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2018-19 PA R T N E R S H I P G U I D E


THE IGHSAU PARTNERSHIP PROGRAM Athletics has long brought people together. Across the state of Iowa, when a local high school qualiďŹ es for the state tournament, entire communities come together and cheer their student-athletes on to victory. The support and loyalty shown by parents, grandparents, friends, neighbors, and community members is a long-standing tradition in Iowa. The IGHSAU will collaborate with you to create a partnership program that allows your organization and brand to tap into this consumer loyalty and support. A partnership with the IGHSAU will focus on creating quality exposure and developing strong relationships with this engaged and emotionally connected audience across the state. A partnership with the IGHSAU is unique. Sports marketing is a valuable asset that th reaches consumers in ways that other marketing and advertising cannot. The IGHSAU team will provide a strategic and diverse marketing plan that will strengthen your organization in the marketplace and meet your budget needs. We will use our sports marketing experience, proven success, creativity, and additional resources to produce a program tailored just for your organization. The IGHSAU provides corporate partners an association with the leading athletic organization for young women and other premier businesses and organizations across the state of Iowa. Please allow us the opportunity to present your organization with a custom marketing approach to exceed your goals as a partner of the Iowa Girls High School Athletic Union.

Tom Florian Coordinator of Business Development

5000 WESTOWN PARKWAY | SUITE 150 | WEST DES MOINES | IOWA | 50266 | WWW.IGHSAU.ORG


Iowa boasts a rich history in female athletics. Since its inception, the IGHSAU, with the support of its corporate partners, has continued the legacy of longtime Executive Director, Dr. E. Wayne Cooley, to ensure that every girl walks down the street in every Iowa town with her head just as high as every boy. The Iowa Girls High School Athletic Union continually receives positive remarks and comments from student-athletes, administrators, parents, officials, and many others about the positive impact the organization o has had on the lives of Iowa girls in athletics. Participation in girls' athletics continues to rise and with the support of corporate partners, student-athletes will continue to enjoy the very best athletic experience. The #IowaGirl will also have opportunities for professional development, community involvement, and access to more scholarships thanks to the investment of IGHSAU corporate partners.

WE ARE BETTER TOGETHER


THE IGHSAU AND GIRLS IN ATHLETICS • The only state activity association in the nation soley devoted to promoting, directing, and regulating interscholastic athletics for junior high and high school girls • Nearly 70,000 young women participate in at least one (1) IGHSAU-sponsored athletic event • Research conducted by the Women’s Sports Foundation shows that teens who participate in athletics: • Fare better in areas of psychological health • Report earning better marks in the classroom • Engage in multiple healthy behaviors • Show signs of high self-esteem, higher levels of social support, and fewer feelings of loneliness • Famous Iowa Girls include: Dr. Peggy Whitson, Governor Kim Reynolds, Olympians Lolo Jones and Shelby Houlihan, and many more


TEN SPONSORED SPORTS The Iowa Girls High School Athletic Union proudly sanctions interscholastic athletic competition across ten sports for young women in Iowa. Below is a listing of each sport, its respective season, and the location of state competition: Cross Country (Fall) Kennedy Memorial Park Fort Dodge, IA

Swimming & Diving (Fall) Marshalltown YMCA/YWCA Marshalltown, IA

Track & Field (Spring) Drake Stadium Des Moines, IA

Golf (Spring) Multiple Locations Statewide

Volleyball (Fall) U.S. Cellular Center Cedar Rapids, IA

Tennis (Spring) Multiple Locations Statewide

Bowling (Winter) Cadillac XBC Waterloo, IA

Soccer (Spring) Cownie Soccer Complex Des Moines, IA

Basketball (Winter) Wells Fargo Arena Des Moines, IA Softball (Summer) Rogers Sports Complex Fort Dodge, IA


CHAMPIONSHIPS BY THE NUMBERS • 100th Girls’ Tournament in 2019 • Over 55K fans attended in 2018 • 40 teams across 5 classes compete at state

• 2nd fastest growing sport among girls • Over 7K fans attended in 2018 • 24 teams across 3 classes compete at state

• Largest U.S. high school track & field meet • Over 37K fans attended in 2018 • Over 90% of schools represented in 2018

• Sanctioned by IGHSAU in 1967 • Over 2K fans attended in 2018 • Over 750 swimmers/divers compete at state

• Fastest growing sport among girls • Over 31K fans attended in 2018 • 40 teams across 5 classes compete at state

• Sanctioned by IGHSAU in 2006 • Over 1.5K fans attended in 2018 • Over 150 bowlers compete at state

• 2nd sport sanctioned by IGHSAU (1955) • Over 19K fans attended in 2018 • 40 teams across 5 classes compete at state

• Sanctioned by IGHSAU in 1956 • Estimated 2K fans attended in 2018 • Over 300 golfers compete at state

• Sanctioned by IGHSAU in 1966 • Over 12k fans attended in 2018 • Over 1K runners compete at state

• Sanctioned by IGHSAU in 1956 • Estimated 1.5K fans attended in 2018 • Over 190 players compete at state


MEET THE IGHSAU AUDIENCE


ADVERTISING OPPORTUNITIES Thanks to the support of MidAmerican Energy Company, the Iowa Girls High School Athletic Union is able to provide free live stream coverage for several of its state tournament events. Within each broadcast, the IGHSAU offers broadcast media opportunities including: • :15 or :30 commerical ad spots • In-game sponsorship elements • In-game billboard advertisements • On-air promotional reads

Highlight your brand through several print media opportunities including: • Tournament Programs • Sportsmanship Posters • Championship Posters • Parking Passes • State Qualifier Packets


The Iowa Girls High School Athletic Union boasts a strong following across its social media accounts and regularly engages with fans via e-mail and through its website, ighsau.org. @IGHSAU 22.6K followers Iowa Girls High School Athletic Union (IGHSAU) 5.3K likes @IGHSAU 1.2K followers contact@ighsau.org 16K contacts www.ighsau.org 170K average visits per month The digital landscape continues to grow, especially among the IGHSAU audience. We encourage partners to include digital media opportunities into their partnership portfolio to diversify how they connect with the IGHSAU audience.


BRAND VISIBILITY In-venue signage is a valuable opportunity to grow brand awareness. Showcase your support of the IGHSAU through premium signage locations, some of which also include visibility on television broadcasts. Opportunities include: • Courtside Score Table • Courtside A-frame • End-Zone • Bench Chair Backs | Kick Boards • Basket Stancions | Arms • Video Board | Scoreboard • Ribbon Board

• On-Court Floor Decals • Vomitorium • Floor Mops • VIP Area | Party Suite | Winners’ Circle • Home Plate | Baseline | Outfield • Media Backdrop • Pink Championship Road


PROMOTIONS AND GAME DAY OPPORTUNITIES


PREMIUM ITEM GIVEAWAYS

ON-SITE OPPORTUNITIES • Concession Souvenir Cups • Vendor Booth • Couponing • Product Features • Fan Experiences | KidsZone


IN-MARKET PROMOTIONS & COMMUNITY ENGAGEMENT Collaborate with the IGHSAU to create a custom, co-branded in-market promotion to engage with consumers and drive in-store or online traffic. Opportunities include: IN-BUSINESS PROMOTIONS • Registration Sweepstakes • Special Co-Branded Ticket Packages • In-Store Promotional Displays • Watch Parties & Special Events COMMUNITY ENGAGEMENT • Tickets for Veterans Program • Iowa Girls Give Back • Hoops Fight Hunger • Women in STEM • Scholarship Opportunities • Statistic-Driven Donations The Iowa Girls High School Athletic Union is an active member of the Iowa communities we serve. Together, we can help your business meet its philanthropic goals and enhance current organizational programs aimed at serving Iowans. Together, we will utilize the power of sport to better our communities and continue to serve Iowans.


HOSPITALITY CLUB Available to businesses in the hospitality industry, membership in this club provides speciďŹ c opportunities for partners to market to teams and fans traveling to IGHSAU state events throghout the year. Additionally, partners are listed as preferred properties for overnight stays. A limited number of memberships are available in this exclusive industry club.

RESTAURANT & CATERING CLUB The IGHSAU offers establishments in the restaurant industry an exclusive opportunity to market directly to teams and fans throughout the year. Included in membership is a dedicated marketing plan to position members as preferred partners for team meals. A limited number of memberships are available in this exclusive industry club.


INTELLECTUAL PROPERTY A key benefit available to partners is the ability to utilize select intellectual property assets to further align with the IGHSAU brand and connect with fans. Intellectual property opportunities include the following: (1) use of IGHSAU’s marks and logos; (2) use of “Official Partner of the IGHSAU”; (3) category exclusivity.

CORPORATE PARTNERS The Iowa Girls High School Athletic Union enjoys strong relationships with over 25 leading companies and organizations across the state of Iowa. The IGHSAU is committed to helping all partners achieve their goals and build their business through their association with the IGHSAU brand. We appreciate the continued support of our partners and their commitment to our studentathletes, organization, fans, and our shared communities.


CONTACT INFORMATION Thank you for your interest in joining the IGHSAU team as an official partner. For additional information on the various opportunities available, please contact:

Tom Florian Coordinator of Business Development (515) 401-1840 tom@ighsau.org

5000 WESTOWN PARKWAY | SUITE 150 | WEST DES MOINES | IOWA | 50266 | WWW.IGHSAU.ORG


5000 WESTOWN PARKWAY | SUITE 150 | WEST DES MOINES | IOWA | 50266 | WWW.IGHSAU.ORG

2018-19 Partnership Guide  

Sports Marketing and Partnership information for companies and organizations interested in partnering with the Iowa Girls High School Athlet...

2018-19 Partnership Guide  

Sports Marketing and Partnership information for companies and organizations interested in partnering with the Iowa Girls High School Athlet...

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