Issuu on Google+

FLOWER TRENDS forecast 2015


Flower Trends & Style Flower trends and floral styles matter, especially in event and wedding decor. The flower decor we create helps convey the story of who our clients are and what they aspire to be. We are here to help them choose flowers that reflect their unique personal style, and express their vision. Our floral creations at these special events become an important connection to joyful memories for our clients, their families and their guests.

FlowerTrendsForecast.com Your Video Home for Flower Trends Video QR Code: The Flower Trends Forecast 2015 videos can be seen at www.flowertrendsforecast.com

Research & Design TREND RESEARCH & DESIGNERS Bill Schaffer, AIFD, AAF, PFCI & Kristine Kratt, AIFD, PFCI Bill Schaffer and Kristine Kratt are uniquely qualified to forecast event flower trends. Both are accomplished floral designers but more importantly both have the interpretative skills to observe the world of emerging event decor and present to us the trends in ways that we can use. Their design and education experience comes together here with the information necessary to make our offerings more valuable to our clients. Bill and Kris are the owners of Schaffer Designs, based in Philadelphia, PA. PHOTOGRAPHY David Kesler, AIFD, PFCI David Kesler is a talented photographer and designer who brings the trends to life in print. David, with his wife Leann, own and operate Floral Design Institute in Portland, Oregon. PRINT COMPOSITION VIDEOGRAPHY Tina Mitchell, Darin Ingram, Nsite Graphics Grounded 4 Life Productions

INC

TABLE LINENS Graceful Tables, Nashville, TN

a c c e n t d e c o r .c o m

2


Industry Investors & Sponsors INTERNATIONAL FLORAL DISTRIBUTORS (IFD) Flower Trends Forecast is published by International Floral Distributors, Inc. (IFD) with the support of the 18 IFD Member Distributors. IFD is a marketing consortium of 18 flower distributors with over 52 locations in the United States providing flowers and supplies to leading floral decorators, designers and retailers.

Flower Trends Forecast is only possible with the support of the IFD Distributors and this group of committed sponsors whose willingness to invest in the future of the industry makes this education initiative possible. Accent Décor, providing beautiful floral-ware, containers, glassware, ceramics and accessories. www.accentdecor.com Candle Artisan, the makers of Patrician candles, and offering a full line of floral and Event Pack™ candles. www.candleartisans.com

Pete Garcia Company, provide an expansive array of floral products under the FloraMart® umbrella. www.floramart.com

Design Master Color Tool, supplying us with the color sprays and accessory products demanded by creative floral professionals. www.dmcolor.com

Oasis Floral Company, develop and provide Oasis, Lomey and Floralife brand floral products and accessories. sona.oasisfloral.com

FloraCraft, manufacturers of Styrofoam™ products in a wide variety of shapes and sizes for the floral industry. www.floracraft.com

Syndicate Sales, manufacturers, distributors and importers of a wide assortment of floral products and accessories. www.syndicatesales.com

3


Majestic

flowers

Regal and rich shades of violet and purple are an intense and magical combination in Majestic. A polished aesthetic and sheer romantic style

DenDrobium orchiD

Dark PLum (Dm VioLet)

Lisianthus

meDium VioLet (Dm Fuchsia)

bright PurPLe

opens Majestic wedding décor to regal glamour. Combined with the natural brilliance and luster of gold sets the Majestic event for nobility and luxury. The color palette uses the entire purple family, from deep plums, bright red violets, lavenders and orchids. Accents of butter and gold with a glimpse of coral add warmth to the look. Flowers for the gilded vessels are abundant and plush; phaleonopsis, callas, hydrangeas, peonies, cymbidiums and stock can be combined into Majestic gatherings.

romantic magical story of

regal with a

nobility

sultry

polished natural 4

luster

cymbiDium orchiD

LaVenDer (Dm LaVenDer)

PurPLe mini carnation

Dark PurPLe (Dm PurPLe)

coraL sPray rose

coraL (Dm coraL bright)

butter yeLLow

VanDa orchiD

metaLLic goLD

design master color codes

containers include:

accents include:

■ Accent Décor, Carraway Glass Series (Dish 35082.00, Compote 35083.00, Vase 35084.00) ■ Accent Décor Milan Gold Series (Vase 74192.40, Vase 74193.40) ■ Plus One (Pete Garcia Co.) Vue² Clear Votive Holders (313557CLR, 313556CLR, 313555CLR) ■ Syndicate Sales Vintage Champagne Glass (Bowl 3472-02-816, Cylinder 3260-12-818) ■ Oasis Iglu Holder (1020) ■ Lomey Designer Dish (1411, 1421) ■ Oasis Elegant Bouquet Holder (11-20793)

■ Accent Décor Mitsumato (Gold 66490.40) ■ Accent Décor Glitter Glass (Gold 22020.40) ■ Plus One (Pete Garcia Co.) Glittered Votive (Gold 960416GLD) ■ Plus One (Pete Garcia Co.) Chandelier Bead Garland (262239CLR) ■ FloraCraft Styrofoam Cones (c124, c154, c184) ■ Candle Artisan 15 hour Votive (#15HR-UV-24) ■ Syndicate Sales Glitter Stems (Gold 415-24-01) ■ Candle Artisan 2” Glass Votive (#10HR-GV-01) ■ Design Master Color Tool (Coral Bright 778) ■ Design Master Premium Metals (14KT Gold 230) ■ Lomey Corsage Pins (Gold 0963) ■ Oasis 1” Snakeskin Wire (Purple 40-12334) ■ Oasis Mega Beaded Wire (Purple 41-12539) ■ Oasis Brooch Diamante (41-12517)


5


flowers

Lapis Luxury An event in blues and white;

white rose

white cLematis

white Peony

bLue hyDrangea

PhaLaenoPsis orchiD

white caLLa

refined, formal and crisp. From the coastal waters of

naVy (Dm naVy bLue)

PaLe bLue (Dm bLue sky)

meDium bLue

Europe, to lands that fringe

palette is inspired by the waters of the world. Formal sophistication powered by the blue and white patterning of porcelains and linens. Blue Hydrangeas and white phaleonopsis orchids are just one of many combinations of blue and white flowers. White callas, roses, stock and carnations can be combined with blue hydrangea, delphinium, agapanthus or cymbidiums to provide the Lapis Luxury look. White, blue or Delft-colored vessels anchor the Lapis Luxury event.

artful textures

nature manmade

of and

accented with

stunning and intricate 6

patterns

aqua (Dm robin’s egg)

bright green (Dm sPring green)

white (Dm gLossy white)

grey

design master color codes

the Mediterranean Sea, to exotic Asia, the Lapis Luxury

royaL bLue (Dm bLue bright)

containers include:

accents include:

■ Giftwares Co. (Pete Garcia Co.) Ginger Vase Blue (G4056) ■ Syndicate Sales Bella Vase White (4060-06-22, 4061-06-22) ■ Accent Décor Mystique Vase White (46842.01) ■ Accent Décor Occasion Series (Vase 47050.30, Compote 47051.30) ■ Oasis Design Ring (1045) ■ Oasis Standing Sphere (11-11165, 11-11166) ■ Oasis Elegant Bouquet Holder (11-20790)

■ FloraCraft Acrylic Drops (rs425/6/4) ■ Patrician Pillar Candles (Candle Artisan) White (3X06-PP-01, 3X09-PP-01, 3X12-PP-01) ■ Lomey Diamante Pins Clear (2701) ■ Oasis Chain Silver (41-12576) ■ Oasis Aluminum Wire Blue (2610-B) ■ Oasis Brooch Single Pearl (41-12516) ■ Oasis Beaded Wire White (2730-W) ■ Design Master Color Tool (Blue Bright 744) ■ Design Master Just For (Flowers Delphinium Blue 137)


7


flowers

Kaleidoscope A myriad of radiant colors and patterns emanate at the Kaleidoscope event. The style is sophisticated, yet modern, with bold prints and is

biLLy baLL

coraL reD (Dm coraL bright)

reD gLaD

neon yeLLow/green (Dm oLiVe bright)

bright orange (Dm tangerine)

playfully bright. Colors and shapes are dynamic; bright orange, coral red, hot pink and turquoise all have home here. Bright blossoms of gerrondo gerberas, roses, dahlias, ranunculus and craspedia combine to form vivid tablescapes. Designer graphic prints in vivid brights with neon accents provide impact. Clean lines and architectural forms such as spheres and topiaries accented with bold graphic prints help create the tailored and contrasting look of Kaleidoscope.

nourish your creative spirit with

radiant

colors dynamic and

graphic 8

prints

green Fuji mum

yeLLow gerbera

white (Dm gLossy white)

bLack (Dm gLossy bLack)

orange ranuncuLus

hot Pink (Dm rasPberry)

green tric carnation

bright turquoise (Dm turquoise)

emeraLD green

design master color codes

containers include:

accents include:

■ Oasis Display Buckets (White 45-38134, 45-38135) ■ Oasis Floral Foam Sphere (12” 11-27712) ■ Oasis Standing Sphere (8” 11-11166) ■ Giftwares Co. (Pete Garcia Co.) Sparky & Marie Sun Purses (84221) ■ Accent Décor Lotus Cake Plate (47611.00) ■ Accent Décor ZigZag Votives (40380.01, 40381.01) ■ Syndicate Sales Catalina Bowl (Black 7531-12-22) ■ Syndicate Sales Square Glass Cube (3064-12-09)

■ Oasis Aluminum Wire (Apple Green 2610-AG, Black 2610-BK) ■ Oasis Snakeskin Wire (Strong Pink 40-12333, Apple Green 40-12332) ■ Oasis Flat Wire (Black 40-12474, Strong Pink 40-12471) ■ Oasis Mega Wire (Strong Pink 2750-SP) ■ Oasis Bullion Wire (Strong Pink 40-02615) ■ Oasis UGlu (Strips 1542, Dashes 1541) ■ Candle Artisans Square Pillar Candles ■ Candle Artisan Tea Light (#06CP-EP-01) ■ FloraCraft Mini Fruit Cherries (rs9807) ■ Accent Décor Neon Sand (Pink 25010-04, Yellow 25010.02) ■ Design Master Just For Flowers (Poppy 127, Bougainvillea 126) ■ Design Master Color Tool (Flat Black 725, Spring Green 753)


9


flowers

Modern Garden Modern Garden is soft and

caLLa

stock

unstructured with an earthy and artisanal feel. This look is the perfect harmony of

moss green

soFt PLum (Dm just For FLowers LiLac)

hyPericum

Dusty rose (Dm just For FLowers wiLD rose)

textures with modern shapes and a dash of artisan flair. Tones of champagne, plum, blush-pink, moss and mineral blue softly blend to create a casual garden atmosphere. Garden blooms such as roses, clematis, stock and veronica mix with textural greens like lamb’s ear and succulents to provide a natural and earthy beauty. Weathered, tarnished or wooden vessels add a rustic beauty to the Modern Garden atmosphere.

soft

and

unstructured

worn with an

textures

earthy

artisanal gatheredfeel 10

Prairie grass (Dm Prairie grass)

cLematis

Light Peach

Peach garDen rose

tauPe

rose goLD (Dm Premium metaLs rose goLD)

design master color codes

hand-crafted, modern and vintage. A blend of old world

bLush

succuLent

containers include:

accents include:

■ Syndicate Sales Weathered Planter (Slate 7817-02-901) ■ Syndicate Sales Jardin Vintage Jar (Pink 32204-24-427) ■ Giftwares Co (Pete Garcia Co.) Wood Block w/ Glass Tubes (W3133) ■ Giftwares Co (Pete Garcia Co.)Assorted Bottles Mint ■ Oasis European Bouquet Holder (Round 11-01760) ■ Oasis Wedding Belle Holder (11-31775) ■ Accent Décor Norah Series (75251.00, 74253.00, 74255.00, and 74257.00)

■ Syndicate Flower Pot Votives (4032-36-01) ■ FloraCraft Succulents (rs9643/6/4) ■ Oasis Pastel Wrap (Antique Pink 41-12351, Mint 41-12354, Ivory 41-12341) ■ Oasis Satin Collars (Ivory 42-22302) ■ Oasis Midollina (Purple 41-12555) ■ Design Master Just For Flowers (Osiana Pink 130, Pink Petunia 124) ■ Design Master Premium Metals (14KT Gold 230) ■ Candle Artisan Tea Light (#06CP-EP-01) ■ Accent Décor Slate Rocks (22700.75)


11


shopfor the best event flowers and supplies where to

California San Diego Florist Supplies, Inc. 3241 Halladay • Santa Ana,CA 92705 714-432-8080 • www.sdfsinc.com Mauricio Galvez • scott@sdfsinc.com Scott Willis • scott@sdfsinc.com San Diego Florist Supplies, Inc. 15001 Raymer St. • Van Nuys, CA 91405 818-780-8067 • www.sdfsinc.com Robin Little • scott@sdfsinc.com San Diego Florist Supplies, Inc. 1947 Del Amo Blvd. • Torrance, CA 90501 310-320-8080 • www.sdfsinc.com Jim Hopkins • scott@sdfsinc.com San Diego Florist Supplies, Inc. 5600 Avendia Encinas #1 • Carlsbad, CA 92008 760-431-8080 • www.sdfsinc.com Jim Hart • scott@sdfsinc.com San Diego Florist Supplies, Inc. 2550 El Cajon Blvd. • San Diego, CA 92104 619-260-8080 • www.sdfsinc.com Scott Willis • scott@sdfsinc.com Florida Berkeley Florist Supply Co., Inc. 2360 NW 23rd St. • Miami, FL 33142 305-638-4141 • www.berkeleyfloristsupply.com Christopher Lyons • christopher@bfsmiami.com Nordlie, Inc. 2708 East Hanna Ave. • Tampa, FL 33610 813-239-0599 • www.nordlie.com Chris Benton • cbentson@aol.com Georgia Cut Flower Wholesale, Inc. 2122 Faulkner Rd. • Atlanta, GA 30324 404-320-1619 x 115 • www.cutflower.com Rene ten Braak • rtb@cutflower.com Kennicott Brothers Company 2285 Cook Dr. • Doraville, GA 30340 770-449-0100 • www.kennicott.com Paul Hebert • paul@kennicott.com Idaho Roses & More, Inc. 10742 W Executive Dr. • Boise, ID 83713 208-338-9121 • www.rosesandmoreinc.com Chris Chandler • chris@rosesandmoreinc.com Illinois Kennicott Brothers Company 3730 West 131st St. • Alsip, IL 60803 708-371-8000 • www.kennicott.com Tim Boonstra • timboonstra@kennicott.com Kennicott Brothers Company 720 New Haven Ave. • Aurora, IL 60506 630-896-1091 • www.kennicott.com Tim Truhlar • tim@kennicott.com Kennicott Brothers Company 452 N. Ashland Ave. • Chicago, IL 60622 312-492-8200 • www.kennicott.com Fresh: Dan Andrews • dandrews@kennicott.com 312-492-8200 • www.kennicott.com Supplies: Willie Viera • willie@kennicott.com Kennicott Brothers Company 880 Estes Ave. • Elk Grove Village, IL 60007 847-734-8650 • www.kennicott.com Richard Bierman • richardb@kennicott.com

Kennicott Brothers Company 3210 Grand Ave. • Waukegan, IL 60085 847-244-3110 • www.kennicott.com Kurt Karrasch • kmk@kennicott.com Indiana Gassafy Wholesale Florist, Inc. 318 Racquet Dr. • Fort Wayne, IN 46825 260-482-9993 • www.gassafy.com Kale Caudill • kale@gassafy.com Kennicott Brothers Company 3945 Industrial Blvd. • Indianapolis, IN 46254 317-291-8267 • www.kennicott.com Kevin O’Malley • kevino@kennicott.com Kennicott Brothers Company 2620 Foundation Dr. • South Bend, IN 46628 574-282-2884 • www.kennicott.com Sean Finn • sean@kennicott.com Kentucky Dreisbach Wholesale Florist 2424 Over Dr. • Lexington, KY 40511 800-928-2393 • www.dreisbachs.com Rhonda Wallace • rhonda@dreisbachs.com Dreisbach Wholesale Florist 8021 Warwick Ave. • Louisville, KY 40222 800-928-2393 • www.dreisbachs.com Rhonda Wallace • rhonda@dreisbachs.com Massachusetts Bay State Farm Direct Flowers One Progress Way • Wilmington, MA 01887 978-253-6328 • www.baystateflowers.com Joan Corsetti • jcorsetti@baystateflowers.com Michigan Nordlie, Inc. 25300 Guenther Rd. • Warren, MI 48091 586-755-4200 • www.nordlie.com Heather Rivera and Tim Dowall heatherrivera5@gmail.com or tdowdall@nordlie.com Nordlie, Inc. 3440 Torrey Rd. • Flint, MI 48507 810-767-8883 • www.nordlie.com Mike Anderson • nordliemike@yahoo.com Nordlie, Inc. 4611 Ivanrest Ave. • Grandville, MI 49418 616-534-6833 • www.nordlie.com Deb Durrant • debdurrant@mcleodusa.net Kennicott Brothers Company 1858 3 Mile Rd. NW • Walker, MI 49544 616-785-9500 • www.kennicott.com Courtney Hill • courtney@kennicott.com

Nevada San Diego Florist Supplies, Inc. 3950 W. Diablo Dr. • Ste B-13 Las Vegas, CA 89118 702-893-8080 • www.sdfsinc.com Ryan Willis • ryan@sdfsinc.com New Hamphire Bay State Farm Direct Flowers 33 Harvey Rd. • Bedford, NH 03110 603-622-9590 • www.baystateflowers.com Bob Cote • bcote@baystateflowers.com New Jersey/NYC Hillcrest Garden, Inc. 95 West Century Rd. • Paramus, NJ 07652 800-437-7000 • www.hillcrestgarden.com Eric Levy • erilev@hillgar.com New York Seagroatt Riccardi, Ltd. 5 Avis Dr. • Latham, NY 12110 800-724-1112 x 224 • www.seagroattriccardi.com Mary Guzior • mary@seagroattriccardi.com Bay State Farm Direct Flowers 200 Brenner Dr. • Congers, NY 10920 978-490-4834 • www.baystateflowers.com Mia Cubano • mcubano@baystateflowers.com Bay State Farm Direct Flowers 355 South Country Rd. • East Patchogue, NY 11772 631-289-5294 x 19 • www.baystateflowers.com Gene Civiello • gciviello@baystateflowers.com North Carolina Hardin’s Wholesale Florist 329 W. Bowman Ave. • Liberty, NC 27298 800-672-8226 • www.hardins.com Catherine Gantt • Catherine@hardins.com Ohio Dreisbach Wholesale Florist 720 Dalton Ave. • Cincinnati, OH 45203 800-928-2393 • www.dreisbachs.com Rhonda Wallace • rhonda@dreisbachs.com Nordlie, Inc. 9550 Granger Rd. • Garfield Heights, OH 44125 216-662-4200 • www.nordlie.com Cathy Davidson • nordlieflt@aol.com Dreisbach Wholesale Florist 2115 Morse Rd. • Columbus, OH 43229 800-928-2393 • www.dreisbachs.com Rhonda Wallace • rhonda@dreisbachs.com

Pittsburgh Cut Flower Company 1901 Liberty Ave. • Pittsburgh, PA 15222 412-355-7047 • www.pittsburghcutflower.com Bob Luthultz • rbl@nauticom.net Rhode Island Bay State Farm Direct Flowers 53 Amflex Dr. • Cranston, RI 02920 978-490-6045 • www.baystateflowers.com Ron D’Orazio • rdorazio@baystateflowers.com South Carolina Hardin’s Wholesale Florist 329 W. Bowman Ave. • Liberty, NC 27298 800-672-8226 • www.hardins.com Catherine Gantt • Catherine@hardins.com Texas J. B. Parks Wholesale Florists, Inc. 3510 Ross Ave. • Dallas, TX 75204 214-821-1488 • www.jbparks.com Kelly Duncan • kelly@jbparks.com

Southern Floral Company 1313 West 20th St. • Houston, TX 77008 713-880-1300 • www.sofloco.com Susan Weatherford • southern1_susan@yahoo.com Southern Floral Company 8742 Shoal Creek Blvd. • Austin, TX 78757 512-459-1343 • www.sofloco.com Roy Holt • royho@sofloco.com Southern Floral Company 5217 Sunbelt Dr. • Corpus Christi, TX 78408 361-289-1500 • www.sofloco.com Alan Palacious • alanpa@sofloco.com Utah Ensign Wholesale Florist 1167 West 3050 South • Odgen, UT 84401 801-359-8746 • www.ensignfloral.com Rodger Callister • rodger@ensignfloral.com Ensign Wholesale Florist 461 South 600 East • Salt Lake City, UT 84102 801-359-8746 • www.ensignfloral.com Rodger Callister • rodger@ensignfloral.com Virginia Hardin’s Wholesale Florist 329 W. Bowman Ave. • Liberty, NC 27298 800-672-8226 • www.hardins.com Catherine Gantt • Catherine@hardins.com

Minnesota Kennicott Brothers Company 7400 Bush Lake Rd. • Edina, MN 55439 952-831-8008 • www.kennicott.com Maureen McKiernan • maureen@kennicott.com

Nordlie, Inc. 1331 Troy St. Dayton • OH 45404 937-222-2201 • www.nordlie.com Bruce Hastings • brucedaytonnordlie@gmail.com

Washington Roses & More, Inc. 414 N. Sycamore St. • Spokane, WA 99202 800-541-5621 • www.rosesandmoreinc.com Chris Chandler • chris@rosesandmoreinc.com

Nordlie, Inc. 717 Warren Rd. • Newton Falls, OH 44444 330-872-0961 • www.nordlie.com Rick McCarthy • nordlienf@aol.com

Washington Floral Service, Inc. 2701 South 35th St. • Tacoma, WA 98409 800-351-5515 • www.washingtonfloral.com Bekkah Bohocky • bbohocky@washingtonfloral.com

Missouri Mears Floral Products 1222 South Scenic • Springfield, MO 65802 417-862-4394 • www.mearsfloral.com Judy Mears • judy@mearsfloral.com

Oregon Frank Adams Wholesale Florist, Inc. 3626 N. Leverman St. • Portland, OR 97217 800-922-7875 • www.franksadamswf.com Scott Isensee • scott@frankadamswf.com

West Virginia Dreisbach Wholesale Florist 4 McJunkin Rd. • Nitro, WV 25143 800-928-2393 • www.dreisbachs.com Rhonda Wallace • rhonda@dreisbachs.com

Montana Roses & More, Inc. 9797 B Darby Dr. • Missoula, MT 59808 800-541-5621 • www.rosesandmoreinc.com Chris Chandler • chris@rosesandmoreinc.com

Pennsylvania Pittsburgh Cut Flower Company 1311 Chestnut St. • Erie, PA 16501 412-355-7047 • www.pittsburghcutflower.com Bob Luthultz • rbl@nauticom.net

Wisconsin Kennicott Brothers Company 4831 W. State St. • Milwaukee, WI 53208 414-443-1100 • www.kennicott.com Scott Cheeseman • scott@kennicott.com

A Publication of International Floral Distributors, Inc.


Flower Trends Forecast 2015