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FLORAL TRENDS forecast

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“ High impact HITOMI GILLIAM, AIFD

florals set

Floral Trends Forecast 2010 was prepared by Hitomi Gilliam, AIFD and the staff at Design358. Hitomi and Design358 are

engage your

a team of extraordinary talents: with a synergistic energy

providing the

of creative minds and an unparalleled technical expertise in

visual and

floral construction and design. Hitomi is an internationally

emotional

renowned floral artist who has guest-designed throughout

conduit to

North America, England, Japan, Mexico, Taiwan, Hong Kong

make your

& Bermuda. She brings her well-travelled knowledge of the

event simply

latest trends from around the world to offer this forecast

unforgettable.

of event florals for 2010.

Florals will

the stage to

guests while

capture their attention right away. ”

INTERNATIONAL FLORAL DISTRIBUTORS, INC. International Floral Distributors, Inc. (IFD) has 50 locations across the country providing the highest quality flowers and floral supplies to florists, retail flower outlets and event specialists. IFD is owned by 21 likeminded floral wholesale distributors who are dedicated to serving the unique needs of companies that specialize in flowers and floral specialties. Knowing the intricacies of flowers and the intricacies of those that provide flowers is why IFD distributors have become the preferred distributors for leading farms, as well as, leading event specialists.

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IFD presents ….. Floral Trends Forecast 2010 emerging event floral stylings and colors Designs by: Hitomi Gilliam, AIFD Design 358 Photography by : David Kesler, AIFD Floral Design Institute

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786 FUCHSIA

HIdef Oh yea, its hot. Hi Def, high contrast, graphic sophistication with retro-trend influence to redefine what’s ‘hot’. Clean black and white, sleek architectural lines, accented with

766 RASPBERRY

repetition of spiral motifs featuring raspberry, purple and

f lowers Gerbera Daisy Gladiolas Orchids Dahlias Zinnia Hala Horsetail

bubblegum pink. The surface scape should reflect the play of 703 PINK GLOW

124 PINK PETUNIA

textural opposites; patent leather, silk, sheer fabric, metal plastic, glass, etc. Floral emphasis should also rely on tension of surface and a mix of flower types.

708 PERFECT PINK

726 FLAT WHITE

725 FLAT BLACK

DESIGN MASTER COLORS CODES

color palette Fuchsia Pink White Black

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775 ORANGE

772 MANDARIN

TROPICALsunset The warmth of a tropical sunset is reflected in this leisurely, vacation-like, lifestyle mood. The brighter and deeper color

750 BUTTER CREME

palette contains amber, bright orange, red, burgundy, wine 791 ASPEN YELLOW

and brown to emanate the warm glow on the party table. Tropical flowers in a textural mix play up the richness of the

f lowers Anthurium Bird of Paradise Heliconia Pin Cushion Protea Leucodendron Spray Orchids Bromeliad Flax

palette and the use of spray orchids and wispy greens add a soft decorative Polynesian flair. Containers and accessories are a mix of glass, ceramic accented with surface foliage and the woven textures of plant material.

128 BLACK CHERRY

718 OCTOBER BROWN

DESIGN MASTER COLORS CODES

color palette Orange Amber Red Burgundy Wine Bronze

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Brown

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716 CARNATION RED

714 HOLIDAY RED

710 BURGUNDY

URBANbazaar An acute awareness of our planet and a sensitivity to our vast cultural and ethnic diversity brings home a collection of bright, vibrant, folksy and urban market items to create a

129 TIGER LILY

look rich in contrasting textures. Blown glass, pottery, woven baskets and fabric, bamboo and ethnic motifs are combined

752 PRAIRIE GRASS

133 FRESH GREEN

with vibrant flowers in a rich palette of reds and oranges

f lowers Standard Roses Spray Roses Dahlias Anthurium Carnations Ti Leaves Stock Zinnia Pin Cushion Protea

highlighted with greens and blues. Weaving bright colors with natural elements to create a rich yet

790 OLIVE BRIGHT

comfortable experience.

751 BLUE SKY

792 ROBIN’S EGG

DESIGN MASTER COLORS CODES

color palette Oriental Red Rust Orange Lime Green Aqua Blue

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743 DEEP BLUE

686 BLUE MARLIN

137 DELPHINIUM BLUE

WAVES Where the Esmeraldas spills into the Pacific waves stir together the waters and sediments of the river with the great ocean. The color palette focuses on the blues of the mixing waters, transparent tropical aqua to the deepest blue of the depths of the Pacific. The waves of blues are mixed with

f lowers Delphinium Hydrangea Anthurium Dendrobium Orchids Carnations Whaleback Foliage

lime algae green and the white of frothing waves for a 707 LARKSPUR BLUE

refreshing clean color combination to lift the human spirit. 704 ICE BLUE

This theme demands glass; clear blue, green and white, with a variety of blues flowers accented with whites and

726 FLAT WHITE

shades of green.

790 OLIVE BRIGHT

DESIGN MASTER COLORS CODES

color palette Shades of Blue White Lime Green

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Pilsners Hour Glass Vase

Tall Cubes

Cylinders

Footed Hurricane Vase Tempo Bowl

Floating Candles

Regent Votive Design Dish

Double Faced Satin

Mega Wire Beaded Wire

E-Riser Column 36” and 48”

Color Tool Sprays

Spotlyte

Floralytes

The Best Flowers, The Best Floral Supplies.

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Call Your IFD Distributor for Pricing.

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IFD distributors are located throughout the United States providing the highest quality flowers and floral supplies for event specialists. Their goals are simple, provide everything you need to ensure your florals are outstanding and trouble free! All are valuable additions to your ‘go to’ network of ‘get it done’ vendor partners.

SERVING YOUR FLORAL NEEDS WITH EVENT FLORAL SPECIALISTS ACROSS THE U.S.A. CALIFORNIA San Diego Florist Supplies, Inc. 3241 Halladay • Santa Ana, CA 92705 714-432-8080 • www.sdfsinc.com Mauricio Galvez • scott@sdfsinc.com San Diego Florist Supplies, Inc. 15001 Raymer St. • Van Nuys, CA 91405 818-780-8067 • www.sdfsinc.com Robin Little • scott@sdfsinc.com San Diego Florist Supplies, Inc. 1947 Del Amo Blvd. • Torrance, CA 90501 310-320-8080 • www.sdfsinc.com Jim Hopkins • scott@sdfsinc.com

Kennicott Brothers Company 880 Estes Ave. • Elk Grove Village, IL 60007 847-734-8650 • www.kennicott.com Scott Cheeseman • scott@kennicott.com Kennicott Brothers Company 3210 Grand Ave. • Waukegan, IL 60085 847-244-3110 • www.kennicott.com Kurt Karrasch • kmk@kennicott.com

INDIANA

Inland Wholesale Flowers, Inc. 759 South Allen St. • San Bernardino, CA 92408 800-465-2634 • www.inlandwholesaleflowers.com Annette Jamieson • iwfsales@eee.org

Gassafy Wholesale Florist, Inc 318 Racquet Dr. • Fort Wayne, IN 46825 260-482-9993 • www.gassafy.com Chuck Luther • chuck@gassafy.com

San Diego Florist Supplies, Inc. 5600 Avendia Encinas #1 • Carlsbad, CA 92008 760-431-8080 • www.sdfsinc.com Jim Hart • scott@sdfsinc.com

Kennicott Brothers Company 4316 Calumet Ave. • Hammond, IN 46320 219-933-7515 • www.kennicott.com Sean Finn • sean@kennicott.com

Fox Point Farms 5600 Avenida Encinas, Ste. 11 • Carlsbad, CA92008 760-438-5548 • www.foxpointfarms.com Lisa Duff • lduff@foxpointfarms.com San Diego Florist Supplies, Inc. 2550 El Cajon Blvd. • San Diego, CA 92104 619-260-8080 • www.sdfsinc.com Scott Willis • scott@sdfsinc.com

F L O R I DA Berkeley Florist Supply Co., Inc. 2360 NW 23rd St. • Miami, FL 33142 305-638-4141 • www.berkeleyfloristsupply.com Christopher Lyons • moreymoss@aol.com Nordlie, Inc. 2708 East Hanna Ave. • Tampa, FL 33610 813-239-0599 • www.nordlie.com Chris Benton • cbentson@aol.com

GEORGIA Cut Flower Wholesale, Inc. 2122 Faulkner Rd. • Atlanta, GA 30324 404-310-1619 x 115 • www.cutflower.com Rene Ten Braak • rtb@cutflower.com

KENTUCKY Dreisbach Wholesale Florist 2424 Over Dr. • Lexington, KY 40511 800-928-2393 • www.dreisbachs.com Rhonda Wallace • rhonda@dreisbachs.com Dreisbach Wholesale Florist 8021 Warwick Ave. • Louisville, KY 40222 800-928-2393 • www.dreisbachs.com Rhonda Wallace • rhonda@dreisbachs.com

MARYLAND Calvert Wholesale Florists 2001 West Cold Spring Ln. • Baltimore, MD 21209 410-466-1600 • www.calvertwholesaleflorists.com Bob Hughes • bob@calvertwholesaleflorists.com

MASSACHUESTTS Bay State Farm Direct Flowers One Progress Way • Wilmington, MA 01887 978-253-6328 • www.baystateflowers.com Tonia Egan • tscales@baystateflowers.biz

MICHIGAN

I DA H O

Nordlie, Inc. 25300 Guenther Rd. • Warren, MI 48091 586-755-4200 • www.nordlie.com Heather Rivera • tfigueroa@nordlie.com

Roses & More, Inc 504/506 East 45th St. • Unit 19-20 Garden City, ID 83714 509-838-2944 • www.rosesandmoreinc.com Chris Chandler • chris@rosesandmoreinc.com

Nordlie, Inc 3440 Torrey Rd. • Flint, MI 48507 810-767-8883 • www.nordlie.com Cathy Davidson • nordlieflt@aol.com

ILLINOIS Kennicott Brothers Company 720 New Haven Ave. • Aurora, IL 60506 630-896-1091 • www.kennicott.com Tim Truhlar • tim@kennicott.com

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Kennicott Brothers Company 452 N. Ashland Ave. • Chicago, IL 60622 312-492-8200 • www.kennicott.com Willie Viera • willie@kennicott.com

Kennicott Brothers Company 452 N. Ashland Ave. • Chicago, IL 60622 312-492-8200 • www.kennicott.com Dan Andrews • dandrews@kennicott.com

Nordlie, Inc 4611 Ivanrest Ave. • Granville, MI 49418 616-534-6833 • www.nordlie.com Deb Durrant • debdurant@mcleodusa.net

MISSOURI Mears Floral Products 1222 South Scenic Ave. • Springfield, MO 65802 417-862-4394 • www.mearsfloral.com Judy Mears • judy@mearsfloral.com

M O N TA N A Roses & More, Inc. 9797 B Derby Dr. • Missoula, MT 59808 509-838-2944 • www.rosesandmoreinc.com Chris Chandler • chris@rosesandmoreinc.com

N E VA DA San Diego Florist Supplies, Inc. 3950 W. Diablo Dr. • Ste. B-13 • Las Vegas, NV 89118 702-893-8080 • www.sdfsinc.com Ryan Willis • ryan@sdfsinc.com

NEW HAMPHIRE Bay State Farm Direct Flowers 33 Harvey Rd. • Bedford, NH 03110 603-622-9590 • www.baystateflowers.com Bob Cote • bcote@baystateflowers.biz

N E W J E R S E Y/ N YC Hillcrest Gardens, Inc. 95 West Century Rd. • Paramus, NJ 07652 800-437-7000 • www.hillcrestgarden.com Mike Semon • miksem@hillgar.com

NEW YORK Seagroatt Riccardi, Ltd. 5 Avis Dr. • Latham, NY 12110 800-724-1112 x 224 • www.seagroattriccardi.com Mary Guzior • mary@seagroattriccardi.com Hillcrest Gardens, Inc. 95 West Century Rd. • Paramus, NJ 07652 800-437-7000 • www.hillcrestgarden.com Timothy Gallagher • timgal@hillgar.com Bay State Farm Direct Flowers 200 Brenner Dr. • Congers, NY 10920 978-490-4834 • www.baystateflowers.com Mia Cubano • mcubano@baystateflowers.biz Bay State Farm Direct Flowers 355 South Country Rd. • East Patchogue, NY 11772 631-289-5294 x 19 • www.baystateflowers.com Cyril Rampersaud • crampersaude@baystateflowers.biz

NORTH CAROLINA Hardin’s Wholesale Florist 329 W. Bowman Ave. • Liberty, NC 27298 800-672-8226 • www.hardins.com Catherine Gantt • Catherine@hardins.com

OHIO Dreisbach Wholesale Florist 720 Dalton Ave. • Cincinnati, OH 45203 800-928-2393 • www.dreisbachs.com Rhonda Wallace • rhonda@dreisbachs.com Nordlie, Inc 9550 Granger Rd. • Garfield Heights, OH 44125 216-662-4200 • www.nordlie.com Kevin Smith • nordlieinc@sbcglobal.net Dreisbach Wholesale Florist 2115 Morse Rd. • Columbus, OH 43229 800-928-2393 • www.dreisbachs.com Rhonda Wallace • rhonda@dreisbachs.com Nordlie, Inc. 1331 Troy St. • Dayton, OH 45404 937-222-2201 • www.nordlie.com Andrew Budenhagen • drewda@yahoo.com

Nordlie, Inc. 717 Warren Rd. • Newton Falls, OH 44444 330-872-0961 • www.nordlie.com Rick McCarthy • nordlienf@aol.com

OREGON Frank Adams Wholesale Florist, Inc. 3626 N. Leverman St. • Portland, OR 97217 800-922-7875 • www.franksadamswf.com Richard Bierman • richard@frankadamswf.com

P E N N S Y LVA N I A Pittsburgh Cut Flower Company 1311 Chestnut St. • Erie, PA 16501 412-355-7047 • www.pittsburghcutflower.com Bob Luthultz • rbl@nauticom.net Pittsburgh Cut Flower Company 1901 Liberty Ave. • Pittsburgh, PA 15222 412-355-7047 • www.pittsburghcutflower.com Bob Luthultz • rbl@nauticom.net

RHODE ISLAND Bay State Farm Direct Flowers 53 Amflex Dr. • Cranston, RI 02920 978-490-6045 • www.baystateflowers.com Ron D’Orazio • rdorazio@baystateflowers.biz

TEXAS J. B. Parks Wholesale Florists, Inc. 3510 Ross Ave. • Dallas, TX 75204 214-821-1488 • www.jbparks.com Kelly Duncan • jbparkswholesale2@sbcglobal.net

U TA H Ensign Wholesale Florist 1167 West 3050 South • Odgen, UT 84401 801-359-8746 • www.ensignfloral.com Mark Jackson • mjackson@ensignfloral.com Ensign Wholesale Florist 461 South 600 East • Salt Lake City, UT 84102 801-359-8746 • www.ensignfloral.com Mark Jackson • mjackson@ensignfloral.com

WA S H I N G T O N Washington Floral Service, Inc. 2701 South 35th St. • Tacoma, WA 98409 800-351-5515 • www.washingtonfloral.com Bekkah Bohocky • bbhocky@washingtonfloral.com Roses & More, Inc 1015 N. Dyer Rd. • Spokane Valley, WA 99212 509-838-2944 • www.rosesandmoreinc.com Chris Chandler • chris@rosesandmoreinc.com

WA S H I N G T O N D . C . Calvert Wholesale Florists 2001 West Cold Spring Ln. • Baltimore, MD 21209 410-466-1600 • www.calvertwholesaleflorists.com Bob Hughes • bob@calvertwholesaleflorists.com

DEPEND ON THE FLORAL SOURCE that delivers!

WEST VIRGINIA Dreisbach Wholesale Florist 4 McJunkin Rd. • Nitro, WV 25143 800-928-2393 • www.dreisbachs.com Rhonda Wallace • rhonda@dreisbachs.com

WISCONSIN Kennicott Brothers Company 4831 W. State St. • Milwaukee, WI 53208 414-443-1100 • www.kennicott.com Pat Murphy • patrickm@kennicott.com

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Floral Trends 2010  

IFD Presents Floral Trends Forecast 2010. Emerging Event Floral Styles and Colors

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