Page 1

Actual Patient

Holiday Look book

2011 Get


Smooth Skin Exclusive Offers



Look Natural • Immediately Impress Experience the Wow! winter 2011 • issue 1 sdmd digital magazine

Actual Patient

contents: 4

A New Year, New (Natural!) You


Happy Holidays: Our Gift To You


What’s New This Season


The Gift Of Glow


Meet The Clinical Team

14 Take It Off: Laser Hair Removal 20 FLASH: A Night of Beauty & Luxury at the Elysian Hotel

22 Enhance Educational Foundation 25

True Skin Care Center $99 Specials

26 She’s Got The Look: The Story of our Patient Profiles

(312) 335-2070

New Year, New

(Natural!) You


he Holidays are always an enjoyable yet busy time for everyone. You may be seeing relatives and old friends who you only see once a year or attending a number of holiday parties. It’s important to feel confident and ready to make that great impression. Beauty, in essence, is a form of subconscious communication. But what makes certain areas of the face attractive, and how can these results be achieved in a biologically and physiologically pleasing way? Contrary to the “makeover” concept perpetuated by many, it often only takes one small detectable change in a person’s face, expression or posture to completely alter the impression projected. You may have heard of the Subliminal Difference, a culmination of Dr. Dayan’s years of artistic sculpting, his intellectual pursuits and his vast clinical experiences. Without surgery, this exclusive technique accentuates the most attractive features of the face and the natural, subtle results, are immediately remarkable. The Subliminal Difference only takes a few minutes and many patients experience little to no downtime. Bruising and swelling are rare; most people leave immediately looking and feeling rejuvenated. Two peer-reviewed clinical trials have verified that Dr. Dayan’s techniques result in projecting a better first impression, an improved quality of life and enhanced self-esteem. To start the New Year with a new, natural you, ask about the Subliminal Difference!

Subliminal Difference BEFORE



) 5

Happy Holidays


This Year, we’re excited to show you a unique side to the staff at Dr. Dayan’s Office--a flashback in time to 1920’s Hollywood! Watch for our holiday card and special gift ($100 value) in your mailboxes soon. Want to be sure you receive our card and gift? Click here to sign up or send your name and mailing address to

Check out our Holiday Video and Behind the Scenes Video at

Thank You to Our Partners: Gibson’s Steakhouse • Mario Tricoci • Escada • Brooks Brothers Starlight Makeup • The Left Bank Jewelry • Josh Ohms Photography


this Season

Extended Appointment Times We now offer select evening & Saturday appointments for your convenience. Call Concierge Services for more information at 312-335-2070.

Research Studies Enrolling Now: • Rhinoplasty Study • Facial Liposuction • Cold Sore Reduction • Laugh Line Reduction Participants are usually treated at no cost. To see if you qualify, call 312-335-2070

Dr. Dayan just finished teaching a course on Beauty at DePaul University, titled “Beauty, Attraction and its Impact on Culture and Business.” He had a great group of students and is looking forward to teaching again next year.

Around the World

Where has Dr. Dayan been educating on the international stage? • Bangkok, Thailand • Cannes, France • Paris, France • Canada • Jerusalem, Israel • Turkey 8 WINTER 2011 • SDMD • 312.335.2070

Your Inside Scoop to Aesthetic Research & Beauty

DeNova Dish Be the first to hear about aesthetic research studies, beauty Q&A, special events and announcements from DeNova Research. Visit and contact us to get on the list.


By Jaklyn Mashak, PA-C, Laser Specialist


he holiday season is the time for glitz, glam, sparkle, and shine! Why shouldn’t that include your skin? With the winter months ahead of us and the sun bathing days a glimmer in the future, there is no better time than now to polish off your greatest asset--you! Lasers and light therapy can smooth and purify the skin. These in-office procedures reduce the appearance of age, reduce discolorations in the skin, and provide a modest tightening effect. Lasers and light therapy offer minimal down time and quick results. Skin resurfacing with lasers can turn back the clock on years of sun damage and aging. It also can minimize impurities and darkening of skin caused by hormones, acne, or trauma. A light skin resurfacing procedure is perfect for evening out the skin tone and texture. In addition, a deep skin resurfacing laser can reduce lines and take years off the skin’s appearance. Light therapy, commonly referred to as IPL, can further enhance the skin by minimizing fine capillaries and reduce the appearance of freckles and rosacea. Come in this pre-holiday season to glam up your best holiday feature!

10 WINTER 2011 • SDMD • 312.335.2070

Ask about special package pricing!

Laser Therapy



Actual Patient

Be Scarless... Scar Reduction



Our experienced providers offer specialized, custom scar revision methods to reduce the visibility of your scar.

Call to schedule an appointment today (312) 335-2070 •


Meet the

Clinical Team Michelle Whitehall, MS, PA-C: As Injection Specialist at Dr. Dayan’s office, Michelle has been involved in training physicians and medical students for several years. In addition to carrying a full patient load, she is a certified clinical research associate, runs a preceptorship for physician assistants and medical students and trains injectors of all levels throughout the country. Michelle’s Favorite Part of the Holidays? “Celebrations with my family and friends and home cooked meals.”

Jaklyn Mashak, MS, PA-C: Jaklyn worked as a pediatric dietician before following her interest of aesthetics into the surgical world. Jaklyn has continued her medical education in aesthetic medicine specializing in laser procedure technology as well as injectable and neurotoxins under Dr. Dayan, helping patients achieve their desired aesthetic look through various treatments and procedures. Jaklyn’s Favorite Part of the Holidays? “The holiday cheer created by lights, decorations, and elaborate parties!”

12 WINTER 2011 • SDMD • 312.335.2070

Kirstin Smith, MS, PA-C: Kirstin is the newest member to the SDMD medical team and has a passion for aesthetic medicine. Kirstin looks forward to providing the upmost quality care to both surgical and non-surgical patients. Kirstin’s Favorite Part of the Holidays? “Quality time with my family!”

Selika Borst, MS, RN: Selika brings 15 years of clinical experience to the team, working closely on the research side with Dr. Dayan and Michelle Whitehall, PA-C. Currently specializing in treating patients with neurotoxins , fillers, radio frequency devices and lasers, Selika is well informed on the latest treatments to improve skin’s youthful appearance. Selika's Favorite Part of the Holidays? "Being with family and friends and seeing their faces as they open their gifts!"

What Is A Pa? Physician Assistants (PA) are health professionals who practice medicine under the supervision of a physician. PAs deliver a broad range of medical and surgical services. As part of their comprehensive responsibilities, PAs conduct physical exams, diagnose and treat illnesses, order and interpret tests, counsel on preventive health care, assist in surgery, and prescribe medications. Upon graduation, physician assistants take a national certification examination developed by the National Commission on Certification of PAs in conjunction with the National Board of Medical Examiners. To maintain their national certification, PAs must complete 100 hours of continuing medical education every two years and sit for a recertification every six years. Graduation from an accredited physician assistant program and passage of the national certifying exam are required for state licensure.


Actual Patient 14 WINTER 2011 • SDMD • 312.335.2070

Take It Off: Fur is out this winter... And we’re not talking about coats Q&A with Kaitlin Walker & Jennifer Casey, Laser Hair Removal Specialists at True Skin Care Center

q. What should I look for in a Laser Hair q. How long does each treatment take?

Removal treatment center?

Does it hurt?

Removal, the treatments must be performed in a medical office supervised by licensed medical professionals. Conveniently located within the office of Dr. Dayan, all treatments are provided under the direction of facial plastic surgeon Steven H. Dayan and his medical team.

line technology, the LightSheer® DUET™. Most clients say the DUET, which reduces treatment times up to 75%, is virtually pain free. Underarm and bikini area treatments typically take 5 minutes, larger areas like legs and back take 20 minutes on average.

A. Though many spas may offer Laser Hair A. True Skin Care Center uses top-of-the-

q. Can I wait until summer when I care more about shaving and waxing? A. Actually, the best time to receive Laser Hair Removal is in the winter months when

you are not exposed to much sun. Depending on the skin type and area you are treating, best results typically are seen after about 6-8 treatments every 4-8 weeks. Get started now to have smoother skin by summer!

As our gift to you this holiday season, we’re offering

3 treatments for just $199 Call 312-335-2070 and mention this article when booking. 15

Actual Patient

Facelift, BrowLift Blepharoplasty


16 WINTER 2011 • SDMD • 312.335.2070


Top Holiday Makeup Looks this Season The


“Smokey” Eye

Apply eyeliner on both top and bottom lashes (be sure to ‘smudge it,’ dark eyeliner can age you),

2. 3.

Apply an eye shadow primer, and a shimmery shadow on the lid. Apply two coats of mascara, let the first coat dry to avoid clumping.

4. 5. 6.

Dab a shimmery blush to cheeks Powder your face lightly. Apply a light lipstick or gloss.

Add a dash of confidence and a smile, and you’ll be ready for all your holiday celebrations!

312.543.4093 |

Actual Patient

Am e r i c a’s p re m i e r full-service dental spa, as seen on CNN , and The


Today Show .

Offering cosmetic dentistry, facials and massage.

Actual Patient






A Night of Beauty and Luxury at the Elysian Hotel

On August 18th, 2011 we transformed Chicago's #1 Rated Hotel into three rooms filled with the latest in beauty treatments, services and the newest and best ways to be camera ready in an instant. Other highlights include professional headshots, makeovers and makeup application, live video imaging, and thousands of dollars in raffle prizes. Proceeds from the event benefitted the Enhance Education Scholarship Program. Turn to page 22 to see this year's deserving recipient! To be sure you receive an invitation to our 2012 event, contact us at

Thank you to Our Sponsors: 20 WINTER 2011 • SDMD • 312.335.2070

And Special Thanks To: The Body Shop L’Occitane C.O. Bigelow Starlight Makeup Aveda Urban Decay Cosmetics Bare Escentuals Mario Tricoci Godiva 21

What is Enhance Educational Foundation? A passion for education, love of children and commitment to the city’s future inspired the creation of the Enhance Educational Foundation. This not-for-profit organization is committed to raising funds and resources for inner-city students in Chicago. Through scholarship, internship and job shadowing opportunities, Enhance inspires children to set goals and help raise funds and resources necessary to make their dreams become a reality.

Alwajudat graduated 4th in her class at Roger C. Sullivan High School with a cumulative 4.2 GPA. She is currently attending her freshmen year at the University of Iowa.

Thanks to all that attended FLASH, on August 18th. All event proceeds benefitted this year’s recipient!

Dr. Dayan teaching students on-site at a local CPS high school

Graduation Update

22 WINTER 2011 • SDMD • 312.335.2070

Congratulations to our first college graduate, Roshea. She was the recipient of Enhance’s annual $25,000 scholarship in 2007. She graduated with the class of 2011 at Eastern Illinois University.

Want Longer, Fuller Lashes? Latisse * 速 two packages get one free! three packages get two free! Before


Offer good through December 31st 2011 速 Mention this Ad for a FREE sample kit of Vivite (While Supplies Last)

$99 Specials

True Skin Care Center offers a monthly skin care treatment special to keep you glowing all year round. Just $99 and only at True Skin Care Center.

January: Oxygen Treatment Regularly $150

This revitalizing treatment is good for most skin types and treats fine lines, discoloration, acne and sluggish skin. This three-step process includes an invigorating massage and oxygen infusion for a radiant glow.

February: Chocolate Cherry Facial Regularly $150

A lightly exfoliation using a steamed cherry enzyme fallowed by a chocolate mask. The mask is stimulated with caffeine to help plump the skin, leaving a youthful appearance. This treatment has a delicious aroma as well as many benefits for ridding dull winter skin.

March: Alpha Hydroxy Peel with Vitamin C Regularly $150

Alpha hydroxy acids help to exfoliate surface layers of dead skin without the down-time associated with deeper peeling treatments. This is followed by the application of antioxidant-rich serums and a Vitamin-C mask.

Happy Holidays from True! Book an appointment during the month of December and choose from ANY of the 2011 specials for just $99! • TCA Peel

• Pore Purifying Treatment

• Power Pumpkin Treatment

• Jessner’s Peel

• Bikini Laser Hair Removal

• Dermaplaning & Eyebrow Wax

• Oxygen Treatment

• Peptide Enzyme Resurfacer with Ultrasound

• Microdermabrasion & Lactic Peel

• Smoothing Body Peel

• Alpha Hydroxy Peel with Vitamin C

Call 312-335-2070 and mention this article when booking.


Kelly, Kathy, & Cathy





Jill & Nancy


Jenni & Lina



got the

The Story of our Patient Profiles Susan

A cold winter day a few years ago, the SDMD team scurried through the hustle and bustle of a busy clinic day. Despite full schedules and the heavy snowstorm outside, there was a surprisingly positive energy in the office thanks to a particular patient who had recently underwent a face lift. As we walked in the room we saw the patient looking at us with tears of joy in her eyes, beaming with happiness. It was a palpable emotion that warmed our entire staff. At that moment we realized cosmetic procedures shouldn’t be shown through before and after pictures, but felt through journeys and stories that our past patients have embarked upon. Meet our Patient Profiles, an amazing group of women who have turned to Dr. Dayan and his team for a variety of aesthetic reasons or needs. What do they share? A newly found inner radiance and confidence.


This year, our ladies were invited to a day of fun, beauty and feeling good. After professional hair styling and makeovers, they were outfitted in designer clothes and spent the sunny day showing their inner and outer beauty with an indoor and outdoor photo shoot around the city. The day was busy, but full of smiles, laughs and a positive energy that we’ll never forget! You may see these women on educational materials and artwork around the office, as well as on Dr. Dayan’s website. They represent the overall philosophy of Dr. Dayan-that the ultimate goal for beauty is that you feel beautiful, both inside and out. We thank our wonderful Patient Profiles for exemplifying beauty and confidence to its upmost potential.


WINTER 2011 • SDMD • 312.335.2070 27

Water Tower Place 845 N Michigan Ave Ste 923E Chicago, IL 60611 • 312.335.2070

SDMD Holiday Look Book 2011  

Get Holiday-Ready with the latest in cosmetic and beauty trends, treatments and skincare. Find exclusive, limited time offers only from the...

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