of corporate partners, student-athletes will continue to enjoy the very best athletic experience. The #IowaGirl will also have opportunities for professional development, community involvement, and access to more scholarships thanks to the investment of IGHSAU corporate partners.


THE IGHSAU AND GIRLS IN ATHLETICS The only state activity association in the nation solely devoted to promoting, directing, and regulating interscholastic athletics for junior high and high school girls Nearly 70,000 young women participate in at least one (1) IGHSAU-sponsored athletic event Research conducted by the Women's Sports Foundation shows that teens who participate in athletics: Fare better in areas of psychological health Report earning better marks in the classroom Engage in multiple healthy behaviors Show signs of high self-esteem, higher levels of social support, and fewer feelings of lonliness Famous Iowa Girls include: Dr. Peggy Whitson, Governor Kim Reynolds, Olympians Lolo Jones and Shelby Houlihan, and many more!

TEN SPONSORED SPORTS The Iowa Girls High School Athletic Union proudly sanctions interscholastic athletic competition across ten sports for young women in Iowa. Cross Country (Fall) Kennedy Memorial Park Fort Dodge, IA

Swimming & Diving (Fall) Marshalltown YMCA/YWCA Marshalltown, IA

Track & Field (Spring) Drake Stadium Des Moines, IA

Golf (Spring) Multiple Locations Statewide

Volleyball (Fall) U.S. Cellular Center Cedar Rapids, IA

Tennis (Spring) Multiple Locations Statewide

Bowling (Winter) Cadillac XBC Waterloo, IA

Soccer (Spring) Cownie Soccer Complex Des Moines, IA

Basketball (Winter) Wells Fargo Arena Des Moines, IA Softball (Summer) Rogers Sports Complex Fort Dodge, IA

CHAMPIONSHIPS BY THE NUMBERS Oldest sanctioned girls' sport in Iowa Over 55k fans attended in 2019 40 teams across 5 classes compete at state

One of the fastest growing sports among girls Over 7k fans attended in 2019 24 teams across 3 classes compete at state

Largest U.S. high school track & field meet Over 38k fans attended in 2019 Over 90% of schools represented in 2019

Sanctioned by IGHSAU in 1967 Over 3k fans attended in 2019 Over 750 swimmers/divers compete at state

One of the fastest growing sports among girls Over 30k fans attended in 2019 40 teams across 5 classes compete at state

Sanctioned by IGHSAU in 2006 Over 1.5k fans attended in 2019 Over 150 bowlers compete at state

Sanctioned by IGHSAU in 1957 Over 19k fans attended in 2019 40 teams across 5 classes compete at state

Sanctioned by IGHSAU in 1956 Estimated 2k fans attended in 2019 Over 300 golfers compete at state

Sanctioned by IGHSAU in 1966 Over 12k fans attended in 2019 Over 1k runners compete at state

Sanctioned by IGHSAU in 1956 Estimated 1k fans attended in 2019 Over 190 players compete at state

MEET THE IGHSAU AUDIENCE As an official corporate partner of the IGHSAU, your products and brand will reach a loyal following that includes prominent executives, decision-makers, and everyday consumers across the state of Iowa. The IGHSAU audience represents an attractive target market that consists of multiple key demographics making this a valuable opportunity to showcase your product and services. By partnering with the IGHSAU and aligning your brand, you will reach a statewide audience that recognizes and appreciates your support of their school, community, and student-athletes. Let's meet our followers: Approximately 70,000 student-athletes participate in IGHSAU-sanctioned sports annually 70% female, 30% male following 55% are age 35-54 63% have a household income greater than $60,000/year; 35% have a household income greater than $100,000/year 67% are married and 55% have completed college Based on this information, we group our followers into two categories: "Proud Parent" and "High School Athlete". These are two significant demographics for brands to connect with. The "Proud Parent" maintains buying power in the household. The "High School Athlete" somewhat influences the buying power of the "Proud Parent", but has more potential to grow into the decision-maker later in life. Statistics compiled from data available through IGHSAU social media channels.

ADVERTISING OPPORTUNITIES MEDIA Thanks to the support of MidAmerican Energy Company, the Iowa Girls High School Athletic Union is able to provide free live stream coverage for several of our state tournament events. Within each broadcast, the IGHSAU offers broadcast media opportunities including: :15 or :30 commercial ad spots In-game sponsorship elements In-game billboard advertisements On-air promotional reads

PRINT Highlight your brand through several print media opportunities including: Tournament programs Sportsmanship posters Championship posters Parking passes State qualifier packets

DIGITAL MEDIA The Iowa Girls High School Athletic Union boasts a strong following across its social media accounts and regularly engages with fans via e-mail and through its website, ighsau.org. @IGHSAU 25.2K followers Iowa Girls High School Athletic Union (IGHSAU) 7.9K likes @IGHSAU 2.1K followers contact@ighsau.org 19K contacts www.ighsau.org 170K average visits per month

Examples of Digital Opportunities Scoreboard Updates Social Spotlights Top Plays of the Week Student-Athlete of the Week Weekly Series (#TBT, #MotivationMonday, etc.) Infographics (Starting Line-ups, Game Day, etc.) Box Score & Statistics Report Fan Polls, Sweepstakes, Trivia IGHSAU Blog Posts Reach fans through Iowa Girl Weekly, a regular e-mail publication sent to the IGHSAU database every Friday.

The digital landscape continues to grow, especially among the IGHSAU audience. We encourage partners to include digital media opportunities within their partnership portfolio to diversify how they connect with the IGHSAU audience.

BRAND VISIBILITY SIGNAGE In-venue signage is a valuable opportunity to grow brand awareness. Showcase your support of the IGHSAU through premium locations, some of which also include visibility on television broadcasts. Opportunities include: Courtside Score Table Courtside A-frame End-Zone Bench Chair Backs | Kick Plates Basket Stanchions | Arms Video Board | Scoreboard Ribbon Board

On-Court Floor Decals Vomitorium Floor Mops VIP Area | Party Suite | Winners' Circle Home Plate | Baseline | Outfield Media Backdrop Pink Championship Road

PROMOTIONS AND GAME DAY OPPORTUNITIES Create an unforgettable moment on the biggest stage in all of high school athletics - the state tournament! Interact with fans during the game through a variety of opportunities, including: VIDEO BOARD ACTIVATION & FEATURES Video Board Commercial | PA Announcement Fan Cam Video Board Game Instant Replay Player & Team Statistics Special Video Segments & Historical Features IN-GAME ACTIVATION T-Shirt Toss On-Court Presentation & Recognition Couponing & Handouts On-Court Contest Concourse Activity


Baseball Caps Rally Towels Wristbands Tote Bags

Our team will work with you to create a giveaway item that aligns with your brand and resonates with the IGHSAU audience to grow brand awareness and trigger customer engagement!

ON-SITE OPPORTUNITIES Concession Souvenir Cups Marketing Booth Couponing Product Features Fan Experiences

IN-MARKET PROMOTIONS & COMMUNITY ENGAGEMENT Collaborate with the IGHSAU to create a custom, co-branded in-market promotion to engage with consumers and drive in-store or online traffic. Opportunities include: IN-BUSINESS PROMOTIONS Registration Sweepstakes Special Co-Branded Ticket Packages In-Store Promotional Displays Watch Parties & Special Events COMMUNITY ENGAGEMENT Tickets for Veterans Program Iowa Girls Give Back Hoops Fight Hunger Women in STEM Scholarship Opportunities Statistic-Driven Donations The Iowa Girls High School Athletic Union is an active member of the Iowa communities we serve. Together, we can help your business meet its philanthropic goals and enhance current organizational programs aimed at serving Iowans. We will utilize the power of sport to better our communities and continue to give back to Iowans.

HOTEL PARTNERS A special package is available exclusively to hotel partners. This unique package provides specific opportunities for partners to market to teams and fans traveling to IGHSAU state events throughout the year. Additionally, partners are listed as preferred properties for overnight stays. A limited number of packages are available annually.

RESTAURANT PARTNERS The IGHSAU offers establishments in the restaurant industry an exclusive opportunity to market directly to teams and fans throughout the year. Included in this package is a dedicated marketing plan to position members as preferred parters for team meals. A limited number of packages are available in this exclusive industry club.

INTELLECTUAL PROPERTY A key benefit available to partners is the ability to utilize select intellectual property assets to further align with the IGHSAU brand and connect with fans. Intellectual property opportunities include the following (1) use of IGHSAU's marks and logos; (2) use of "Official Partner of the IGHSAU"; (3) category exclusivity.

CORPORATE PARTNERS The Iowa Girls High School Athletic Union enjoys strong relationships with over 25 leading companies and organizations across the state of Iowa. The IGHSAU is committed to helping all partners achieve their goals and build their business through their association with the IGHSAU brand. We appreciate the continued support of our partners and their commitment to our studentathletes, organization, fans, and our shared communities.

CONTACT INFORMATION Thank you for your interest in joining the IGHSAU team as an official partner. For additional information on the various opportunities available, please contact:

Tom Florian Coordinator of Business Development (515) 401-1840 tom@ighsau.org



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