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NJOA CORPORATE IDENTITY MANUAL INDEX

1 Logo 1.1 Logo, black and white versions 1.1.1 Single logo 1.1.1.1 Scalability 1.1.1.2 Positive/negative 1.1.2 Logo with extended name 1.1.2.1 Scalability 1.1.2.2 Positive/negative 1.2 Logo, colors 1.2.1 Single logo 1.2.1.1 Scalability 1.2.1.2 Positive/negative 1.2.2 Logo with extended name 1.2.2.1 Scalability 1.2.2.2 Positive/negative 1.3 Typography 1.3.1 Logo 1.3.2 Body 1.3.3 Headtitles 1.4 Institutional colors 1.5 Logo proportions 1.6 Bad uses 1.7 Visual behaviours 1.7.1 Distortion 1.7.2 Finish and Gradient 1.7.3 Other distortions 2 Corporate materials 2.1 Corporate papers designs 2.1.1 Letterhead 2.1.2 Envelope 2.1.3 Personal card 2.1.4 Invitation card 2.1.5 Invitation card envelope 2.1.6 Cd/Dvd label 2.1.7 Cd/Dvd case 2.2 Corporate designs for exteriors 2.2.1 Posters 2.2.1.1 Posters serie 1 2.2.1.2 Posters serie 2 2.2.1.3 Poster 6 2.2.2 Flags 2.2.3 Stendards and bus ad 2.2.3.1 Stendards, bus ad mount 2.3 Electronic 2.3.1 Home page 2.3.2 Logo movement storyboard


1.1.1 LOGO, BLACK AND WHITE VERSIONS simple logo

Standard single logo black and white L x H (mm) 190 x 71


1.1.1.1 LOGO, BLACK AND WHITE VERSIONS simple logo - SCALABILITY

Standard logo at various sizes (from top to bottom): L x H (mm) 188 x 70, 150 x 50


1.1.1.1 LOGO, BLACK AND WHITE VERSIONS simple logo - SCALABILITY

Standard logo at various sizes (from top to bottom): L x H (mm) 81 x 30, 27 x 10


1.1.1.2 LOGO, BLACK AND WHITE VERSIONS simple logo - POSITIVE/NEGATIVE

Logo single. Example of right use of positive and negative versions.


1.1.2 SECTION Name LOGO WITH NAME

Standard logo with name black and white L x H (mm) 190 x 86


1.1.2.1 SECTION Name

LOGO WITH NAME - SCALABILITY

Standard logo with name at various sizes (from top to bottom): L x H (mm) 155 x 70, 111 x 50


1.1.2.1 SECTION Name

LOGO WITH NAME - SCALABILITY

Standard logo with name at various sizes (from top to bottom): L x H (mm) 67 x 30, 38 x 17


1.1.2.2 LOGO, BLACK AND WHITE VERSIONS logo with name - POSITIVE/NEGATIVE

Logo with name. Example of right use of positive and negative versions.


1.2.1 LOGO, COLORS SIMPLE LOGO

Application of color into logo. To use onto posters, flags sings and banners. L X H (mm) 90 x 71


1.2.1.1 LOGO, COLORS

SIMPLE LOGO - SCALABILITY

Standard logo with colour at various sizes (from top to bottom): L x H (mm) 188 x 70, 150 x 50


1.2.1.1 LOGO, COLORS

SIMPLE LOGO - SCALABILITY

Standard logo with colour at various sizes (from top to bottom): L x H (mm) 81 x 30, 27 x 10


1.2.1.2 LOGO, COLORS

SIMPLE LOGO - POSITIVE/NEGATIVE

Logo single with colour. Example of right use of positive and negative versions.


1.2.2 LOGO, COLORS LOGO WITH NAME

Application of color into logo with name. To use onto posters, flags sings and banners. L x H (mm) 190 x 86


1.2.2.1 LOGO, COLORS

LOGO WITH NAME - SCALABILITY

Standard logo name and with colour at various sizes (from top to bottom): L x H (mm) 155 x 70, 111 x 50


1.2.2.1 LOGO, COLORS

LOGO WITH NAME - SCALABILITY

Standard logo name and with colour at various sizes (from top to bottom): L x H (mm) 67 x 30, 38 x 17


1.2.2.1 LOGO, COLORS

LOGO WITH NAME - POSITIVE/NEGATIVE

Logo with name and colour. Example of right use of positive and negative versions.


1.3.1 TYOPGRAPHY

TYPOGRAPHY OF LOGO

Font used: Font type: Foundry:

Avantgarde EF Medium Adobe Postscript URW

This is the font used for the logo and headlines on letterhead, personal cards, envelopes, posters and other relevant texts on corporate papers. Glyphs in the example below have size of 34 pts.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 àèìòùæäëïöüñ àèìòùæäëïöüñ ,.;:-_+^%~<=>!?¡¿§”£$&/(){|}[]


1.3.2 TYOPGRAPHY

TYPOGRAPHY OF BODY TEXT

Font used: Font type: Foundry:

Arial Regular 11pts. True type-Opentype Microsoft

This font is used for the body texts of documents. Its large diffusion on all the systems (starting from Windows to OSX and Linux) is guarantee of total compatibility. Glyphs in the example below have size of 29 pts.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 àèìòùæäëïöüñ àèìòùæäëïöüñ ,.;:-_+^%~<=>!?¡¿§”£$&/(){|}[]


1.3.3 TYOPGRAPHY

TYPOGRAPHY OF ADRESSES

Font used: Font type: Foundry:

Avantgarde EF Book Adobe Postscript URW

This is the font used for phone numbers and infos on personal cards and also for addresses on evelopes. Glyphs in the example below have size of 34 pts.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ÀÈÌÒÙÆÄËÏÖÜÑ àèìòùæäëïöüñ ,.;:-_+^%~<=>!?¡¿§”£$&/(){|}[]


1.4 INSTITUTIONAL COLORS

Correct spot colors and their conversion in CMYK to print correctly the logo. Gradient indications and exact composition.

Spot color: CMYK values: RGB values: Web-safe:

PANTONE 369C C=59% M=0 Y=100% K=7% R=122 G=175 B=23 #7AAF17

Spot color: CMYK values: RGB values: Web-safe:

PANTONE 375C C=41% M=0 Y=78% K=0 R=170 G=202 B=86 #AACA56


1.4 INSTITUTIONAL COLORS

Correct spot colors and their conversion in CMYK to print correctly the logo. Gradient indications and exact composition.

Gradient 50%

PANTONE 369C 0%

Gradient 50%

PANTONE 375C 30.9%

PANTONE 369C 57.87%

Gradient 50%

PANTONE 375C 100%


1.5 LOGO PROPORTIONS

Proportions between art and typography on the logo. The proportions between size and spacing are: spacing between types = 37,5% of the font size

37,5%

43,75%

6,25% 12,5%

40%

33,66%

26,34%


1.6 BAD USES

Example of bad uses of logo, arenâ&#x20AC;&#x2122;t allowed: - outlines; - outlines in negative; - colors different from institutionals; - gradient applied on the typography - different typography positions; - different typography rotation; - typography stretching.


1.7.1.1 VISUAL BEHAVIOURS DISTORTION

Brief explaination about logo building (from left to right, top to bottom): - starting mesh pattern; - finished mesh model; - starting mesh shape; - application of texture (interpolation).


1.7.1.2 VISUAL BEHAVIOURS FINISH AND GRADIENT

Brief explaination about logo final-touch and gradient application (from left to right, top to bottom): - final touch (left side); - final touch (right side); - application of gradient to shape (mesh); - gradient placing in relation to logo. Final touches affect expecially the lower part, where some stripes are cutted to deny themselves to overlay. Gradient is applied with a clipping mask.


1.7.1.3 VISUAL BEHAVIOURS OTHER DISTORTIONS

These distortion use is exclusively for background or visual composition. Must NOT be used for logo. Mimum size is 30 mm on the smaller side of the selection box. On the right there are two example of right use.

> 30 mm

> 30 mm


2.1.1 CORPORATE PAPERS DESIGN LETTERHEAD


2.1.2 CORPORATE PAPERS DESIGN ENVELOPE

11508, Regent’s Street New York - U SA


2.1.3 CORPORATE PAPERS DESIGN PERSONAL CARD

Personal card layout, back and front. L x H (mm)= 90 x 45

JOHN DOE Chief Art Director 1525, Regent St. New York USA T M F

+1 212-699 5218 +1 398-734 2873 +1 398-734 2914

john.done@njoa.org www.njoa.com


2.1.4 CORPORATE PAPERS DESIGN INVITATION CARD

from top to bottom: - invitation ticket back; - invitation ticket front.

Dear Mr. Joテ」o da Silva you have just been invited to the NJOA - PLANET EARTH performance that will take place in MORRO DE Sテグ JOテグ from 20th to 27th july 2010. We look forward to see you there. Best wishes John Doe NJOA art direction


2.1.5 CORPORATE PAPERS DESIGN INVITATION CARD ENVELOPE


2.1.6 CORPORATE PAPERS DESIGN CD/DVD LABEL

nj oa .

co m

CD/DVD label (obtained by offset print).

Copyright © 200

ll A. A 7 NJO

es ts r righ

w. w .w d e erv


2.1.7 CORPORATE PAPERS DESIGN CD/DVD CASE

CD case (obtained by an A4 rough paper, 160 gr./m²) die-cut paper., and closed. Scaled by 50%


2.2.1 CORPORATE DESIGN FOR EXTERIORS POSTERS

Posters have real dimensions of cm. 50 x 70. See next pages for their preview.


2.2.2 CORPORATE DESIGN FOR EXTERIORS FLAGS

Two types of flag and their use.


2.2.2 CORPORATE DESIGN FOR EXTERIORS FLAGS

Other two types of flag and their use. the last in the is the one with the logo.


2.2.3 CORPORATE DESIGN FOR EXTERIORS STENDARDS AND BUS AD

Black and white versions of a vertical stendard to be appended on the buildings. The particularity is that in the internal part they have a longitudinal cut which make an amazing effect if stendard is moved by the wind.

PLANET EARTH 20 27 JULY 2010

PLANET EARTH 20 27 JULY 2010


2.2.3 CORPORATE DESIGN FOR EXTERIORS STENDARDS AND BUS AD

Black and white versions of a orizontal stendard to be appended on the buildings. Bus ad.

FROM 20 TO 27 JULY 2010

PLANET EARTH


2.2.3.1 CORPORATE DESIGN FOR EXTERIORS STENDARDS AND BUS AD application

Examples of use of stendards.


2.2.3.1 CORPORATE DESIGN FOR EXTERIORS STENDARDS AND BUS AD application

Examples of use of horizontal stendard and bus ad.


2.3.1 ELECTRONICS HOME PAGE

Example of the home page www.njoa.com


2.3.2 ELECTRONICS

LOGO MOVEMENT STORYBOARD

Storyboard of the logo movement.

Njoa_Corporate Identity Manual  

IUAV, fDA, clasVEM Architecture University of Venice, Design & arts programme, Post-graduation degree in visual and multimedia communication...

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