Page 1

2013 - 2014 SOCIAL MEDIA CALENDAR


AUGUST ‘13 SUNDAY

MONDAY

TUESDAY

WEDNESDAY

THURSDAY 1

FRIDAY 2

SATURDAY 3

Lighten up! Share a funny, appropriate joke or funny video that has circulated your office.

4

5

6

Share an original blog post. Remind your fans to repost it to their walls!

7

8

9

Share a great before and after photo.

End the week with a positive testimonial or a tip from a patient.

10


SUNDAY 11

MONDAY 12

TUESDAY 13

WEDNESDAY 14

Don’t forget to suggest your page to all of your friends. Ask your staff members with Facebook profiles to do the same.

18

25

19

26 The end of August is right around the corner! Remind patients of any specials ending this month.

20

21

Don’t forget to post any August promotions or available rebates. Include the offer’s expiration date to create an urgency.

Share a picture of you or your team between appointments. Your fans will love seeing you busy and feeling like a part of the action.

27

28

It’s almost back-toschool time. Share the supply drive of a local organization or school.

THURSDAY

FRIDAY

15

16

Share an album of your before and after photos.

Share a helpful/ interesting article.

22

23

SATURDAY 17

24

Share an original blog post.

29

30

31


SEPTEMBER ‘13 SUNDAY 1

8

MONDAY 2

TUESDAY

WEDNESDAY

3

4

Labor Day

Advertise a back-to-school special for mom.

Post a positive testimonial or ask your fans to email you a testimonial if they’ve had a good experience at your practice. Let them know it will be posted to your Facebook page.

9

10

11

It’s Monday! Share a motivational quote to get people excited for the week to come.

Share a helpful article. Tag the source’s name in the post to link to its page. This will help gain more exposure.

THURSDAY 5

FRIDAY 6

SATURDAY 7

Share an original blog post.

12

13

Did You Know? Share a credentialing fact about your primary provider.

14


SUNDAY 15

22

MONDAY 16

TUESDAY 17

It’s Skincare Awareness Month, share a tip!

Share a before and after photo with great results.

23

24

Share a flyer for any upcoming specials or end of the month deals.

29

30

WEDNESDAY 18

THURSDAY 19

FRIDAY 20

SATURDAY 21

Share a video of your team members prepping for treatments during the day to show the “behind-thescenes” action.

25

26

27

Share a video testimonial.

Quiz your fans! Share a before and after photo, and ask them what procedure they think created the results.

28


OCTOBER ‘13 SUNDAY

MONDAY

TUESDAY 1

WEDNESDAY 2

THURSDAY 3

7 Start prepping for your holiday promotions now. Call IF Marketing to ask about holiday cards. Encourage fans to register to receive a holiday card on your Facebook landing tab.

8

9

4

SATURDAY 5

Remind your fans to follow you on your other social media platforms, too!

Share an original blog post.

6

FRIDAY

10

11 Share a helpful article. Tag the source’s name in the post to link to its page. This will help gain more exposure.

12


SUNDAY 13

20

27

MONDAY

TUESDAY

14

15

Columbus Day

Did You Know? Share a credentialing fact about your primary provider.

21

22

Make this week “trick or treat” week. Ask your fans to guess whether concepts about common procedures are fact or fiction.

Share a myth!

28

29

Share a video of a live treatment.

WEDNESDAY 16

23

THURSDAY 17

18

It’s Breast Cancer Awareness Month. Include a pink ribbon in your profile picture to show your support.

Share a great before and after photo.

24

25

Share a fun and surprising truth!

30

FRIDAY

31

It’s Halloween! Post a picture of your staff’s costumes, office decorations or (empty) candy bowl.

SATURDAY 19

26


NOVEMBER ‘13 SUNDAY

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY 1

SATURDAY 2

Welcome your fans into November! Did you know it’s National Healthy Skin Month?

3

4

Daylight Savings Time. Set your clocks back one hour.

Post a positive testimonial or video testimonial.

5

6

7

8

Share an original blog post.

Remind your fans about Veterans Day on Monday, and thank your veterans.

9


SUNDAY 10

17

MONDAY 11

TUESDAY

WEDNESDAY

12

13

Veterans Day

Share a helpful article or video.

Did You Know? Share a credentialing fact about your primary provider.

18

19

20

THURSDAY 14

25 To prepare for Thanksgiving, share one consented thank you card or video from a patient each day this week.

26

27

21

The first day of Hanukkah

16

22

23

Share an original blog post.

28

29

Thanksgiving

Ask your fans about their Thanksgiving and what they did.

Schedule your Happy Thanksgiving posts. Share a thank you card.

15

SATURDAY

Share any current promotions in your office.

Post a statistic about a procedure to credential the treatment.

24

FRIDAY

30


DECEMBER ‘13 SUNDAY 1

MONDAY 2

TUESDAY 3

Get your fans motivated for the week! Share a motivational quote or song lyric to inspire them.

8

9 Get your fans thinking about prepping for holiday parties. Ask for outstanding recipies to use at your own office holiday party.

WEDNESDAY 4

THURSDAY 5

Post a positive testimonial or video testimonial.

10

11 Remind your fans that it’s time to come in for any last minute treatments before their holiday parties begin.

FRIDAY 6

SATURDAY 7

Share an original blog post.

12

13

Share pictures of any holiday community service efforts that your staff may do.

Remind your fans about any holiday promotions or registering for a holiday card from your office.

14


SUNDAY 15

MONDAY 16

TUESDAY 17

Did You Know? Share a credentialing fact about your primary provider.

22

29

23

WEDNESDAY 18

THURSDAY 19

Share a helpful article.

24

Wish your fans a happy holiday season.

Christmas Eve

30

31

Wish your fans a happy New Year’s Eve. Ask about their New Year’s resolutions.

25

Christmas

26

FRIDAY

SATURDAY

20

21

Share pictures of your holiday party, ugly sweater contest, or staff snowball fight. Your fans want to see your team’s winter traditions.

First Day of Winter

27

28

Remind your fans that it’s time to come in for any last minute New Year’s Eve treatments. Make sure they start their new year with a fresh look and outlook.


JANUARY ‘14 SUNDAY

MONDAY

TUESDAY

WEDNESDAY 1

THURSDAY 2

6

7

Share an interesting beauty or aesthetic medical article that your patients would enjoy.

Ask if everyone is still on track for their New Year’s Resolutions.

8

3

SATURDAY 4

Share a consented before and after photo with great results.

Wish your fans a Happy New Year’s Day.

5

FRIDAY

9

10

Debunk a common beauty myth.

11


SUNDAY 12

MONDAY 13

TUESDAY 14

Did You Know? Share a credentialing fact about your primary provider.

19

20

WEDNESDAY 15

27

Share an original blog post.

16

21

22

FRIDAY 17

23

24

Share an interesting beauty or aesthetic medical article that your patients would enjoy.

28

29

SATURDAY 18

Share a consented testimonial from one of your happy patients.

Promote any services that may be better suited for the winter.

Martin Luther King Day - Share an inspiring quote.

26

THURSDAY

30

31

25


FEBRUARY ‘14 SUNDAY

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY 1

2

3

4

What promotions or rebates will be available at your office this month?

Promote a service that will ensure that your fans are Valentine’s ready.

5

6

It’s American Heart Month. Share a tip for a healthy heart and overall glow.

7

8


SUNDAY 9

MONDAY 10

TUESDAY 11

WEDNESDAY 12

Share an original blog post.

16

23

17

18

Presidents’ Day

Share an album of pictures of your clinic. Make sure that they look attractive and highlight how comfortable someone would feel in your space.

24

25

Share an interesting/ helpful health article.

Post a consented before and after photo.

19

THURSDAY

FRIDAY

13

14

Share a video testimonial from a consented patient.

Wish your fans a Happy Valentine’s Day.

20

21

Ask your fans for blog post ideas. What questions do they have about your services?

26

27

Share a status about something interesting you’ve done this week.

28

SATURDAY 15

22


MARCH ‘14 SUNDAY 2

9

Daylight Savings Time. Set your clocks ahead one hour.

MONDAY

TUESDAY

3

4

Share a written testimonial from a consented patient.

Did You Know? Post a credentialing fact about your practice.

10

11

Share a consented before and after photo with great results.

WEDNESDAY 5

THURSDAY 6

FRIDAY 7

SATURDAY 8

Remind your fans to turn clocks forward. Daylight Savings Time begins on Sunday.

12

13

14

Remind your fans to follow you on other social media platforms! (Provide links!)

Remind your patients to wear green on Monday! The 17th is St. Patrick Day

15


SUNDAY 16

23

MONDAY

TUESDAY

17

18

St. Patrick’s Day

Share a credentialing accomplishment. Have you been published? Win an award? Were you mentioned in your local newspaper?

24

25

Share an original blog post.

30

31

WEDNESDAY 19

THURSDAY 20

FRIDAY

SATURDAY

21

22

27

28

29

Share a patient-topatient tip (Hint: Ask about IF’s patient tip binder to help patients with tips from peers.)

Remind your followers to share your posts with their friends.

Share an original blog post.

26


APRIL ‘14 SUNDAY

MONDAY

TUESDAY 1

WEDNESDAY 2

THURSDAY 3

7

8 Try a contest. Place a promo code in a hidden place on your website. Ask fans to search for it to win an exclusive one-time offer.

9

4

SATURDAY 5

Post a video response to a common question about a procedure.

Poll your followers to discover their favorite treatment.

6

FRIDAY

10

11

Prepare your patients for the warm months ahead. Get them in for a laser treatment now!

Share an interesting article about beauty or health.

12


SUNDAY 13

MONDAY 14

TUESDAY 15

Passover Begins

20

21

22

Easter

Remind your fans that Tuesday is Earth Day. Share a picture of anything your team does to stay green.

Earth Day

27

28

29

Share an original blog post.

WEDNESDAY

THURSDAY

FRIDAY

16

17

18

Share a favorite motivational or inspiring quote.

Share a consented before and after photo with great results.

Good Friday

23

24

25

Share a community women’s or beauty event. Use it as an opportunity to network, gain exposure for your own practice, and cross-promote someone in the community.

30

SATURDAY 19

26


MAY ‘14 SUNDAY

4

MONDAY

5

Tell your fans about any current promotions at your practice.

TUESDAY

6

WEDNESDAY

7

THURSDAY

FRIDAY

1

2

Poll your fans on which service would make a great gift for a friend or loved one.

Share a photo from your most recent travels. Help your fans get to know you.

8

9

Share an interesting or helpful article.

Wish all of your fans a Happy Mother’s Day Weekend. Share the best words of wisdom your mother ever gave you.

SATURDAY 3

10


SUNDAY 11

MONDAY 12

TUESDAY 13

25

14

THURSDAY 15

19

26

Wish your fans a happy Memorial Day. Ask them about their plans.

20

27

FRIDAY 16

SATURDAY 17

Show a consented before and after picture. Quiz your fans on what treatment caused the result.

Share an original blog post.

Mother’s Day

18

WEDNESDAY

21

22

23

Remind your fans to suggest your page with their friends.

Post a status about something interesting you’ve done this month. If you have pictures, even better.

Share an original blog post.

28

29

30

Share a patientfriendly joke. Make your fans smile.

Share a consented before and after photo with great results.

24

31


JUNE ‘14 SUNDAY 1

MONDAY 2

TUESDAY 3

WEDNESDAY 4

Share a video of a live, consented treatment.

8

9

10

11

Share a written or video testimonial from a consented patient.

THURSDAY

FRIDAY

5

6

Share a helpful beauty or health article.

Share any promotions for this month.

12

13

Post a photo of you traveling or doing something personal or unexpected.

SATURDAY 7

14


SUNDAY

MONDAY

15

16

Father’s Day

Help your fans get to know your staff by posting an album of photos of each team member with one of your products they would never travel without.

22

23

TUESDAY 17

24 If you have any promotions that end this month, remind your fans that they should make appointments now to receive the benefit!

29

30

WEDNESDAY 18

25

THURSDAY 19

26

FRIDAY

SATURDAY

20

21

The 1st Day of Summer is on Saturday. Remind everyone to practice healthy summer habits: sunblock, sunglasses, and plenty of water.

1st Day of Summer

27

28

Share an original blog post.

Ramadan begins


JULY ‘14 SUNDAY

MONDAY

TUESDAY 1

WEDNESDAY 2

July is UV safety month, remind your fans how to be preventative in taking care of their skin.

6

7 Tell your staff to email you their favorite vacation pictures by Friday for a Facebook photo album later this month.

8

Share an original blog post.

9

THURSDAY

FRIDAY

3

4

Ask your fans for great recipes for 4th of July BBQs. Schedule a “Happy Independence Day” post for the 4th.

Independence Day

10

11

Showtime! Share a live treatment that is suitable for the summer months. Now is an important time to push non-surgical treatments other than laser treatments.

Do you have any rebates or promotions in your office right now? Share with your fans.

SATURDAY 5

12


SUNDAY 13

MONDAY 14

TUESDAY 15

WEDNESDAY 16

Share a beauty tip for the summer. Encourage your fans to share their tips, too.

20

21

22

23

Share a video response to a Q + A. Remind your fans that they can send in questions for your videos and blog posts, too.

27

28

29

Share an interesting/ helpful article with your fans. Ask them their opinions on the story.

30

THURSDAY

FRIDAY

17

18

Share a photo album of your staff’s favorite vacation photos. Tell each member’s position on your team and a story to go along with their picture.

Share a positive testimonial from a patient.

24

25

Remind your fans that it’s their last opportunity to take advantage of any summer promotions.

Poll your fans about their summer beauty routines. Do they change their habits? Use it as an opportunity to cater differently to your demographic.

31

SATURDAY 19

26


August 2013 SUN MON TUES WED THUR

6

7

September 2013 SUN MON TUES WED THUR

October 2013

FRI

SAT

FRI

SAT

SUN MON TUES WED THUR

FRI

SAT

1

2

3

1

2

3

4

5

6

7

1

2

3

4

5

8

12 13 14

8

9

10

11

12

13 14 15 16

17

18 19

4

5

9

10

8

9

10

11

11

12 13 14 15 16

17

15 16

17

18 19 20 21

6

7

18 19 20 21 22 23 24

22 23 24 25 26 27 28

20 21 22 23 24 25 26

25 26 27 28 29 30 31

29 30

27 28 29 30 31

November 2013 SUN MON TUES WED THUR

6

7

December 2013 SAT

1

2

1

2

3

4

5

8

9

8

9

10

11

12 13 14

15 16

17

18 19 20 21

3

4

5

10

11

12 13 14 15 16

17

18 19 20 21 22 23

24 25 26 27 28 29 30

SUN MON TUES WED THUR

January 2014

FRI

FRI

SAT

6

7

SUN MON TUES WED THUR

FRI

SAT

1

2

3

4

8

9

10

11

12 13 14 15 16

17

18

5

6

7

22 23 24 25 26 27 28

19 20 21 22 23 24 25

29 30 31

26 27 28 29 30 31


February 2014 SUN MON TUES WED THUR

March 2014 FRI

SAT

SUN MON TUES WED THUR

April 2014 FRI

1 6

7

FRI

SAT

1

1

2

3

4

5

8

9

10

11

12

13 14 15 16

17

18 19

3

4

5

8

2

3

4

5

9

10

11

12 13 14 15

9

10

11

12 13 14 15

16

17

18 19 20 21 22

16

17

18 19 20 21 22

20 21 22 23 24 25 26

25 26 27 28 29

27 28 29 30

/30 24/31

23

May 2014 SUN MON TUES WED THUR

6

7

7

SUN MON TUES WED THUR

2

23 24 25 26 27 28

6

SAT

8

6

7

June 2014 SUN MON TUES WED THUR

July 2014

FRI

SAT

FRI

SAT

SUN MON TUES WED THUR

FRI

SAT

1

2

3

1

2

3

4

5

6

7

1

2

3

4

5

8

12 13 14

8

9

10

11

12

13 14 15 16

17

18 19

4

5

9

10

8

9

10

11

11

12 13 14 15 16

17

15 16

17

18 19 20 21

6

7

18 19 20 21 22 23 24

22 23 24 25 26 27 28

20 21 22 23 24 25 26

25 26 27 28 29 30 31

29 30

27 28 29 30 31


NEED HELP? IF MARKETING PROVIDES: • Social Media Posting Optimization • Content Management • Mobile Site Creation • Practice Development Coaching:

In your office At your office Online

• ...And More! CALL FOR DETAILS:

1.855.IFMARK3 info@ifmark.com

MBA Social Media Calendar  

2013-2014 Social Media Calendar

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