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.com OCT COVER:Layout 1 17/11/2011 00:23 Page 2


ISSUE 3 2011

TREnDs Hot tips GET chic On the Street icon Debbie Harry


TEDDY the look is back

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CONTENTS OCT issue:Layout 1 24/10/2011 20:42 Page 2


CONTENTS OCT issue:Layout 1 24/10/2011 20:42 Page 3

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.com ifashionmagazine


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11 TRENDS How to look hot in four easy lessons 20 BREAKFAST STYLE Fifty years on, Breakfast at Tiffany’s is as current as ever 24 COMPETITION WIN a fabulous spa treat 27 MOST WANTED This season’s must haves 30 ONLINE TODAY Get the most from the internet 34 READY TEDDY Love it or hate it, the teddy boy look is back 44 CLICK ONTO STYLE Why you need our website NOW! 46 WORD ON THE ST. What real people are wearing on the street 50 WWW A world of fashion at your fingertips 66 COPYCAT Debbie Harry - fashion icon 7

Editors Letter OCT:Layout 1 24/10/2011 20:46 Page 1

Editors Letter OCT:Layout 1 24/10/2011 20:46 Page 2

Editor’s letter Fashion shoot page 34

Feed your


Welcome to our new issue, as usual full of temptation on all pages. Whether you’re planning a whole new winter wardrobe or just want to top up with some great accessories, we’re here to help. We feature some of the moment’s top trends, plus some ambitious street fashion and, wait for it, we’re channelling the return of the Teddy Boy vibe. It may look unfamiliar but don’t dismiss the trend; it’s an easy one to adapt to your own style. By contrast we are celebrating the 50th anniversary of Breakfast at Tiffany’s, the uber glamorous film of Truman Capote’s celebrated novel. Audrey Hepburn as Holly Golightly is a fashion icon whose style is as relevant now as in 1961. You could go to a party today in one of her little black dresses, accessorised with ropes of pearls, kitten heels, long black gloves and a beehive hairdo.

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If you are still a little nervous about shopping on the internet, help is at hand in our feature about the specialist apps and websites designed to make your choices easier. Try before you buy! On the subject of websites, have you logged on recently to It will keep you on track of celebrity gossip and inform you about latest fashion shows, new websites and special offers and bargains. And you can click straight through to buy from many of your favourite websites. Coming very soon is our comprehensive Fashion Directory which will make it even easier for you to source exactly what you’re looking for. Give it a whirl! MAGGIE

Trends page 11 9

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.com T ifashionmagazine iFASHION MAGAZINE The Warehouse Culverden Square Tunbridge Wells Kent TN4 9NZ

Publishing Director MARTIN FEELEY Editorial Director MAGGIE GOODMAN Website Director DEbbIE ATTWOOD Editorial assistant EMMA WILLS Adsales Director JULIAN OXLEY Adsales Director VIKKI HYDER


mcphillips MEDIA

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TRENDS Autumn has officially started and so begins the hunt for the perfect A/W wardrobe. ifashion brings you the hottest trends to wear during the cooler months. Edited by EmmA WILLS 11

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Gucci Show AW11. Photo by Olycom SPA-Rex Features



12 ifashion magazine

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£675 by Marc Jacobs at



£78 £24

£38 £195

£69.99 13

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£639 by Chloe at £25 £295 by Pinko at

£470 by Alexander McQueen at mytheresacom

£42 14

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BurBerry Prorsum show Aw11


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16 ifashion magazine

Antonio BerArdi Aw11 show



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£395 by Willow at


£170 by Acne at


£510 by Antonio Marras at

£405 by MCQ Alexander McQueen at

£1,385 by Haider Ackermann at


£670 Diane Von Furstenberg at

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£48 by Goldie at £35 by at £1,150 Alexander McQueen at



£200 by Acne at

£325 by IRO at


£160 by Style Stalker at

£495 by D&G at

£125 by Senso at £80 18

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Givenchy show Aw11. Photo By rex FeAtures



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STAR QUALITY Fifty years after the opening of the iconic film Breakfast at Tiffany’s, Audrey Hepburn and her Tiffany’s style continues to charm and inspire


f there could be a patron saint of fashion, the ultimate gamine Audrey Hepburn would fit the bill. Her gift to womankind, with a bow to Coco Chanel, was the simple black dress that looked perfect both at a cocktail party or just hanging out outside Tiffany’s. Remember the scene? Audrey’s character, Holly Golightly, sweeps out of a yellow cab in New York’s Fifth Avenue, casually holding a croissant and coffee, dressed in a full length backless dress, accessorised with a little rhinestone tiara and elbow length satin gloves. Or the one where guests arrive for a party and she welcomes them in a Grecian style toga fashioned from a bed-sheet, before changing into an impeccable little black number. Created as always by Hepburn’s style guru, the brilliant Hubert de Givenchy. Remember the loops of pearls, the 2 foot long cigarette holder, the beehive updo, the enormous black sunglasses? By adding a feathered hem here or a broad brimmed hat there, Holly changes the look of the LBD and makes style on a budget seem easy.> 21

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Feature READIT,SEEIT THE BOOK Breakfast at Tiffany’s The Official Companion has been published by Pavilion Books to celebrate the film’s 50th anniversary. It’s compiled by Sarah Gristwood who says: “The iconic images in Breakfast at Tiffany’s are as engaging today as they were fifty years ago. Audrey’s little black dresses by Givenchy, her long cigarette holder and bejewelled behive are as timelessly influential as the film itself.”

Breakfast at Tiffany’s changed the way women looked at fashion, accessories and jewellery and the influence remains fresh today. The film is an elegant classic with great humour and sizzling romance. Audrey Hepburn took on a role in which the character could have been annoying and neurotic but she made Holly into someone everyone would like to be. A true beauty and a great actress of her time and ours. Fashion designer Mary Quant said it all: “Audrey Hepburn was the most stylish woman who ever lived.”


“The most stylish woman who ever lived”


To mark the 50th anniversary, Paramount Home Entertainment has released a brilliant Blu-ray edition of Breakfast at Tiffany’s, fully remastered and restored. Apart from the film it includes 90 minutes of bonus features on the making of the movie, Audrey Hepburn’s timeless style, the music of Henry Mancini and much more. Available now for £19.99

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COMPETITION Oct issue:Layout 1 24/10/2011 21:26 Page 1 competition


Nirvana Spa, the UK’s largest award-winning spa, based in Berkshire, presents the ultimate experience of peace and tranquility, with indulgent treatments that have been specifically selected to relax, refresh and invigorate your senses. We’re giving away a chance to win a day spa experience with exclusive treatments.


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enowned for its pure water source, Nirvana Spa is home to six pure, natural pools designed to invigorate the body, soothe aching muscles and stimulate circulation. All the pools are fed by a spring deep underground with water clean enough to drink. The spa’s famous floatation therapy pool contains hundreds of tons of minerals and salts from the Dead Sea so you can enjoy a restful floating experience whilst freeing your body of tension and stress. Nirvana Spa has a variety of luxurious treatments available. The Celestial treatments range for men and women includes blissful body massages, nourishing facials and revitalising salt scrubs tailored to restore your body and wellbeing whilst nurturing your skin. The Celestial Pure Indulgence Facial is a must do! Designed to cleanse the face and relax the shoulders, neck and scalp with the added extra of a pure colloidal gold moisturiser, you will be left with smooth and relaxed skin. Or if the

deep stresses and strains across the body are taking their toll, the Celestial Hot Gemstone Therapy is ideal as warmed semi precious gemstones are applied to the affected areas of your body with massage. You will be left stress free after this relaxing treatment! For a chance to win a Day Spa Experience at Nirvana Spa, which includes a floatation experience for two, a surprise treatment, exclusive use of spa facilities, refreshments and lunch; simply answer the question below

What royal county is Nirvana Spa based in? a) Buckinghamshire b) Berkshire c) Bristol Answers can be tweeted to us @ifashionmag, sent to us via our Facebook page or emailed to The competitions ends on 14/11/2011.

For full terms and conditions see our website

MOST WANTED Oct issue:Layout 1 24/10/2011 21:28 Page 1


we love being able to take home a piece designed by a celebrity and house of harlow by nicole ritchie gives us just that. with the bohemian theme behind every piece obvious, it's great for keeping the '70s alive!

bohemian RhaPSoDY £1 Ox1y0 ho gen uSe o Bou f h tiqu arlo e.cow at m

moSt wanteD Debbie attwood and emma wills tell us what the hottest online buys are right now

£140 Paul Smith at


Graphic Prints

TIME Sadly summer is long gone and it's only going to get colder. at least that means we can wrap up warm in our winter best and focus on layering. from long coats and floral scarfs, to faux fur hats - stay out of the cold. £560

£22 VeSt £28 Skirt

£48 jeanS

The white shirt is making a massive comeback maybe because there are so many ways to wear it. Whether it's going androgynous with it buttoned up, or playfully tied into a crop top, work the trend..

£75, houSe of harlow at £59


£204, joSePh Shirt

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The monochrome trend is big this A/W, so why not make a bold statement in Graphic prints and designs? Fresh boutique label Motel has just released a new range featuring a bold monochromatic triangle print. Teem with tailored blazers or teddy boy coats to tick a second trend box - androgyny. 27

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Sock it to‘em

£1.79 ColleCtion 2000

who said socks and sandals are a no no? from lacy frills to colour pop, match and contrast with winter sandals for a kooky, fashion forward impact. a great way to keep toes warm on a night out, but looks equally chic layered over tights in the day time. not for the faint-hearted.

biG and Bold

This A/W it's all about keeping things big and bold - not least when it comes to make-up. That's why we are loving Collection 2000's range. From eye-lashes to Hot Looks nail varnish, you won't be ignored!

moSt wanteD

£4.19 ColleCtion 2000 Shimmer ShaDeS

Get Some Glitter

£125 jeffrey C amPbell at

£145 SenSo at

£223 Dkny

m Cne £ my

Inject some sparkle into your step with a pair of this season’s must have glitter boots. A throwback to the '70s, these uber-glam boots will have you dancing the night away. Cult US brand Jeffrey Campbell and Australian label Senso have finally made their way over to the UK and are being sold via, offering the best glitter shoes we have seen.


£345 PhilliP lim


£2.99 ColleCtion 2000 luSCiouS laSheS

as the weather cools and our summer dresses go into hibernation, it is time to start thinking about a/w alternatives. the tunic is a great versatile option, which looks classic worn over simple skinny jeans. our best bet for city chic is to wear these styles over black or leather jeans. 28

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GET THE MOST out of the internet pgs:Layout 1 24/10/2011 21:31 Page 1

GET THE MOST out of the internet pgs:Layout 1 24/10/2011 21:31 Page 2


Look before you cLick Still nervous about shopping online? Follow our guide to the websites and apps that help make internet shopping a fear-free zone. By Emma Wills


he instant benefits of online shopping, having a wealth of inspiration to refer to and a huge range of designers at your fingertips, often makes the web a first stop for modern fashionistas. Yet online shopping can sometimes be daunting. Recently, a range of applications and websites have cropped up specifically designed for ease of web navigation, plus various sites offering consumer discounts on particular products. These networking sites and technological developments in the form of nifty applications have now made sourcing, purchasing and deciding what to wear easier than ever before. Fashionlista, a fashion social networking site was launched in 2010 to help online shopping enthusiasts share their greatest fashion finds with other members, or 'fashionlistas’. The concept is simple. Create an account and download the 'Love' button as a browser bookmark, allowing a user to start 'loving' various garments and accessories found across the web. Once an item has been 'loved', other users will be able to see and give the garment more love. Items which have gained the most love will be displayed as 'trending' items on the Fashionlista website. Users can also follow

Fashionlistas whose style they admire. Polyvore, a similar fashion sharing site has gone one step further in the bid to create the ultimate social shopping experience. Users mix and match products with Polyvore's virtual styling tool, to create ‘sets’ which can then be shared via other social platforms such as Twitter, Facebook or Blogger. Inspiring 'set' makers gain more followers, using inspirational pictures as a backdrop for the products. The resulting collages made by savvy Polyvore users look like they could feature in a glossy magazine. In short, it completely takes the hassle out of online shopping. Find a look you like, enlarge the collage and click the items to be taken to the webstore. Another major benefit of using a platform such a Polyvore to source an outfit is the ability to price compare. Typing 'yellow shorts' into the search box produces a wide selection of suitable garments, which can be further filtered into price categories adapting to any budget. Due to the growing popularity of websites such as Polyvore, consumers can be in complete control of their purchases more than ever before. Away from the pressures of traditional shop environments and the presence of pushy sales people, online shoppers can decide in their own time > 31

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Jewellery Accessories Collectables Bridal Clothing


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Feature Jewel Paisley Dévoré Top £189.00

you want to see in the e-letter; ranging from sales and special deals to new styles and colours. E-letters often have the additional benefit of keeping the consumer up to date with the latest trends and top 'picks' for hot new items in store. With the monumental rise of the smart phone, apps specifically geared towards virtual shopping aim to make it easier than ever to browse and shop on the go. Fashionlista has a supporting iPhone app that works in much the same way as the website. My Voucher Codes also has a All the trends complementary app, allowing you to keep up to A/W 2011 date with the newest offers anywhere. For the ultimate shopping app, download Shopstyle. Users can browse all the top brands and retailers through filtered searches. Clothing can be viewed in detail with full descriptions provided, before being shared on Facebook and Twitter. The ebay where they spend their money, what on and most Fashion app is another handy resource to search importantly, how deals through the various ebay e-tailers. An much they spend. The ability to source trends, Fashionstake 'fashion outfit builder is incompare prices, get discounts cluded, enabling the democracy', is an onwhere applicable and style with user to create looks by line boutique which chooses a range of inmixing and matching. confidence is easier than The ability to see dependent designers ever before. to stock. These dewhat an entire outfit signers then face the 'voting booth’, where people looks like before trying it on is perhaps one of the have a chance to vote for the items they think will most useful assets of the technologically advanced Fashion apps. La Koketa combines a be most popular in the webstore. Items that have gained the most votes make it into the store as digital wardrobe and a go-to stylist in one. The 'crowd favourites' and users are rewarded for voting product works by assembling a complete outfit, once pictures have been taken of your clothes correctly. The site has tapped into an innovative concept, where not only is the consumer actively using the inbuilt iPhone camera. During a 'what involved in the selecting process but is rewarded for to wear' crisis, La Koketa selects a range of possible looks from your own wardrobe. Sometimes making the right choices, usually in the form of a discount. wearing new combinations from currently owned Discounts, of course, are always a huge incentive items is a better option than buying new. when debating whether to purchase from a The app even assesses how a potential purchase particular store. My Voucher Codes should be a would fit in with your current wardrobe, cutting down impulse buying which can result in a whole first port of call when browsing the web. The practical website is clear and easy to use, providing load of mismatched separates. Angie and Gery, the creators of La Koketa emphasise the product an up to date list of discounts and special offers to be spent online at virtual checkouts. Signing up is "very practical, and at the same time fun and to your favourite stores’ e-letters is another great easy to use". way to be informed of the latest sales, deals and Armed with these helpful websites and apps, fashion addicts can be certain to gain more out of discount codes. Most websites have a clear subscription link which takes minutes and is the web. The ability to source trends, compare completely free. For instance, American Apparel prices, get discounts where applicable and offers 15% off the next spend for first time subscribers. style with confidence is easier than ever before. Surfing the net is not so turbulent after all. You can also specify exactly what information 33

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READY TEDDY Do it like a dude this winter, when working the androgynous style becomes even easier. With buttoned up collars, tailored jackets and creepers lining the shelves, the Teddy Boy look is here to stay! PHOTOGRAPHER Ellis Scott STYLIST Kylie Griffiths


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Hat, £7.99, Dress, £805, Thakoon at Belt, £99, Necklace, £25, Bangles, from £85 each,

Grace wears dress by Ralph Lauren Black Label at £875, and blazer by Stella McCartney from Harvey Nichols £950

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Shannon wears jumper by ÂŁ150

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Grace wears shirt by Chloe at Harvey Nichols £640 and shorts from £39


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Grace wears dress from £45, Shannon wears dress by Rag and Bone at £220

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Grace wears shirt by Stella McCartney at £435, trousers from American Apparel £68, and shoes by Underground at Urban Outfitters  £115

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Shannon wears jacket from The Row £850 at Harvey Nichols, trousers from The Row £785 at Harvey Nichols, bra by Damsel at Urban Outfitters £22, belt from American Apparel £28, and creepers from Underground, £75

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Shannon wears jacket from ASOS £75, and trousers by Balenciaga at £995, Grace wears shirt by Diane Von Furstenburg at, £240 and trousers from American Apparel £65

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Shannon wears shirt by Margiela at £195, and tie from American Apparel £22, Grace wears shirt by Alexander Wang at £175

STYLIST ASSISTANT: Naomi Nehemen MAKEUP: Natacha Schmitt using Clinique Skincare and Shu Uemura Make up

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Grace wears shirts by Pins & Needles at Urban Outfitters £45, and trousers from American Apparel £64

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Word on the

ST. Photography Sidony Monks

Nicola 26 Favourite eshop Style Icon Chloe Sevigny Boots Asos Maxi Winter Kate Jacket Miss Sixty


WHY IT WORKS Nicola's cute vintage inspired maxi is toughened up with the studded biker jacket. The brown lace ups give the outfit a great A/W feel and an everyday sensibility.Â

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Hoiyan 22 Favourite eshop Style Icon Chloe Sevigny Shoes New Look Playsuit Forever21 Belt H&M Necklace H&M Bag Longchamp

WHY IT WORKS Hoiyan is working the perfect transitional outfit. Burgundy is the hottest A/W shade and the playsuit looks great cinched in with a slim belt. Black ankle boots are a must have item, and really compliment the shorter length of the playsuit.Â

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Word on the

ST. Suzi 25

Favourite eshop Style Icon Kate Bosworth Shoes New Look Shirt Herej Necklaces Topman T-shirt Cos Gilet H&M

WHY IT WORKS Pleated midis are bang on trend and Suzi has made hers A/W appropriate with tights and a faux fur gilet. Layering on long necklaces adds another interesting element and looks instantly cool.

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Ellis 18

WHY IT WORKS Colour pop is still going strong into A/W. Ellis has matched her pink socks to her watermelon print skirt but has toned down the bright ensemble with a sensible black blouse. The big bow is the perfect finishing touch, playful and unique.

Favourite eshop Skirt Lazy Oaf Shirt Vintage Bag HQ Shoes Primark, Bow Urban Outfitters 49


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give your

wardrobe a passport to the world This issue we start in NYC with this cutting edge boutique


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The quirky fashionista’s best kept secret, specialises in indie designers that simply can’t be found anywhere else. The Lower East Side store was opened in 2006 by Magda Pietrobelli and Gaelle Drevet, who were inspired by the edgy and unique fashion found at the likes of London’s Portobello Market. A website soon followed, enabling a wide mix of underground brands to be sold to an international market. From New Zealand label Stolen Girlfriend’s club, to Swedish designer Carin Wester, the Pixie Market aesthetic is cool, contemporary and edgy. Every item sold has been picked carefully for its rare and distinct appeal, taking Pixie Market far away from the realms of a homogenized high street store. A great platform for both up and coming designers and die hard fashion fans, Pixie

Market endeavours to continually update the product selection. Often, items will sell out in a matter of days, so if you see something you love don’t hesitate to buy. The website is also a great source of inspiration; showcasing nifty styling efforts and slicker than your average models. Current webstore highlights include; a leopard collar shirt, studded pink collar, red batwing blouse by acclaimed Australian label Mink Pink and our personal favourite, Senso glitter boots. As owner Gaelle notes: “Whether it’s girly or edgy, Pixie Market tries to give the fashion girl on a budget something to get excited about.” We’re certainly excited by this online treasure trove. 51

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world.wide.websites Here are more wonderful websites to visit

STOCKHOLM This indie super-label should be on every fashionista's radar. Whyred's contemporary, cool designs have that wow-factor that we so desire. No need to cross those cold Scandinavian waters though, with we can get the Stockholm style right from our desks.


Based in beautiful Florence, Luisa Via Roma has been providing luxury designer treasures for the bourgeoisie since 1930 and have never looked back. No need to experience airport horrors, one click and it's ours for the taking - especially exciting when we can pick up limited edition pieces exclusively designed for Luisa Via Roma from the likes of Gareth Pugh and Viktor & Rolf. Grazie!


Situated just off the Champs Elysées on the incredibly chic Avenue Montaigne, Montaigne Market exudes an air of elegance and luxury made all the more special by some rare fashion finds. Say Au Revoir to the Eurostar by clicking onto this sleek e-shop. We've fallen for Thomas Wylde's exclusive accessories and Leetha's beautiful cashmere goodies.

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PAGES 54-59:Layout 1 24/10/2011 21:52 Page 1 Liz Earle Sheer Skin Tint will be available from September 15th 2011. ÂŁ21.00/40ml in 3 shades; Bare, Beige, Beach

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Hotel du Vin & Bistro Tunbridge Wells for afternoon tea, alfresco and private dining, wine dinners and tastings, cocktails, homegrown & local produce, timelessly styled bedrooms and much more. Think all this is just for residents? Think again. Crescent Road, Tunbridge Wells, Kent TN1 2LY For more information telephone

01892 526 455

I think. Therefore I du Vin.


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High Street advertorial


The High Street in Tunbridge Wells is a magnet for savvy clothes shoppers, and Blue Lawn, one of the more recent arrivals is adding to the wow factor with a stunning selection of dresses, coats, separates and accessories for new autumn/winter season.>

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lare Moore, who also owns Blue Lawn boutiques in Chelmsford, Essex and Dedham on the Essex/ Suffolk border, has a highly tuned instinct for what her customers want to wear now, and we reckon her easy little day dresses, cashmere sweaters and luxury boots will just march out of the shops. She is targeting a youngish but grown up woman who wants to look trendy and stylish but not as if she’s tried too hard. No gimmicks but well-made clothes in gorgeous fabrics that fit and flatter. Clare is drawn towards French and Italian designers and has tried hard to choose labels that are not available elsewhere in the High Street. Her designer darlings include Vanessa Bruno (and her diffusion line Athe), European Culture,Twenty/8Twelve from Sienna Miller, Future Classics, Paige jeans and Chinti and Parker (for great cashmere). But her best seller at the moment is the very British and very fabulous Vivienne Westwood. There is a highly desirable selection of of her Red Label line…brilliantly tailored jackets and coats plus dresses and separates that are distinctive but also easy to wear. Blue Lawn’s jewellery range is particularly important for the dressing-up season with a brilliant choice of silver necklaces, engraved bangles etc. from Jade Jagger, Juliana Cassandro and Danielle Draper. You could solve all your Christmas present problems here in one go! It’s a great season for boots and

there’s a good range of ankle boots in suede and leather, adding the finishing touch to the chic little jersey dresses which will see you through the winter. Just in, as we go to press, are the fabulous range of boots from the Italian designers fiorentini + baker. Whether you’re looking for a completely new wardrobe or a single item, Clare or one of her colleagues will help you find your fashion identity in a friendly, non-pushy environment. So come in and be tempted! You can also browse and buy online at

You can also browse and buy online at

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Clare is drawn towards French and Italian designers and has tried hard to choose labels that are not available elsewhere in the High Street.

01424 460109

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“...a world -class boutique hotel”

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FASHION ICON DEBBIE HARRY/final:Layout 2 24/10/2011 21:54 Page 1


STYLE iCON Debbie Harry, the girl who put the blonde in Blondie, is as dynamic and daring a role model as in her heyday



2 6

Compiled by Anna Beesley




GET THE LOOK 1 The £210 2 £20 3 The Row @ net-a-porter. com £270 4 APC £100 5 Miss £18.50 6 American £52 7 urban £38 66

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OCT COVER:Layout 1 25/10/2011 19:33 Page 1

Ifashion magazine - Issue 3 - 2011  

Ifashion magazine - Issue 3 - 2011 -mcphillips media